Click-Through Rate Isn't Everything by Rebecca Maynes #310

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. Welcome to the Periscope people who are tuning in. This is, I think, the second time we've fired this off on Periscope. So, I don't know what the Periscope symbol. We'll do that to the Periscope syndrome. I thought that was the crane. This is the 310 Periscope symbol. This is podcast number 310. As always, we have... That is not the 310 Periscope symbol. We still need to vote on that. We have not put it to a committee. Okay, so it's a fancy karate move butchered by me. Yeah, that's the crane. Yeah, all respect to Last Dragon. All right, our tip from our previous podcast is spend as much time promoting the content as you did producing the content. It don't make sense to spend all this time creating great content and then not promote it. Because if you build it, they will not come unless you tell them to come. You've got to promote it. All right, so please remember we are broadcasting live from Houston, Texas. And we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Don't be a douche. It's not a good look. It is a bad look. We've got a good article. We're going to discuss a good article and give our feedback on that article and punch in the face to... Rebecca Maynes and the good folks over at Moz, my favorite tool of choice, she posted an article, The Click-Through Rate Isn't Everything, Eight Ways to Improve Your Online Display Ads. So today we'll talk about some display ads and remarketing. We'll get into all that a little bit later. I like how she writes a title, Click-Through Rate Isn't Everything. Because there are PPCers, SEOs out there like, The only thing that matters is click-through rate. And it is not everything, especially in

this day and age. She did a good job of kind of dissecting that. Excellent. Hey, if you have some sort of device in front of you, kind of like the device that the Periscope people are watching us from and through... Or a device like this here. Check out that Galaxy gear right there. Got the gear! Or the S5, any type of Galaxy. Whatever your device is, we want you to tweet us. It's any type of Galaxy. Whatever your device is. Yeah. We want you to tweet us right now. Tweet us up at BestSEO Podcasts, at eWebResults. Use the hashtag, the hashtag SEO Podcasts. That way we can follow you back and do all of our social networking stuff. Hey, if this is the first time you've watched our podcast, howdy. Welcome to Houston, Texas. Welcome. Because we are filming live from Houston. If you've listened to this podcast before, you know what's not going to happen next. We had a lot of followers. Yeah, we had a lot of followers. So we have this ongoing competition. If we get 10 or more shikes, which is a share or likes, on any one of our platforms, and we get a review, then we don't go through the rigmarole of telling you how to leave us a review. We still would like you to leave us a review, we just don't go through it. What we will do, though, is share with you how you can shike us. Yeah. Share or like us. So there's a lot of them. Facebook.com slash... eWebResults. YouTube.com slash... eWebResults. Stitcher.com slash... eWebResults. I don't think that one works. Me either. Instagram.com slash... I was going to say, that's a new one. eWebResults for whichever one he just said. And LinkedIn.com slash company slash... eWebResults. And all of those will take you to our social media page, and you can share us, like us. Yeah, you can shike us, follow us, like us. I've actually got some... I got a good post on our Instagram page. Again, that's Instagram.com slash... eWebResults. And

you go there, and there's actually a report. I ran Google through its own Google speed test tool. Page speed, yeah, I saw that. And they score like a 54 out of them. Yeah, like our mobile site is faster than Google mobilely, according to the page speed tool. Ranks better. Yeah, maybe they should rank better on their own stuff. Well, it's not even in the ranking. You should score better. Score better, yeah. Right? And so I think what that really means is clients and people out there who are end-all, be-all by this page speed tool test, testing tool, don't put all your eggs in that basket. I went into... Because of that, I was doing more research on speed and even went into some really nice article, I think it was on Moz, where they were talking about how in terms of a ranking factor, they didn't see that overall speed had anything to do with ranking factor. They did find a correlation with time to first bit, right? So the first time that it took to get that first byte bit back was more of a correlating factor to placement. Than actual site speed. Yeah. So... Interesting. Yeah, very interesting. Well, it kind of makes sense, right? Yeah. The quicker you can get something started... ...is what's important. Yeah, is better. Hey, if you're a PHP genius or a WordPress guru, we're probably looking for you. Give us a call. Leave an audio resume. 713-510-7846. We do have a free website analysis. If you go to our website, ewebresults.com, you will definitely find a free website analysis. Go ahead and fill that out. Send it in. If you're in a rush, please give us a call. 713-592-6724. And let us know that you're kind of anxiously anticipating that. Because we've got a lot of them. And we get to them as soon as we can. And now it's time for the favorite segment of the show, the Algorithm Cataclysm. All right. I don't know if the Periscope watchers got a chance to see that. Yeah,

