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9 Tips for Your YouTube SEO Strategy #498
YouTube SEO improves rankings by combining accurate closed captions, keyword-optimized titles and descriptions, strong thumbnails, and early viewer engagement within the first seven days of publishing.
Key takeaways
- Add accurate closed captions to YouTube videos because studies show they increase views by 13.48 percent in the first two weeks.
- Paste your full video transcript into the video description so Google and YouTube can index all relevant keywords.
- Use seven focused tags on one core topic per video to avoid diluting search results.
- A 50 percent completion rate on a 10-minute video ranks higher than 100 percent completion of a 3-minute video.
- Starting your video with the word 'you' in the first three seconds can increase watch time by roughly 80 percent.
the more you can amplify user experience and engagement in the first seven days, the better, right? Because if it just lies there and does nothing for seven days, Google's going to throw it in the great graveyard and reviving it is going to be hard to do so.
About this episode
9 Tips for Your YouTube SEO StrategyYouTube is the second-largest search engine in the world, second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube every minute.How do you avoid getting lost in the sea of videos? Your best bet is to produce and publish great videos and then optimize them for…
Questions this episode answers
Why are closed captions important for YouTube SEO?
Closed captions let search engines crawl the text of your video, helping Google rank it for relevant keywords. One study showed videos with captions earned 13.48 percent more views in the first two weeks and 4 percent more views overall than uncaptioned videos, according to a YouTube study cited in the episode.
How many tags should you use on a YouTube video?
The hosts recommend using seven tags per video and keeping all tags focused on one core topic or theme. Spreading tags across multiple unrelated topics confuses Google and dilutes your search results, making it harder to rank for any single keyword.
How soon after publishing does YouTube's audition period begin?
According to the episode, the audition period typically starts on Thursday, so posting on Friday, Sunday night, or Monday is suggested to maximize early engagement. Getting likes, comments, and watches in the first seven days is critical before Google assigns the video a lasting rank position.
Should you translate your YouTube video captions into other languages?
Yes. The episode notes that 80 percent of YouTube views can come from outside the United States, much of it non-English. Search engines index translated caption files and can include your videos in search results in those languages, making translation a significant growth opportunity without re-recording the video.
In their words
a 50% consent completion of a 10 minute video will rank higher than a hundred percent completion of a three minute video. Think about watch term.
Host
if you use the word you, and I think it was within the first three seconds of the video, the amount of the video that people watch was like 80% higher
Host
seven tags is what I've found to be the optimal number when you're trying to rank things. But also keeping it on one topic because people are kind of all over the place.
Guest
Terms defined in this episode
- ASR captions
- YouTube's automatic speech recognition captions, cited in the episode as roughly 70 percent accurate, which the hosts suggest replacing with manually verified closed captions for better SEO.
- Session watch time
- A YouTube ranking factor measuring total time a viewer spends across multiple videos on a channel, not just a single video, rewarding channels that keep viewers watching several videos in sequence.
- Splintering
- A content marketing tactic where a single video transcript is broken into multiple formats such as blogs, infographics, white papers, and social media posts to extend its reach and SEO value.
- Video SEO embed
- Schema markup applied when embedding a YouTube video on a webpage, described in the episode as helping a video perform better in Google search and potentially earning two to five times more views than YouTube-only optimization.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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