10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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Agency & Business Growth
9 Reasons Your Email Marketing Failed by Alex Bashinsky #312
Email marketing campaigns fail due to nine common mistakes including mailing from personal accounts, skipping permission, bad email lists, poor landing pages, and missing consistent calls to action.
Key takeaways
- Use a domain-based email address, not a personal Gmail or Yahoo account, to improve deliverability and professionalism.
- Double opted-in subscribers show a 75% increase in total message opens compared to single opt-in recipients.
- Scrub your email list regularly to remove bad addresses, reduce costs, and protect your sender reputation.
- Segment your list so different audiences receive relevant messages rather than one generic email blast to all.
- Your landing page must be visually and verbally consistent with the email that drove the click to reduce bounce rates.
the email inbox is still the most visited place on the Internet
About this episode
Welcome to another thrilling episode with your hosts Chris and Charles! Here are 9 Email Marketing mistakes you should avoid!
Questions this episode answers
Why should I use a domain-based email instead of Gmail for email marketing?
Mailing from a personal Gmail, Yahoo, or AOL account is described as unprofessional and harmful to deliverability. A domain-based address such as info@yourdomain.com increases open rates and sender credibility, and established email providers understand the ins and outs of email deliverability.
How does list segmentation improve email marketing results?
Sending the same message to everyone on your list ignores the fact that subscribers have different needs. Segmenting your list so each group receives relevant content produces higher engagement. A generic list is acceptable for broad updates, but targeted segments should be used for leads, clients, and sales campaigns.
What makes a bad landing page hurt email marketing conversions?
If a landing page has an unappealing design, an unclear offer, or unhelpful content, conversion rates will suffer. The landing page should mirror the email's subject line, visuals, and messaging so visitors experience continuity from click to page, which lowers bounce rates and increases conversions.
How many calls to action should an email marketing message include?
Each email should have one clear, focused call to action. Including multiple competing calls to action confuses recipients. Secondary links, such as a blog post reference, should be kept small and unobtrusive so they do not pull attention away from the primary action you want the reader to take.
In their words
statistics suggest that 44 percent of email recipients made at least one purchase in the last year based off of promotional email
Host
data gathered by MailChimp suggests that double opted in subscribers have a 75% increase in total message opens compared to single opt in recipients, as well as 114% increase in clicks
Host
if you aren't mailing your subscribers regularly, you can kiss the relationship you work so hard to cultivate. Goodbye.
Host
Terms defined in this episode
- Double opt-in
- A subscription process where a user confirms their email signup a second time, resulting in a 75% increase in message opens and 114% increase in clicks compared to single opt-in, according to MailChimp data cited in the episode.
- Email list scrubbing
- The practice of removing bad, inactive, or unengaged email addresses from your list to reduce costs, improve open rates, and prevent your sending account from being blacklisted by major email providers.
- Product Listing Ads (PLAs)
- Google ads that feature products in a dedicated space, used through Google Merchant Center, which gained more display room after Google removed the right column of sponsored ads from search results.
- List segmentation
- Dividing an email subscriber list into distinct groups based on characteristics such as client status or purchase history, so each segment receives messages relevant to their relationship with your business.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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