Contextual relevance and SEO with Basic Rules of SEO Copy - Unknown Secrets of SEO E-Webstyle Number 66

unknown secrets of seo podcast what's up everybody welcome back to the unknown secrets of seo got another fun-filled edition ready to go my name is chris burris owner of ewebstyle and this is paul hansen sales manager ewebstyle we are starting a little bit late today and it's not because of the world cup it's because uh well partly i'm a little under the weather uh partly a little behind schedule and you may notice the new lighting we're thinking we might have to wear sunshades screw it i think it's called sunglasses right yeah i gotta wear shades and that's what's up uh this is podcast number 66 you are listening to the most popular seo podcast on itunes i did confirm it this morning we're still the most popular in the world that's right yeah because itunes is the world as we all know um and for darren you may notice that it looks like coffee this is actually uh well generic theraflu because i'm a little under the weather so here's theraflu with two u's yeah and i still have the diet soda so i think you'll be happy with that um you can actually watch this videocast uh on ustream the best way to get there is to go to ewebstyle.com slash ustream that's the letter u and that'll take you immediately to our ustream page uh you can watch us at approximately 9 15 central standard time on friday mornings um you can also follow us on twitter you can follow us on facebook uh i've been down i've got a new android phone it's got so many apps i think there's probably like 20 other ways you could follow us yeah which we haven't investigated explored or entertained yet or care about yet so whichever one becomes the most popular will be suddenly interested in um as always we like to talk a little bit about what we uh spoke about last time last time was podcast number 65 amazing how that works 66 65 i don't remember so i guess that we

finished up talking about the top 10 mistakes that seoers can make okay so um go back and listen to that actually podcast 64 and 65 cover uh the top 10 mistakes you can make when you're doing seo so we also like to cover a little bit of news um first off we're excited almost every show now right because something new happens we get a a great review we would really appreciate it if you went out in fact we had we've had a number of people go out create an itunes account submit a review um and uh especially if it's really good you know make sure you take the time to do that uh because that really helps us and uh and we appreciate it you can also contact us at podcast at e-webstyle.com let us know you submitted a review because i don't think you can put url kind of links in there uh and we'll give you some link love uh the reason we're so excited this time is uh you know when we started this podcast we wanted to get back to the seo community we uh we we really also wanted to push our own in understanding of seo so we get questions from different listeners and and frankly some of them we don't know we have to go research yeah uh clearly we have to research for each one of these podcasts and that's really helping us push our knowledge so those are kind of the reasons we also are in business and we're hoping to get some business out of it and this week we closed our first business that has actually come from the podcast that's what's up that is what's up we're real excited about that what that does mean for you guys uh is there will be no no more commercials wait we haven't had any commercials so there'll be no commercials unless unless we don't get any more business decides to sponsor us oh and i'll promote them all day like i don't already yeah exactly

somehow i don't think they're gonna sponsor us that's not gonna that's not gonna be how it works uh the way it worked out is we had a listener who had some references his name is scott bonner we mentioned him last time he's with movepoint.com uh he's also with gotbins.com i'm getting them getting them a proposal today plug and uh yeah plug there you go uh and he is working with a number of moving companies and uh so we signed up a moving company uh for seo and uh and it came directly from the podcast actually the person who signed up is not a listener so if you are a listener uh and you know other people who are you know thinking about doing seo and you remember that you do actually know people who are really good at it world-class experts actually uh send us that referral so uh we really appreciate that and that'll certainly make sure there are no commercials even though we've had no plan of doing commercials ever but we certainly you know i should we threaten them yeah yeah okay if uh if we don't get another referral in in some time start we'll commercialize yeah you'll be sorry all of y'all oh that was very houstonian that's right all of y'all and both of you in africa oh we have two um all right a little bit of news uh oh google i mean uh apple apps has paid a billion to developers and the article was talking about how uh yes apple's the leader you know it's only two years old doesn't it feel like yeah apple apple apps like on the iphone apps oh wow it feels like it's been around like 20 years yeah i mean it's just like it's like second nature now so i just assume it's been around forever and one of the points the article made and i think it's really valid is that there's no real contender in the cell phone market who's going to come into the market and not

