Conversion confirmation pages can drive repeat purchases, social sharing, and remarketing by adding thanks, related products, supporting content, shipping expectations, orientation steps, and social prompts.
somebody who's already spent money with you and you're confident in your product that they're going to be satisfied with it. This is a great time to be social
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutIncluding a CTA in your Meta description to make listings more enticingGetting More Out of your Conversion Confirmation PageThe Importance of a Thank You Page
According to this episode, you should say thanks, confirm your brand value, show related products for future purchases, deliver supporting content like how-to videos, set shipping expectations, give orientation steps, and use the page to start a remarketing list for future ads.
The hosts recommend asking buyers to like your Facebook page, share their purchase, or post a photo on Instagram in exchange for a discount or free shipping on the next order, since a customer who just spent money is more likely to act than someone still undecided.
You can create segmented lists of buyers based on what they purchased on the confirmation page, then use those lists to show targeted ads for related products, for example showing new cologne ads only to people who bought a specific cologne brand.
The hosts say the article by Joseph Kirscherbaum on Search Engine Watch omitted social media. They argue the confirmation page is the ideal moment to prompt a Facebook like, a purchase share, or a photo post with an incentive attached.
somebody who's visited your site and made a purchase or a download or requested a quote or whatever that conversion was, they've actually invested some resources and time into your business. So why not resell to them, right, when their pocket's still open
Charles Lewis
it's easier to get somebody to leave a review when they're doing business with you versus somebody who's still debating if they're going to do business with you
Charles Lewis
I'll put, you know, nine days shipping and then I'll ship it out, you know, in three days and that way you get it early. And so now you're actually having a great experience because you were waiting on it for next week and you got it early.
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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