10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Mobile browsing is growing fast, Safari Mobile holds 65% of mobile browser share, and Google controls 97.5% of mobile search, so businesses should optimize sites for iPhone display now.
Safari Mobile, excuse me, has 65% of all mobile browsing.
In this podcast we discuss designing web pages for iPhone. We discuss internet marketing and banner ads and retargeting also known as remarketing. We also discuss our producing websites geared for mobile devices. Visit the Facebook Internet Marketing Page . Get a Free Internet Marketing Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud…
Safari Mobile holds 65% of all mobile browsing share according to this episode. Because of that dominance, the hosts recommend optimizing your site specifically for Safari so it displays correctly for the majority of mobile visitors, most of whom are likely on iPhones.
On mobile, there is no right-hand column of ads. The top results shown before scrolling are all sponsored pay-per-click ads, shaded just like on desktop Google. This means a searcher may only see paid ads until they scroll down, which can quickly consume advertiser budgets.
Re-marketing tracks visitors to your website and then shows them your banner ads across other major sites they visit later, such as news or sports sites. The hosts explain it as a way for a potential client to keep seeing your brand throughout their day after visiting your site once.
Not necessarily. The hosts describe a short line of code, credited to a contact named Darren, that tells a Safari browser how to properly display your existing site on an iPhone. It is not a separate mobile site but a display optimization for Apple products including iPad, iPod, and iPhone.
Safari Mobile, excuse me, has 65% of all mobile browsing. So, you should probably, what I'm going to say is, you should probably look to, optimize your site for a Safari browser.
Guest
Google is currently 97, controls 97.5% of all mobile search on search engines.
Guest
if you're redesigning the site or you need us to redesign your site or whatever you're doing, think mobile.
Host
Hi, and welcome to the Internet Marketing Unknown Secrets of SEO We Do Websites podcast. What's up, everybody? Welcome back to another fun-filled edition of the Internet Marketing Podcast, where we actually boot-build websites. Apparently, we're also the violent SEO top position snatchers. That's right. Because we punch you in the face. Knocking customers out, one at a time. Right hook, then the left uppercut. That's right, Scott Bonner. I saw you had a Facebook profile picture. That's what's up. Hey, well done for getting that picture up there. Also, for other listeners who haven't been participating in the conversation, at our Facebook page, go check it out. You'll find out why we're known as the violent SEO guys. I'm not even sure that we should be promoting that. That's our niche. That's our niche. They say find a niche. That's our value-added proposition. We punch you in the face. Oh, man. Whatever SEO group is going to punch you in the face. And make you like it. And then make you pay us. Hey, from our last podcast, this is podcast number 76. You are listening to the most popular SEO podcast on iTunes, bar none. Actually, we moved up in a position. This may sound funny because you'd think we're in the first position. Our criteria is SEO podcasts that have continued to submit podcasts, not submitted last podcast in like 2007, and have great reviews. That's why we're the most popular SEO podcast on iTunes. For whatever reason, when you search SEO in iTunes, we don't come up first. I don't know exactly why. Apparently, the people at iTunes don't listen to our podcast, don't understand the amount of entertainment and SEO value that actually comes out of this podcast. And they're just tripping, really. So, really, what we need is more reviews. Because there's still no reviews. This is like three weeks in a row, no reviews. Somebody go out there, create an iTunes account, submit a review, and let us know about it. So, this is podcast number 76. The last one for you guys