they probably will see how real that really was right there. So dig this Algocat. So this is interesting. I almost didn't include it in Algorithm Cataclysm, Algorithm Cataclysm, but I did because this directly affects the search engine results page. Right. So it makes sense to bring it to you guys. So for anybody who's in e-commerce, and you're in Google AdWords, and you're using Google Merchant, that means you probably have some PLAs or some product display ads, then this Algorithm Cat is for you. So this is a new change Google is making. For retailers, a GTIN, you know the GTIN number? That's a unique identifying number for whatever your product is, right? Similar to a SKU or whatever. I know what it is. I know. But now, as of May 16th, which is in the next couple months, those GTIN numbers will be required for Google product listing ads. Especially if you sell a brand name product that other merchants carry. So if you sell something, I don't know, like data tapes, and you have a few other competitors, and they all sell data tapes, a specific type of data tape, let's say like a Fuji, LTO4, whatever that tape is, whatever your product is, if it's by a bigger brand, and multiple people sell it, then you need to update your, your merchant fee with the GTIN numbers, or your ads won't show. They're going to pull them. So pretty important for all my people using Google merchant. If you carry products by other brands, get your GTIN numbers added. All right. That makes it. That was the algorithm. Hey, I've got a little bit of news. This is kind of cool. AT&T is testing 5G, right? So you get faster speed because we all need faster speed on our cell phones. Yeah. Asus Zenfone, Zenfone has a phone with a camera that has a physical camera zoom on it. And I just thought that was, yeah, I think that's pretty cool. Cause you know, usually the digital zoom, they start getting really grainy, really

fast. And to have an actual, um, physical zoom. Yeah. Pretty cool. That's like the little lens that protrudes out the back of the camera. Yeah. So it's not that thick. Of course. I have no idea what the engineering behind it is. And, and it'd be interesting to know how, you know, phones get jostled around a bit. How, how protective and safe and, yeah, how delicate that, that phone lens is. Um, do you have any news? I do have some news. Got some news. A little bit more industry related. So this is actually kind of big Google to drop flash in lieu of HTML five starting January, 2017. So January next year, there'll be no more flash in regards to, uh, banner ads and different ads like that. They're going to drop it. Frankly, by June 30th to this year, they're going to stop you from even uploading anything in flash format. So whatever ads you have that are already in flash and you haven't used them, go ahead and use them because by June, you ain't better use them anyway. And by January, they'll be all gone. So if you're either going to use them or you really start to go down the path of recreating those in HTML files. So that way you can keep using them. Here's the change. I'm so loving it. I'm thankful for Instagram. Instagram is confirming that we will be able to use multiple accounts this week. Inside, inside their one application, inside the one application. So instead of, you know, logging out and then having to log into another one. Now, similar to Facebook page manager, they'll just have, but they said only up to five. Right. And then you can just click the icon of the one you want to use and it'll automatically switch and you can begin using Instagram as that user. That's pretty important for us. That's hugely important. To firms like ours, where you might be managing multiple Instagram accounts and, and, and there are ways, but you're supposed to be uploading from

the phone. Exactly. So you want to really want to do that. So dig this. I like this. This is just some more Google news, right? So no more Picasso. Right. So, you know, Google launched Google photos. I just installed it again on my phone. They just launched Google photos. And so this is literally a quote from their blog. No more Picasso since the launch of Google photos. We had a lot of questions around what this means for the future of Picasso. After much start and consideration, we've decided to retire Picasso over the coming months in order to focus entirely on a single photo service in Google photos. Now they did go on to say that for all those people who've used it and have tons of photos and everything else, they're going to make it really easy for you to get access to your data. But you understand that Picasso is going away. They're focusing on Google photos. Kind of makes sense. I get it. And my last little bit of news here, I just thought it was kind of pretty cool for Yelp as much as I really don't like Yelp. So 2015 revenue, $550 million. They projecting $700 million for 2016. Dig this stat though. $111,000 local advertising accounts. And in 2011, there were only $19,000. Wow. Four years later. Wow. Yeah. That's our five years. So punch in the face to you guys for great growth. Just, you know, change up your review policy. Yeah. Let the reviews, let them lose. Let the reviews shine, man. Yeah. Let the reviews shine. I wonder what that number would have been had they not been hiding reviews, right? Yeah. So there's supposed to be a documentary coming out called The Billion Dollar Bully, which is supposed to be about Yelp. I'm looking forward to just seeing what came up of that. That was like a Kickstarter thing. All right. So I got a couple of reviews. They are both, of course, fast sauce. And the first one is Floyd Dean Apodoka. Apodoka. We'll go

