Small businesses doing their own online marketing should focus on social media engagement, consistent blogging, analytics centered on conversions, and making all channels work toward one common goal.
blogging creates an opportunity to write content targeting other phrases without adjusting your static content
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The hosts advise caution. Google has signaled that guest blogging done for links is likely to be penalized as spam. If you do it, make sure the content is high quality, has good word count, includes video and images, and is genuinely valuable. They prefer keeping that quality content on your own site.
Set aside dedicated time, such as an hour on Saturday, to review analytics. Create a dashboard with your key reports. Focus on channels that drive conversions rather than just raw traffic volume. Use secondary dimensions to understand how and where visitors arrive.
Google stated authorship was a good experience for content creators but had little or no value for its users. The hosts noted Google was gradually phasing it out, first removing author avatars and then author names from search results, ending a project that had been running roughly three years.
focus on the channels that are generating more conversions
Charles Lewis
if you're going to do it, like go into it knowing that you're not doing this to get links. You're not doing this to help rank your site and you're doing this because you actually have valuable content that's going to be good on their blog
Charles Lewis
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Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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