9 Roadblocks That Could be Harming Your Google Rankings by Barrie Smith #301

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Client results advocate. This is podcast number 301. We just finished 300 last time. Yep. And as always, we have a tip from our previous podcast, and that tip is add frequently asked product questions to the product description. Look, anytime somebody's on your site and it's an e-commerce site and they're on your product page, put those frequently asked questions in the description. That way they can get that information up front and won't have to go searching for it. That's our tip. All right. If you are tuning in first with us, we usually say this. We're filmed live from Houston, Texas. How you doing? And we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Do not be a douche. That is not a good look. At all. I'm assuming we got a great article today. Yeah, we got a great article, man. I'm going to give a quick punch in the face to Barry Smith and the good folks over at Searching the Journal. He says nine roadblocks that could be harming your Google rankings. Nine roadblocks that could be harming your Google rankings. So we're going to dive in in a minute and see what those roadblocks are. Hey, if this is the first podcast that you've listened to, howdy. Welcome. You're going to have a good time. And you're going to get a lot of information. Apparently, you're going to have a fan-fabulous or fun-fabulous time. That's what some of our reviewers have said. If you've listened to the podcast before, we know normally we would dive into how you could leave us a review. We pass the test. We got some follows. Yep. As long as we add 10 followers to any particular platform and we get a review, we skip that whole segment. So we will skip it. We will tell you how you can follow

us because we like it when you follow us and like us and share us and all that good stuff. Be social. Do not forget to shike us. Oh, that's how a new word is. Yeah. Share and like. Yeah. Shike us. Shike us. Yeah. We heard it first. Here. E-word results. SEO podcast. And the places that we would like you to shike us is, I don't know, facebook.com slash E-word results. Twitter.com slash E-word results. YouTube.com slash E-word results. Instagram.com slash E-word results. I think all of those will take you to the right page and you can shike us. Yeah. Shike us. Not shank us. And like. Yeah. Not shank us. We would prefer to be shiked. If you have a device and you know how to, you probably do because you're listening to the podcast. Yeah. We would like you to tweet. And what should they tweet? Well, first off, you should use the hashtag SEO podcast, right? If you watch it, you see that behind us. This is number 301. You should have tagged us in it. At best SEO podcast. At E-word results. That way we can follow you back and do all of our social networking stuff. Excellent. Hey, if you're a PHP guru or a WordPress genius, we're probably looking for you. Go ahead and submit an audio resume. 713-510-7846. Learn sign language. And next time you do the number, we try to do it. Cool. And then we've got a free website analysis. All you've got to do is go to our website, ewebresults.com, and you will find our free website analysis. Did we have cat? We have algorithms. Yeah, we've got a little algal cat. Time for the favorite segment of the podcast, the algorithm cataclysm. You have got to check out that visual thing. That's like, you know, Hollywood quality right there. With no resources. If you chopped off my arm so that you didn't see me grabbing the stand of the camera, then it's Hollywood. That's just a little caveat. A little caveat. That's all. So, a couple

podcasts ago, I think this was like 297, we talked about Google putting out a message that they were releasing another Panda algorithm update that would happen right around the end of November. Right. Well, due to the holidays and things like that, Google did release a statement and said, hey, we're not going to release that algorithm update right now. We won't do it until the new year. So, what that means is though people who haven't cleaned up those links, haven't maybe adjusted your link profile or cleaned up some bad activity on your site, you still have opportunity to do that. Take advantage. Yeah. Get it done before that update. Hey, I've got a couple of patiffs, punches in the face. That is a good thing. It's a great thing. One is for Dawn Rizzitti. She's with BCM1.com. Had a great conversation with her. I got to say, she stood me up today. She didn't stand me up. She had to reschedule. So, she gave me plenty of noise. That's, you know, we'll call it. She stood me up. Yeah. You got to stood up. And we're scheduled for next week. So, I'm looking forward to another conversation with Dawn. Also, Jeff Rasik. He's with OogaLights.com. Punch in the face. Yeah. OogaLights. Okay. It's pretty cool. Double O-G-A-Lights.com. You got to be careful using it. Dot com. I grew up dating in something different. I mean, nothing bad. Just, you know, some chicks was ugly and some chicks was oogly. Oogly. Yeah. Was that with an O, double O, or a U? I never spelled it. I don't know. Yeah. If you had to write it in a rap lyric, what would it have been? It would have been an E-U. Yeah. There you go. Okay. So, Jeff, you're lucky. You don't have to change your domain name. And you punched in the face of Jeff. Had a great conversation with him. And we'll be following up with him and Joe over there at OogaLights.com. You got any petiffs? You might have some. No petiffs? No petiffs.