with that. It says, love your podcast. The first time I listened, my bounce rate was high, but I stuck it out to the meat. And I'm very glad I did. That's great. That's what's up. Now I listen to every new podcast. Her intent to bounce was high. Yeah. That's what that really means. Because if you stuck it out to the meat, then you didn't bounce. You made it. Hopefully we were entertaining enough to get you past the potatoes. Now I listen to every new podcast, and I've even checked out some of the older stuff, because it's still good. I listen to many podcasts, and you are the only one I have reviewed, because you remind me in every day. When I finally got in the position to sit down and review Facebook.com eWeb results, stuck in my head. Of course it did. Wait. What really stuck in her head was Facebook.com slash eWeb results. I would really like to do business with you, and to help my website, DearMemoriesPhotography.com, to snatch that top position. DearMemoriesPhotography.com. And I'm currently awaiting your free website analysis, which, by the way, is the best. These guys actually record a video of them going through your website, and give you their two cents. If you're a business owner and have a website, you should get a punch in the face for not doing this. I'm sorry. I've got to correct you. You should get a kick in the shin. A kick in the shin. For not doing this. Anyway, keep up the good work, and look forward to listening to more of your guys' amazing podcasts. I just want to correct one thing. We don't do that video for everyone. We did that for a while. You will get a phone call with me, and I will do the exact same thing on the phone with you looking at your website. So if you get a document to go along with this, you're going to understand what we're looking at. Actually, you get a call prior to that, so we

can understand what you're trying to accomplish before we analyze the site. You can steer the analysis the right way. Exactly. Cool. A little bit more value that way. So punch in the face to Floyd Dean. That was awesome. Oh, Dean. And look for, we'll get your analysis running here pretty soon. I think I, I know I've followed up with all of our, so I'm waiting for callbacks before we run some analyses, and now the sigh, and so we're probably waiting for that. Shake your voicemail. Jacob Johnson. He also gave us five stars. Five stars. And look, the first two words are five stars. Just started listening to your podcast two days ago, and I am hooked. Hooked after two days. Hooked. And I'm trying to tell you, it's a strong dosage. I am hoping that your tips, advice, and suggestions are seeping into my brain, because I've listened to too many to implement everything right now. You guys may just change my life. Ask me in a year. Thanks for providing me the tips and help I need. You know, this sounds familiar, but I think this is a different one. Who'd have thought SEO could have seemed so cool? No offense, fellas. Does that sound familiar? Because I searched it. I know somebody else said it may have changed. It did change their life, and this one says it may have changed their life. Punch in the face, Jacob. No, we're changing lives with data. That's what's up, man. That's pretty awesome. All right, so that is the, you got some tips? No tips. No tips. All right, so that is the potatoes of our podcast. Time to get into the meat. Well, I got one tip. This tip goes to Rebecca Maynes and the good folks over at Mars for this article right here. Click-through rate isn't everything. Eight ways to improve your online display ads. So, if you're talking online display ads, right? We guys know those display ads. If you're in Google AdWords and you use Display Network, you're probably running

display ads. For the sake of this article, we're going to talk about image ads. Right. We're going to talk about those graphic display ads. And not just in Display Network, but frankly, if you're doing any Facebook ads, they require an image. That's a display ad. You're doing any Instagram-sponsored post, that requires an image. That's a display ad. You're doing any Twitter-sponsored post, you can use an image there. So, those are display ads also. Even though they're social, paid social, it's still a display ad. And so, we're going to cover all of that today when we talk about eight ways to improve your online display ads. So, she starts off by saying, this ad, understand about your ads is that this ad may not be clicked on. But that doesn't mean that it was not noticed and remembered. Advertisers are increasingly opting to pay for performance as opposed to clicks and or impressions. Advertisers want their ad to drive actions that lead to purchase. And that isn't always in the form of a click. She's absolutely right. At the end of the day, just seeing this ad can usually trigger a series of events that don't necessarily include a purchase. I know, for example, with me, seeing some ads, or my wife especially, if she sees an ad, she may not click on it. But she'll immediately open up a new tab and begin searching. She'll begin doing that research. I know other people will definitely do some research before they click on the ad. Like, frankly, from a marketing perspective, I'd rather not click your ad just because I know you're paying for it. And so, I'm used to preserving ad dollars. And so, I'll literally just go search it and find it myself and save you a paper click budget. So, you can't always expect people to click the ad. We should start some sort of campaign where every time you do that, you earmark dollars for, like, some charity. Yeah, like, I didn't click, and that, yeah, and we donate that. Them money,

