What is Above the fold?

The portion of a landing page visible without scrolling. The hosts stress placing the headline, key message, and lead capture form in this area to maximize conversions.

From The Beginners Guide to Landing Pages #433

The portion of a landing page visible without scrolling, referenced in the episode as a key design decision about where to place calls to action and critical content.

From Landing Page Optimization Tips - #seopodcast 220

The portion of a webpage visible without scrolling, where the most important calls to action and content should be placed to capture visitor attention immediately.

From Customer Conversion Rate Tips - #SEOpodcast 266

The portion of a webpage visible without scrolling, where placing a lead form is said to produce the best conversion results.

From SEO Form Optimization Tips - #SEOpodcast 247

The portion of a webpage visible without scrolling. Placing short lead generation forms in this area is recommended to increase form submission conversion rates.

From Do It Yourself with Online Marketing - #SEOpodcast 248

The portion of a webpage visible without scrolling, borrowed from print advertising where the top half of a folded newspaper is the first thing seen. The hosts call it prime real estate for keywords, contact info, and calls to action.

From Facebook, User Generated Content, Keyword Selector Tool - Unknown Secrets of SEO E-Webstyle Number 62

The portion of a webpage visible without scrolling. Google's page layout algorithm update penalizes pages where ads and non-relevant images dominate this area instead of content matching the search query.

From Above the Fold SEO - #seopodcast 134