Google advanced search: Six powerful tips for better SEO #490

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners of EWR Digital. I'm one of the owners of EWR Digital as well. My name is Matt Bertram. Wow. So the site is launched, right? Like it's officially launched. It's out there. People can see it. It's launched. Finally. Yeah, it's launched and Google hasn't indexed it yet, but it's launched. I'm doing all the back-end work of kind of switching over the brand. There's a lot of branded links on like different social media sites and company name that we got to get switched over. A ton of citations. You know, switching over brands, a lot of work. It is a lot of work. And there's a lot of little details, little teeny tiny details that actually make a big difference in making sure you maintain your rankings and actually improve your rankings and really, you know, maintain the overall customer experience that you're looking to maintain. I was actually on a website the other night. My wife was on it and she was like, look, this form is so short. Like what, like it doesn't allow me to enter information that I want to enter because we're trying to figure a place to board our dog when we go away next week. And- You know where to board your dog? Yes. If you have a client. Yes. Yes. And we should talk to them about their form. So, so there's lots of little details and I'm, I'm, by the way, I sent it to the team. I'm sure they've had conversations and there's probably just some scheduling can be a big challenge. You've just got to, normally you just make a form that looks like you're actually real-time scheduling and then you follow them up if that, if that doesn't work. So all of those details make a big difference when you're talking about customer experience. So, so yeah, I know it's a, it's a lot of work and you've done a really good job. You're staying

on top of it. I mean, I like, just so you know, I built a lot of this website and I am doing the SEO on it, like with these fingers, like, I mean, I do, I do a lot of strategy, but I'm like in the trenches and I'm like getting it done. Right. With those fingers right there. That's, well, um, we are, we are actually broadcasting live from Houston, Texas and Matt and I, we are your results rebels. I don't know. I can never, I don't know. I mean, this is long horn for, you know, I mean, I know this is not a long short shirt, but you have to do that. What's the cougars? What's the cougars? Cougars are like this little paw. That's actually the Houston cougars. Yeah. See how it looks exactly like a cougar paw. Like you, it's indiscernible from a, by the way, if you're on YouTube, make sure you subscribe and follow. Um, but yeah, see that, that's exactly the, so I separated out the YouTube. So I've been restructuring everything. So because of bestseopodcast.com, right. For the podcast and then EWR digital. So I took the eWebResults brand and I've been breaking everything apart. And so now we have two separate YouTubes. Like there's, there's some strategies with YouTube that I don't want to go into, but basically I unlisted some stuff. I'm going to re-rank it. Um, cause there's kind of an audition period. And so there's, there's a, there's a lot happening. Um, but the best sign is this sign, which is right. Okay. There you go. I know it's confusing. I wear this shirt and then I'm an Aggie and people get confused and you know, yeah. So that shirt represents marketing and Texas, right? Yeah. Like Longhorns, Texas, like this is a marketing shirt from Texas. So, uh, we've already got somebody on Facebook, Kenny Holton has says great show guys. Thank you, Kenny. We really appreciate you tuning in. Uh, stay tuned. We're going to cover a really good article, Google advanced search,

six powerful tips to better SEO. Uh, and this is by Aditya Sheth. Uh, it's a really good article. We're going to jump into it here pretty shortly. No, Chris, how does she end the article? Could you read how she ends the article as we get started? Oh, you want that as okay. Yeah. I want that right now. Well, yeah, this is good preparation for about the information we're going to cover. Uh, it wraps up with congratulations. You've officially made it to the end of this mammoth guide. So, uh, we want you guys to stick with us and see, you know, what is your interpretation of this mammoth guide before we jump into that mammoth guide? Uh, we do have a review. This review is up on our Facebook page, uh, which is facebook.com forward slash best SEO podcast. Uh, and this is from Johnny Costa, uh, put tip to you, uh, his review. And it is of course, uh, it's hard to syncopate. So, so, so I'll tell you on Google, like I just changed over a Google, my business. We have 125 star reviews. Yeah. 120. Doesn't, doesn't every marketing company have 125 star reviews? Isn't that normal? I mean the good ones, you know? So Johnny Costa says punch in the face to you guys. I've started listening to your podcast for a couple of months and I can only say you guys are awesome. So much knowledge and mastery shared by you. I can't recommend you enough to all my marketer friends. Uh, keep it coming. We are waiting for the kickoff of the podcast, uh, in 2020. Uh, this was obviously submitted at January at the beginning of this year. Uh, and I think we missed a couple of weeks plus, uh, around that timeframe. Um, just thank you really. So Patif to you, Johnny, uh, we really appreciate you taking the time to leave us a review. Do you remember that when we missed, like, I don't know, we may have missed a month or something. Yeah. I mean, I

