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Episode 393: Ignoring These 6 SEO Strategies Could Come Back to Haunt You by Sherry Bonelli #393
This episode teases six SEO strategies that could haunt you, drawn from a Sherry Bonelli article, while the main actionable tip is to audit high-traffic pages and add calls to action to boost conversions.
Key takeaways
- Review high-traffic pages regularly and add calls to action to increase conversions.
- The 80-20 rule applies to site traffic: a few pages drive most results, so optimize those first.
- New clients often have high-traffic pages with no interactive elements or conversion prompts.
- Shikos, meaning shares, likes, and follows, are a key audience engagement metric the hosts track weekly.
review the pages on your site that get a lot of traffic all the time and then figure out how to improve them, because it's the 80-20 rule
About this episode
Ignoring These 6 SEO Strategies Could Come Back to Haunt YouIn the spirit of Halloween, we have put together a "haunting" episode for you. Learn how to escape the ghosts of SEO past and make the right choices for your business. Join Chris and Matt as they discuss "Ignoring These 6 SEO Strategies Could Come Back to Haunt You" by Sherry Bonelli
Questions this episode answers
What is the main SEO tip from episode 393 of the SEO Podcast?
The main tip is to regularly review pages on your site that receive high traffic and improve them by adding calls to action and interactive elements. The hosts say this follows the 80-20 rule and directly increases conversions, especially for new clients whose top pages often lack any conversion prompts.
Who wrote the article discussed in episode 393?
The article discussed is by Sherry Bonelli. The hosts reference it as a Halloween-themed piece titled about six SEO strategies that could come back to haunt you, though they do not fully walk through all six strategies within the transcript content available.
What are Shikos as mentioned in this podcast episode?
Shikos is the term the hosts use to mean shares, likes, and follows across social platforms. They run a weekly contest requiring 10 Shikos plus one review to avoid a penalty, tracking engagement on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Where can listeners find eWebResults on social media and review platforms?
Listeners can find eWebResults on Facebook, Twitter, Instagram, YouTube, and LinkedIn all under the handle eWebResults. Reviews can be left on iTunes, Stitcher via ewebresults.com slash Stitcher, Google My Business via ewebresults.com slash G+, and Yelp via ewebresults.com slash Yelp.
In their words
we always find clients, new clients who come to us who have pages that get lots of traffic. When we go and visit those pages, those pages don't have calls to action, don't have things to interact with.
Matt Bertram
Terms defined in this episode
- Shikos
- A coined term used by the hosts meaning shares, likes, and follows across social media platforms, used to measure weekly audience engagement.
- 80-20 rule (SEO context)
- The principle that a small number of pages drive the majority of a site's traffic, so improving those pages yields the greatest gains in conversions.
- Call to action
- An element on a webpage prompting visitors to take a specific next step such as subscribing or inquiring, which the hosts say is often missing from high-traffic client pages.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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