9 Reasons Your Email Marketing Failed by Alex Bashinsky #312

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 312, also known as 312. Yeah, it's like right before 313. All right, before 313. As always, we do have a tip from our previous podcast, and our tip is use emotional triggers to enhance your CTAs. Anytime you can add emotion, like, I don't know, fear of missing out or while supplies last, then you'll likely increase your click-throughs. Take advantage. The tip. All right, please remember, we are filming live from Houston, Texas, and we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Don't be a douche. It's a really bad look for you. It's really not a good look. It looks like you got two articles today. That makes me a little nervous. Now, there's actually one article, one article, man, I want to give a punch in the face to Alex. Alex Boshinsky, he says, nine reasons your email marketing campaign failed and how to fix it. Oh, okay. So we'll check out his nine reasons and see what he's talking about. We all have an email marketing campaign that has failed. Exactly. So we'll kind of cross-reference those. Hey, if you're in a position to, and you have some sort of, you know, electronic device... Device or, I don't know, a watch maybe or something like that. Fancy. Then make sure you tweet us. Tweet us using hashtag SEO podcast. This is number 312. Tag us in it. At best SEO podcast. At eWebResults. That way we can follow you back and do all of our social networking stuff. Excellent. So if this is the first time you've listened to our podcast, howdy. Welcome. Welcome to the podcast. We're glad you could join us. Glad to have you. And if you've listened to this podcast before, you know what we're about to skip. Yeah. We're about

to skip. We barely made it. I thought the numbers was a little... They were all low except for one that really kind of stood out. So basically what we do is we'll tell you how to leave us a review if we don't get a review and we don't get at least 10 shikes or shikos. Yeah. 10 shikos. Shikos. Share, like, and follow. Or follow. It's probably like or. If we don't... No, it's and because that includes a whole different platform. Yeah. Yeah. So if we get 10 shikos across the platforms individually on the platform and we get a review, then we don't tell you... And we skip this next part. We skip that part. So we're going to skip it. We're just going to get right to it. We will tell you how you can shiko us, though. Yeah, definitely. It's really easy. YouTube.com slash... E-Web Results. Facebook.com slash... E-Web Results. Instagram.com slash... E-Web Results. YouTube.com slash... E-Web Results. LinkedIn.com slash... Company slash... E-Web Results. All of those will actually get you to a place where you can shiko us. Yeah. And by the way, LinkedIn, y'all should just have that automatically redirected if somebody happens to leave company out. Yeah. Yeah. Or maybe C or... Yeah. I don't know. Something. Hey, if you are a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and submit an audio resume. 713-510-7846. If you're interested in a free website analysis, it's not just a free website analysis. No. It's a comprehensive website analysis. Very intuitive. Very comprehensive. Extremely long. It actually... It's so intuitive and comprehensive that it requires a phone call first. We talk about it. Just so we can identify what your challenges is, what you're looking to accomplish, and then analyze your site to see how close you are to that goal, how far you're away from that goal. And if you want one of those, all you have to do is go to our website, webresults.com, and you will find a place to submit for your free website

analysis. It's now time for the favorite segment of the program, the Algorithm Cataclysm. Yeah. So... Oh, okay. Our Periscope people even got that. Yeah, I think they got a little bit of that as well. So, dude, this Algorithm Cat, this is probably on a 10-point Richter scale. This is every bit of 9.2. Right? I think this is huge. That's assuming true Richter exponential scale. Exactly. And the reason this is so big is because, again, this particular algorithm, Cataclysm, today affects the search engine results page. Right? So, we all know the basic search engine page. Right? Three ads across the top, nine ads down the side, another three paid ads at the bottom, three-pack local pack, 10 organic listings in the middle. Right? Like, 23 listings on the first page of that search result. Not anymore. Not anymore. Really sucks for all our paid ads and sponsored ads in regards to Google AdWords. They are removing the whole right column. Yeah. Let me say that again. They are removing the whole right column of sponsored ads. The whole thing. The whole thing. Now, what this actually does do, a couple things. It's some pros and cons to both. Some of the pros are only for people who are selling products. Right? So, if you're selling products and you're using PLAs or those product listing ads and you're in Google Merchant Center and all of that, then they've actually created more space to feature more products and get faster click-throughs for you. So, punch in the face of you, that's going to work out well. However, if you are not selling products and maybe you're using that for just, say, lead generation, like you've got forums and you need people to call, that sucks because now you're limited to the top three, maybe four, depending on search volume. Yeah, if it's competitive enough. They'll show four and you're competing for those top three or four and then maybe the bottom three. Yeah, that's going to be tough. And then page two. Exactly. And not just that. Here's

