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Double Opt-in E-mail List for SEO - Unknown Secrets of SEO E-Webstyle Number 51
Building an email list with double opt-in protects your business from spam lawsuits, and combining email series with social media touchpoints keeps customers returning and spending more.
Key takeaways
- Double opt-in email lists protect businesses from spam lawsuits and keep relationships with major mail services like Gmail and Hotmail.
- Using a reputable service like Constant Contact or AWeber gives you established relationships with large mail providers and reduces deliverability problems.
- The easiest way to grow revenue is to increase spending from your existing customer base, not just find new customers.
- Email series should start conversations, not just sell, so customers remember who you are and keep coming back.
- A to B split testing should never stop because what gets clicks today may not work tomorrow.
the number one way to increase the profit of your company is actually to increase the spend of your current customer base
About this episode
Interview with Ken Roberts a internet product marketing expert in Houston. We discuss consistent work and tweaking you need to do to accomplish great search engine placement. We also discuss the value of free give aways and double opt-in e-mail lists for SEVO, Search Engine Visitor OptimizationSearch Engine Optimization Facebook. Dallas Search Engine Marketing. Find our most recent videos recorded live of each…
Questions this episode answers
Why is double opt-in important for email marketing?
Double opt-in protects businesses from spam complaints and legal action. Without it, people who hate unsolicited email can be submitted to your list and cause serious trouble. Some lawyers actively look for non-double-opt-in lists to send settlement demands, making double opt-in a legal and business necessity.
What are the three get-ems in Ken Roberts' internet profitability framework?
The three get-ems are: get qualified visitors to your website, get them to take some action like filling out a form or making a purchase, and get them to come back for more. Ken explains you cannot achieve the third without fully executing the first two through ongoing conversation and engagement.
How should businesses use email and social media together to retain customers?
Ken Roberts explains that within an email series you can introduce your Facebook page to subscribers, and from your Facebook page you can direct people back to your email campaign or a landing page. Cross-promoting these channels keeps the conversation going and meets customers where they already spend time.
In their words
people just want to know that you're aware of the problem, that you're working on the problem and that it's important to you. And all three of those things can only happen with communication.
Host
Terms defined in this episode
- Double opt-in
- A confirmation step requiring a subscriber to verify their email address before being added to a list, used to avoid spam complaints and legal trouble from unsolicited email.
- A to B split testing
- Testing two versions of a page element, such as a link or headline, to see which one performs better, as described using Google's Picasso software example.
- CIVO (Search Engine Visitor Optimization)
- A concept discussed in the podcast referring to optimizing what happens after visitors arrive, including calls to action, education, and newsletter sign-ups.
- Three get-ems
- Ken Roberts' three-step internet profitability framework: get qualified visitors to your site, get them to take action, and get them to come back for more.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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