so you guys should donate half of that over there. Whatever it was. We should. I don't know how we manage that. Yeah, if you do, hit us up. But it's a good idea. Put a plug in. That'd be interesting. Yeah. So, number one, right? She says, the ability of online display ads to influence people increases as they come closer to a purchase decision. The ability of the display ad to influence people increases as they come closer to a purchase decision. She's right. She says, display ads are 39% more likely to influence web users when they are researching a potential purchase versus when they have no intent to buy. And she's absolutely right. At the end of the day, if no one's interested in your product, then no matter how many display ads you show them or what, they're just not interested in your product. They're not going to buy it. However, this is when remarketing kicks in or retargeting if you're on Facebook. If these people have been to your site and they visited that product page and now you've dropped that remarketing cookie, this display ads, according to this, has a 39% higher chance of influencing them to take action because they've already showed interest in that product. This is the time where you're supposed to pause our podcast. I think it's even higher than that because she's talking about 39% influence over somebody who has a purchase decision. Exactly. Not the fact that it's an ad of a site they already visited and now they're about to make a purchase decision. This is the time where if you don't have remarketing enabled, you're not, your analytics isn't configured and you're not growing that audience list, go ahead and hit pause. We'll be back when you unpause. Right. And go enable that so you can begin building that list up. Yep. Remarketing is this important. This is the one time you want your, matter of fact, this is what I added. This is the one time where you want your ads shown on related

searches. This is usually when I'm in display network, I tend to kind of manage that, sometimes turn it off depending on client budget or how aggressive we want to be. Right. But in the case where you're offering a specific product and people can actually purchase this product, then you may want your ads to display when they're doing a related search because that can trigger some user intent. What I also added was consider why your target is even purchasing the product. I use myself for an example. Right. Today, you know what came out today? Just guess. Shoes. Yes. Shoes. Perfect. Not only, not only shoes, not only shoes. The ice white, royal blue Jordan triple X 30s. So, yeah. Yeah. That's a big deal. Yeah. Really big deal. The triple X is. So, I said that to bring my point in. I'm going to use this, this kind of example throughout the rest of the article. Because you're hoping for some free shoes. Well, I'm going to get them regardless. My wife usually tunes in, hint, Valentine's Day. But what I'm saying is that Jordan, they come out in numbers, right? Number one, number two, all the way up to 30. Right. Drop today. But in 30, the Roman number will be three X's. Right. Right. That's why they call it a triple X. Right. Okay. So, I had to say that to say, understand who your target market is. Right. Because some people purchase for different reasons. And so, champs showing me display ads all week coming for this release from today. And one of the things they did was, you know, show me the latest pair of Jordans. Right. Why did they market that as the latest pair? Because people in my demographic are interested in having the latest pair. It's not about which ones they are. It's just the fact that they're the latest pair. And so, that's how the marketing was mentioned to me. Yep. So, understand who your target market is and then use that verbiage when working on those display

ads. Number two. It's true. She says that the relevancy of ads cannot be understated. The relevancy, like how relevant is this ad, cannot be understated. She says 40% of people took an action, meaning click the ad or contact the advertiser or searched online for more information, from seeing an ad because it was relevant to a need or a want or relevant to something they were doing at the time. Again, so this is when you really want to go in and rework your remarketing list. Right. Make sure your ad is relevant. And again, make sure it's relevant to your target demographic. So, for example, it made sense for the chance to show me Jordan ads because I'm on their remarketing list. Now, what wouldn't have made sense was if they began showing me Adidas ads. Right. That would have been no relevance at all. Or Converse ads or Nike ads or something like that. No, they specifically showing me Jordan ads because I'm probably on some Jordan list. I've looked at a couple of, you know, retro Jordans. And so, I'm in that segment. So, they showed me a really relevant ad. Take the time to dive into your analytics is my recommendation, people, to understand who you're targeting and making sure that the ads you are showing, in this case, a display ad, that is relevant. That is relevant to who you're marketing it to. Extremely important. Number three. She says, clicks on ads are not the only actions taken after seeing the ad. Right. So, clicks on ads are not the only actions. Yeah. Matter of fact, she says, 53% of people said they were likely to search online for the product featured in the ad. I just said earlier, my wife does the same thing. Matter of fact, majority of people will research first. Right. The only time they won't research is if the research are already done. Like, I already know how much they cost. I already know where they're at. So, I don't really need to go do any more research.