the other con. The other con is that by doing four top results and then those local listings, those organic results are no longer above the fold. Oh, yeah. Now, you have to scroll to even see the organic listings. Every now and then, you'll see an organic above the three-pack. Maybe, only if it's in a knowledge graph. That's the only time I've seen that. If it's a knowledge graph result, then they'll be above the three-pack. I remember, I'd see it every now and then. I'm like, oh, okay, there's a couple above, but I haven't seen it in a while. Yeah, so all my people out there using AdWords and you're doing paid ads, now was the time to check that landing page, get that quality score up, really focus on your budget because it's going to be a lot more difficult to get that paid traffic and frankly, it's going to cost more. Prices are going to go up. Yeah. You better be running, you better have a great website. You better be running a great website, have a very lean campaign and be managing it. Yeah. Anything, do you have any tips or anything you want to go over or any news? I do have some news. I do have some news. Let's do my news. It tends to be less focused first and it's only two, right? So, the first one is like, they're creating no selfie zones in India and this is like on cliffs. Oh, of course. Good. Because people have fallen off cliffs doing a selfie. Oh, man. That would suck. Man, that's your last picture? Yeah. Wow. Better be a great picture. Your last picture is like, oh. Maybe you hold it. Yeah. You get a whole bunch of good pictures. Or you just get some videos and say your last words. That was not bright. That was not the brightest thing I've ever done. And then also, Facebook is bringing live video streaming. Yeah. I've tried it already. It's pretty cool. It's a lot of radio stations doing it

now. Right. And you know, what it is, my belief is that that is Facebook's attempt at staying competitive with like Periscope. Yeah. And these other live streaming features. And so, they're doing what they got to do. And really what they're doing, they're doing a great job of encouraging more businesses to make Facebook as one of their main platforms for marketing on. They are. And so, versus just kind of going there to default for socially, but you can really run your marketing campaign through Facebook depending on what your industry is. Yeah. And so, those kind of features, they're helping do that. Cool. So, you got some news. So, I got some news also sticking on social. So, Instagram now has more advertisers than Twitter. Wow. Interesting. So, more than 200,000 brands have bought ads on Instagram ever since they rolled it out so anybody can do those ads. Right. So, that's pretty cool. So, this one here I thought was kind of weird. France is the latest and the growing list of countries seeking to get back taxes from Google. Right. So, France is trying to collect the equivalent of roughly $1.7 billion. It says Google owes over a period of years. Wow. That's a lot of taxes. So, apparently Google was running their taxes through some other company. And apparently, not just them, but Amazon and several others were also doing it. Using the same structure. And now, Italy and France and all these companies are coming back saying, hey, y'all owe us their guap. Where's our scratch? Where's our money at? Yeah. So, where's the cheddar? Get that right. I like this one. Have you seen the Facebook reactions yet? Oh, no. I saw like a posting about them. Yeah. So, Facebook, they launched reactions to all users. The company announced this. Facebook reactions, which have been in the works for quite some time, extends the like button to allow people to express their reactions such as love, ha ha, wow, sad, or angry. Yeah. Those are the different emotions they have. We were

talking about this a long time ago. Yeah, they were like, there's stuff. I don't want to like that. I'd like to express that I'm angry about it. Exactly. And so, they did that. Which is okay. I think this kind of spun off from the fact that there's supposed to be a dislike button came. Right, right. And then they realized, rather than create a dislike button, let's just give people more options. More options, yeah. Exactly. And my last piece of news was actually kind of cool. So, remember we were looking at search results and we noticed that the stars were missing in Google Local Pack? Yeah. Well, apparently, that was a bug and they fixed it. And the stars will be back next week. Well, we caught them green. Yeah. So, I don't even know what that's about. Yeah, they were just missing. They went from missing to then it showed up and it wasn't yellow. It was green. Yeah. And then they went missing again. Yeah. So, maybe they'll show back and they'll be green. We'll see. If you catch it at that right time frame as it's coming back up. It may be in transition. Green and yellow makes... Yellow and blue make green. Yeah, but yellow and green don't make blue. They make you like a yellow or a green. Yeah. Line green. So, if yours is line green. If yours is... You got sprite colored stars. Yeah. You caught them in the middle of a transition. Right in the middle. Oh, that's my news. Cool. All right. So, I have a couple of reviews. This is pretty good. This first one is from Antonio Salgado Liener. Liener. This is... It is, of course, Fast Us. It says, I love your podcast. Useful, fun, and great. Great. Punch in the face to you guys. Great harmonies when singing. Thank you. Thank you. You say fast, U.S. So, I don't know exactly. You say fast us. Fast us. Fast us. I don't know. By the way, thank you for the info and fun. Greetings

