Post original content on your own site first, diversify link text, build quality relevant links, and treat SEO as an overall strategy rather than a checklist of tactics.
content continues to be important, but requires more depth and more detail
Join us this week as we talk about making sure that your images are meaningful, Adding detail and expanding on content, and expanding SEO - Strategy, not Tactics. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Post original content on your own site first because the content on your site has more value than an inbound link from a guest post. After publishing, you can remix a portion for a guest post with a link back for more information. Save your best link-bait-worthy articles for your own site.
It works, but much less than it used to. Better content and better inbound links now outperform URL keyword tricks. The hosts note that exact match domain names and keyword-rich directories had more impact before 2012 algorithm changes, and content quality matters far more today.
Instead of just checking off on-page tasks and building links, you now need to define what purpose your content serves, what audience you want, what you want visitors to do, and how social, blogging, video, and newsletters all connect. The hosts say this strategic thinking applies to PPC as well.
If your content doesn't address those issues and really solve a particular pain, then your content serves no purpose.
Charles Lewis
No longer the days that you can just build links and get some sort of value from them. You know, even if you get these links from sites that maybe have a high PR, it doesn't matter. These links have to come from sites that are quality.
Charles Lewis
it's not about just doing some things and getting a position. It's about doing those things, getting the position, and then making sure my strategy is in place to get the results we want.
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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