Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Algorithm Building Links and Article Spinning - #seopodcast 153
Link building strategies must adapt to Google algorithm changes, as old tactics like link farms and article spinning no longer work and are actively blocked by Google updates like Panda 3.7.
Key takeaways
- Google's Panda 3.7 data refresh update re-evaluated previously affected sites, causing ranking shifts across 1% of searches.
- Link farms and article spinning are outdated tactics that Google has put measures in place to prevent from working.
- Your website is the foundation of your internet marketing campaign, so poor site quality undermines all SEO, PPC, and social efforts.
- Page load speed, image optimization, broken link checks, and clear calls to action are all critical elements of a high-quality webpage.
- Bing partnered with Yelp for local content because building its own review base is difficult without a large base of signed-in users.
No more link forms, no spinning articles, and all the kind of things of yesteryear that worked.
About this episode
We discuss algorithm changes, link building and article spinning. We also discuss Apple Siris' effect on Google searches. We additionally discuss the value of footer links versus header links. We finally discuss Search Engine Optimization in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What link building tactics did Google crack down on around Panda 3.7?
Google's changes made link farms and article spinning ineffective. The hosts say these tactics are already suspect and that Google has put things in place to prevent them from working, advising listeners to update their link strategies to match recent algorithm changes.
What is a CSS sprite and why does it help webpage performance?
A CSS sprite lets a browser download a repeated image, such as a logo or header graphic, only once. On subsequent pages, the browser does not need to re-download that same image, which speeds up page load times across a multi-page website.
Why did Bing partner with Yelp for local search results?
Bing lacks a large base of signed-in users and has no Bing mail service, making it hard for users to leave verified reviews. Partnering with Yelp gives Bing access to an existing database of reviews and user infrastructure without having to build it from scratch.
In their words
No more link forms, no spinning articles, and all the kind of things of yesteryear that worked. Yeah, don't do those right now. They're already a little suspect, and now Google has put things in place to prevent them from even working.
Host
usually, probably 85, 90% of the time, your website is the basis, is the foundation of your internet marketing campaign. Um, your SEO is optimizing that site. Your PPC may land pages on that site. Your social has links coming back to that site.
Guest
Broken links are another sign for many readers and search engines that the site is not maintained.
Host
Terms defined in this episode
- Panda 3.7 data refresh
- A Google update released June 8th that re-ran the Panda algorithm against previously affected sites without changing the algorithm itself, potentially shifting rankings up or down.
- Article spinning
- An older link building tactic of rewriting or auto-generating article variations to create links, which Google has now put measures in place to prevent from working.
- CSS sprite
- A CSS technique that allows a browser to download a repeated image once and reuse it across multiple pages, reducing load times by avoiding redundant image downloads.
- CTA (call to action)
- A prompt on a webpage that drives a visitor to take a specific action, such as calling for a free assessment or filling out a contact form, placed prominently above the fold.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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