from Mexico City. And so... What's up? Fast us. Fast us. I know a little bit about Mexico. I can tell you one interesting experience I had. I was at a bar with Unichilango. That's a nickname for people from Mexico City. And he gave me one of the greatest compliments because I knew a lot about Mexico City at the time. He was like, you're making me homesick. Because I knew a lot of the phrases and stuff. He was like, okay. That's what's up. Yeah. So, Antonio. Punch in the face to you. Escuchamos. How do you say punch in the face in Spanish? I don't know. Pagado en tu cara. We'll go with that one. Yeah. My stepdad would have been like punch in face on me. And next, this is from Levitt Tonya. This is also... Five stars. Man, when I tell you these guys are the bomb, I'm a newbie to the SEO world and they really make the world sound fun. Oh, that's cool. I'm so eager to learn more that I find it challenging to keep up at times. But listening to you makes it so easy. Sometimes I have no clue what you're talking about. Laugh out loud. Or I guess I have no clue what you're talking about. Ha ha ha ha ha. But I know that over time the message will sink in. And I'll get it. As I'll gain more exposure and I'll be able to recall things you have talked about. I feel like I learn and retain a little bit more each time I listen to you. Thank you so much for keeping it 100. When it comes to SEO, keep up the awesome work. Punch in the face. Punch in the face. Who is this name? Antonio and Lovett Tonya. Tonya Lovett. Hey, look here. We always keep it 100. Appreciate it. Yeah. Awesome. And that's what I got. That's the potatoes. Hold on. I got a patiff. I got one big patiff. One huge patiff. One huge big patiff. Like from each way back here.

Got it. Punch in the face. Patiff to Mark Zuckerberg. Yeah. I can really appreciate what he did. And so apparently, you know, he got Facebook offices all over. Right. And so in one of their locations in California, they have they had this art wall. Right. Right. And on the art wall, it's public. People can write on there and do art or whatever. And so apparently some people have been writing Black Lives Matter on there. Right. Which is OK. Yeah. But then Mark Zuckerberg got frustrated because some of his employees were literally scratching out Black Lives Matter and writing All Lives Matter. And so then he was like, OK, you guys don't get it. He asked them to stop it. They kept on doing it. He sent out a memo. And here's what he said in his memo. And this is why he gets a punch in the face from me. So he blasts his employees for crossing all Black Lives Matter signs. And he says, this is from Mark Zuckerberg. There are specific issues affecting the black community in the United States coming from a history of oppression and racism. Black Lives Matter doesn't mean other lives don't. It's simply asking that the black community also achieve the justice they deserve. Yeah. Punch in the face to you, Mark Zuckerberg. I appreciate your cause and your understanding of the movement that is not about other lives don't matter, all lives or blue lives or whatever it is. It's about rectifying the fact that this is actually going on. So punch in the face for you for recognizing that. And I just think the fact that this happens to be Black History Month makes it OK for me to say that. It does. It does. That and because you're the co-host. And that too. All right. So that is the potatoes of our podcast. Time to get into the meat. Awesome. So I want to give a punch in the face to Alex Boshinsky. Posted this article, nine reasons your email marketing campaign failed and how

