9 Tips for Your YouTube SEO Strategy #498

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners here at EWR Digital. Hi, my name is Matt Bertram. I am your SEO specialist today. You're the SEO specialist today. YouTube specialist. There you go. Welcome back to another fun-filled edition of our podcast. This time we're broadcasting live from Houston and an unknown, disclosed, undisclosed place where Matt is. That screen behind him is not green screen. It's beautiful, wooded. It looks awesome. I'm a little bit envious here. We do have our awards behind us, our AMA awards. They're beautiful. Please remember that Matt and I, we are your results revelers. And I do have a review. I wanted to jump into this. It is, of course, five stars. And it is from Urban Wanderer. It says, I wish I would have discovered this sooner. I've yet to experience a better SEO podcast than this. And there are so many out there. The best of them all, without a doubt, is this one. So, Patif, to you, Urban Wanderer, we appreciate you. We put a lot of hard work into these, go through a lot of articles to come up with what to share. And you know what we're going to share today is nine tips for your YouTube SEO strategy. So, you're looking for tips in improving your YouTube SEO strategy. We're going to have those in just a short minute. Is there anything else we really want to cover? Like we kind of skipped covering some of the stuff. You know what? I'm going to go ahead and do it. I'm going to ask for a review. I've actually checked this link. This link does work. Go to ewrdigital.com forward slash G plus. It's super easy. I know it's outdated, but that will get you to a place where you can leave us a review. And please go ahead and leave us a review. That is five stars. It is hard to syncopate when you're like in different locations. Um, did you have anything

you wanted to add, Matt, or should we just like jump right into this content? No, I'm excited. I think this is a great article about YouTube SEO. So very, very cool. So this is from Sophia Enamorado, uh, which means enamored, which is kind of a very cool name, patiff to you. Um, ask a couple of questions. How do you avoid getting lost in the sea of videos? Your best bet is to produce and publish great videos and then optimize them for search using SEO best practices. So this really goes back to what we say all the time, as long as you're focused and delivering value to the Google user, whether that's Google search engine user or Google YouTube user, then you're actually going to, you know, Google's going to look favorably upon you. Uh, and one of the things that wound up stressing in this, and she wanted to bring this up right away is having a full accurate transcript is very valuable for YouTube SEO. And we will talk about that here soon. One of the things that I want to do, I went and pulled some different stats than she had. Uh, there are 2 billion unique views a month on Google, 2 billion. Um, in terms of audience of people between the ages of 18 and 49, there are more YouTube. YouTube has more of an audience than all of the TV networks combined. Like that's pretty massive. Uh, the average user spends about 11 minutes and 50 seconds per day and they visit about 6.7 pages. So we're going to talk about like, how do you get them to visit you? How do you get them to visit longer? Um, and a lot of that has to do like, what are you doing from an, from an SEO perspective, Matt, how, how much time do you spend on YouTube? Um, daily, do you think? Well, so it really depends what I'm doing on YouTube. So YouTube music is, uh, something that I use a lot of. And then also in the

mornings I've started to listen to like, I think it's like motivational channels or something like that. And it like smushes together all the best, like motivational speeches from, I guess, graduation and other things. And I've been really listening to a lot of it. I listened to podcasts with video on YouTube. Um, so I definitely spend more than 11 minutes for sure. Uh, I think I may too, although I've been, I tend to like just kill a little bit of time. I'll, I'll, I'll scroll through on Facebook. I'll scroll through videos. Now I know some of those are of those are actually on YouTube. Uh, and then sometimes you find them on Facebook and then it can be hard to find them later. So I end up and go look for them, uh, on YouTube. And then we both have kids. So YouTube is a valuable tool, not just for growing your business, but for helping you manage children. Yes. Uh, it's, it's very good at that. So YouTube SEO involves optimizing your channel, playlists, metadata, the description, and the videos themselves. You can optimize your video for search both within and outside of YouTube. It's one of the things we'll talk about today is don't just focus on the fact that your optimization effort is going to have you do a better job when you, you know, when people are searching inside of YouTube, uh, you want to make sure that, you know, when they're searching, I don't know, say in something like Google, uh, that you show up well, uh, talk about, huh? Well, I was just going to throw in a pro tip for everybody that's listening and is waiting for some, some good stuff. Um, if you're trying to get links, uh, indexed, uh, putting them in the description of YouTube is one of the fastest ways to get, uh, links indexed. And so, um, if that's something that you're, you're, you know, you don't need a service or anything for that. Um, YouTube gets crawled daily. And so, um, you know,

