Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
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Enhancing your Reviews on Google+ - Internet Marketing Podcast Number 208
Google Plus Local reviews, authorship, circles, and plus ones all directly influence SEO rankings and click-through rates, making a complete Google Plus setup essential for local and organic search visibility.
Key takeaways
- Set up Google Plus Local, claim your page, and keep your NAP information consistent across all online listings.
- Google Plus authorship lets you claim content ownership, shows your avatar in search results, and increases click-through rates.
- Being placed in named circles by multiple users signals topic authority to Google and can raise your rankings.
- Sites with more Google Plus reviews earn higher rankings and more clicks because users trust volume of reviews in their decision making.
I believe a plus one from a credible source is more valuable than a backlink.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutUsing AdWords to Determine What Phrases to OptimizeEnhancing Your Reviews - Google+The Importance of Reviews in the Decision Making Process
Questions this episode answers
How do Google Plus circles affect SEO rankings?
The hosts explain that being placed in named circles by multiple users helps Google understand your areas of authority. If many users put you in circles labeled internet marketing or SEO, Google associates you with those topics and may raise your rankings for related searches.
How do you set up Google authorship on your website?
Log into your Google Plus page, go to the About section, and add contributor links to every site where you publish content. Then on each post on those sites, add a link back to your Google Plus page using the tag REL equals author so Google can confirm you as the original author.
Why are Google Plus reviews important for local SEO?
Google Plus reviews show up directly in Google search results and on third-party sites. Studies cited in the episode show sites with more reviews rank higher and get more clicks, since users trust businesses with more reviews and are more likely to click on a listing with 30 reviews over one with three.
What is the difference between a Google Plus Local page and a Google Plus business page?
A Google Plus Local page replaces the old Google Places listing and is tied to your physical business location and verification process. A Google Plus business page is a separate social presence similar to a Facebook fan page. The hosts say you need both, which requires entering much of the same information twice.
In their words
studies show that sites that have more reviews get a higher ranking. And they get a higher click-through because people really look at reviews in their decision-making process.
Charles Lewis
it's also been proven that it's faster and easier to get a website indexed by Google by having it plus one rather than submitting it to Webmaster Tools.
Charles Lewis
Terms defined in this episode
- NAP
- Name, address, and phone number. The hosts say this information must be consistent across your Google Plus Local page, your business page, your website, and anywhere else online where your company information appears.
- Google Authorship
- A setup linking your Google Plus profile to content you publish, allowing Google to display your avatar next to search listings, claiming ownership of that content and helping prevent duplicate content issues.
- Google Plus Local
- The replacement for Google Places that lets business owners create and verify a location-based page, claim existing listings, and collect Google reviews that appear in search results.
- Plus One
- A Google Plus voting signal applied to a person, website, or individual post. The hosts describe it as similar to a backlink in value and say it can get a page indexed faster than submitting to Webmaster Tools.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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