to fix it. All right. So let's dive right in. See what his reasons are. He he starts off by saying, giving us some pretty cool stats. These stats say statistics suggest that 44 percent of email recipients. Bam. You taking a picture? I'm trying. OK. You took too long. Statistics suggest that 44 percent of email recipients made at least one purchase in the last year based off of promotional email. Dig that. So 44 percent of people who received that email actually made at least one purchase. Well, that means you should be sending out emails. He also says that despite these promising stats, only 60 percent of marketers report a positive ROI from their email marketing. What does that mean? That means that the people who are doing it aren't doing it right because they're not getting any positive return on their investment. And so then he listed out these nine mistakes that they're probably making. All right. So mistake number one, one, he says, you're mailing from a personal account. Yeah, that would definitely suck. And before we get into this, let me just preface by saying in regards to email, you know, we do SEO. I think personal account means like a personal Gmail account or a Yahoo or AOL or whatever it is. But even before that, right, before we get into his first mistake, let me preface by saying we do SEO, we do marketing, we're always focused on ranking. We know the traffic that Google gets and YouTube gets and Facebook gets. But be clear, the email inbox is still the most visited place on the Internet. At the end of the day, everybody's going to check their inbox, whether from a mobile device, from the desktop, from a tablet, from their watch or whatever, they're going to check email. And so, so it's important that you have a functional email campaign that doesn't have mistakes. Mistake number one, you're mailing from a personal account. And yeah, he's just like Chris said, you don't be sending out your email from your personal,

your personal at gmail.com or your personal at Yahoo or your AOL account. Yeah. We're not saying don't send it from, you know, Chris Burris at eWebResults or Charles. We're saying the person, the Gmail or the AOL or the Yahoo. Yeah, we're talking about the extension on there. Like it really should be domain based. Matter of fact, he says not only is mailing from your personal account the height of unprofessional behavior, it will backfire. Established email providers know the ins and outs of email deliverability. And he's right. At the end of the day, get you a domain based email, info at your domain.com or support at your domain.com or whatever it is and use that. Use that as your sender. And, um, and that way, that way it's a lot more professional. You have, you increase your, your rates of open, uh, because it's a lot more professional. And you know what? Can I give you a pro tip? Okay. Rates of open. It sounds very pretty. Improve your rates of open. Drunk, brish. So, uh, pro tip for you though. So, and this, this is, you won't have this opportunity often, but when the opportunity presents itself, log into that domain based email account you created and just send a personal message directly to this recipient directly from you, not from MailChimp, not from Constant Contact or whatever other platform you're using, but just from the web interface. Right. That way it'll land in their inbox. They may even open it and God hopes that they reply to you and now you have engagement. So that way, when you do finally send them a newsletter from MailChimp, the likelihood of it going to their inboxes and them opening it goes up. Goes up. Yeah. We've actually got a lead generation email campaign, which is just super simple emails that are getting, getting dripped out from an email account, an actual account. Yeah. Mistake number two. Two. He says, um, you didn't ask for permission. He says data gathered by MailChimp suggests that double opted in

subscribers have a 75% increase in total message opens compared to single opt in recipients, as well as 114% increase in clicks. Wow. No, no, I don't really need to know. That's a number. That's enough to say, uh, get people to double opt in. I will say this, right? Um, don't be spamming people, right? If they didn't subscribe, um, and they haven't explicitly gave you permission to be on that list, or you don't just know them like that, where you know, it's okay to put them on that list, then don't do it. Then don't do it. Cause what's going to happen? You will be a douche move. That is spammy. They will unsubscribe. Your email account will get blacklisted and those emails will not go out anymore. Yeah. It's not a good move. Don't do it. Yeah. Number three, three, he says, if you're sending to a bad email address, that sucks, right? He says, first you've charged, first off, great point he makes. He said, first off, you're charged by the number of people on your list. So you're paying more every time you send a message to your inflated list, save some money. He says, but more importantly, sending messages to too many inactive addresses, risk your account being blacklisted, uh, by major email providers. Like I was just saying, yeah. And you're right. We use MailChimp here and they come with credits and this and that, and you get a subscriber account. And yeah, if you're already on a paid account and your subscriber list is full of, of a bad email addresses and inactive email addresses, then why are you paying for those? Number two, secondly, why would you put forth the effort to send to those knowing that they're bad and you're not going to get a response? Yeah. This is just not a good look. No. Scrub your list. Scrub your list. It's been your effort, making sure your list is as clean as it can be, that the emails are legit, that the people have, they're real, that they