it's, that's a pro tip for sure. So, yeah, I mean, it makes sense, you know, YouTube being owned by Google. And if there's new links that are available in YouTube, Google wants to make that, uh, available on their search engine as quickly as possible. And one of the points that they make, this goes back to content. There's no way a video can go viral if Google can't understand what it's about. And, and think about what I just described unintentionally is I may see a video on Facebook that I like, and I want to share with my wife or something. And then I end up because Facebook is a little bit harder to navigate or search through. I ended up going to, to, to Google first, because it's the first thing that pops up on a phone, um, and doing a search there. And so like, you've got to have the right keyword phrases that if somebody saw your video somewhere else and they wanted to find it again, they've actually got to be able to find it, you know, in a search engine. Um, it's obvious that text associated with videos, that it's the title, it's the description. Uh, but remember closed captions and transcripts can positively impact user experience, engagement, watch time, viewership, and then of course it can impact SEO. So don't just think of, of having a good transcript as, as being part of, oh, well, this is just what makes it visible to Google. Remember sometimes, and, and I think she jumps into this. Sometimes you could be at a doctor's office and you could be watching a video. And if there's closed captions, you can continue to watch the video. If you're, there are no closed captions, then because you need the sound, you can't watch it. I mean, I know people watch videos at work. Happens. Um, you know, and so closed captions is really important. I don't know why we don't have closed captions on right now. I know it's available. So, you know, we got to jump

in. I feel like maybe you're, you're speeding things up here. Uh, again, we're covering nine tips for your YouTube SEO strategy. Tip number one is lose YouTube's ASR captions and add accurate closed captions. So YouTube's auto captions are only 70% accurate. I don't know where that number came from. I'm not, I'm not sure that's true. Uh, I think they're pretty accurate because in Google, um, like Google Hangouts, now there's closed captions in Google Hangouts and it's creepy that they're definitely recording everything, uh, that's being done, which I think that they were before, but now it's more open. Well, they're recording and transcribing. So it's searchable. Yeah. Uh, yeah. And then it emails it to you. Yeah. But, um, it's accurate. Like, I mean, like, like it, the, the machine learning, they're training the algorithm and just like Tesla cars get better and better every day, you know, that uploads the information, same things happen with Google. Like it's getting better and better. Uh, it might not have been good a couple of years ago. I do agree with that. Um, but it, it's pretty dang accurate right now on YouTube. Um, you know, and if you're looking for a cost effective way, uh, I think you should consider doing it versus not doing it for sure. So. Yeah, absolutely. Um, so it's probably more accurate than 70%, but, but why mess with it? And I would imagine that the more technical, the content you're covering, the more niche, the content you're covering, the more likely it's going to mess it up. Right. So, so if you're really are in a, in a technically driven industry, um, just to make sure, make sure you have it, you know, have your, uh, have the actual closed captions available, have the sixth grade level, like Chris and I, it gets it every time. We really don't seem to have that much problem with the translation. Uh, search engines can only crawl text. They can't watch your video. Uh, your video transcript will be full of relevant keywords that

indicate what your video is about so that Google can crawl your content and rank you accordingly. Um, it gives you some examples. There are, there are some offline do it yourself or, or, you know, automated, uh, closed captioning systems. I can tell you, we just go ahead and hire, uh, outsource, uh, the closed captioning for, or really the transcribing of our podcast. So we can get those transcription, uh, trans transcriptions up there. And really what you want to do too, um, is not just post the transcriptions. Um, because again, it's about readability. It's about what's easiest for the user to consume. So, you know, it's, it's a splintering tactic. It's called splintering, I guess, uh, where you, you break up the content into multiple different, um, uh, channels like social media channels and deliver it in different, uh, unique formats, but really taking the transcription and writing a blog from it is a best practice that I think everybody should follow and doesn't follow. And I think to a degree, we're guilty of that as well. Um, because it definitely helps, uh, for SEO much more, uh, than if you're just posting the transcription because of the H1s, H2s and all those sorts of things. So, yeah, I think that's very, very true. Uh, so yeah, closed captions are good for YouTube SEO, but they have other benefits too. Uh, here are some of those benefits, higher search rank, captions on YouTube videos, boost SEO. Um, they gave an example. There's a lot of, uh, digital discovery networks did some studies and they saw an increase in views by 13.48% in the first two weeks and 7.32% overall, uh, when they actually added that closed captioning. Um, and one of the ways they just did this test, it's actually kind of interesting. Uh, they looked at videos, they did searches on YouTube for videos that didn't really have a title description or a, uh, a title tag. I mean, a description tag or a title tag. And then they searched for phrases that were actually