have an app store uh and if you guys have not yet seen the htc evo iphone 4 uh video that's on youtube it's effing hilarious just unbelievably funny um i don't care yeah and as soon as you heard that it's indestructible i don't care it'll actually turn into an island and then when the island is done it'll turn into a plane and fly you to the island i don't care um so go listen to that it's hilarious and uh in that little video they say you know one of the things that the iphone uh uh desirer uh says is that uh it has the apps and the point is made my uh my niece's i think she said shitty ass boost mobile phone has apps anyway uh so it's true you all have to have everything has to have apps and google i mean yeah google and android you know they're they're going to come in and start taking a whole lot of market i think away from either going to take a lot of market away or actually going to create more market my guess is they're going to create more market i'll say both actually yeah yeah i definitely believe both i'll go with that i wanted an iphone until i have an android phone now i'm like i never want an iphone and i what i don't care yeah i don't care um all right and you know one thing one thing he didn't mention in that which would have been also good is if you hold it wrong it loses connectivity i don't care yeah exactly if you hold it you get no reception i don't care i don't care i will tape i will duct tape it to my head you have to duct tape it to your head in order to get reception i don't care uh ntp sues apple google htc lg microsoft and motorola interesting in this microsoft is like second to last actually they'll probably win this is interesting yeah they're the ones who sued rim

which is the software maker for blackberries and won uh because apparently ntp created uh intellectual property regarding sending em emails over cell networks and rim who was the preeminent email sender receiver um cell phone right in the early days blackberry was the only one that was doing it um they sued them it took them a while they won so now it was just a matter of time kind of everybody in the industry knew that they were going to go after apple google hcc if they've already won then you know yeah just just settle right much else you can do just settle what was funny though is microsoft is like second to last in this list which is you know it's always funny to see them uh and some of the things that they're saying is that ntp is like a patent troll and you know i have a number of patents and i tend to feel like you know what if you own the intellectual property enforcing your intellectual property is not like troll like behavior it's the reason we have patents yes so that you can go after people so they don't steal your intellectual property amazing how that works uh i love this one the the u.s house voted to block porn on government pcs so this is good makes me feel good makes me feel better that you know our trillion dollar stimulus package at least won't be going to having a bunch of uh bureaucrats sitting around watching did that really take to them to come to that decision oh you know a lot it couldn't have just been like hey you how about you block these domains end of story all of you yeah end of story like go talk to the tech guy block these domains end of story all right move on next move on next we usually don't talk about sports unless they're world actual worldwide sports although bing happened to be associated with a sporting event recently uh they supported the decision yes by lebron james

the united states you probably really don't care well but he is a world athlete i'm i'm sure he got some world class athlete yeah i'm sure he got some play all around the country uh bron james is moving to the miami heat from the cleveland cavaliers and uh that's a big you know if you were living in the u.s that's a huge decision that's this has probably been the biggest they said this is the the most watched uh just event in basketball since michael jordan came back everyone wanted to know where he's going to go he's going to be playing with two other all-stars that played on the olympic team so it's going to change uh going to change things up a little bit but bing decided to be the official decision engine or yeah yeah for the for the decision so i thought that was pretty cool and they they sponsored they donated a bunch of money to the boys and girls club so that was cool good tying you know smart marketing those guys definitely sometimes no and their market share is increasing i just read an article about that i think they google's decreased one percent uh i read uh i need to find that article and bing's is increasing a little bit so i thought that's that's interesting it's amazing and from like 74 to 73 yeah but you know what you know what's it was it's a like one percentage point and you know the number of searches that represents oh yeah it's like it's just insane it's crazy so we have a little bit of uh listener mail um you may if you listen to our podcast regularly you probably won't be surprised that it's darren bowie uh what's up darren what's up darren we really appreciate him he's actually you gotta go to our facebook page because darren has done an amazing job he made uh a logo for our podcast and he made a short little presentation uh there was a commercial at least it aired here