All right. Good. We covered those already. I got a little bit of news. I just cut out two pieces. One of them is Yahoo is rebooting their messenger. And so, the review I read says it's pretty good that they've done some really good things. And they're also making the comment, is it too little, too late? It is. Because I used to be a big proponent of Yahoo Messenger. Like, I used it all the time. Yeah. Mainly because of the video chat feature. Right. Like, they had been doing it way before Hangouts, way before Skype. You had the ability to make phone calls and video chat through Yahoo Messenger. Right. Right. Been doing it. Right. They failed at promoting that. Yeah. And, you know, and now, yeah, it's too late. So, you switched platforms basically because everyone else was on another platform. You're like, I got to go over there because I can do video here and now I can do it over there and there are more users? Or what kind of caused you to drop off? I think I switched because I was just, I was gradually stopping using Yahoo in the first place. Yeah. And more people were on Gmail and Hangouts was faster, cooler, and fresher. Yeah. So, I changed it. Next, I got Internet Barbie. So, there's a Barbie that connects to the Internet and apparently. A Barbie? A Barbie. Yeah. Like a Barbie doll. Like a Barbie doll. Yeah. And apparently, there's like a flaw in it so that it could actually allow people to listen to your child's conversation with Barbie. It's like, that's just creepy. Yeah. First, both on both sides. First, your child is talking to Barbie. Yeah. Which is probably not all the way creepy. Well, as long as he's not 17, you're in good shape. Yeah, exactly. Well, if it's a he, it's probably a problem. And then, okay, so that's bad enough, right? Yeah. So, then somebody comes out and says, yeah, I'm pretty sure I could pinpoint the address that you're at. Oh,

Lord. So, you're, yeah, that address talking, he's 17-year-old guy's at that address talking to Barbie. It's like creepy Barbie, right? It's like creepy Barbie. It's like spy Barbie. Yeah. Big brother Barbie. Yeah, big brother Barbie that scares the crap out of parents. So, I think maybe that's not going to fly off shelves this year. No, probably not. Big Disney news, though, especially in the vein of Yahoo news, right? So, Yahoo directory is officially dead. Yeah, okay. Yeah. They had said they were stopping something. They were phasing out some stuff, officially dead. Now, if you go to that domain name, it redirects to the person they sold it to. So, they said all of the links are still there. All of the capabilities are still there. I wonder how much they sold it for. I know, right? But what I'm more concerned with, is the value still there, right? Is the link juice that was coming from there still worth it? Yeah. Probably not. Yeah. And I like this news here as well, especially for my other digital markers out there. Instagram is rolling out multiple account uses now. So, now you can use, man, thank you, Instagram. Because the first you have to log out and then log back in. Right, yeah. And who remembers passwords? Yeah. Not if I'm not here. That's why I have a phone. Exactly. And so, thank you, Instagram, for doing that. Getting up to speed. And my last news is the change location feature. Okay. Oh, yeah. Yeah. So, if you do a Google search, you know. So, I'm on a phone call and I'm like, hey, let me see if my results are the same as yours. Let me just click here. Wait, hold on. I clicked the wrong spot. Hold on. Well, no. Let me get into it. Literally, let me get into incognito. Okay. Can I put you on a brief hold? Hold. Put them on hold. Hey, Chuck. Can you pull up Google and try and select a location? It's not there anymore. I already