in the transcript and lo and behold, they would actually show up. Uh, but only if, uh, if the, if the closed captions were uploaded, if the transcription was uploaded. Yeah, no, we're talking about tags later in the article, right? Yeah. Okay. Um, but yeah, no, I mean like Google just now started, well, it was like, was it a year ago? I think it was like, maybe it was 2017 or last year sometime. I can't remember which, but basically YouTube, well, Google started to be able to index, uh, videos and, and pull out the transcriptions on its own to know what the video is about. Right. So the algorithm is still learning, but that was kind of a game changer. I think that that's kind of when podcasting started taking off, right? So now it's showing up on Google, uh, people are finding it. And so I think a lot of that's driven by, well, people are watching videos, but also Google now has the ability to, to index videos. And so that was a game changer, um, for a lot of, a lot of people that are producing content in my opinion. Well, and, and, and I don't, do you, do you think that the search engine is transcribing the video or just YouTube's transcribing at the video, even with its, um, whatever she called it, the ASR captions. And then the search engine is, is, um, is, is, is, is scanning those. You know, that's probably something we could Google, but, um, I think I, I, I think that Google, the, the, the, the universal algorithm is able to read, uh, the, the, the, the transcriptions. I think that's true. Yeah. Right. Like, and I, I, I don't know. I, I believe that Google and YouTube are two different platforms and they still operate in silos and really like the search engine for universal search is completely different than, uh, for YouTube. And I'm not sure how much they're coordinating, even though they're the two biggest search engines. Um, if I was to guess,

which I, I totally could be wrong. I would think that Google, like just regular Google universal search is able to grab all videos. Right. But, you know, but YouTube's the biggest, you know, collection of videos out there. So there could be some kind of API or something that, that that's talking. Um, but I, I think that those teams are pretty siloed. And so they learned how to, uh, index all videos because they want to, you know, they want to capture everything. They're not just grabbing YouTube because sometimes you see like the Mio videos and, you know, some other videos on there. They definitely weighted towards YouTube, but I don't know. I think that that's something you can Google. I'm not, I'm not sure it makes a difference just knowing that they can pick up, um, what's, what's in video. However, they get that information is I think the, the key to that in my opinion. Yeah. Uh, and I would, I would, I think that they're siloed also. I think it wouldn't be hard if Google decided to, I think what's the motivation to start, um, to start parsing videos other than YouTube videos, because that's just going to mean some of them are going to show up over. So it just, you know, let's at this point, they're probably keeping it simple and also favorable to their own videos. So the next advantage is, is better user experience and engagement. So closed captions are proven to increase user engagement, earning more likes, shares, and comments than videos without captions. Higher engagement in turn boosts video search ranking factors. We'll talk about that. Um, captioned videos earn 4%. So this is a study performed by you put YouTube captioned videos earned 4% more views, um, than their uncaptioned brethren. So, so yeah, captions are absolutely good. And again, it goes down to if you're maybe watching a video at the office or you're watching it in the doctor's office, uh, you have the option to watch it. Whereas as you don't, and it wouldn't surprise

me if that, I mean, there's parts of me that are like, okay, 4%, that makes sense. You know, doctor's office and office. And another part of me is like, it's maybe it's a lot more than that. Cause there's probably a lot more people watching videos, uh, at work than just the, the 4% of, of actual traffic. 4%. That's like reported, right? All right. Web accessibility, closed captions, make your YouTube videos accessible to viewers who are deaf or hard of hearing. Uh, it also lets people watch your videos again, noisy train, quiet library, the set with the sound unit. So that's good. All right. Number two, this is nine tips, your YouTube SEO strategy. Uh, number two is add a transcript to video descriptions. A lot of this is like, let's speed up. Like it's like, you know, closed caption, because this is saying add transcript to the video description, add it to the transcript section, but also add it to the video description. I don't think we need to belabor the value of that. What are some interesting ways marketers are taking advantage of video transcripts? Like you said already, Matt, they're turning them into blogs, infographics, white papers, fact sheets, web copy, and summary, make video transcripts, your content marketing shortcut. And, and it's also, it's probably pretty good to just kind of ask yourself the question, are you good at kind of off the cuff, putting together a video? And, and is that maybe a great way to start the content? Like some people will just dictate into a, into a recording device, and then that becomes the content. Well, just throw out the YouTube video, uh, and let that become the content. Yeah. Just start ugly. Okay. Number three, this is the third tip. Translate your video transcript and offer subtitles and multiple languages. Right. That's pretty good. In fact, our transcriptionist could probably do two languages right away. Um, two of the most. Doesn't it Google, Google will transcribe it and there's a plugin for, uh, WordPress that it'll transcribe the