actually have an engagement. They have, exactly. And that way your open rates will go up. And, and, and when you get boarded open rates, you get better delivery, deliverability. Yep. Um, and so on. So, so yeah. Scrub your list. Deliverability. There you go. So, so scrub your list, man. Don't be sending out your email to no whack list. It's just not a good look. That's a douche move on your, it's on yourself. Number four. Four. He says, uh, mistake number four, you've oversold your message. This is a good one. He says, if the content of your message doesn't live up to the hype of your subject line, subscribers are guaranteed to leave disappointed. Absolutely right. And probably unsubscribed. Absolutely. I've had, cause I have unsubscribed and being pissed off. Like, oh man, this is what you click it. And it's like, oh, it's an ad. It's an ad. Or worse, it's a, it's a, it's a weak sales pitch. Yeah. You know, or, or, or something else spammy that I was not interested in and frankly didn't expect to be there due to the subject of the email. Yeah. I'll tell you this. Don't craft a great subject and then use subpar content. Yeah. Just, that's just a waste of time. It's kind of like a great movie, right? Or, or, or a great movie trailer. Right. And then you see the movie. Yeah, you've seen all the good parts. And the movie sucks. It's like, okay, I would have did better off just reading your subject. You left me inspired. Now I'm actually uninspired after reading your content. Who's that director? I don't ever want to watch a movie by him again. Exactly. Don't do it. Number five. He says, um, you aren't personalizing your messages. Right? Yeah. I know. Right. And, and, and at the end of the day, personalize your messages. I say this. Have you ever received one of those messages that says, hi client or hi customer or Hey customer name, we missed you. Yeah. Really? Right. So, so, so,

you know, you don't, you know, you didn't even put in the open bracket name closed bracket to just say, Hey Charles. Yeah. Right. So, so take advantage of the technology that comes with your mailing system. MailChimp does a great job at it. Custom contact. They, wherever they all do a pretty good job at email listing and personalizing. I'll say this. Take it a step further. If you are sending up follow-up emails, maybe to, I don't know, people who have made a purchase from your site, then reference that previous purchase in the email. It's another pro tip. That way we're talking about personalizing the message. If you greet me by name and reference the fact that this was the last thing I bought from you and this is when I bought it, then I'll have a higher likelihood to click the next link on what I, what you think I should be buying next. Yeah. Right. But if you don't remind me of our engagement, then. Of our relationship. Yeah. Then, then I'm probably going to be disengaged and, and not, and not participate with you. Not a good look. Number six. Number six. He says, um, you aren't using email list segments. Perfect. He says the subscribers on your list aren't monoliths. So why are you sending them all the same message and hoping for the best? Now he's right. Right. You definitely get higher engagement with a segment in this. I will say, I don't think there's nothing wrong with having a generic list also, right? Maybe you need to have some generic information that can go out to everybody. Like, I don't know, our podcast. It goes out to our newsletter. Our newsletter podcast goes out to anybody on our mailing list, whether you're a client or not, whether you have got a sales, you know, quote or not, you're going to get the podcast email. Now, you know, you may be on a different list. If you're a client, you get a certain set of emails about some new company information or

terms and conditions or whatever else we may change. And meanwhile, a whole nother list for, for the drip campaign he was talking about. Those are just proposals. They're sales. Those are leads. So he's right. Definitely use segmented lists based off of your company, your industry and what your service offering is. But I think it's okay to have you a generic list that kind of just keeps everybody up to date on what you're doing. Take advantage. Number seven. Seven. He says, as mistake number seven, you aren't mailing regularly. Big mistake. Now, we've even, you know, made a mistake there at times. He says, think of your email marketing campaigns the way you think about exercise routine. If you don't exercise regularly, then your muscles shrink and your strength decreases. In the same way, if you aren't mailing your subscribers regularly, you can kiss the relationship you work so hard to cultivate. Goodbye. Yeah. He's absolutely right. Topic. But what is it? Out of sight, out of mind. And the purpose of our email campaigns is to really stay top of mind. We're just looking to be something consistent in your inbox every month or biweekly or every week. Whenever we send it, that's just a constant friendly reminder that, hey, we're here and we're here to take care of you. We operate with the kind of stat in mind that after 90 days, 80% of your customers have forgotten who you are. Anyway. Yeah. Exactly. So that newsletter just stays top of mind. You got to be consistent. And I say this, without that consistency, you can't determine what's working and what's not. Maybe you want to test out some different subject lines or some different content or should you use bulleted or a paragraph or should you use a meme or a video screenshot? Like if you're doing those kinds of testing, but you're not sending it regularly, then you just won't know how well your test is doing without regular mailings. You use the, you lose the chance to stay top of mind. More

