Do It Yourself with Online Marketing - #SEOpodcast 248

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I'm Charles Lewis, your internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number 248. Last one was 247. As always, there is a tip from our previous podcast, and that tip is use short forms above the fold for higher conversions. Yeah, I mean, at the end of the day, if you use form submissions from your website as a primary source of lead generation, then you want to make submitting those forms as easy as possible. Yep. And one of the ways you do that, and to get a higher conversion rate, is include them above the fold, right? You don't want people to have to scroll to find your form. And more importantly, use a shorter form, right? If that form is going to lead to a phone call, then no need to ask for comments and all these other questions, name, email, phone, submit, and people will fill it out faster, you'll get more of them, and, you know, have more conversions. We discussed last time one short article about adding, for each extra field, a 10% loss in form submissions. In form submissions, yeah. So, keep it short. Especially if your sales process involves you following up with the phone call and initiating, you know, your sale from there, then it's definitely worth keeping it form short, because you're going to be talking to them anyway. Yep. We are broadcasting live from Houston, Texas on Friday afternoon. It's just after, just afternoon. Please remember, we are your, literally, it's afternoon. We are your friendly local neighborhood top position snatchers, where our mantra is, don't be a douche. Do not be a douche. It's a bad look. Bad look. A douche or douche, either one. If you are in a position to, you have a device in front of you, please, Charles has one. It's a, it's a Samsung, what is it? The GS3. The three. Go ahead and tweet

now. Let's go up to the five pretty soon. What should they tweet? You should tweet what's right behind us right now. If you're not watching this, you really should be. Hashtag SEO podcast. Be sure to tag us. Well, hashtag SEO podcast. This is number 248. Be sure to tag us in it, at eWebStyle, at BestSEO Podcast. That way we can follow you back and do all of our social networking stuff. Excellent. If you're listening to this podcast for more than the first time, so if this is your first time, great. Enjoy it. We're going to get to the meat of the podcast here pretty soon. If you've listened to it more than once and you have not done us a very small favor of writing us a review, there are about four ways you can do that. One of them has three steps. You go onto iTunes, you create an account, where you write a review. We're hoping that review is five stars. If you write a five-star review and you choose to, or if you write a one-star review and you choose to, you can send us an email, podcast at e-webstyle.com. Just to make sure that we find it. Usually we do anyway. You can also send us, write a review on our G Plus local page. We've made it incredibly easy to get to our G Plus local page. Anything you do will basically get you there that sounds like this, e-webstyle.com slash Google Plus. Or slash. Google Plus. Or slash. G Plus. Or slash. G Plus. All of those will take you to our G Plus local page. When you're there, there's three things to do there. There's three things to do. When you get there, first off, first and foremost, leave us a review. Hopefully it's five stars. After you leave that review, give us a plus one, please, and then put us in your favorite circle. Yep. Also, you can add a review on our Stitcher page. We're hoping you'll do that for us. Go to Stitcher.com, our page.

The best way to do it is literally type Stitcher.com space SEO Podcast Unknown Secrets of Internet Marketing. You'll get to our page, click the reviews, and right up there, there's a button that says write a review. It's pretty straight. Hopefully you'll make that. Five stars. And there's a whole bunch of ways you can stalk us, haunt us, follow us, harass us. Facebook.com slash. E-Web Style. Twitter.com slash. E-Web Style. YouTube.com slash. E-Web Style. Instagram.com slash. E-Web Style. All of those will take you to pages where you can like us, follow us, plus us. Where you can interact and like pictures and share stuff. Send us questions for our podcast. We've got two good questions from Twitter today. All right. Excellent. Also, if you are a PHP expert, a WordPress guru, we are probably looking for you. You want to work with world-class experts, all you need to do is submit a audio resume. Well, that's not all you need to do. The way to get it started is to submit an audio resume, 713-510-7846. We have a referral program. You have a customer. You send them to us. They pay their bill. We pay you. It'd be simple. Free website analysis, e-web Style.com anything. And you'll have a form to get that free website analysis. If you're in a hurry to get that or really want to get started on an internet marketing campaign, yeah, just call us. We'll do that analysis right on the phone right away. And now for one of our favorite segments, if not our most favoritest-ist segment. Favoritest-ist-ist. Segment. The Algorithm Cataclysm. We need to really get our viewers up so they can see these awesome- It's the value of that. The special effects. Yeah. You would just see that effect and send money. So today's Albo Cat, man, it's kind of sad almost a little bit. Yeah? This is a moment of silence. A moment of silence. Goodbye to- Authorship. What? After all of this, authorship is gone? Authorship is dead. Really? What's up with that? So apparently Google totally