whole website. So, uh, I just know that Google translate can really drop the ball and make things broken. Um, so, so it is definitely better than nothing. Uh, and, and this article was talking about, we actually have 80% of their views from YouTube coming from outside the United States. That's huge. And a lot of that is non-English. Translating caption is very important. It's a huge opportunity for growth. I see huge demand in non, non-English, uh, uploaders as well. Um, even more exciting search engines will index your translated caption files and include your videos and search results in those languages. So as long as you've got the captions available in that language, they can watch your video, which is still in English. So you don't have to worry about like redoing your video. Uh, and they'll show it with the, with the foreign language captions on it. So I am actually messaging Ivan right now. Cause this is, this is so good. Yeah. One additional task. That's really good. Uh, all right. Two, number four, again, nine tips for your YouTube SEO strategy, right? A keyword optimized title description and tags, um, for give us fellow SEOers. You kind of know that, um, keywords and keyword phrases can should correspond with first, whatever describes your video accurately. And then second, the words and phrases that users would enter into a search engine that would to find content like yours. Um, right in it. Go ahead. No, go finish. Very much stressed right for humans, not robots, or you may get penalized. And that was really in the context of keyword stuffing. We know not to do that. And then they start talking about a couple of keyword tools that you could use. Yes, there definitely are, um, like keyword.io. There's a few, I think SEM rush or a trust does it. Um, but basically you can just like, you can use a third party tool to work up keywords like Google keyword planner, uh, for YouTube. But what I was going to say that I see

the number one mistake that people make is, is they, they put tags about different topics. Like they need to stick to one core theme or concept because you confuse Google, um, and you dilute the search results, right? So you need to stay focused on one thing. One of the things I also found is for whatever reason, the number seven, everybody likes the number seven, who does the search engines, seven tags is what I've found to be the optimal number when you're trying to rank things. Um, but also keeping it on one topic because people are kind of all over the place. I think that that goes for like Google, my business and everything else. Like you don't need to maximize everything. Um, you need to have like a focused, concerted effort to try to like every, every video that we make now, um, for YouTube and otherwise for clients, there's always a keyword focus like in the video. Um, and what the video is about, the goal is to rank for one particular topic or keyword theme. And, um, that needs to follow through in the tag title description, everything. Right. Yeah. Yeah. So, um, go, you mentioned Google AdWords. That was one of the tool Google trends is kind of a neat tool, uh, to get a sense for what the right phrases are. If you're just going to throw out one video, you probably want to go long tail. Uh, if you want to go after some shorter tail keywords, you really want to have, as we've talked in this podcast regularly, and this applies to video, you want to have a multi-pronged, you want to have a strategy, right? That incorporates more complex, uh, ideas, simpler ideas that boil into more complex ideas. Um, so that you can, you can get the traction necessary to actually win at those shorter tail free phrases that get a lot, a lot more searches. Once you've done your keyword research, you want to pick, uh, you've picked your keywords, then you want to, uh, I

like this, incorporate them naturally into the following fields. Uh, the titles, uh, you can get, uh, huh? SEO, digital marketing. So, so fit 100 characters, uh, use compelling language. So in the title, remember, this is the thing that's going to show up in search engines. It's probably going to show up, uh, whether that search engine is YouTube or it's going to be, you know, a Google search. We always talk about how important that title is from the, from the perspective of that's the thing that's going to hopefully catch their attention, spend a lot of time, get a good title. Uh, cause that's the thing. If they may not see anything else, if you don't get the title, right. And all the copywriting books that I read, they spend, you know, 90% of their time getting the title, right. Testing the title, because if you can't get them in the door, you can't convince them of whatever it is you're trying to convince them. And so, yeah, the title is the most important thing. Next is meta description. It fits 5,000 characters. Uh, and so that is where you do want to paste your transcript because those are key. Those are words that Google's gonna index and YouTube's going to index. Just know that that meta description is truncated at about 166 characters. Um, and this could have changed by the way, this is a, this, this article is about a year old. Um, but those could have changed some, I think Google's extended how much of the description is, is, is, is visible. Just be aware of that so that you can kind of complete the thought, the best thought or the most powerful thought one with the title and then two with the first 166 or so characters of the meta description. And then tags, this fits about 120 characters. Their point is in this, uh, I think their target was like makeup tutorial. Don't do makeup space tutorial. I actually do, uh, in quotes makeup tutorials so that now that's one keyword phrase.

You need to use the quotes, uh, in YouTube in order for that to be one particular phrase that you're, uh, or tag that you're letting, uh, YouTube know that you're going after. All right. Number five, say your target keyword in your video. This, this, this kind of like when you say it is like, well, that seems obvious. Um, and I think you need to do it more consciously. And I've got a pro tip that I'll add at the end related to kind of stuff that you should put in your content. Um, but your targeted keyword should appear in the title description and in your transcript. And it cannot be in your transcript unless you said it during the video, make sure that you do it. Yeah. And you want to say it more towards the beginning, uh, the more, more towards the beginning. Cause they, they do truncate the information. Here's the, uh, here's the teaser. There's two things that you want to do more towards the beginning. Uh, and that is one of them. You want to say the keywords that you're targeting. Uh, and then there's another one that I will share with you here after we get through our nine items. Okay. Number six, use a compelling thumbnail. So how many times have you clicked a video based on the thumbnail? And then you get there and like, okay, I, that's no, that, that doesn't, the thought doesn't make sense. Like that thumbnail doesn't translate at least to the first 10, 20 seconds of that video. Uh, it's really important. And, and one of the short and simple phrases, ideally you want an image that is a great visual representation of the target keyword that you're going after, right? That's, that's kind of the summer summary, but know this. So YouTubers can choose which frame to display on their video. Usually YouTube will present you with three separate screenshots of the video. You can also select a different screenshot from a different moment or up your upload your own image. And I've