doing the math was... Seventy... God, you don't put me on the spot. Apparently, he wasn't doing the math. And the tip from last podcast was have a plan for your PPC. Yes, have a plan. Hopefully, have a plan for all your marketing, not just your PPC. All your marketing. And I think the really, when you boil it all down, the best plan is to hire us. Just to hire a professional, yeah. Hire us, yeah, there you go. Us, us specifically. By the way, you can reach us. You can send us an email, podcast at e-webstyle.com. You can find us on Twitter, twitter.com slash e-webstyle. Find us on Facebook, facebook.com slash e-webstyle. Now, the easiest way to get to our Ustream page, where we broadcast this podcast live on Fridays around 9.15ish, just pay attention to your tweet, because we tweet right before we go live, is e-webstyle.com slash Ustream. And you can also find YouTube videos at e-webstyle.com slash YouTube, and it will automatically forward you to the Ustream and the YouTube page. Excellent. What did we talk about last time? Pay-per-click. Obviously, we talked about pay-per-click, and really what we ultimately talked about is why you should hire an expert in pay-per-click. And I think the time before that, when we ended up, I remember saying, yes, you can, this is not rocket science. We're not reinventing the wheel. You can do this on your own, but seriously, do you really, really want to? I mean, we have a team. I think we said this last podcast, we have a team here that, and we do this for a living, but we still have a team. We don't do it all. I don't do all of it. Chris doesn't do all of it. You know, we still have a team that we can rely on. Hey, you do this. You're doing the research. You're watching bid price. You're doing this. You're doing that. You're doing the SEO. You're doing blah, blah, blah. So, you know, you need to have a team, and we should
be a part of that team, or a professional company should be a part of that team. You should be focused on your business and what you know about your business and the best aspects of your business and your clients. We should be focused on getting you new clients. Yes. So, a little bit about news. Did you have anything in the news? I had some. I'm sure you want to give a shout out to Jams11. Oh. Okay. Yeah. See that? See, I knew it. There you go, man. Right. So, let me have a seat. I have a big, big into music. I like music. I also run, exercise, and I like to have my music on when I exercise. Chris found this app. It's an Android app. I love Android phones. And it allows me to stream my iTunes from my PC directly to my phone. It is off the chain. I love it. I use it this week. So, you don't need to, like, upload the songs to your phone? I couldn't because I don't have enough. It's an issue. Yeah. I don't have enough. It's an issue with HCC phones. I only have, like, four gigs of space. So, I can't. Yeah, I know. I can't put my iTunes on there, but I got just a ton of stuff on my iTunes. So, it's called Liberate Your iTunes by Jam11.com. It's off the chain. That is pretty cool. I thought you'd want to get on the show. Oh, man. That's probably my second favorite app to Shazam. I've got to thank Google Instant. I am now at Tech 9. If you guys listened to the last podcast, you understand I was researching tech news, and Tech 9 came up. Tech 9 is a rap group. They're awesome. Like, I've got a CD in my car. It's just, wow. It's like heavy metal riffs and some hardcore rap. You can tell. You can just look at me and know I'm a rap aficionado. I know. So, that's the top of Google. And like we said
a little bit on the last podcast, it's going to start wasting a lot of people's time. It's going to start introducing people to new things. It introduces the randomness that's the beauty, really, one of the beauties of the Internet. Additionally, in thanking Google, I have to damn Google. I am officially damning Google for Google places and Google AdWords and their lack of support. Somebody, Matt Cuts, give me a call. We just need to talk. Hey, holler at your boys, man. Come on. So, we just scratched everything? It started over? We're working on that. Okay. It's ugly. I mean, it's just... This is a part on the screen where they say dot, dot, dot, to be continued. Yeah, to be continued ad nauseum infinity. Yeah, it's crazy. Anyway, it's crazy. Samsung is coming out, bless you, with a Galaxy tab. So, that's going to be like a competitor to the iPod. Of course, everyone always says iPod killer. You know, Android is the Evo, iPod killer. Well, it actually is because I have one. But everyone is like always comparing to the iPod, which is actually iPad or iPod. It's actually a testament to the quality of that product. Yeah. I just see it as another product that's on the market that is an option and you don't have to get an iPad. You can get a Galaxy tab by Samsung. But you know what? I'll give a lot of credit to Google because Google, excuse me, Apple, because they are creating markets that did not exist. Yep. iPad. iPhone. iPhone. iPhone. What's the iPod? Yep. So, I mean, I give them a lot of credit, you know, because they didn't exist. Those are new industries. Awesome. That's insane creativity. And now everybody jumps on the bandwagon. So, we were running a little low on content. And so, I came across this tech news and said, you know, we got to fill the podcast with something, anything, right? And so, apparently the anti-piracy code for DVDs and high-definition videos was cracked and released to the publish.