know. I spent like the last 20 minutes trying to find it and researching it and type the address and name. Yeah. So, what they removed is all my internet marketers know used to be able to go to Google, click search tools, and then select or even input the address or the city or the location where you want your search results to show from. And that's a great way for us to kind of identify how someone's ranking in that location. And how Google's changing their algorithm. Exactly. Based off of locations. At one point, we were like, hey, if you type in one zip code, the website's well-placed. You type in a zip code close to that one. It's well-placed. One zip code further away, gone. Not placed at well. You type in one city, all of a sudden you got seven-pack results or three-pack results. You type in another city, no local results. So, we were doing that kind of testing. Now, that functionality's gone. They just completely wiped it out. No intentions on moving it. In fact, released a statement that said it could have something. So, I found this statement on SEJ in regards to the logic behind possibly moving it. Yeah. Yeah. They said it could have to do with the right-to-be-forgotten laws that are passing in Europe. These laws are essentially useless if all users have to do is change their location to the U.S. in search. Removing this feature will prevent users from outside the U.S. from accessing Google.com. Interesting. I get it. Yeah. But, come on, Google. This really sucks for people like me who are trying to help my clients rank in a certain area. Yeah. Now, we have to, in order to bypass that, you have to tag that zip code or tag that city or town in your search query. That's the only way you're going to be able to do it. And that's kind of confusing because is that the search query or is that me tagging it with the city state? So, in regards to

local search where no one really types in their zip code or the city because it's a local search, we already know Google's going to give us local results. Are you skewing it? Man, that makes it extremely difficult. But, we're almost going to have to remote into clients' computers just to search and see. See what you're seeing. Exactly. Wow. Interesting. So, come on, Google. You almost could have got a blank stare for that, but I understand why you did it. Yeah. Why don't you give somebody some tools or put it in Webmaster Tools or MMC or something, right? So, we can figure that out. Yeah, at least in MCC. Right. If you want me to spend more money with you guys in certain locations, then I really need to know how we're ranking in those locations. Absolutely. All right. So, time to get into some of our reviews. So, this first one, let's give a punch in the face. Actually, we're going to give a punch in the face to Daniel. Gildersleeve. Gildersleeve. He just started with us this week. He's a new team member. Go check out our Facebook post because I stuck a Facebook post up there. It's not every new team member who gets the whole team to sing to him at the end of the week. Yeah. Especially during that first week. Yeah. So, go ahead and find out. Happy birthday, Daniel. And welcome to the squad, man. We're glad to have you. Absolutely. And before he joined us, he actually left a review as his company, Gilder Media. And this one was on Stitcher. I have it right here. I don't know why I can't see it. I wonder when you scroll the floor. It was right there. By the way, we've gotten our Stitcher up to 3.9 stars. We're making some progress. Yeah. And it's, I don't know, it was like 20 reviews. So, we really got lambasted there early in the beginning. Stitcher guys were pretty vicious. So, this is a little long. So, let me read it quick.

This was four days ago. Keeping it real with SEO in real time. As an enthusiastic fan who was able to meet Chris and Charles in person last week, I'm happy to report back that these guys are the real deal. Real people with real stories and real families who really care about all things internet marketing. Their passion and commitment to customer results is not only the core of their business, but shines through in this informative and entertaining podcast. Okay, let's just stop. That's right there. That's like, that's almost bio-worthy. Yeah, exactly. I'm going to just use this in my bio. By the way, I call dibs. Go ahead. I will spin that. The Unknown Secrets of Internet Marketing is deniably, undeniably a five-stop podcast and full-course meal with generous helpings of meat and potatoes. Not to, brilliant, right? Not to mention an algorithm cataclysm. Even as a certified Google partner, Chris and Charles help me keep up-to-date with industry best practices and in the know of upcoming changes in search engine optimization. It is a must-listen for anyone in the business of online business. Punch in the face. Punch in the face, Dan. Welcome to the team, and thank you for a well-written, you're going to make a great asset to the team, so thank you. If you're looking for an internet marketing company that has people who can write well, I don't know, that good, you just found them. Get us up. Next is from Keisha Miller, and this is on G+, and it is, Five stars! I recently attended a digital marketing class presented by Charles, none other than Charles next to me. Charles left me fully equipped with the tools I needed to get started right away. He was very thorough, and I would highly recommend his services. Thank you, Charles. Keep up the great work. Man, punch in the face. For y'all to know, every quarter I teach an online marketing class at the University of Houston, a small business development center. Like a crash course in internet marketing and social media