done this. Uh, I I've had to jump through some hoops. I think that you had to have a certain number of subscribers in order to open up this option. Uh, choosing the right video image, uh, can make a drastic different difference to your click through ratio. Make sure it's high quality, make sure it's actually a kind of a high contrast image, not just one blur, uh, 16 by nine aspect ratio. And she says that facial closeups work the best. And then note Google that YouTube overlays the video duration duration in the lower corner of the thumbnail, make sure that doesn't obstruct something important in the thumbnail that you're going to choose. Also, I realize this, go ahead. No, I just see that a lot. Uh, people don't think about that, uh, when they're posting videos on any platform. Keep in mind that Google uses image recognition to automatically filter out certain imagery such as the YouTube logo. So if you put the YouTube logo, uh, in that thumbnail, that'll just get blurred out. And they've got ways to do that. And again, ideally you want the image that is a great visual visual representation and an enticing visual representation of your target keyword. Chris, I know we're talking about YouTube, but Facebook has started, uh, really, uh, I guess going after like rights. If people have like a song playing in the background, we'll just start pulling those videos, you know? So one of our clients actually, a, a, um, a wedding venue encountered that pretty early on. They had, uh, I think a wedding photographer had done a video for a bride and groom, which, you know, does that really matter if the sound is, uh, uh, uh, is copyrighted, you should do the right thing, but it doesn't really matter from an online presence because it's never going to be used online. When they uploaded it to their Facebook page, like it, it got blocked, like totally blocked. So very, yeah, that's, that's, and that was a while ago. So that's, that's continuing

to go. I see every now and then I see kind of Facebook alerts that say, Hey, your video has been cleared for, from the music, from the perspective of, is it, is it content, uh, protected music? All right. Number seven, uh, use the video SEO embed. Now, uh, this article was by three play media. They have, uh, an, a video SEO embed tool. And so they're kind of plugging their tool happy, uh, for them to do that. Really what this is, is, is schema, right? What's the schema markup that you have when you're embedding the SEO and embedding your YouTube video, uh, into your, into your page to make sure that it's got good SEO, uh, a reminder, optimize your video for Google. Uh, if you do well in Google, you can get two to five times more views than just optimizing it for YouTube. Um, number eight, focus on user engagement. And this again, goes back to our classic, uh, focus on providing a good experience to the Google user and Google will, uh, will shine, uh, favorably upon you. Google cares most about how viewers respond to your content. Watch time. Here's, here's what they're talking about. Watch time. Um, think about this, a 50% completion of a 10 minute video will rank higher than a hundred percent completion of a three minute video. Think about watch term. That's one of the things that you want to drive. If your video describes how to do a deal yourself project. And this, this goes back to like, how do you engage people? And, and even in the beginning, so one, what she's about to describe, you actually should use as the thumbnail and to show the viewer, the finished product at the beginning to spark their interest. You want to avoid having a long introduction without speaking. In fact, I would almost suggest that you get rid of all intro. Like the very first thing should be something exciting that's happening. I don't know if Matt, do you remember when movies used to always

start with credits? The movie didn't start like right away. And then the credit, the credits would roll first, and then the movie would start and then they got away from that. So now like you're kind of engaged in the movie and then come the credits so that, uh, so that you don't, you know, whatever, flip the channel, walk away. Um, which is, you know, they usually have like some of the major credits. They kind of play it into the movie in the beginning, but that's pretty, pretty common. I, you know, I would say there's, there's actually definitely some games that you can play, uh, with user engagement. Um, it's funny that they kind of talk about it a little bit. Um, you know, engagement is so, so important because Google wants to see how people are interacting, uh, with content. And I think that, um, you really need to think about when you launch a video, uh, giving Google as much data as you can, maybe in the first week, there's kind of this audition period where, you know, you want to get a bunch of people to, to like the video comment, um, you know, uh, engage with it, right. Watch it, you know, um, watch it all the way through, watch a few times, maybe two times, you know, um, but basically, um, Google needs data to figure out where stuff falls. Right. And that's the same thing, uh, with kind of the Google dance is they, they, they want to, um, see how it compares to other videos. So they move it around. And really what you want to do is if you have the best content in the world, if Google has no data to compare it against, um, it's going to be very hard to, to match it against something. And, and, and so, so you just want to give it as best showing and you want to give yourself the best showing. So like, you know, getting, getting a bunch of people to like, and share it or like