So, I thought I would just read it out for you guys. Yeah, that's what's up. Okay. Man, because I tried to pirate something the other day and I couldn't. So, go get your pencils, everyone, because you're going to want to write this down. Here, let me start here. 6-6-9-2-D-1-7-9-0-3-2-2-0-5. That's the first section. Hold on. B-4-1-1-6-A-9-6-4-2-5-A-7-F. It actually is part of it. E-C-C-2-E-F-5-1-A-F. I think it's a 1. You can figure it out. 7-4-0. So, that's line 1 of 376. All right. So, you should probably get another pen and another piece of paper. Here's the next line. That's what's up. And for all you just, like, super geeks, we'll break that into, like, 1-1-1-1-0-0-1-0-0-0-0. That's how they speak. What are you talking about? Yeah, that was, they interpret that. No, I will not read the rest of those. I just thought that was kind of fun. That's cool. That's cool. So, now we can get your pirate on. Man, it took long enough. Whoever thought that would be a sentence ever uttered by anyone, ever. Let's get our pirate on. It's like, oh, my gosh. The, man, I have been having so many problems with words, and, like, that's like a Johnny Depp phrase. Let's get our pirate on. Let's get our pirate on, baby. From his movies. Yeah. I can't remember the goddamn movies. That would be hot if you did say that. One of those movies. Pirates of the Caribbean. Pirates of the Caribbean. Thank you. Oh, this has been a rough week. Yeah. And, Darren, I'm not drinking coffee this week. It's actually a combination of Theraflu and some herbal teas that I drink when I'm not feeling well. Oh, hopped up on Theraflu. Woo-hoo. All right. But I do still have my Diet Pepsi, so we're in good shape. Really, at this point, we had a question from... Not a question. More like a command. A demand. From Dean Calhoun. Who apparently isn't afraid that we might actually punch him in the face, so he's very demanding. Dean, come on, man. I don't
have enough to do. I actually have to go do something else. More work. Gosh. So, Dean Calhoun of AffigilitySolutions.com says... Yay, Dean. That's what's up, Dean. Hey, how about you talk about mobile browsing? I was on college campuses. My daughter's a killer smart brandiac and started noticing kids having mobile browsing. And he had some time, so he actually set his site up for mobile browsing. So, he said, hey, how about y'all talk about that? So, begrudgingly, we actually did the stuff we do for our fans. I'm saying, though. And I don't even know they're fans. They're more like... Likes? Demanding... Yeah. Demanding... Demanding people. It's like a girlfriend now. Like, I gotta do something like... Gotta do more stuff. Yeah, for real. Like, ah, I gotta please my girlfriends on Facebook. Look, I can go a whole different direction. It did in my head. It's pretty funny. And I hope none of them are watching. Oh, we had a company dinner last night. That was pretty awesome. We did get stood up, and we had some technical challenges. How do we get stood up by our own employees? We got stood up by, like, eight people last night. Like, I haven't been stood up that much in my entire life. One night, boom. Oh, yeah. Eight. Yeah, I have. Oh, I have. Yeah, I can't say that. You probably deserved it, young man. Oh, yeah. Oh, yeah. Oh, yeah. I did. Okay, it's not... You're not being stood up when you refused to leave the first lady's house. Oh, yeah. That's not being stood up. I almost got stood up last night. She was, like, a half hour late. Man, I hope she ain't watching the podcast. You know she is. You know she is. Star, it's nice to see you. You put me on blast. That's what's up. All right. So, mobile. We're going to talk about mobile. We're going to bring in our expert on mobile. Yes. You got some big shoes to fill, boss. You are the expert. We agreed. All right.