in the u.s where uh it was about was it it was google actually wasn't i was just thinking google doesn't have any ads and now i'm about to you know reference it was an old ad right yeah i think about a year ago or something okay and uh it was like a guy trying to date a girl and he googles you know uh restaurants flowers uh romantic locations rings and then baby car whatever so it's the progression of of him through his life in this relationship which is really cool so darren took the lawyer divorce they're not so cool party my ass restraining order vegas oh restraining order yeah alimony yeah avoiding alimony countries where there is no extradiction how to hire a hit man oh dude i gotta tell you about that oh man so that's completely unrelated but okay yeah um so so darren uh wrote in and he he has just finished his website and it's creative dash dynamics dot eu uh because he's in the european union and uh and so it's just a plain and simple web design but he he says he goes let me know what we think first off i think it's pretty good there are a couple sections where the text is actually over a couple images so darren look at that that's about halfway down the page and now that he's virtually finished uh he's he's something dawned on him he's made it all one page so his entire website is one page so the links across the top just drop you down to the bottom though that's called anchor links uh not anchor text anchor links and or anchors some something along those lines and then he can you know return back up to the top not good the first thing that comes into mind is you're going to um decrease your because your page rank is yeah is is uh is a combination of a bunch of things but also how many pages that you have so the more pages you have you

can you have a higher potential for having a higher page rank for for each individual page yeah and having one page you're gonna yeah you're gonna reduce that yeah there you go there's there's a lot of opportunity and remember page rank really boils down to i think the um the algorithm is something like if i'm on a random page on the internet and i press a random button on that page random link what are the chances that they're going to end up on your page right so if you only have one page it's it's not very likely now if you have a hundred pages you've just increased the chances of them being uh being able to get to your home page a hundredfold because now uh they you know a random page there's a hundred opportunities for a random page to be one of your pages and if those link back to your home page which should all like every page yeah i just kind of assume that but he's right it should link to your home page not everybody you know we assume that but not everybody does so right and you know it needs to link with proper anchor text so that you're not just saying home page maybe you've even got two links on every page one is home up up at the top right excuse me top left where most people are used to seeing it and another one is uh you know creative design in in europe you know boom uh so so definitely you want to break those up the nice thing is is it's really trivial to break up a website you know you've got the body you've got the look and feel excuse me it's very easy to break that up into other sections and make the different web pages about it um last time we actually you know what last time i think we actually didn't we finished the top 10 mistakes and then we no last time we talked about the email how to collect

emails oh we did yeah don't listen to us you know what we're talking about yeah uh no i mean keep listening to us yeah just ignore us well don't really ignore i don't know just uh i have something for darren and for anyone in the in outside of the united states darren asked a question a couple podcasts ago we answered the question but darren i was playing around today and i found a video from matt cuts the chief engineer at google uh and he darren asked pretty much about having multiple languages on a site having keywords in one language maybe meta tags in another content possibly in multiple languages uh darren i emailed you the video i know we already answered but i emailed you a video i wanted you to hear it from the horse's mouth and uh chris will be putting that up because i because that's what chris does and i said hey chris you need to put this up because i don't uh i don't know what i don't do that kind of stuff so you're gonna put it up on the uh on the blog it'll be on the um it'll be on our blog you can find the link uh and it answers what what you should do if you're optimizing for multiple languages and this is from google so it's it's awesome everybody check that out incidentally it's the same answer we gave yeah and we promised we did not cheat it from us yeah because he was like paul i got this question uh and i was like here this is how you're gonna answer this now listen to our podcast and then then make a video about it you have our permission to use our logic yeah and our permission not to uh give us credit for it and can you give us our links back yeah thanks um darren also mentioned something so regarding collecting emails he said what about adherence to the dp act privacy policy um and uh and i i was like

yeah i'm gonna have to find out what that is d double no i don't know no how about uh no that's the best i can i'll tell you what it seems uh from the wikipedia search that i did it seems to be some sort of thing related to england and so you may spell things correctly but it doesn't affect us yeah we're just rogue here it does bring up an interesting question what if you i mean what if your target market you're in the u.s and your target market is europe uh and uh well it's probably specifically uk and uh and you're collecting these emails do you have to conform to the double penetration act or i mean the dp act or i mean let's go on i'm not conforming to any kind of penetration exit only all right uh and the other thing hey uh darren thanks for the heads up uh manchester u is going to be playing here in houston against the mls all-stars that is a national international sport so that's what's up i'm gonna try to check out that uh that whooping coming up here because that will be a whooping well i you know this kind of presupposes that man you is not going to use their eighth squad yeah really because the seventh would be would be better yeah so i gotta be frank and honest i'm out of info okay so well i got something i got a couple things actually uh i'm gonna go to the first one real quick and then we'll get to the meat and potatoes a couple podcasts ago we we like to go over lists things you should do things you shouldn't do and i found something that uh we've covered it it's basically remember our most famous one was uh don't be a douche don't be a douche that's right uh it was you know things you could do to help increase your ranking and it was just a list and we've covered them before um but i found these