announce, um, we're actually working on, um, you know, when we go, when we go live, like right now, cause we don't go live at the same time every week. So it's, it's hard for people to kind of tune in. Um, that's definitely something we need to work better at, but with our schedules, I I'm not sure it's something that is really doable. Uh, we need to have kind of a, a notification system to let people know, Hey, like an hour out or whatever through text message, whatever we're going to go live. And then, you know, get a bunch of people to, to like, and comment in the video. It's definitely going to, uh, rank higher because it has a bigger following, more engagement. It's, you know, uh, of higher status than a video that doesn't. And that's, you know, one of the factors that Google is definitely looking at. So. Yeah, yeah, that, yeah, absolutely. Um, so next, like these is important session watch time. Now this is different than just watching one video. So if you can get somebody to watch, I don't know, two minutes of each of five videos, you're going to do better than if they watch like one five minute video on your website. And this is across your channel. So it's like, how valuable is your channel? What does Google think of your channel? So that's, uh, you know, did the viewer leave the, and the other thing to keep, keep in mind is if yours is the video after which everyone always leaves YouTube, right? So it's something about your video that you convince people. So if you're always leaking to your content and it's such a compelling argument that people actually get off of YouTube, um, that you can pay a price for that because Google would rather people be spending more time on YouTube than, you know, then, you know, getting bounced off because of something that's happening in your video. Yeah. No, one of the things that you said, you guys actually slowed down. It

was actually quite cool. And it, and at least on my end, it was like, watch the sound effect with it, which, you know, it's super important. Right. So. Yeah, absolutely. Um, and a growing subscriber base. This is, this goes right into exactly what you're saying. Uh, well, two things, user intent, gross, how to grow with zero views and zero subscribers. This is about getting engagement quickly because you're going to get more intention. Uh, and then the more you can amplify user experience and engagement in the first seven days, the better, right? Because if it just lies there and does nothing for seven days, Google's going to throw it in the graveyard and reviving it is going to be hard to do. So, and then finally tip number nine, except for the bonus one that I have, uh, tip number nine, uh, it is user use playlists. So relevant short four or six video playlists, sub categorized playlists can greatly boost user experience it. It also makes it easier to share multiple videos at the same time. It also makes it easy for them to watch kind of a thread of videos that are related in topic at one time, which goes back to that overall individual video watch time and overall watch time. Um, so use those, uh, yeah, I mean, use the playlist. It's, it's super important to keep people to keep watching. Um, and that's the name of the game, right? Keep them. Yes. And then I'm going to pull back. And this is one tip that came from Dan Golden. Uh, he's one of the few guys we've interviewed. He's a YouTube expert. And one of the things he talks about is if you use the word you, and I think it was within the first three seconds of the video, the amount of the video that people watch was like 80% higher. And then if you used it twice in like the first 10 seconds at that 80, you added like an additional five or 10% to that, which is significant.

So when you think about the intro of the video, you don't want to have like, like in our case, we would want to have a really long, like EWR and handwrite it out and make all this fancy stuff about EWR digital, and then start the video. You actually want to jump in kind of to the meat of it. And you want to start with the word you, and you want to get the keyword in pretty quickly. So you're interested in a great digital marketing strategy for your business. So I use your, you and your, both yours, um, in, in, in the first sentence, in the first 10 seconds, uh, and also use the keywords, digital marketing strategy. So that's going to be the thing that you want to create in that first one to two sentences of your video. So we should try starting the podcast with you, you, SEO. You, you, SEO, you, you, we can do that. You, SEO, you, digital market. I've been in videos. Yes. Don't do that. And we are doing a test. All right. Well, that's, that's the article. Patif to Sofia Enamorado, Enamorado, uh, nine tips for your YouTube SEO strategy. Um, really, really good, really good article there. Oh yeah. No, I, uh, I mean, she, she really embedded a lot of stuff. You know, she does know YouTube. I mean, they created their own tool. I mean, they, they, they went pretty far and telling you some stuff. Um, you know, like the algorithm is constantly changing, you know, it doesn't change that much, but it always does change. Um, the last thing that I, I, I, you know, remember when I was deep in the YouTube, uh, was that audition period usually starts on Thursday. So there's a pro tip right there. Ah, so does that mean post anytime before then, or just know that Thursday is the day where the audition starts. And so that's better to post on that day. Yeah. I think it's better to post on Friday or Sunday night or,