Mobile expert. Come on in here. Charles Lewis. You've been dressed up in a mobile phone suit today. No, no, no. The mobile phone suit. Oh, no. No. I thought you were, like, dancing around. Like, uh... Beep, beep, beep, beep. What was that? Tracy Morgan on, um... Y'all don't see the movie. I didn't see it. Him and, um... Him and what's my guy from Die Hard? Oh, uh... Tracy Morgan is in a mobile phone suit. Oh, man. It's cool. Okay. I didn't see that movie book, man. All that's in my head, and this is going to be really weird, is a dude in a hot dog suit. Yeah. Because I've been watching Colbert. Oh, yeah. And Colbert was, like, handing out hot dogs. Like, the best way to show support to the troops, his audience was all troops, and he was handing out free hot dogs. And then he had, like, a dude in a hot dog suit come out and dance for him, like, on night too, because the chicks were upset that it was hot girls handing out hot dogs on night one. Oh. So he had a hot food and a hot dog suit. That's a little. That's crazy. Uh, anyway. That was... Hey! Mobile. Mobile search. Mobile browsing. Mobile... You got a tip this week about mobile, right? I did. I did. Well, let's get into it. Let's get into it, and I think somebody will say something that'll help me segue into it. Ooh, suspense. I like it. That's good. You've been practicing. Yeah. Okay. So here's my two cents of mobile browsing. Yes, mobile browsing is taking over somewhere. Somebody said that one day... Could I get any more vague? Somebody, somewhere. There's a dude that I read on... Yeah, and don't quote me on this, that mobile browsing will one day surpass, in the near future, will surpass PC browsing. And to me, it makes sense. I just read something, especially if you are listening in Asia, mobile browsing is in the process of taking over PC browsing because,
one... Actually, if you're listening in Asia, konnichiwa. Yeah. Oh, yeah. That's what's up. And... Ni hao ma. I don't know what that means. I have no clue. That's Chinese. Asia was taking over because they set the trends in mobile browsing with technology that Western civilizations follow, Western countries follow, and just because of population. Sheer population, they can demand, you know, if the population demands something, they pretty much have to give it to them. So, if you are listening and you are a company in Asia... Except freedom. There you go. Yeah. Yeah. Freedom of speech. They control everything except your freedom. So, if you have a company or you do business with companies in Asia, you really need to get on mobile. That's true. Yeah. Well, what should I say? Have... You should... Be mobile accessible. There you go. Yeah. That's good. And there's a lot to it. There's, you know, being... There's having a mobile site. There's mobile ads. There's mobile search engine results pages, which aren't the same as... As a PC. As a PC. So, there's a lot to it. Well, that's a good point. You know, when we started saying, hey, we're going to... Let's talk about mobile this week. Charles and I were sitting down and I was like, you know, I don't even know... I don't even remember as I do searches, because I do a lot of mobile searches, if, you know, if there's the sponsored ads over here or if, in my mind, I was thinking there weren't any sponsors... See? I don't think there are. That looked perfect. But they were. There are. The first two or three, at least on the search I did, which was, I think, air conditioning probably, because it was one of the clients we're talking about, the first two were sponsored ads. So, I think, actually, and there was no kind of right column. There was no right column. They just had the three... Matter of fact, it was three. Three, okay. The top three were sponsored ads, and they were
shaded, just like the Google searching the results page. That's why you've got to have a really high-quality phone, so you can see that shading, because, you know, a cheesy phone, you might not know what sponsored ads is. And the marketing part about it was, due to the size of my screen, the only ads I saw were sponsored. Were the pay-per-click. Until I scrolled. Oh, yeah. And so, I'm prone to, you know, run up somebody's pay-per-click budget. There you go. If I'm searching on my phone. On mobile. And you know what? And when I'm doing AdWords searches, I usually click off of it, but I should click on it. It says, include mobile. There's a little thing. It says, include mobile. When I'm on the Keyword Select tool. Include mobile results. Well, I was looking at pay-per-click the other day, and on one of the pay-per-click accounts, there's a mobile option. And I've never, we've actually never played with the mobile option, so that's something that we'll be playing with here in the next year. So, about five days, we'll be an expert on it. Yep. Okay, five days. So, here's what I got. I did a search for mobile browsers. Of all mobile browsers that are out there, because, you know, if you're going to be on mobile, you should know what people are searching. What people are using to search mobile. And there's a list of them. Opera, Opera Mobile, Opera Mini, Skyfire, Safari, Google Android. Yes, it is a mobile browser. Is that in a random order, or is that in a... It's just random order. Oh, okay. Microsoft, i.e., mobile, yeah. Bolt and T-Shark. But, I found that Safari Mobile, excuse me, has 65% of all mobile browsing. So, you should probably, what I'm going to say is, you should probably look to, optimize your site for a Safari browser. Because there's probably a good chance that somebody, other than yourself, is looking at your website on an iPhone. Oh, I think there's two things that I would add to that. One