in a actual list format that you can like almost you can check off and uh i'll be forwarding this to chris so and i will be putting them up here they are it's uh one is from search engine land it's the seo checklist part two best practices and it's mostly for local uh and it's about a 14 point checklist that you can do it's things you're doing things you will do soon and things you shouldn't you're not going to do and uh another one is search engine ranking from search engine ranking factors from seo moz we actually covered this but we're going to put a link to it so you guys can uh you guys can find it and double check your own work against that all right so that is uh quick i was get that out of the way all right that's cool that's yeah yeah and you know this is one of the great things about you know uh about the internet and about search engine optimization there's value in us just so you know i mean this isn't just uh we're not just totally out of the goodness of our heart there's value for our website when we link to powerful uh powerful sources google says hey these guys are smart enough to be linking to you know a high quality uh search engine land uh report that a lot of other people are so let's give them some and they have some they have some great i i read their stuff all the time they have some awesome material uh and i used it today to find i used it to find today's topic which is an article i read from white hat media i think that's a pretty cool name um karen wrote this article at least they have pictures right here and it's titled hopefully it wasn't a random picture associated with an article it didn't say who wrote it but i see karen's picture it says online conversation versus links social media moves towards seo and this

what this article talks about is you can social media can increase your search engine ranking without having any links there was hold on yeah so so social media when it's talking about let's say your website can have it can increase your rank and your position your search position search engine results pages position without links without a single link and and i do mean that without one link it can it can change your um your search engine placement so this is important to me this is extremely important uh because we talk about backlinks backlinks backlinks backlinks and how here's the first time that i've seen uh being able to have a serious effect on your search engine placement without a backlink it still requires a keyword and we'll we'll get into how how they do this now that's cool i gotta interject here what's cool is we did in fact cover this um maybe even 10 podcasts ago we in our interview with ken roberts uh he talked about contextual relationships with your uh with your product with your website with whatever uh so so wow that's that's very cool this is like the second confirmation yeah it can have a a very positive effect on you but at the same time it can have a negative effect on you now i'm not referring to somebody talking about you negatively and the article talks about that and i'll get into it but let's say something okay fifa world cup let's say that then the title of my company was saturday by the way oh yeah that's right fifa world cup final is on saturday uh sunday i'm sorry it's on sunday you are right third place is on saturday places on saturday don't even need to watch that this is crap the but finals on and it's a spain versus uh holland netherlands yes how come they get two names yeah i don't know i guess we're united states and america yeah and of america that's true that's cool it's cool so let's say the title

of my company is fifa right for some odd reason everyone's tweeting facebook and writing stuff about fifa so you know if it let's just say it happens to be related to my company and i sell fifa official fifa jerseys right everyone's talking about everybody wants a referee jersey yeah so everyone's talking about they're tweeting about my company and my brand and keywords related to me it can increase my search engine ranking guess what happens uh next month when the world cup is over you know no one is going to be talking about that and i'm using that as an example so it can help you and it can hurt you so when people stop talking about it like the uh the positive that happened let's say you jumped up to the very first page first position when everyone's talking about you uh when they stop you're going to lose that unless you do something to keep it and what it was is there was a company called econsultancy.com did a study on a company called magners and basically what happened uh magners sells a cider i assume it's a european uh country because i don't think we're real that big on cider here uh and we we don't we we have it yeah yeah we do have it yeah i don't think it's real deal cider uh so i believe they put a there was a tax put on cider and this company magners says we're not going to roll this tax onto our consumers we're going to take the hit absorb our price will stay the same so everyone's tweeting about it and they're facebooking about a reverse tea party thing yeah there you go because we want more yeah i don't throw it away yeah uh and so everyone's tweeting about it and they noticed that when they were watching it they their search engine placement just shot through the roof because everyone's talking about this tax and people are i assume are upset because you know they don't want to pay more