or Monday, but again, like, right. Like it, you know, you're, if you're trying to really maximize it, but like how many people do that, like, uh, she's right in the first seven days, you really want to, um, get the most engagement and you want to, uh, you know, really stay on top of like one video and push it as much as you can, um, to, to get it to rank, um, for sure. Uh, but yeah, I mean, there's definitely, you know, ways to optimize what you're doing in anything and you can shave a little bit of time here or there, um, those things add up. Right. So, um, you know, it just depends how aggressive and competitive you want to be. So, and we've talked about like that from getting blog engagement. If you get that blog out there, make sure that you're posting it on social media so I can get some traction in the early days. Um, it is about that kind of, uh, audition period that really, really does make a huge difference. Yeah. So really, really Chris, I thought you said you had a pro tip too. Was it the pro tip was you? Yeah. Like make sure that you at the beginning of the video. And of course I stole that from Dan Golden. So, and he's, I think you're, you're sharing the wealth of information and you know, I, I have to listen to the podcast to get some of these great tips as well. Apparently. Oh yeah. We did a good, a good, uh, interview podcast with him a while back. And then we actually, I reached out to him cause there was, we were doing some question survey something and reached out to him as a YouTube expert to just provide some guidance. So we've got two podcasts that have, have him mentioned in it. Awesome. Very good. Very cool. Well, that was a, that's our content. Um, we were going to ask if you enjoyed some of our content and hopefully you did, uh, we're going

to ask you to do something, something simple, go ahead and share it with three people, maybe, uh, some content marketing officers, not content marketing, chief marketing officers, just thinking content. Chief marketing officers, directors of marketing, um, people out there that, that can really get some value out of this information. Uh, say that again, anybody that's building a brand, right. Um, I know a lot of people right now are starting, uh, YouTube channels. They're becoming influencers. I know with everything with COVID, uh, certain industry jobs are drying up. There's a lot of people that are, are starting out, um, looking at the internet as a source of income. I know that there's a lot of people with Robin hood as well as trading, um, which is, is quite dangerous because, uh, I w the one thing I've always said, right, Chris is, um, this is people that I coach and, you know, people that, that work for us, but, but really there's, um, I believe there's two big taps. Okay. Uh, of, of economic, uh, output, right. And one is driven by the stock market. Um, and, and, uh, and the closer you are to that tap, the, the more benefit that you're going to receive and the game, uh, of the stock market, um, is, uh, well-defined, right. And unless you're, you know, I have a friend that actually wrote an algorithm, uh, he does like machine learning and stuff, but he, he, he wrote an algorithm over the summer when oil was down and then sold it to Goldman Sachs and then wrote a better algorithm, like a couple of months later. Um, if you're not that person, uh, cause I'm definitely not, um, stock market's something you want to stay away from because in my opinion, there's really professionals in it. Now there are some different algorithms out there of trading, uh, that, that still do work that a lot of people follow. Um, but you know, you, you're really, it's really risky in my opinion. Um, the other big tap, uh, economic

tap that's really transformed everything. I think maybe the third one's going to be when they legalize marijuana, cause I think that they're going to do that here shortly. Um, and, and I've seen that really kind of transform the tax base, but, uh, the internet, right. So the, the, the, um, the rise of the internet and, and the, the growth that the internet has and the wealth that it's created, the richest people, um, in the world are the, the technocrats of, um, the big, uh, the, the big social media giants. And so the internet is a place that is still not the wild west as much as it was. Um, but it's only about 20 something years old. Um, it's still, it's still a teen. Well, it's not a teenager, I guess it's a, um, what would you call somebody? Yeah. 20 something arrow. So, I mean, really, really it's quite young. It's not mature. Um, it's not as mature as it will be. Um, I think that cryptocurrency and, and, and blockchain, I guess, technology's, um, starting to transform it too. But really, if you're looking at, um, opportunity wise, uh, something and, and, you know, people gravitate to the stock market or they gravitate to the internet, I think that, uh, the internet is still, um, you know, untapped to a degree. And I think that understanding, uh, how, how, uh, not just technology, but the internet and all the internet of things work, um, is really going to be advantageous for you as, uh, the future continues to come at us at a, uh, a quite rapid pace, you know? And so, and I think this has a parallel with, with what you're saying. Uh, there's a guy by the name of T Harv Eker wrote the millionaire mind. Uh, he built a company called peak potentials and then sold it. And, uh, one of the things that he said, and actually I had the, I was fortunate to hear him speak once he said that he never met a broke marketing genius.

Right. And so if you're talking about internet and internet marketing and you become highly skilled in that environment, um, then you won't be broke. Like I, so what would you say the best skill to learn is like when you, when you, when you label it from internet market? I have an opinion that I don't think any opinion is necessarily wrong. Um, I just wanted to hear from you what you think the most important skill that someone needs to have. So I'm going to share a skill and then I'm going to backtrack off it off of it for a very specific reason. And you may even be, you know, you may know what I'm going to share. Um, I think that the process of building a funnel, a funnel that you can pay traffic to go into and that actually generates a positive ROI in terms of sales, whatever those sales are, whether they're seminars or videos or digital assets, um, or, or actual physical assets in, in the case of one of my companies, a supplement, um, that's an incredibly powerful tool. Now I'm also coming at it from a very unique position because I have EWR digital building, taking care of the SEO of that same company for which I'm saying the full, the, the, the, the funnel is the most important thing. So I think if I didn't have EWR and they're doing such a, we're doing such a phenomenal job for my business, my vital C, um, from an SEO perspective, then my opinion would, might be different, but I'm kind of jaded. Well, so, I mean, really building a funnel though is, um, multiple, uh, vertical, like multiple skill sets. So like when you're building a funnel, you know, like, so, I mean, here's the thing too, it's constantly changing. Like ClickFunnels has not been updated in four years. Um, the load time's quite slow. We were building a lot of funnels. We built a number of people's businesses in ClickFunnels for them. Um, but, but they don't load as fast