is, if you're designing for a small screen, which is mobile, you're probably going to capture everything. Um, and we even, the statistics on, uh, on the Safari browser and the Android browser are actually... Are changing. Yeah. Android is really taking over the whole market share. Killing it. Yeah. And so, which leads to do two things. One, either design for mobile, or use the right coding on your current site to display correctly on a mobile device. That's, that's what I would do. So, thanks for segwaying me into my next point. That was good. That really was. I couldn't have done that any better. My main man, Darren. Boo, I know it's Darren, but it rhymes with man, Darren. So, my main man, Darren, sent something over. What's up, man? Oh, what's up, Darren? Darren sent something over. Uh, we traded some info this week. I was like, hey, Darren, I got something for you. And he was like, hey, Paul, I got something better. Palm. And it was. Yeah, it was. It really was. I was like, I got nothing. So, Darren sent something over. It was like, hey, he sent over a line of code, which I didn't write down. I'll send that to you. We'll put it on the line. It'll be on something. A line of code, very small line of code that will, basically, it's optimizing your site for Apple products like iPad, iPod, iPhone. And it shows, basically, it's not a, it's not a mobile version of your site, but it says, hey, if someone pulls up your site on a Safari browser, here's how to properly display it. Here's how to, here's how to properly display it, um, to show up on the iPhone. And it's, uh. So, so let me understand this. I actually read part of the anti-piracy code, but you don't have the line of code. I know. And it's like, seriously, like 50 characters, too. It's very short. It's just a simple line of code. We'll get that up on Facebook. I mean, God, like, do
I have to do that, dad? I have to do everything. But, uh, thanks, Darren. That was very cool, man. Very, very cool. So we'll, uh, I'll send that to Chris to put up on the blog. And remember, it's just, it's not a mobile site, uh, because, you know, it's just how your site, it's to optimize your site for being viewed on a Safari browser. Now, you brought up Apple. One thing about Apple that I was looking at was, um, you know, people are, they're letting their developers who build apps that are in the app store. Right. They were letting them sell advertising. Right, right. Apple created a new platform. They call it iAd. Right. And iAd will allow you to build your app, sell advertising, so when I go buy this app or download this app, you can advertise to me. Right, right. So, okay, I mean, it's been a long morning here, so I need to, I need to understand this. So, this is what it is. If you want to build an iPhone app. Yes. Okay, I take it to the guys at Apple, and then they will put... You include some code. Okay. Yeah. They will put an advertisement on my app. Yep. Yes. Oh, okay. I mean, you control where it goes. Okay. With the code that you include in it. It's on the top, it's on the bottom. Yeah, right. Okay. And so, like, the Android apps, some of them have, you know, Task Killer is one that has advertising in the bottom, so it's a similar thing. Yeah. Yeah. And so, I like how Search in the Journal put it, they say it pretty much, so next time you get ready to log on to Yelp on your app about a restaurant, you may see an ad from that restaurant. From that restaurant, yep. Wow. Man, Google, get out of my life, please. Like, why do y'all know everything about what I'm doing? Except stay in our life with regards to AdWords and Google Places. Yeah, we'd like to
see more of you in that situation. Here's one other thing that I found. One other, here's my other, here's my other cent of my two cents. Are we going to have to break it down to, like, half cents? Yeah, that's all I got here. Google is currently 97, controls 97.5% of all mobile search on search engines. There you go. So that Safari is still the number one browser. Google is increasing your market share. Google on Safari. They get on Safari and they get on Google. That is very, very, very important. And I had something as to why. So we're waiting for the last half cent. So tune in next week and that's all for now. We've still got, like, eight minutes, man. Okay, but I thought that was very... You're going to squirm. I thought it was cool. And there's more to it that we will