But, my wife, on the other hand, she might. Yeah. Where do I go? Yeah. Where do I go? Because it's a good price. Yeah. Because she just don't know. They $199.99 is going to be $217 by the time you need them all. Anyway, but the majority of people will research is the point she's making. And, I totally agree. They're either going to check your social content. They may go check some reviews. And, they'll do this all prior to clicking your ad. By the way, this is a good time to drop this tip. This is why you want to make sure that you have everything else supporting that ad in place. Like a proper landing page, optimized page on your website, the right call to action in place. Because, when these people do this research, that's the information they're going to find. Right. And, so, you want to make sure that that information is consistent with the ad. Right. If not, then you'll probably get a wasted click and a high bounce and no conversions, which is just not a good look. Number four. Fourth. Not only are clicks on ads not the only actions. Number four, she says, clicks on ads are not the only actions that lead to a purchase. Right. So, what that really means is clicks on ads can lead to your site and not necessarily to a purchase. And, depending, what I added was depending on the experience, that click could actually lead to a bounce. Right. Just depending on what you have set up on the other end. Right. It could lead to a phone call. It could lead to a walk-in visit. So, don't expect. Newsletter sign up. A Facebook follow. Right. I mean, a Twitter follow. A Facebook like. A newsletter subscription. It could lead to a number of things. Even though the ad was for Jordan's. Right. So, don't make sure. Don't fix it in your mind that this ad is for the sale of whatever it is. And, if they click it, they must buy. Because

there are other options, potentially. There are a lot more other options. You can't just automatically expect people to purchase. And, spend some time to know. Like, if it ends up driving people to Facebook or driving people to your newsletter list, then you should understand every time I send out a newsletter, you know, I get a 1% conversion in terms of sales. And so, what's that value? So, you can know what the value of driving newsletter subscriptions are. Or, every time I post some ad or deal or whatever on Facebook, X followers do X with it. Exactly. And so, you know the value of having more followers. Well, what you really do is you note that. You realize that, hey, every time I post this type of ad on Facebook, for some reason I get subscribers to my newsletter. Okay, so next time you get ready to do a new newsletter campaign, why don't you take that same methodology, post something on Facebook, get your subscribers up because your system is proving that that's what tends to happen when you do that. Take note of what's going on with your campaigns. And then figure out how to monetize it. Exactly. Or get with an agency or someone who's monitoring that for you. So, when you do talk to them, you can understand what's going on with your campaigns. Number five. Five. She says, the age of the target audience can impact when ads are most likely to influence them in the buying cycle. I like this one. The age. She's talking about the age of your target demographic. Right? Of your target audience can impact when the ads, your ads, are most likely to influence them, your users, in the buying cycle. So, she listed some pretty cool stats right here, actually. Overall, 18 to 25-year-olds are most likely to be influenced by online advertising. Makes sense. Short attention spans. You call them through a social swipe and it was something that was relevant and they probably tapped it. They're online all the time. Exactly. They're

buying stuff online all the time. It's part of their... Starting when they were four and were buying apps on their mom and dad. And didn't even know they were doing it. Yeah. Exactly. It's literally bred in them. At the beginning of the buying cycle, younger adults ages 18 to 34 are likely to notice and be influenced by an ad much more than people over the age of 35. Yeah. Makes sense. I like this one. At the later stages of the buying cycle, older adults ages 26 to 54 are 12% more likely than that of the generation before them to make a purchase as a result of seeing an ad. What all this means is you need to understand your target audience. And more importantly, and I'll add this to it, understand where to find your target audience at. What platform are they on? How best should you display this ad to them? So, back to my Jordan example, right? So, if I'm champs, right? I gave you an example earlier, right? We're talking about the Jordan 30s. Right. Nickname is the XXX. Right. 10, 10, 10, right? And so, but what I realized is that my younger crowd, that's how they refer to it. The XXXs. And so, if I'm champs, I'm on Instagram and I'm Twitter and I'm like, yo, cop the new XXXs first. Yeah. Because the key to that younger crowd is making sure you got them first. Right. I remember when I was in high school, it wasn't about getting them. It was about getting them first. First, yeah. Because eventually everybody was going to have them. Yeah. But I had mine three weeks ago. You know what I'm saying? Mine are old now. Yours look too new. Yeah. Yeah, exactly. It's about getting them first. But then, in that same example, on Facebook, they should say, add the new Jordan 30s to your collection. Right? Yeah. Same messaging, totally different verbiage, totally different target audience, totally different platform. Same message. Right? Targeting totally different demographics. So, take advantage of your