and things like that, about four hours, and I'm having a pretty good turnout. And I try to help people leave with some actionable items that they can actually go and implement right then. And apparently I did a good job of that, so that's what's up. It worked with Keisha. Punch in the face to you, Keisha, for taking that time. I think the bureaus who are in Houston, we will score, I'll get with U of H in January, and we'll be scheduling the next year's classes. We will tweet those out from our account, and if you're in Houston, you want to go check it out, it'll be a good time to meet you. Excellent. And then finally, well-informed media, no, well-informed living. There we go, well-informed living. It's like, put some capital letters and some breaks in there, right? Yeah. I started listening to the podcast recently and love it. Oh, by the way, this one was, fastos. Love it. Great content and high energy. Funny, too. I'm guaranteed a laugh or two when I listen to an episode. Punch in the face to well-informed living. I got it the second time. Well-informed living. All right. That is the, unless you've got any more petiffs or anything else, that is the potatoes of our podcast. Time to get into the meat. Awesome. So, like I said, punch in the face to Barry Smith and the great folks over at Search Engine Journal. He posted this article, nine roadblocks that could be harming your Google ranking. How many of us run into roadblocks, right? I hate roadblocks. They usually make you take a detour, make you turn around, or make you do something else. And in regards to your ranking- And in general, they're just annoying. They're just annoying. Especially when GPS isn't updated. Oh, yeah. Yeah. Like, it's been, this road has been closed for like a month. You know, the entrance on to 290, right? Oh, right to 290, right there. Yeah. Can't get there. So, in regards to online marketing and trying to get

your rankings up, roadblocks can be a bit of a headache also. Right? So, let's dive right in and see what he's talking about. The first one, he says, well, he starts the article off by saying, when Google searches websites and decides where to rank them, what's really happening is a decision on how useful and relevant the content is to the people using the search engine. He's right. We always know Google is always about the best user experience for that person using Google. And so, he's really making a point to say that that's the ultimate roadblock there. If that visitor isn't having a great experience, then Google's not going to rank you well. So, you know, I'll say this. Remember that the user experience and content are likely the most important aspects of the algorithm. You want to make sure that you accomplish those really, really, really well. So, the first step he talks about is dupe content. Duplicate content. He goes on to say, whether it's your website copy or blog pieces, Google proactively penalizes sites which don't have original content. He's absolutely right. That's called a panda penalty. If you don't have original content or your content is thin or your content is duplicate or your content not relevant or your content is jacked from somewhere else or your content has been spun by some article deal or whatnot, then you'll likely get a panda penalty and your site won't rank. Duplicate content won't work. So, when you deal with that content, make the right adjustments. Like, we're talking SEO, right? So, let's make some off-site adjustments in regards to your content. I wrote this, write your own. I tried to steal his drink right there. Yeah, right? Get your own content. And so, but yeah, in regards to your off-site stuff, like write your own content, right? Right? Even if you're using other sources as resources and research, that's fine. We all do. But write your own content. Yeah. Make it relevant for your business. Use your voice. Use your tone. And that

