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Episode 525: SEO Hosting, Why you need it! (Interview w/ Top Sys Admin) #526
Good SEO hosting improves rankings by boosting site speed and core web vitals, while bad or neglected hosting exposes websites to hacks that can suppress rankings for six to twelve months.
Key takeaways
- Site speed and content layout shift are the two primary core web vitals Google uses to determine rankings.
- A hacked website flagged by Google can hurt rankings for potentially six to twelve months after the issue is fixed.
- Shared hosting over-provisions servers, loading thousands of customers onto one machine, which slows page load times.
- Backups stored inside the same hosting account offer no real protection, like making a photocopy and leaving it next to the original.
if you were to go to Google and search for your website and then click on one of the search listings on Google, then the code would see this person didn't come directly here. They arrived here from a search engine and then would flag to show them out.
About this episode
SEO Hosting, Why you need it! Interview with CoHosta.com Sr System Administrator, William Heimbigner discussing the intricacies of Hosting and SEO.---Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for…
Questions this episode answers
Why does web hosting matter for SEO?
Google ranks websites partly on speed and core web vitals. A slow or misconfigured server can drop a site from page one to page four in two or three days. A hacked site flagged by Google can lose rankings for six to twelve months, making hosting a foundational SEO investment.
What is the difference between shared hosting and SEO hosting?
Shared hosting loads thousands of customers onto one server, slowing everyone down. SEO-focused hosting avoids that over-provisioning, includes optimization tools like Lightspeed Cache, provides built-in security scanning and firewalls, and keeps offsite backups, all aimed at keeping sites fast and secure.
What are the two main core web vitals Google focuses on?
According to the episode, Google focuses on largest contentful paint, which measures how fast the main content appears on screen, and cumulative layout shift, which measures whether content jumps around as the page loads, both of which are directly influenced by hosting and site optimization.
How can a website owner protect against hacks without deep technical knowledge?
Keep all WordPress themes and plugins up to date, remove plugins that are no longer maintained, and place a firewall in front of the hosting account. CloudFlare and Securi are named in the episode as accessible firewall options that do not require coding knowledge to use.
In their words
they went from literally middle of page one to middle of page four over the time span of two or three days, like nothing else could possibly tank a website's ranking that fast.
William
if you don't have your own backup of it, it sucks to be you.
William
recovering from the, this site may be hacked thing. That's a difficult and tough road that probably is going to hurt your rankings for potentially six to 12 months after it's been fixed.
William
Terms defined in this episode
- Largest Contentful Paint
- A core web vital that measures how many seconds it takes to display the majority of content above the fold on a web page.
- Content Layout Shift
- A core web vital measuring whether content jumps around on screen as a page loads, such as a button moving just before a user taps it.
- Critical CSS
- A technique that identifies and inlines the CSS rules a browser needs immediately to display a page correctly, reducing visual shifting during load.
- Low Quality Image Placeholder
- A tiny, blurry preview image loaded first to reserve the correct space for a full image, preventing layout shifts while the full image loads.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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