display ads like that because depending on who you're targeting is going to determine what type of ads you need to put out there. We've passed those days where the same ad is going to work on everybody. Right? We're just in a different age. Yeah, it doesn't work anymore. Number six. Six. Gender influences how much of an impact display ads actually have. Gender. You know, this person is male or female. Right? She goes on to say, more women took an online action that led to a purchase in the last 30 days, whereas more men took an offline action that led to a purchase. Now, of course, this is just her data. Everybody's data will likely be a smidger differently. But the key is understanding what your data is and then making the necessary changes. So, with that being said, then you may want to, in your women-focused ad, use a word like order now, buy today, while supplies last, you know, don't get it to the, you know, whatever. Apply some FOMO and target those women. And then, according to her stats, on the men ad, you may want to say something like, come pick it up today, we'll see you when you get here, you know, specials in store, something like that, because the numbers dictate that the men are coming in and the women are purchasing online. Right. So, whatever your data suggests, numbers don't lie. That's what I realized. You know, numbers don't lie. So, follow the data and make the right adjustments. I would also say this. If you have that kind of data, like you're using, you got your demographics enabled in analytics, and so you know that, you know, 56% of your visitors are female between the ages of 35 and 44, once you realize that, then you can go in and redo your ads, right? So, maybe you want softer, little spring colors, rounded corners, things like that, because you get a lot of females, or maybe you get a lot of men, and you want sharp and hard

corners and earth tones and things like that. Understand your demographic when creating these display ads, because that's the only way you're going to get the type of effect that you want. Yeah. Number seven. Seven. She says, income influences how much of an impact display ads have. It does. She says, users who earned over 100K a year were 35% more likely to be influenced by an ad when exposed to something they hadn't even thought about. At the end of the day, yeah, people who have an interest, and they're not thinking about it, if they're well off, then price really isn't an issue. Oh, I like that click, and you add that to the cart. Yeah. You know, they're not worried about free shipping, they're not worried about anything, because they're well off, and they can afford it. Right. Now, on the other hand, there are a lot of people who aren't necessarily well off who still want things, and then therefore, you need to critique your ads and set your ads up in a way that speak to them during a certain phase of their buying cycle. Right. Like, I don't know, close to the payday, maybe, you may want to run these ads, or you may want to mention some sort of percentage off if they act by a certain time, or the fact that they may need a payment plan, and so you put that in your ad also, so now these people who maybe can't afford it, it can still look affordable to them. Yeah. Income just has an influence. Number eight, and this is the last one. She says, discounts don't influence people if they aren't relevant. She said, it's likely that the ads with coupons were irrelevant to the searcher's needs or wants, and therefore, would have no impact. She's right. At the end of the day, if you got faith in your product, you know what your product is, then don't discount it. I added, I wouldn't even offer a discount unless they were about to bounce, like, from the

checkout page, and then they'd get a pop-up or something. Or even after they've bounced, if you know who they are. If you know who they are. Follow them. I mean, and frankly, like, purchases literally already know the cost. Like, I know those Jordan 30s are going to be $199.99 plus tax. Like, I already know that. And Jordan doesn't care if I can't afford them. And if I can't, then I won't get them. And Champs knows that also. And so, there won't be any coupons. There won't be any discount codes. There won't be any of that. There won't be the enticement of getting them first. Exactly. They're going to highlight on the emotion the fact that I can add it to my collection because I do have the 29s and the 28s and the 27s. So, it makes sense for me to add the 30s. Yeah. It just kind of makes sense. At the end of the day, get a better understanding of your demographic. So, Rebecca was talking about, you know, display ads. And I think the caveat to that is making sure you understand who you're displaying these ads to and when and where. Right. That way, you can design them the right way, present them the right way, put the right amount of budget behind them so they end up converting. Rebecca Mays, punch in the face, lady. Great article. Click-through rate isn't everything. Eight ways to improve your online display ads. Boom. That is the meat of the podcast. Do we have any, uh, any, what? Blackster news? A little bit. When did we call it, like, what? News. I love it. Yeah. So, dig this. Hashtag rip Twitter. Okay. Hashtag rip Twitter. Hashtag rip Twitter. That insinuates that Twitter's dying. Okay. Hashtag RIP Twitter. And so, that Twitter, that hashtag went viral because, uh, Twitter made an announcement that they were going to introduce the algorithmic timeline. Okay. Boo! Twitter. Boo! Don't do it. Oh, yeah, yeah, yeah. So, like Facebook, right? Anyway, when you're seeing stuff based off of what