way you won't have to worry about being penalized for dupe content or something that's not really relevant or original. Yeah. Now, in regards to your kind of on-site stuff, right? We're talking about links and things like that because it's also relevant with your content. Check your URLs. What I notice is the problem most people make is that they'll craft a really great blog post and really want it to rank and they can't understand why it's not being indexed. Well, let's say you wrote a good blog post and you gave it three different tags. Maybe a tag called Chuck, a tag called Chris, and a tag called eWebResults. And then it's the same blog post though. Right. Three tags. Right. Well, if you haven't canonicalized your URLs, you end up with three different URLs and three different pages of duplicate content. Yeah. And so, that's a problem. And so, even though this article is great, it's not going to rank well. It's not going to get indexed well because it's duplicate content on your site. Yeah. So, spend the time to fix your URLs to fix duplicate content issues. Yep. Number two. Number two, he says thin content. Right? Thin content is just as bad as duplicate content. He goes on to say thin content is literally content that's not meaty enough, isn't useful for users searching information on the topic. And, oh my God, Barry, you are so right. Yeah. So, many times you search something and got to a thin page and not only did you get frustrated. It's like a roadblock. Exactly. It's exactly like a roadblock. It's like I was thinking I was going to get information and I landed on this page and I've got to go back. I've got to go back. I've got to turn around. I've got to find new directions. Yeah. I mean, search a new term, things like that. So, I'll tell you this about thin content. Don't post it. Yeah. Plain and simple. Yeah. If you have a couple pages of thin content and they're

related, try merging them. Yeah. Especially if they're on a similar topic. Do more research if you just need more content. And, if merging don't work and you can't find enough information, then scrap it. 86 it. Don't post it. Wait. Wait until you can get a media and F article. Hire somebody to write it. Yeah. I mean, but, you know, if you're struggling, don't post it is the key here. Yeah. It is not worth it. Number three. He says, anchor text over optimization. Good one, Barry. Previous algorithm update last year sometime. You don't want to do that. He goes on to say, Google changed the algorithm to actively penalize anyone who over-optimized their anchor text. And, you know, back in the wild, wild west days of SEO, it was easy, man. Load up your focus keywords, your meta keywords, get it in your meta description, and then your content, wherever you were linking outright, you want to link that keyword. And that kind of worked, and, you know, two months later, you were first page. Yeah. Now, no more. Now, Google is looking for more of a natural kind of link building. They're looking for more of a natural kind of syndicated content. And so, therefore, anchor, you know, keyword-rich anchor text is not really natural anymore. It can be damaging, yeah. It can be damaging. You got to do it right. You got to do it effectively. And so, I'll say this when you think about natural link building. You want to have a good mix of different anchor text. Maybe some keywords are fine, right? Then you want some click here. Yeah. You maybe want some, the domain name itself. Company name. Company name. You maybe just their website. Yeah. And that's the link. You want a good mix of that. And so, your link profile begins to look a little bit more organic and natural and not optimized. Number four. Four. It says bad backlinks. That's a good one, Barry. Backlinks are still one of the most important factors in search ranking. Google

uses backlinks to determine how relevant and valuable that content is. Remember, backlinks are like votes. And so, if people are backlinking to you, then Google says, okay, this content must have some value. It must be somewhat relevant. He also goes on to say, you can get penalized in Google if you don't stick to stringent quality guidelines. It's called Penguin. Yeah. Penguin was here to check you in case you were, I don't know, swapping links or paying for links or spamming links or whatever you're doing with your link profile that you shouldn't be doing. Penguin will poop on you. Don't do it. Smack that. I think it's the panda poop. Because it's the black eye of the panda, right? And then it's pooped on by panda originally, but shouldn't it be the black eye of the panda? Pooped on by the penguin. Yeah, pooped on by the penguin. Yeah, it's the panda smack now, pooped on by the penguin. Okay. But we don't have a panda black eye. I feel like the panda should have a black eye at some point. Well, when he smacks you down, you get a black eye. Don't get the panda black eye by getting punched in the face by the panda. But we're going to have to work on that. Look, Penguin is here to target your links. And so I'll say this. Backlinking is still important, right? It's still a high indicator. And so you have to do it. So the key is to just do it naturally. Right? If you're posting good blog articles, you've probably done a lot of research to write that content. Link, babe. Link out to your research sources. Maybe you are a retailer. Link out to your manufacturers. Link out to your distributors. Maybe you provide a service like, I don't know, AC repair or something like that. Then link out to some of your AC suppliers. People who necessarily won't be a competitor. Right. But extremely relevant to your organization and to your business. Those kind of things have a high value