for their cider um but at the same time after it was it was in the news it was a big deal after it kind of left the news their placement dipped so this is one thing to watch out for so uh here's what the article kind of talks about the difference between positive and negative conversations if people are talking about me in a positive light we if people are talking about you period it kind of goes like all press is good press or you know all news is good or whatever that phrase is yeah uh there's no such thing as bad yeah there's no such thing as bad press if they're talking about you it's a great it's great whether it's it's for your search engine placement whether it's good or bad i put and this hasn't this is this is paul hansen's opinion i do not believe that if they're talking bad about you it will make a difference whether they're talking good about you yeah in terms of search engine placement yes absolutely i don't think we're to that point where you can go ahead and say that that's a e-web style uh opinion that's right and next week matt cuss is gonna have a video that's gonna back up exactly what i'm saying yeah i hope so uh it might be the weekend yeah there you go we had him working on something else yeah so it doesn't matter what it doesn't matter what they're saying as long as they're talking about you it's good now you should know by now if they're saying you suck people are gonna figure that out yeah people are gonna do enough research on you too yeah they're gonna do it so uh it was you know it's she asked hey is there such thing as a bad link if people are talking bad about you on this review site or this uh but the the general consensus is uh search engines do not uh take sentiment into central sentiment metrics into their algorithm which basically

means that they're not really looking as to whether it's good or it's bad they just want to know that it's real it's real it's it's you're talking about it and it's related to what they said and it makes perfect sense for instance you know the lebron james uh decision let's say there's everybody on the planet is now he's like the evil athlete on the planet you know because tigers kind of faded off and and uh and everyone's just saying all these negative things well when you go to your computer and you type in lebron you you you know maybe yesterday it was lebron the chef but today all the all the buzz is about lebron the sports athlete yeah of course it doesn't matter if it's positive or negative if everyone's talking about it and you're trying to research it you want to hear what's out there right now and so positive negative isn't going to have any you know the discussion whether it's positive or negative isn't going to have any effect on your search engine placement uh it's just going to increase it across the board truly no there is no such thing as bad press in internet uh marketing yes in search engine marketing as long as it well i'd say the only way there is be could be bad press would be uh a review site yeah yeah but even if you get a bad review on yelp it's going they're talking about you pay to get rid of it really oh yeah that's right no i mean you know no clearly that would not be a legitimate review site so that can't be possible but but it'll help it'll help people get taught people talking about you it's going to help you search it and place them but as soon as i get to yelp and i read that you suck you know i'm gone so if this if that right there hasn't convinced people to start social media for their company i don't know what will so proof positive

it's a proof in the pudding uh social media conversations can increase your search engine ranking they can help and they can hurt because when people stop talking about you you know you'll fall off the map you're going to fall off the map yeah uh the second thing that they discussed is consistent conversation uh you want people talking about you consistently uh what are you going to do to do that you know maybe you have some promotion that you're going to put out here or uh and then that becomes a monthly promotion so that it's consistent so that people are talking about it regularly yeah oh hey this is you know ewebs has got this great uh free website analysis going on check them out here blah zay blah we do i think so oh yeah yeah that's true yeah check it out you can go to our website ewebs style.com and click the seo button in that first paragraph we encourage you to give us a call and if you don't want to give us a call at the bottom of that first paragraph there is a link for a free seo analysis so yes send that in so you want to have consistent conversation about your company about your brand about your products and your services uh and you know that means you're going to have to stimulate that conversation most times unless you just unless you're just lebron james and you got people out there uh just talking about bing is chasing you yeah and everything we got google after us and he's got bing after him so yes you got to find your google or bing yeah so it says you know when uh to gain more mentions you to gain you want to simulate the conversation the more mentions that you get the better uh you also want to try to control this uh you know you want to respond to queries you want to respond to positive and negative things that come out about your company uh probably a good