anymore. You can't amp the pages. Um, so we've actually moved away from that, but you gotta, you know, you gotta know how to build the builder. You gotta understand, uh, what the different, um, upsells, downsells are. You gotta understand copywriting. You gotta understand video, video creation. Like, I mean, like I can go on and on. You gotta understand buying, the media buying in order to get the traffic into it. The media buying, the SEO. I mean, so when you talk about a funnel, you're talking about all these different skill sets coming together. And really when we're building stuff for you, um, you know, uh, there's not, I mean, really the strategists, like, like have a broader picture. Um, but, but it's taking a bunch of different specialists to, to put that together. So, you know, once you learn how to do that, you're kind of a master of, of a lot of different skill sets. And, and absolutely. I think that that's the, um, you know, that, that's the, what, what is it? The, uh, the, the, the Shangri-La or what, what is the word? Yeah. You know, what basically of, of what you're trying to do, I would say if you segmented it out, um, from funnel building or, or really anything else. Let me just, before you give yours, let me just say, so basically what you said is my answer doesn't count. And, and I don't make any offense to this because my answer says everything like funnels require every skill, uh, that an internet marketer could probably have in their pocket. It's not really fair to say funnel. And that makes sense. Like I, I get it. Cause I think absolutely it's, it is not one skill to build a funnel. Like you get into, if that's the end goal and you can make a funnel work, you've mastered a lot of different skillsets in, in my opinion. And, and really the interesting thing is, you know, looking at, um, heat mapping and that sort of thing of like user experience,

um, you could take a funnel and duplicate it. Cause that was one of the things I liked about quick funnels. You could duplicate it for another industry. You could change a bunch of stuff and then people are people and they act very similarly, but sometimes they act very different. Right. And like if the, if it's the same funnel, but a different offer, it could fall flat. Like, and there's a lot of like testing and, and, and things that you have to do and technical skills that you have to have to make a funnel work. Um, you know, like, and depending on what you build it with. So, so I do think it's really hard. I mean, I would say out of all that, right. Um, the thing that applies to funnel building and anything else, in my opinion, starts going back to like, okay, digital marketing, it's still marketing. And what's the most important thing out of marketing is copywriting. And I believe that copywriting is absolutely the most important skill that someone would need to have because a copywriting, you plug into anything, you plug into the email drips of the funnel or the text message drips of the funnel or the ad writing or the copy on the landing page or the long form sales letter, or what is written in the video or the offer. Like everything I think goes back to words and copywriting. And if you master copywriting, you can apply that to any skill. I mean, you know, I've read like for any of those who know me, like I've read a ton of Dan Kennedy, but I've read a number of the other greats. I mean, Dan Kennedy was like billing, I think $2,000 an hour, like on average, uh, for copywriting and he commanded huge fees. Um, and, and all he really did was, well, he understood how it all fit together. Uh, but he understood the copywriting component and that created like a mail out asset because he was a big mailer, um, that could, could,

could work and produce over and over and over again. And mainly what it was, was, you know, storytelling and, um, copywriting. So that in my opinion is the most important skill that you need to have. And I think having a foundation of that, I've been able to apply it to, to everything else that, that we do. So, yeah. Well, I can see that if you're thinking about a funnel and let's talk about a funnel that includes a video, you've got the content that's on the page, that's housing the video, the script that the video follows, and you've got the ads that are driving the traffic into both of those components and email marketing, uh, read the marketing follow up. Right. And then, you know, the offers, like, I mean, everything comes back to copywriting. Yeah. Yeah. You're right. And some of the follow-up isn't even about follow-up. It's about how do I maximize the sell of this particular client? Like how do I upsell them? So yeah, that, that, that makes a lot of sense. Yeah. We just covered nine tips for your YouTube SEO strategy. Uh, we appreciate you. We've asked you to share it with three people, uh, by going to EWR digital.com forward slash G plus leave that five-star review out there. And, um, this has been a great podcast. You got to let, you got to sneak peek into the valuable skill sets. Um, until the next podcast, my name is Chris Burroughs. My name is Matt Bertram. Bye-bye for now.