and they really, really work. But going on the days of just linking out to every possible backlink you can find because it has no value. And frankly, you will get pooped on by the penguin. Don't do it. Yep. Number five. Five. He says non-optimized page titles. That's a good one, Barry. He says page titles are an element that Google weights very heavily when deciding what your page is about and how valuable it is. Look, we all know the value of page titles. We all know that the page title is what shows up in a search result. We all know that the page title is what the person is likely going to click on. We all know that if you haven't set up your Facebook graph, then that link you posted in Facebook, that page title is what's going to show. Yeah. Page titles are extremely important. So the key here is to include that keyword because it's that important. But more importantly, include the type of format or text that is going to prompt somebody to click. Right. We want them to take action. So not only that, on top of all of that, you need to somehow do it within 55 to 60 characters. That's the game part of it. That's the optimization part of it. Exactly. You want that title to encourage people to click. Also include your target phrase and be short enough so Google won't truncate it and replace it with something else. Yep. But you have to optimize the title. I'll take the time to say if you're on that page, especially like WordPress or something and you're optimizing that page title, take a few moments and link out and add your meta description and go ahead and optimize that entire page. Yep. Might as well get it done. Work on your H1 tag too. Exactly. Yep. Number six. Six. He says I'm an insecure site. He says Google announced last year that site security is a ranking factor. Basically, all sites that start with HTTPS are secure sites and

this will now have a role to play in determining your ranking. Duh. They released that and we know that the, what I realized about HTTP sites, there is a sense of security that comes from the user. Right. Even if it's not an e-commerce site. Just for the fact that your site is on a secure server, I'm a little bit more confident browsing and clicking on stuff on your site. So, and then I'll say this, especially with WordPress being 20% of all the websites on the internet, having your WordPress site on a secure server is just a little bit safer. Yeah. Because, you know, it's another layer of security to prevent you from being hacked. It's important and it builds that confidence with users and frankly, if you're selling e-com and you got products for sale, you should be on a secure server anyway. Like no questions. If you collect information and, you know, a form, for this reason though, you should be on a secure server. You should be on a secure server. Period. Number seven. Seven. He says, uh, accidentally no indexing. Ooh. Problem. And yeah, I've seen it happen with the grist of them. I was on the phone last week with a client. It's like, do you realize your robot text file is telling Google to ignore your entire site? Yeah, no, we haven't done any SEO. No, that's not what I'm saying. I'm saying someone did do SEO on your site and made sure that nothing could ever show up ever, that if you hired a company to do SEO on your site and they didn't take care of this problem, nothing would happen ever. Yeah. So, so make sure your site has been indexed. You know, if you, if you use WordPress, then depending on the plugin you may be using, it should tell you, Hey, your site's not being indexed. Dude, put up your domain name.com slash robots.txt. Yeah. Check your robots file. Right. If you, hopefully you're just not disallowing your content. Yeah. Well, you may want to

