Content Marketing Tips - Internet Marketing Podcast Number 206

Episode39 min2013-11-06

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutStructuring Your Site with both Users and Conversions in MindSocial Media Importances in Regards to Content MarketingContent Marketing Tips

Cover art for Content Marketing Tips - Internet Marketing Podcast Number 206
Key takeaways
If you write a long, good blog post that has your images and everything else we talked about, I want you to summarize that in maybe three or four sentences. Put that on Facebook and then link to it. That's more effective.

About this episode

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutStructuring Your Site with both Users and Conversions in MindSocial Media Importances in Regards to Content MarketingContent Marketing Tips

Questions this episode answers

Does shared hosting affect your SEO rankings?

It can, but only if the other sites on your server are doing really bad things like spamming or have been blacklisted. Google knows thousands of sites can share one IP, so one misbehaving neighbor is unlikely to hurt you. If budget allows, a dedicated server removes the risk entirely.

How should you optimize a PPC landing page for SEO?

Host it on the same domain to help with quality score, include your unique selling proposition and a clear call to action, and avoid internal links that distract visitors. Pages built this way for paid ads can still rank well organically if the on-page SEO is solid.

What is news jacking and when should you use it for content marketing?

News jacking means taking a current news story and repurposing it for your own content. This episode says you should only do it when you can add something new, such as a different perspective or insight not already covered, otherwise there is no value for the reader.

In their words

Word of mouth is still one of the most powerful forms of marketing. People accept what people say versus what they hear from somewhere else all the time. That's why reviews are powerful.

Charles Lewis

Over 60% of purchasing decisions are made based on reviews.

Charles Lewis

If you're just talking at people, then you probably won't get the kind of results you want.

Charles Lewis
Terms defined in this episode
News jacking
Taking a current news story and repurposing it with your own input, a different perspective, or a devil's advocate position to add value beyond what has already been published.
User-generated content
Content created by your clients or fans, such as photos or posts about their experience with your product or service, which you can then repurpose on your own platforms.
Google Phantom
A name given to the rollout process tied into Panda updates, where a Google algorithm update takes approximately 10 days to complete its full rollout.
Repop
A term coined in this episode for the pop-up Google introduced when clicking on Google reviews in search results, showing the latest reviews with a link for more information instead of redirecting to the Places page.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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