expand on. And Chuck brought up part of it that's... I mean, Dean said, let's talk about mobile browsing. But there's, and I said earlier, there's mobile browsing. There's ads. Mobile ads. Mobile ads. You know, we've never done a mobile ad before. Chances are, by this time next year, we will be doing mobile ads. As part of our campaigns, probably. And some of them. Well, here, that's a great thing. I mean, one of the things that I thought really the only value we could bring is kind of our expertise in search and some ideas about mobile searching. You mentioned that there's ads and apps. I don't... I have a hard time imagining, except for the Yelp example, where I will ever click while I'm playing a game, where I will ever click an ad. I mean, I may glance at it. I will probably never click on one of those ads. You're right. Not playing a game. But I gave that some thought after we talked about it. And, like, I use an app. I use a Flixster, for example, right? When I'm looking at movies, see what time it shows. If there's an ad
for a coupon or something related to that movie, I'll probably click it. Yeah. That's true. And so, you know, in situations like that, I think it'll work. In some cases, I'll probably try to remove it or stop using that app altogether. Yeah. But, okay, here's another. Here's an example where I would use it. There's really not that much real estate. I mean, we've got nice phones, nice screens. There's not that much real estate. You're really for it. It's probably worth, like, four bucks to get rid of that ad so you can see it. Yeah. Because I don't really like ads. But here's an example where I would use it. Let's say I'm on CitySearch or Yelp, you know. And, of course, Google Android has been watching how I've been searching and using my phone. So, now I'm on CitySearch. And let's say I'm looking for it. You've got some anger with Google. I knew. Get out of my life, people. Now we know why he's violent. Yeah. So, let's say I'm on CitySearch and I'm shopping for a web design company. Hit, hit. There you go. There you go. Hang on. We need to get a mobile ad now. And one. At least we have a CitySearch page now. Oh, that's what's up. Good job, man. And what if something pops up on the bottom of my phone, you know, half off websites? Now I'm starting to see other, like, just businesses having, because typically I see, like, restaurants, movie theaters, coupons. But, hey, if I'm searching on my phone, I'm on CitySearch or this. And, oh, hey, 50% off a website. Okay. I might actually click that. Yeah. Or, say, here's an example for you, Dean. Let's say I'm searching for something for environmental health and services or on my, or a banner ad. Here's a better example for Dean. So, let's say you've got a daughter at college and she's, I don't know, looking up something and she says, half off on kegs. A college student is going to click that. Oh, man.
Dude, I click that now. Yeah. I don't care what app I'm on. Half off, I care. What is that? But, yeah, mobile, I'd say ad is just a part of a mobile browsing, mobile websites, which are becoming big. And I assume within, I'd say within a few months, we'll probably have a mobile site. I've got some quotes out. They've been out for a while, actually, of some clients who are interested in actually being able to do really kind of the back office stuff. So, these are like the high programming projects that we have. Food for Kids is the example where they want to be able to, they interact with daycare centers. Some daycare centers have multiple classrooms. They'd want to be able to just have web pages where they could take attendance for those classrooms. And so, that's going to be a totally different, you know, the current software is attendance for the entire center. This would just be a much smaller app with a smaller list of students who are in that particular classroom. So, we've got quotes out for those kinds of things already. And here's a way that I think that it's mobile browsing and mobile ads will become more relevant for just regular businesses. Now, we all know that Google collects all your information. I'm still a little salty about this. So, I'm on my Google soapbox today, right? So, you know how you're in Facebook, right? And the stuff that you like in Facebook comes to you. Who isn't collecting any information on you? Or sharing. Facebook, you've got to pass on this podcast. But wait until the next podcast. Oh, I'm forgetting you. So, the stuff you like and the stuff you search for shows up in your ads. I wouldn't be surprised if that starts happening on Google, maybe on Google searches. Oh, Paul, you were searching for web design last week. Are you still looking for it? Bang, here's an ad all in your face. I can see that starting to happen more. So, were there maybe,