disallow some of the folders like admin and things of that nature, but everything else pretty much let it go. Yeah. Number eight, eight bad user experience. Oh, this is a good one. Yeah. Search ranking can only get you so far. If your user experience is bad, it doesn't matter how many visitors your site gets. He's right. It don't matter how well you rank. If people can't engage, if they can't have a decent experience, then they're going to bounce. And that alternatively is a bad factor or bad trigger that you want to be displaying to Google. He goes on to say, Google looks for signals that people, the Google looks for signals that people who visit your site find it valuable. One such signal is how long they stay there. Yeah. Right. So, so I'll say this in regards to user experience after content and maybe after speed, user experience is probably the most important algorithm. Yeah. Focus. Right. So check these factors. Is your site mobile friendly? Yeah. That affects your user experience. Are your visitors engaged? Can they socially socialize with you easy? Can they fill out contact forms? Can they navigate through your site easy? Is it easy to navigate? Does it load fast? Right. All of these things affect the user experience. And if, and if you're failing in any of these areas and then a whole bunch more, he had a whole list of them. We'll post it. Um, then you need to go and revisit your site because bad user experience, um, is not going to lead to a conversion at all. Yep. Number nine. Nine. He said, lastly, he says, uh, using a bad agency, right? He says with the best, with the best will in the world, reading a few articles online won't make you an SEO expert. The world of SEO is confusing, ever evolving, time consuming. So most people hire an agency to handle everything for them. And that's why we're here. Yeah. Right. If you, if your company's small, your site's small, you don't have

much content, no e-commerce, you can probably read a few articles, check out the hashtag SEO podcast and probably do well. But frankly, if you listened really careful to carefully to what Chuck just said and did your titles and I threw an H1 tag and you did that, well, you would probably be okay. In a non-competitive environment, you would be very good. Um, as soon as you get out of that non-competitive environment, as things get a little more challenging, um, you want to hire agency, a good agency. So I'll add to this, find an agency you can trust, right? Some people who, who have positive reviews, people who have a proven track record. Hey, we have, we have positive reviews. Yeah. We, we have a proven track record. Yeah. We have a system in place that, that, that allows us to guarantee results. Guarantee results. And so, so, so find an agency who does that. Find an agency that has transparent communication. Absolutely. Right. Someone who you can call after hours, someone who responds to emails and texts, someone who you can be social with, someone who frankly may come visit you if necessary, right? Find somebody who's been around since 1999. Exactly. Someone who's not going anywhere. Lastly, find an agency who, who's honest, right? If an agency tries to cover up mistakes or things like that. Yeah. Yeah. You know, then you might not have the best relationship. You know, one of the things we tell people all the time is do we're human. We're not perfect. Yeah. We're really, really good at what we do, but at the same time, sometimes mistakes happen. And we fix them quickly. We fix them quickly. Yeah. We try to prevent them. And if it does happen, you'll be able to reach us and we will be able to fix it immediately. Yeah. So, so, so try not to use a bad agency. And I really feel sorry for those clients we get who, because it's so least 80%. At least 80%. They have dealt with a

bad web guy, a bad agency, a bad something. And it's from as simple as, oh, I can't get a hold of my guy, which is a good situation compared to, yeah, I've paid for five years of SEO and haven't really seen a report or results. Yeah. That's, that's, that's not good. Yeah. That's not good. So, so I'm going to punch in the face to you, Barry Smith, man. Good, good post. Nine roadblocks that could be harming your Google rankings. We'll post this online and check it out. All right. Good stuff. Do we have any, any, what news? I got some blanks there. Blanks there. I got some blanks there. What kind of combination? Well, it reminds me of when, when we had a client, we said, Hey, the client, we had a client meeting and Charles came in. Hey, you just got this really powerful lead. Did you see it? And he's like, Oh yeah, that looks good. I'll forward it to my secretary. And I looked at him and I was like, what? And my answer was no. Yeah. The same secretary who was just complaining about not doing stuff. Yeah. It's like, no, you're going to call them yourself. Cause that looks really powerful and you need to call them. So, so that it's the same kind of what? What? Yeah. But this was a smidge of different. This, this blank stare goes out to the good folks over at DraftKings. This is actually an SEO blank stare. An SEO blank stare. It fits perfectly. So DraftKings, FanDuel, you guys are familiar with them. It's like the largest fantasy sports site out. They do fantasy for football, baseball, basketball, and every sport. Out there. Yeah. Right. And they've been in the media a lot lately because they've been trying to get sued. People saying it's gambling. People have been advertising out the wazoo. Oh, they got it. Like, hey, come get us. Exactly. They, but they, their big component was that they're not a gambling site and they're not a sports betting site.