the algorithm depicts, you should say instead of who all I follow in the order that they tweet. Yeah. That's Twitter. Yeah. Like, don't go feeding me stuff that you think I want to see just because I retweeted that person. Now, you got me seeing all they stuff all the time. Instead of, instead of the whole aggregate. Yeah. Exactly. So, yeah, if Twitter, if you do move to something like that, then, yeah, I will get ripped to the twatted, tatted, because you guys will be dead. So, my advice, my recommendation as a top position snatcher and original at your Twitter user, don't do it. Don't do that. Hey, if you're going to do it, maybe make another tab, right? So, you can look at individuals. Well, so that's what they suggested, but we all know that eventually you're going to go down the path because that algorithmic display is going to give you more control. You can roll over the ads you can show and everything else. Well, I think in- Dollars start talking at that point. I think the logic on the Facebook wall, the algorithm that they use is, is it's more enjoyable, right? And, you know, there's, we've even discussed on the podcast challenges. Google will present different things to you based on your kind of history. And, and the challenges is that, you know, if you get into a mindset, so let's say our mindset is conservative or, you know, liberal. So, well, let's say it's conservative. Now, Facebook knows to only show me conservative stuff and I become less and less exposed to the other side of the aisle, to the other side of information. And, you know- And I don't know if I necessarily agree with that. Well, I mean- So, there's value in providing me content that I want to see. No, I think that happens and the risk is that you're not exposed to that other side. And, like, so we kind of naturally are going to click more conservative and more liberal things. But it doesn't mean

I don't want to see liberal things, really, even though I'm not engaging with them. Even though I'm not clicking on them. So, it's an interesting thing. So, yeah. Yeah. And just from a Twitter perspective with so much information. I kind of want to see the tat I got. You want to see the tat? So, you can click over and say, you know what, all these other people, I don't really want to see. I just want to- And that may be for you. I get it. Like, not for me, Twitter. Just the tat. Oh, just the tat. Yeah, the tat. Oh, rip Twitter? Yeah, man. Yeah, rip Twitter, dude. If y'all give me algorithmic display. You know, because truthfully, out of the 25,000, 3,000 people I follow, it's only probably 20% of them I actually engage with. Right, right. And, yeah, by timeline- You follow them for a reason. Yeah, I read their content. I just don't engage with them. But I definitely read the content. And so, yeah, if I was strict to just seeing my top 20, that'd kind of suck. Yeah. Because my top 20 is like friends and family. I get enough of them. Yeah. On Facebook. If you're looking to grow your business with the largest, simplest marketing tool on the planet- The internet. Call eWebResults for increased results in your business. Our phone number is 713-592-6724. If you have a referral, so somebody who's interested in internet marketing or interested in website design or whatever internet marketing entails, send them to us. They pay us. We pay you. We've got a great referral program. We also do consulting. So if you just need a couple hours of consulting, we'd be happy to help you, Chuck, I, or some other internet marketing expert. Remember, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript of this podcast. You can get the video of this podcast. You can re-listen to this podcast, which is kind of redundant, at our website, eWebResults.com. And did

we add anything else? Oh, there's something else we need to add. I don't know what it is. Yeah, there's a transcript, there's a video, and something. Maybe we had one, two, anyway. Until the next podcast. I can't think of it. We want something else. Yeah, I'm Charles Lewis. Bye-bye for now. Balance check. Balance check. Mic check. SEO podcast, son, 310. Turn the music up. It's time for us to begin. Chris and Chuck doing it again for the weekend. If you pay attention, knowledge what you seeking. Yeah. SEO podcast, man. 310. SEO knowledge, 310.