what is that called, contextual ads? Re-marketing. Re-marketing. Yeah. You know, I can see how that's going to become big. Powerful stuff. Because they will watch. Well, we all know that Google, the Google Android browser, knows how you search. And I would be shocked if they didn't start using that information to market to you other things. Yeah, because they already do that in Gmail. Yeah. Think about it. You log in to Gmail and whatever the subject of that email you just received is, usually there's an ad related to that right above it. I thought it was kind of freaky the first time he saw it. I was like, what? What is this? How do they know what's in my email? Wait. I got my email from them. How do they know I was at the club last night drinking Hennessy? Oh, my gosh. They say, hey, Hennessy. Oh, no. That's an inside conversation we had the other day. Just random sometimes. The power of re-marketing. I think we may have mentioned this in one of the previous podcasts where I went to register.com just to check the availability of a domain. Later in the day, I noticed a banner like on CNN or something. I may have even took a screenshot and sent it. I know I sent it to you and our technical contact. It said, don't let XYZ.com slip away. And I was like, wow. How did you know? Wow. How did you know to show it to me here? Yeah, anywhere. Yeah. You have this image like the page is already set and you're just coming to look at it. Yeah. You don't really think the page is dynamically created for you. If you're interested in that service, re-marketing is a really big and powerful tool. One of the great ways to describe it and people typically really understand what it can do for them is in this kind of unrelated example, which is if one of your competitors were to visit your website and then for the rest of the day they
would be re-marketed to, they'd be like, wow, my competitor is like killing it on advertising. I've got to start spending more and I've got to change everything. Well, the same thing can happen to your client. The client visits your website and for the rest of the day they're seeing your banner when they're on CNN or money.com or whatever websites they're on. And you can do it on just millions of ESPN and Houston. Cron.com is Houston Chronicle here in Houston. I used to always overlook it until we started providing the service. And I was like, okay. So now I see it everywhere. I see banner ads all over the place. They're on every major, just about any major news site that I go to, sports site. They're everywhere. Any blog site. Oh, yeah. It's really powerful. So if you're interested in that, you can call us, 713-592-6724. We'd be happy to talk with you about that. You can, again, you can find us. Send us an email, podcast at e-webstyle.com. You guys, re-listen to the podcast for other ways to contact us. Did you guys have anything else? Like somebody's calling me right now. I'm interested in mobile marketing. Mark, woo-hoo. Did you have anything else on mobile? Any thoughts? No, my only thoughts with mobile are to, you know, take a conscious effort now. If you're redesigning the site or you need us to redesign your site or whatever you're doing, think mobile. Yeah. Because you probably don't realize it, but you search as much on your mobile device as I do and the rest of the world. Yep. In five minutes. That's absolutely true. Excellent podcast. We'll wait for Paul to get back here so he can end our podcast with us. This is podcast number 67. We are the most popular SEO podcast on iTunes. That is because of you. We really appreciate you listening. I haven't had an iTunes review in a while. I'm a little disappointed. Well, it's true. We might have to stop the podcast just because no one's reviewing.
That's true. So if you get any value out of this, go ahead and go onto iTunes, create an account, submit a review, and then let us know. We'll give you some link love. And we still have our free analysis. So if you're interested in analysis of your website, you can go to our homepage, click SEO, and then you can call us because our phone number is prominent there. Or there's a little link to a form that you can fill out, and one of us will get back to you with a free analysis of your website. And I'm going to put Chuck on the spot. You should have a new song, an R&B song called Link Love. Link Love. Yeah, nice deep. Yeah. Oh, Link's Love. Yeah, Skull Jam. That would be awesome. Something with Hennessy. Like a veneer suit. And a punch in the face. That goes with Link Love. Wow, Hennessy, Link Love, and a punch in the face. Like you lay back on a couch, like a smoking jacket. Like Link Love, baby. Link Love, baby. That's right. We can get a Hugh Half Nerd to sit in on that video. Wow. That would be awesome. Y'all just give Hugh a call. Yeah. He'll show up. Hey, what's up? What's up, Hugh? We're tight like that. Yeah. I heard it. Link Love. Coming soon. Thank you guys for listening to Podcast Number 76, Internet Marketing, Unknown Secrets of SEO Podcast. Thank you guys for listening again. And thank you one more time. Thanks for listening, for liking us on Facebook, Terry Crosby, a fan on YouTube. Thanks. Bye-bye for now. Boy, that was pretty nice.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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