Right. Right. And that's why they have been able to remain legal. Or, or at least that's their legal argument. That's their legal argument. Right. But then you got others like in the city of New York, which is banned in there. I got, I know people in New York who literally crossing the bridge to Jersey just to do it. So, so wait a minute. So. It's already banned in New York. So if you do it in New York, they trace your IP address and then, yeah, they charge you for gambling. They charge it. Interesting. Wow. So they, they going to cross on the bridge, going to New Jersey to do it. Wow. That's interesting. Wow. I wonder if you could specifically select a cell phone tower across the river and finish my campaign. That's because I'm here. I'm connected to New Jersey. You don't know where I'm at. Anyway. And so then, so they went to court and, you know, they was pushing back the, the Nevada Gaming Commission, you know, was like, man, we might need to shut them down. This is really gambling what they're doing. Yeah. This is sports betting. And they came back and they said, no, this is not sports betting. This is fun. It's fantasy gameplay with an opportunity to win money. Yeah. That's what it is. We're not betting. We're not promoting betting. We're not advertising betting. Yeah. We're not a betting site. They're not. No. Clearly they're not. What happened? So Nevada Gaming Commission began to do some more research. Right. The site was optimized for sports betting. So they didn't have it visible on the site, but the alt tags on that images included where it's like fantasy basketball betting, fantasy football betting, fantasy baseball betting, fantasy sports betting. How'd that get there? We don't do that. Maybe they hired a bad agency. So here's what I believe. They probably at one point had it significantly optimized for betting and then realized that the shit was hitting the fan and like, hey, dudes, you got to pull

everything related to betting out and they got everything except for the alt tag. You know what I believe happened? I believe that even though they weren't promoting and that's betting, everybody who participates in it calls it betting. And so therefore they added betting. So they begin to rank for what people are actually calling it. And they tried to be slick by only putting it in alt tags. Ah, yeah. Yeah. That was almost worse than what JCPenney did a few years ago. So yeah, Blankstead and you guys got to do better. And unfortunately, we don't know how this is going to pan out now. For me, I'm not a big fantasy sports fan at all. So I don't know. I've got people who are. I think it's an interesting discussion, right? I think it's really cool. And then I saw a thing. John Oliver just killed a presentation on betting and pointed out that their argument is that they're a skills-based game. Yeah, it takes a certain skill level in order to be able to do this and that gets them past the gambling. They're also saying in general in their advertising that anyone can win. And when you look at their statistics, apparently only like 2% of the people win 95% of the income. So it is skills-based and you can't win because it's skills-based. Yeah, you don't have the skills or the time. That was pretty cool. All right, hey, if you are looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We have a referral program in place. If you have a referral, they come to us. We do internet marketing for them. They get great results. They pay their bill. We pay you. You can find that on our podcast. Remember, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. And if you want a transcript or you can watch a video of this podcast, just go

to our website, eWebResults.com, and you will be able to find those things. This video actually goes up on YouTube in seconds. Yeah. Wait, I'm sorry. Put them first to the hangout. Yeah. It's live. It's on YouTube right now. Yeah. It's on YouTube, and then we pause it, and it becomes a YouTube video in minutes. They've got to translate it into some whatever. I don't know. Anyway, this has been a great podcast. You guys have made us the most popular internet marketing podcast on iTunes. Thank you so much, and until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Balance check. Balance check. Balance check. One, two. Oh, let's see. It's CEO Podcast 301. Who better than us? No one. Please tune in to what you're doing. EWebResults, man. We grooving. Yeah. Boom. Podcast 301. Get ready, man.