dropped it. They said it was a good experience for those creating content but had little or no value for its users. You know what that means? It made them no money. In fact, it probably means it took away from their money. And they were gradually phasing it out, which is what I think it did. I think it took clicks away from ads. Yep. But they won't admit that. Matter of fact, they said, matter of fact, they have written that that was not the reason. Which makes me think it's more of the reason. Yeah. But what happened was at first they just pulled away the images. Remember they were showing your avatar from your Google Plus page. They pulled that away and then they were only showing the author's name. Right. Next to the post. And you could click on that name and see other posts by that or, you know, go to their G Plus page or whatever. Now that's not even there. Wow. The authorship is no more. Gone. Wow. That was a three-year project. We were probably playing with it for a year and a half, two years. All gone. Okay. Well, we'll just change our process. I mean, if you think about it. Let's see. This is 248. So podcasts probably between 150 and 170 were all about. Authorship. Sitting up authorship. Wow. Think about that. Wow. We had a lot of questions from people. How do you set this up? How do you do this? Blah, blah, blah. So don't listen to those podcasts anymore. I mean, that's why you need to tune in every week because things change. A lot. And very fast. Wow. Okay. Well, that was our. Is that all of our algo cut? That was pretty significant, man. I got a. I lifted it that, you know. It's a little sad. All right. Let's do a couple reviews. This first review is from our G Plus Local page. It's from Emmanuel Risa. It says, hi, guys. A punch in the face to both of you for your

great podcast. Appreciate it. As an absolute beginner, I was worried about trying to learn about internet marketing and SEO, but you have found a way to make learning fun and engaging. Thanks for the meat and the potatoes, Emmanuel. Punch in the face. Appreciate you tuning in. Thanks for your support. Send us what you're working on. If you're new to it, I mean, you're likely working on the site and trying to optimize it. Yeah. Let us know what you're doing. And next, we've got from Dr. Video. This is from iTunes, right? The title is Real Useful Info. It's only four stars. And that says usable. Oh, what did I say? Useful. Usable. Yeah, it's the same thing. My brain did a Google autocorrect. I know. Which is just scary all in and of itself. And the review reads, been listening for years, very informative, an entertaining format, and I always leave with a great tip. Where's the fifth star? That sounds like a five-star review. It's a mistake. It's certainly... Or, better yet, why was it a five? Like, what... How could we do it better? Yeah, like, what are we missing? Two or five instead of four. Or, just one of those people who just... Or, maybe, let's ask this question. Why didn't you give us lower stars? Right? Yeah. Why didn't you give us lower stars? Kind of wrestle with that, because it's probably going to convince yourself you should have given us five. I don't even know if you can change it, so that's all a moot point. Thank you, Dr. Video Punch in the Face. Anybody who gives us information, we appreciate any input on our podcast. All right, so we have a little bit of news. I kept it pretty simple. Everybody probably has heard this. Facebook autoplay. The autoplay video is killing people's cell phone bills. It's a lot of data. Yeah, it's a lot of data. Turn that shit off. It doesn't kill your bill. The FCC fines Verizon for... I put violating customers. That's not exactly correct. It's

actually violating customer privacy. Okay. Because violating customers would be a legal issue. I mean, not a... Not an FCC issue. Yeah, exactly. That's a go-to-jail issue. And they were fined $7.5 million. What they were doing is, as a Verizon customer, they had information about you, and they were using that information to send you ads. Phone companies are allowed to do that as long as they get your permission. Right? So, just because I'm a Verizon customer and I tell you where I live and all of that stuff... No, I mean, you can market to me. Unless I check some box that says, yeah, send me promotional material or whatever. You can market to me. Relevant to my information. Exactly. So, they got that. And this is... I thought this was kind of interesting. But Verizon, that's kind of douchey. Yeah. Just for the record. That's a great example of being a douche right now. Yeah. Just because you have the data. I mean, who on the staff was like, oh, we should just use this data and start marketing to them and not think that there was some sort of privacy violation or whatever. And finally, I thought this was interesting. There's an app maker who has decided to change their name because their name was Isis. I would, too. Yeah. This is... Unfortunately, I'm hoping they didn't have a lot of branding. Yeah. This is... It's time to go with that name. All right. So, that is the potatoes of the podcast. Time. I got a little news and I'm going to get these petiff questions real quick. All right. Cool. So, in regards to my web news, so Google has to pay $19 million. Okay. Okay, so nothing. Yeah. Right. And refunds for unauthorized app charges. Oh, yeah. Remember, it happened to Apple already. It happened to Amazon and now it was these guys where they're just, yeah, kids. They didn't put enough security to make sure that kids are not downloading apps. Yeah. And it's actually a lot easier on Android devices. To