importantly, you know how many referrals happen in email? I said email subject line. I'm like, Oh, Chris could have used that forward to him. Even if I didn't even open it, that's because I had a great subject line. Click it forwarded to him. Never read it, but I know he can benefit from it. Yep. Email regularly. Keep that schedule. Number eight. Eight. He says, uh, you don't have a call to action or you have too many. He says, make sure every message you send out provides value for your organization by prompting recipients to take some specific action after reading. He also says, few marketers get this important step right with some forgetting the CTA altogether and others, including multiple calls that compete against each other. Keep it simple. We're talking about email. So these people already don't feel like checking email, but you're kind of forced to. And so last thing I need to do is hit you with a really long message with multiple call to actions and a lack of focus. Instead, send them one short message. There's maybe references, whatever seasonality you're in, maybe a recent blog post, but a small read more link. So it's not taken away from your ultimate call to action, which is whatever your action is. So we won't necessarily subscribe because they're already in inbox, but maybe it's click this link over to our site, or maybe this newsletter is featuring a product and you want people to go view that product. Then have all your other links and other call to actions minute, make them small. Don't, don't have them so prominent that they take away from your main call to action. Have a focus. Have a focus. Definitely. And frankly, that focus should be consistent, not only with the content, not only with the landing page, but with the subject of the email. Number nine. Nine. He says, though, and this is the last one, your landing, speaking of landing pages, your landing pages are bad. And, and, and we've seen this plenty of

times. He said, if your site design isn't appealing, your offer isn't clearly stated, or your content isn't helpful, there's a good chance your conversion rates will suffer. This is brilliant, right? If your site design isn't appealing, or if your offer isn't clearly stated, or if your content isn't helpful, there's a good chance your conversion rates will suffer. Yeah, exactly. And he's talking about after the click, right? So maybe you did have a good subject. Maybe your email was formatted, right? It was mobile friendly and everything. And then they clicked and they landed on a crappy landing page. Don't waste your time with the great message only to land them on a crappy page is what I'm adding to this. I will say this. Your landing page should be consistent with the mail out. That same subject that they seen should be the first header that they see when they click on the site. Yeah. That verbiage that you have on there, that should be an explanation of that verbiage on that landing page. Whatever visuals you used in that email need to be the same visuals they see on that landing page. Yeah. We're looking for continuity. We're looking for consistency. And that, ladies and gentlemen, will increase conversions that come from your landing page, from your email marketing. That really has a parallel to how many customers do we have come in and like, I want to start PPC. I need to start PPC now. And we're like, no. First, we need to do some work on your website. We need to at least put some lipstick on that pig. At least, if not redesign the whole thing. Yeah. And this is a great tip for not just email marketing, but for a unique landing page. Yeah. Right? It needs to be consistent with the referrer. So if it's a newsletter, then be consistent with that. If it's a paid ad, then it needs to be consistent with that. But whatever it is, there should be some continuity so you can decrease your bounce

rate and increase your conversion rate. Punch in the face to you, Alex Byshynski, nine reasons your email marketing campaign failed and how to fix it. I will post this link on our site and on Facebook. Mr. Byshynski, thank you. We'll be reaching out to you. Do we have any what? Any really? Do I have any? I didn't have any really news. Okay. No really news. Nobody cry, please. I'm just happy I didn't have to put on a tear tattoo because that's what I do right here under the eye when we don't get a review. Haven't had to do that in a while. So thank you. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet, reach out to eWebResults to increase revenue in your business. Our phone number is 713-592-6724. If you have a referral, somebody who's interested in some sort of internet marketing work, you send them to us. They pay their bill. We pay you. We have that referral program in place. Please remember, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas 77092. And we are the most popular internet marketing podcast because of you. Thank you guys so much for making us. Gracias. That. Gracias to Antonio in Mexico City. Yeah. Until the next podcast. Antonio. Yeah, let's go for Antonio. Keep it 100. Yeah. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Balance check. Mic check. One, two. One, two. Uh. SEO Podcast 312. Today we're talking about marketing with email. On your mark set. Ready to go. Checking Chris Lane back for another show. Yeah. Wow. 312. 312, man. 1,2. 2, 312, man. 分岸. 312, man. 3, 4 Shane. 312, man. 317, man. 5,4 Pete, man. Good. 317, man. 4,1. 4,1. 4,1. 5,0. 5,0. 5,0. 4,1. 5,0. 5,0. 5,0. 5,0. 5,0. 4,1. 10,0.