time to get on google uh what's that thing when you track oh yeah google search uh something oh it's where you track what people are saying about us yeah yeah i do uh i'm using alerts google alerts there you go yeah i was like the only reason i know this is because you told me about it um google alerts by the way what google alerts does is you can put in some phrases you can put them in quotes or just regular search phrases and anytime some new information is uh indexed by google they'll send you an email saying hey you know you were you were looking for information about lebron new information about lebron james boom here's a new article on lebron james or yeah you know whatever the chef uh yeah she also talks about competing for keywords i mean i i want to i don't even think we have to discuss that everyone understands the importance of keywords you want to keep things related to your business but what she also she want the last thing she talks about is something called paid conversation and i this is not something i'm very familiar with but what it basically is is if conversation is the new is almost like a new backlink yeah they thank you that's awesome if conversation people talking about you is the new backlink will there become a way to pay for conversation like people pay for backlinks i think it honestly i think it's already going on i and i've heard from and i don't remember who it was uh who told me maybe maybe it was uh most serious uh the seo rapper yes there is an seo rapper so i can listen to him uh we interviewed him here uh he said that uh like there are some twitter accounts that have so many followers that you know major media companies or major uh um apparel companies are going after him and willing to pay him like a hundred thousand dollars to start tweeting about their stuff

okay okay that makes complete that makes perfect sense to me because if if conversation is where the the the real meat and potatoes is that's that's what everybody wants i can see how people will pay for it to me a paid conversation is going to be like an advertisement yeah and um i feel like i'm smart enough to be able to tell when it's genuine conversation about something or when it's someone is just marketing a particular site service product i think it's going to lose the the value the the conversational value the converse yes the uniqueness to it because you're not you're not telling me about this because you really want to you're telling me about this because this guy gave you a hundred grand or whatever so uh and this is just something that's new um by the way for a hundred grand we'll have a conversation pretty much and i'll talk about anything that you want you pass me a hundred grand a month yeah you know i'll take a hundred oh that's good i'll take it once but you know a month he'll take it once i'll take the rest of the payments we're back to the check you're sending the check with my name on it you gotta go back and listen to our podcast what i would say is uh you know if hey if you've thought about trying it out if somebody try it let me know how it works i don't have any experience with paid conversations send us a hundred thousand yeah let's see how it works in case there's a sheik somewhere i'll get these guys a hundred grand uh uh i don't i don't know i'm i have mixed feelings about it i would probably not do it because i want genuine people just genuine conversation hey check out this guy's site he knows what he's talking about they do good work well it's interesting because you know i certainly understand where you're coming from and then at the same point you look at remember

the the toyota sienna videos yeah and that was without a doubt marketing and it was brilliant and created a buzz and whatever and you recognize it as marketing it was it was just so well done it was awesome yeah i mean we gotta go listen to it today it was just so well done it had so much swagger to it that you wanted to listen and share it with all your friends and then here's this huge buzz about i almost went and bought a toyota you know and i did i shared it with you did as a matter of fact not only did i buy a toyota but i had kids just so i can have some more swagger because we all know nothing creates swagger like kids like a couple kids and a minivan but uh so you know i may change that opinion as as paid conversation gets bigger and bigger i might uh i might switch you know i've definitely switched my opinion about um paid search and ppc i'm definitely more open to the ppc idea now as i was before so now i'm gonna stay i'm gonna stay away from it but that very well could change yeah hey we have reached the end of our podcast this is great great information paul i really appreciate you uh picking up where i dropped off because i had nothing um again you guys are listening to the most popular seo podcast on itunes you can follow us on twitter twitter.com slash ewebstyle you can follow us on facebook facebook.com slash ewebstyle you can watch us live typically about 9 15 central standard time on fridays uh the best way to get our to our u stream page is to go to ewebstyle.com slash the letter u stream u stream um and please send us an email uh podcast at e-webstyle.com uh there is a free seo analysis go to our website find that uh and uh i had one other thing and it totally escaped my mind so wow that was

a great 66 podcast we really appreciate you guys listening it's you guys who give us referrals make itunes uh um testimonials about us and um watch us that makes us able to that's right us and here so we really appreciate you guys uh stay in contact uh this is the end of uh unknown secrets of seo podcast number 66 my name is chris burris and this is paul guys bye bye for now