block them. On Apple, no, on Apple, you have to enter your password at least once in a session in order to start downloading apps and paying for them. Oh. On Android. I just go through. Yelp, you just press a button and you're like that. Yeah. Well, and there's other news, speaking of lawsuits, so charges were dismissed against Yelp. They were in a lawsuit in California. I saw, yeah, I saw that. Due to extortion claims, due to circumstantial evidence and not enough factual evidence. Right. And what was interesting about it, so Yelp ran to the web and posted this blog post about told you we don't extort people, blah, blah, blah. Then the courts came back and responded and was like, well, they just didn't have no evidence. Right. It wasn't an effect. It doesn't mean you're not doing it. Yeah. They just couldn't prove it. I mean, we had a listener write in and say they actually had a positive review. How did they go? So typically the excuse for not displaying a positive review is that it's a reviewer who has only reviewed once, so it has no clout on Yelp. It actually makes sense, right? Kind of. I mean, it makes sense if it were, if it seemed to be applied across the board. So we had a listener send in an email saying, so they had a, they have the clout and they have a positive review that's not being displayed. And they have a positive review, a negative review for another company that is being displayed. So they have the clout. So if the negative, if you do, why do you need more clout to show a positive review? That's a problem. In fact, maybe that's what they're missing in the case is like, it's not right. It's not consistent. Consistent. It's not consistent. It can't be just, I mean, you could probably just run a quick stats on how many negative reviews versus positive reviews show and how many negative reviews versus positive reviews exist. Mm-hmm. Can't be that hard.

Yeah. So, so. They're going to get caught. They're going to get caught soon. They're not trusting you. And so I got a couple of tips. These punches in the face goes to, and this guy actually asked the question as well. Punch in the face to a SEO prescription. He hit us up on Twitter. He's at SEO prescription. Right? And so two questions. He says, at eWebStyle, brick and mortar mobile sites, brick and mortar mobile sites for quick phone numbers and directions make sense, but not online, only e-commerce sites. Do you agree? Yeah. Well, so, of course, right? But my question is, your question confused me a little bit because an online-only e-commerce site technically wouldn't need directions. And so. At all. Yeah. I don't, I'm a little lost in regards to what you're trying to ask, but yeah, having phone numbers and directions on any sites, I wouldn't say creating a mobile specific site for brick and mortar business. I think that brick and mortar business, whatever their website is, should be compatible for mobile, and you should have your phone numbers and directions and stuff listed. Hopefully that helps. SEO prescription, he asked a second question. He says, he hates 90% of mobile sites. Am I alone in this? Phones are getting larger and larger screens. Is there still a need for mobile sites? Man, yeah. We had this debate frequently. I'm alone. We still have the debate. We will probably debate it right now. I'm along the belief path that you either need a well-designed, responsive site or a mobile app, right? I don't know if it's necessary per se to build a whole separate M.Dot domain name type mobile version of your site. I don't know if it's worth dividing that content up where you essentially have two different sites. Yeah. And so that's the problem because then you have two different sites and they have the same content and a different user experience. I'm really going down the path of responsive, building a site that works across all platforms that are

