10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Facebook Survey, Social Media Budgets - Internet Marketing Podcast 103
Social media works for every industry including industrial sectors, but businesses should add social media budgets on top of existing marketing spend and prioritize platforms where their target audience is most active, especially LinkedIn for B2B.
Key takeaways
- Industrial sector professionals favor LinkedIn at 63% usage, followed by Facebook at 59%, with Twitter at only 15%.
- Do not pull from your existing marketing budget to fund social media. Add to it instead.
- Understand how your target audience uses social media before choosing which platforms to invest in.
- Blogs and forums are foundational social media tools that build industry authority and earn trust from technical audiences.
- Social media is not truly free because time spent on it has an opportunity cost versus sales, customer service, or follow-up.
Social is not free, right? Because it distracts you from other things you could be doing.
About this episode
In this podcast we discuss Facebook Surveys in our SEO podcast. We also talk about the social media marketing budget and its balance with the rest of your Internet Marketing budget. Finally we discuss social media in the industrial sector. Join us for edutainment. Visit our Facebook Internet Marketing page. Come visit the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from…
Questions this episode answers
What should a business define before launching a social media campaign?
The hosts list several questions from the article: how much your target audience participates in social media and which platforms they use, what your goals are, what resources including people, time, and budget you have, and how you will measure return on investment.
In their words
don't pull money from your current marketing budget. Yeah. You know, don't cut half of it out to jump in the social game. You know, this should be in addition to what you're currently doing.
Host
Terms defined in this episode
- B2B vs B2C
- B2B means business to business, where sales go to other companies. B2C means business to consumer, covering direct or retail sales to individuals.
- SSL certificate
- A credential that enables HTTPS on a website, encrypting all interactions between the browser and the server. The episode notes Mozilla was pushing to strengthen the certification process.
- Page Speed test
- A tool at pagespeed.googlelabs.com where you enter your website URL and receive a speed performance score.
- Facebook business page
- A professional Facebook presence for a company or product, distinct from a personal account, used to post content, attract followers, and prompt actions like calls or downloads.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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