just based on the actions you want people to take. And then depending on the type of service you're in, it may be necessary to just get an app, right? If you need to push certain information that maybe is user exclusive or maybe has some features that are just not applicable on a desktop version or things like that, I'm going to build an app for it. Yep. Like eWeb app coming soon where you'll be able to review us and watch it live or listen and download and things like that that we can't really do per se on the web. Right. It's going to be easier to push those notifications to you through an app. And so you've got to make a decision based on your service. And when it comes to responsive, we are not part of this responsive craze that every screen size should have a different, your website should have a different look and feel. We think the opposite, which is anything over seven and a half, I think is what we've decided should look the same. So if you've got to zoom in a little bit on a seven and a half inch screen, okay, you've got to zoom in a little bit, the devices are dynamic enough to handle that and anything below that is mobile and you should actually change your design in that situation so that very prominent, again, are phone number directions. Directions. Well, and you're really changing that design to complement the user actions. For example, if the handheld device is smaller, they're thumbing, they're scrolling, they're tapping and so your design and the usability needs to complement that versus a desktop where they're probably scrolling, rolling and clicking. Yep. A great example of you need to make sure you get it right is you can hover on a desktop. You can't hover on a touch screen on a phone. So you've got to make your code so that if they touch it and there's a drop down menu That it doesn't click and go to the page

that it actually opens the drop down menu. And we've seen lots of sites where that does not have it. happen and wrestled with that with some of our own sites. So. Excellent. So, appreciate you. Punch in the face to you. SEO prescription. Thanks for your questions. I like the name. SEO prescription. Yeah, he's been prescribing to the SEO podcast. That's... How about that? That's like... His prescription is a subscription to the SEO podcast. I can dig it. I can dig it. That was a good one. This time. This time. And... Number one complete. Cool. So let's get to the meat. Hey, I still like my SEO rapper intro. That's one of my all time favorites. We'll have to do that just for fun one time. We'll have to go find that. Yeah. That was... I think I still know it. So, we may just have to pull that out sometime. Oh, man. All right. So let's get to our meat. Maybe... You haven't done a rap in a while. I haven't done an SEO rap in some time. Man, I've been... I've been... Well, summers... I've been trying to retire it. Yeah? I've been trying to retire it. I don't know. But, you know, you're like the fourth person within the last 60 days to bring it up. Yeah. Well, and you were super busy over the summer, right? Yeah. You get a lot of... A lot of ministry going on. Yeah. A lot of work. And so... Poetic profit gigs and stuff. We're trying to grow that. Let's get to the meat. Yeah. All right. So, punch in the face to Jason Demir over at Marketing Land. He posted an article on Marketing Land called The 9 Step DIY Guide to Online Marketing for Small Businesses. All right. Great title. I was like, 9 Steps DIY. Let's check it out. And so, let's dive right in. So, his first one. His first one is... Just a second. I've got to interject here. Step number one, don't do it yourself. Yeah. Don't do it yourself.

Hire somebody. And thank you for tuning into the podcast. But if you're going to do it yourself, right, then... Focus on these things. Yeah. Or maybe. Yeah. One of them was a little suspect. He says, get involved in social media. Right? He goes on to say, treat others the way you want to be treated. Ask questions. Engage. Don't push your sales agenda. Yep. And that's key. You have to kind of treat social media like networking. Yep. Almost. You know, you go to a conference. What can I do for you? Exactly. Not what can you do for me. Networking. When you go to a conference. I'm part of a BNI group and we go to different marketing conferences and things like that. And you shake hands. You introduce yourself. You be inquisitive and concerned about what others are doing. Yeah. And how you can help them and what mutual relationships y'all can create and how both parties can benefit. Treat social media the same way. Yeah. Don't just be spamming and blasting all your information because nobody wants to hear that and that's kind of douchey. Instead, offer insight. Offer information. Be available to help others like we just did for SEO prescription. Right. Do that kind of thing and that makes your social media more, makes it better. So I'll say, and then I'll add this to it. Don't just start social media but make a plan. Right. Consider your content. Consider the images. Consider the links and things that you'll be sharing. And consider the platform you're on. Right? If you're doing something with a lot of images, then Pinterest and Instagram, that might be your way to go. Yeah. If you're sharing a lot of links and doing things like that, then Twitter or Facebook is going to be your best friend. If you're doing video, things like that, then maybe Instagram video and YouTube. So consider the platforms and your content when you get involved in social media. Can I give y'all a pro tip? Pro tip. Pro tip. Bing, bing, bing.

Repurpose your social post. Ooh, Chuck, what does that mean? That means if you tweeted this out, 140 characters, maybe you take that same post and you text-a-gram it. Right. And so now it's on Instagram and Facebook if you had them synced. Then you take all of that information, you feature it on a blog post or something like that on your site, and then you re-share it again. And so now you have the same post used three or four different ways. Yeah. Especially in a Twitter platform. Exactly. Reposting the same information. It's okay. Not ad nauseum, but reposting it throughout the day or throughout the week is okay. Especially if you have a high follower count. Yeah. And you got, you know, thousands of followers, then I guarantee you they all didn't see it when you posted it at 8 a.m. Yep. And so post it again at noon, post it again at 3, post it again in the evening, one more time at night. Yep. It'd be good. Number two, start blogging. He says blogging has many benefits such as building brand awareness, credibility, and authority. And I totally agree. You need to be blogging for a couple reasons. One, another pro tip, blogging creates an opportunity to write content targeting other phrases without adjusting your static content. Right. So what that means, let's say your homepage is optimized well and you're ranking for your target terms, but you have a new product, a new service, a new keyword you want to go after, but you don't want to necessarily make changes on your homepage because it's ranking. If you're blogging, now you can write a new post, you can create an article, you can do all of these things. And the good thing about that is those recent posts usually show up on the homepage. And so that way you can blog to target other products and other services. Yep. I added be consistent, set a schedule, stick to it. Once a week, twice a week, whatever it is, stick to it. Yeah. Because

consistency is what builds that brand and what makes your blog work. If you're not consistent, then you just have a blog with probably great content that nobody reads. Yep. Number three, build relationships with the media. He says many members of the media might prefer to work directly with you as the business owner. And that's like in opposite of working with like some PR person or something like that. Some media outlets will work directly with you, especially with the uses of social media right now. It's easy to tweet your favorite journalist. And he goes on to say, you know, follow them on Twitter and communicate with them, share their posts, comment on them and start building that relationship before you begin to ask them to interview you. And I think that's key. I wrote suck up sometimes. Sometimes you got to do that. Hey, great post. I liked it. Share it. Tweet it. You know, invite your followers and friends to share it because that media person will appreciate that. So here's a tip that I'm, this is a pro, pro, unrelated to SEO pro tip. Um, what is the number one way to impress someone? You want me to answer that? Yeah. The number one way to impress somebody, compliment them. Is to be impressed by them. Hmm. Cause I'll tell you what, anyone who's impressed by me is a genius. I mean, that's how everyone feels like that. I impressed them. They're impressed by me. They're obviously a genius. They're clearly a genius. Yeah. Cause they recognize my genius. So do that, recognize the, the amazing aspects of the person you're talking to. That's what will impress them. You can tell them your stories about Fiji or, or code you wrote or first page position. That's all about you. And that's not as impressive as the fact that you're impressed by them. Cool tip. Yeah. I can dig it. So suck up. Basically. And make it, but make it real. Like don't suck up some crap. Yeah. Yeah. Like, you know, brown nosers. Yeah.

You know, over flattery and things like that. Keep it, keep it, keep it right. Real and specific. Remember the communication training we took about giving a compliment, a compliment, a great job isn't a, isn't a compliment. Hey, I love the way you sent that email and addressed this particular concern with that person. At the same time. Yeah. That's a good compliment. Shows people that you're paying attention. Yeah. Offer content that your audience wants. He says, uh, 61% of consumers are more likely to buy from a brand that delivers highly relevant content. Well, I'd love to know where he got that number. I know. I don't even know how you would get that number. Keep your audience paying points at the center of your content marketing strategy. I totally agree with that statement. Yeah, absolutely. If you go down, address the emotion that makes people purchase. So if you look at your past, let's say 10 or 20 sales and you realize the common thread that those people have in common, they all purchased because it was free shipping or they all purchased because it was limited stock available or whatever that emotion was that made them do it, create your content addressing that emotion. Yeah. Anyway, when people read it, that emotion speaks to them and they're, it puts them in a purchasing position faster. Absolutely. Puts them in a purchasing position faster. Okay. Yeah. A preferable purchasing position faster. Yeah. Well, he said, um, number five, pay attention to analytics. And this is key. That's when a lot of time in analytics, he says the channels that send you more web traffic are those you want more from. Jason, I disagree slightly. Um, I agree if, if, if, if you're getting a lot of web traffic from certain sources, then you definitely want more, but you, I would say focus on the channels that are generating more conversions. Yeah. Or whatever you want them to do. Yeah. Um, cause you could be getting, you know, um, a hundred visitors from, from pay per click.

But, um, if you're only getting 20 from ad, I mean, from, from organic search, but those actually convert it and only five of the PPC ones did then focus on your SEO, right? Yeah. Change your strategy for pay per click and do some testing. Absolutely. Things like that. Um, so. Change your landing page. Yeah. Make some adjustments. Focus on what's converting more and not necessarily what's bringing in the most traffic. Uh, in regards to analytics and this is how you focus on what's converting more, um, set aside some time to review it. One of the things I deal with and what I'm realizing lately is when we deal with our clients, they appreciate our monthly conferences because they get an opportunity for me to discuss analytics and what's going on with their site because they just don't have the time. They don't have the time. Yeah. The time to sit there and figure it out and figure out what reports work for them. So, so set some time aside. Hey, if it's an hour on Saturday that you're just going to review your analytics. Yep. Do that. Create your dashboard so you can have your favorite reports that you need to see from one view. Analytics is important. Um, number six, make sure your emails speak to the recipient. He says email still remains a successful way to get in front of customers and get them to buy from you. Um, and remember, uh, subjects with 10 or fewer characters can see open rates of 58% or better. I'd love to know where you got that number from. Yeah. Uh, 10 characters. Yeah. That's a short subject. That's like Charles Lewis. What's up? That's like more than 10 characters. Yeah. Wow. I'm not sure if he meant words or what he said characters, but I, I do agree that email is a, still a successful way to get clients to your site and then, and get, especially if they open your email, that means they, they respect what you're sending them. They probably already have

some sort of billing or purchasing relationship with you. Yeah. And so, so they're eager, you know, they're more atoned to, to actually buy from you. I wrote down, create the right click path for the conversion. Yeah. Right? So if you understand that somebody is coming from email and you, the previous tip was pay attention to analytics. So you're looking at your analytics and you know that your email newsletter is sending traffic to your site. And you've maybe looked at the secondary dimension and realize that they're clicking your newsletter from their phone. Then you know that you need to create a path that's phone friendly. Yep. Right? So if they click that newsletter, they're going to scroll here. They're going to tap the call and they're going to end up in your sales funnel. So create your click path, cater your click path to how your traffic is getting to your site. If they're coming from your email, that was a good one. Um, number seven, perfect your on-site SEO. He says, uh, make sure the keywords on your website are the ones you want to be found for. So perfect your on-site SEO. That's, that's a, that's a tall order. Especially for a DIYer. Yeah. It's like, okay, today I'm going to perfect my on-page SEO. Uh, probably not. Probably going to be tweaking it and comparing it to competition and continuing to improve it. The only way to perfect your SEO, on-site SEO is to just make sure you handle the basics well. Yeah. Make sure your content is relevant. Make sure it reads well. Make sure you got a decent, you know, a word count. Uh, make sure your titles and meta information is good. Make sure your code's clean. Your site loads fast. Um, these are all, you know, kind of it's on-page SEO basics. Make sure your navigation is good. Speaking of navigation, I wrote down, that's the number seven of don't forget the usability. Yeah. There's plenty of sites that rank extremely well, have great content, but the site sucks.

And so when you get there, it's just not that user friendly. Yeah. And so, so keep that in mind. Make sure the usability works. So once people do find it, they can navigate easy. Right. They can subscribe. They can find the content. Buy something without struggling to find it. Number eight. Huh. Jason. Try guest blogging. What? When did he write this? This article. I know, right? This is posted on September 3rd. Wow. And so he says, uh, you can only reach so many people on your business blog. And I agree. Yeah. But I stay away from guest blogging. So Google has a release statement saying, mmm, guest blogging is not, don't do it because you're likely going to do it wrong and it's going to be penalized to spam. Right. And so they said, if you're going to do it, make sure you do it right. And so I'll take that same path. Yeah. If you're going to do it, like go into it knowing that you're not doing this to get links. You're not doing this to help rank your site and you're doing this because you actually have valuable content that's going to be good on their blog. Yep. And the content is so valuable, meaning it has a great word count. It has some video. It has some images. It addresses a need. It's relevant for the time and it's useful. And if your content does that, then you probably want to keep it on your site instead of somebody else's. And so I'm just not really a big fan of guest blogging, especially in lieu of, you know, the latest announcements from Google. Over the last month and a half, two months, three months maybe. Since 2014 kicked off really. Yeah. But if you're going to do it, I wrote be careful and do it right if you're going to do it. But at the end of the day, I prefer to put that kind of quality content on your own side. On your own side. And then just include that

in your strategy that we talked about in tip number one. And make sure you plan accordingly so you can share that content effectively. Last one, number nine. Make sure the pieces and parts, kind of the same thing, make sure the pieces and parts work together. He says all these moving parts are easy to focus on individually, but make sure they move together toward a common goal. And I totally agree with that. It doesn't have a strategy. Yeah. At the end of the day, if your goal is to get more, I don't know, subscriptions to your newsletter, right? Then make sure that your social and that your SEO and that your paid search and your display ads and your content marketing and everything else goes down that path. Yeah. If that's your overall objective. I said keep these consistent and give the right attention to each. What does that mean? That means your social strategy may require more attention than your SEO strategy. It just tends to work out that way. SEO, you can set a couple hours aside and knock out a checklist. With your social, you need to plan. You need to schedule. You need to tweet. You need to do a lot of things frequently. So, give everything the right amount of attention. And that way, everything will work seamlessly and work together. So, big punch in the face. Big punch in the face for you, Jason Demers over at Marketing Land. Jason. The nine step DIY guide to online marketing. I will say it was a little 30,000 foot level. I mean, I get it because each one of these steps probably could have been broke down to their video article. Into their own nine do it yourself. Yeah. Yeah. But, great article. Good stuff. That's why we covered it. And, you know, hopefully that helped out. All right. Punch in the face again to Jason. All right. What do we got now? We got what news. What? All right. What? Yeah. So, this what news goes to Twitter. Twitter. Twitter. So,

actually, Twitter came to the rescue of Facebook the other day. Yeah? You know, Facebook went down for 20 minutes. I didn't know it. Wow. I missed that. So, everybody went to Twitter. And they said, Facebook down. Hashtag Facebook down. Wow. Literally. That was the other day. But, no. But, Twitter's in the what news today because they've been acting real douchey. They've been acting real, real douchey. So, you remember TwitPic? Yeah. Okay. Yeah. Remember when Twitter first came out, it wasn't even conducive to image sharing. Right. And so, TwitPic came on the scene. Right. And they were, you know, they were Twitter's go-to third party app if you wanted to include images in your tweets. Yeah. Make sure. Remember that? Yeah. Red Frog and all kind of other stuff. Right. But now that Twitter has gave you the option to upload pictures yourself directly to Twitter, there's no really use for the third party app. Right. Right. And so, TwitPic was in the process of getting trademarked. Twitter was like, we don't want y'all to trademark it. Matter of fact, if y'all trademark it, we're just going to remove your access to the API. And so, anybody who tries to post a picture on Twitter using TwitPic won't work. Whoa. TwitPic was like, oh, well, we just quit. And so, they're shutting down on September 25th. Wow. Yeah, Twitter, that's kind of douchey. And they've been doing it to not just them, even Instagram. Now, Instagram, you can Instagram and tag Twitter on your Instagram if you have them synced and so your post will show up on Twitter. The image will not. It will be a link that they click on which takes them back to Instagram. Wow. Yeah. That's a big douche, Twitter. I would not do that. If anything, especially with people like Instagram, last thing you want them to have to do is leave Twitter and get on Instagram. Keep them there. And then begin thumbing. At that point. Wouldn't you rather have them retweet the image as they see it right

there from Twitter? Yeah. Instead of retweeting and sending other people to Instagram. Maybe they're just doing this during this whole TwitPic issue so TwitPic goes away. Well, Instagram has been like that for at least the last 90 days that I've noticed that. Yeah. Every time I used to see images in my TweetDeck feed, now I get links. Yeah. And so, that's just not a good look, Twitter. You've got to do better. Cool. All right. That's all I've got. Twitter of the week this week. All right. Well. I just couldn't think of one. You just tuned in to the most popular SEO podcast on iTunes. On iTunes. This was podcast number 248. Again, thank you guys. We are the most popular because of you. You, you, you. Because of you all. Y'all tuning in. A thousand of y'all who download this every week. We thank you so much. We do broadcast live from 5999 West 34th Street, Suite 106 here in Houston, Texas. Houston, Texas. Houston, Texas. That should probably be deeper than that cowboy-ish. Thank you guys for tuning in. Until the next podcast, my name is Chris Burris. You're a fool. Bye-bye for now. Slightly raised up eyebrow, high brow.