know we, we, we did a couple for COVID like try to get through it and then, you know, like COVID it's still going on Houston as we were kind of debating earlier back in lockdown. Oh, Chris, I'm going to control this next time. So for those of you who are not watching YouTube, basically when he's talking, I'm just zooming into his image and, uh, it makes him uncomfortable. I'm not exactly sure why. So actually earlier, right? Like you, you had me, you had me signed in. Uh, okay. You're totally signed in Chris, but then you didn't allow me to share my video. So it was like, Oh yeah. It was like the Chris Burris show as, as, as we were prepping for, uh, for the content on the podcast. Well, uh, Johnny Patif to you, we really appreciate you. Um, we would appreciate, uh, we'd love to get a couple of reviews. If you could, uh, go to E web, but this probably doesn't work. E wr digital.com forward slash G plus we can, we'll have to check. I don't think I redirected that. I did about, I did about 30 custom redirects. And then I think the team did another, like with the blogs, like they, I mean, everybody wanted everything perfect, you know? And, and then I just did a forced redirect for everything. Honestly, like G plus is dead. And I love that you like to keep using that. We'll just call it. If it doesn't work, it doesn't hurt my feeling. It's just going to be for anybody that's listened to this podcast, like in a couple months or some of our past podcasts. So I probably should get that working. Can you try it, Chris? I just tried it. It's not working. Let's do E wr digital.com forward slash review, and then have that the same forwarded link. Well, I need to, I need to send a message because we probably need both because people listen to the old podcast. That's, that's for sure. Absolutely. In fact, there's probably one

before we were using G plus that, uh, that doesn't, that doesn't work, but you know, sometimes you, you lose a little bit when you keep moving forward and, uh, uh, making good stuff happen. So ewrdigital.com forward slash G plus, and then forward slash review. Review. Yeah. I think that'd be a good one here real time. We're actually making this happen. Uh, it's getting assigned. All right. So one of the things, okay, we'll, we'll have the debate at the end of this article about whether it's a mammoth guide. Uh, but Aditya, one of the things that I really liked in the very opening sentence, she comes clean and she says, I have to come clean. Uh, that's, that's how I knew she was coming clean. Uh, she's, uh, on, on something. I'm lazy. Uh, while being lazy, maybe, uh, may not be a virtue. It does come with an unseen advantage. It allows you to look for creative ways to get things done without necessarily spending more time. That's called efficiency. Yes. Okay. That's called actually efficiency. It's about your mindset though. Yeah. Being efficient is not being lazy. It's being smart. Yeah. Yeah. So I think it's self-esteem. I think it's a good idea to, you know, throw out a little self-deprecating humor, right? Cause that really, that can be very endearing, uh, and can warm up the audience for you. Um, Chris, are you lazy? Huh? I'm, I'm, I'm, I'm very lazy. Yes. You are. Is it working? You can be lazy in COVID because there's nothing to do. Yeah. Yeah. If only that were true, right? I mean, I'm working harder now than like before. So go figure. Yeah. Uh, she says one of my favorite hacks ever is Google advanced search. So let's start off with a mini crash course on advanced search. Uh, and then we'll jump into, uh, six ways to use the, some of the operators. Now she's going to talk about four operators, or really we're going to talk about the four operators that she was talking about.

Uh, the first operator is a site search operator. So, um, for anybody who doesn't know what this is, an operator is just something that you put in Google search, uh, to help define what the next phrase or what the next piece of information is going to do. Uh, there's a thing called a site operator, which is really just, you'd write the word site S I T E. And then you put, uh, a colon. Um, and then you actually put a domain, right? So you could do site colon E W R digital.com. And what that'll do, I I've used this forever. Uh, the first thing it'll do is give you a rough estimate of the number of pages on that particular site. So we've got a new customer coming to us. We just want to do a real quick search while we're on the phone. We could do site colon new customer website.com. And, and the number of pages that Google has indexed will pop up and that can be a really quick thing. So that's called the site operator. So, so it's also called like Boolean search. Like that's how I learned it. I didn't hear it called site operator. I learned it. Um, when I was head hunting, when I was running that business and, um, it was a way to find kind of like conference lists and like different, you know, for, for lead generation. Um, but, but it was called a Boolean search string and they can get, these operators can get pretty long. Um, and, and you can get really, really targeted. I mean, when you search for, uh, you know, almost anything, there's a million, whatever, plus like different, you know, a hundred thousand or whatever that pop up and you really want to narrow that down. So you can, you can sift through everything. Cause really, again, I think people get overwhelmed and that's why they stick on the first page. But, but if you're really looking for something, um, you want to really zero in on those results.

Yeah. Yeah, absolutely. Uh, so that's the site operator. Um, you don't need to use HTTP, HTTP colon, HTTP forward slash. You don't need to use that. You don't even need to use www. Uh, you just use the, the root domain, uh, as an example, ewrdigital.com. Yeah. So what's interesting is you take that site operator and you can then now start growing on it. So for instance, um, what you could search is site colon ewrdigital.com, uh, and then put a space. And then anything after that is a search for that phrase on that site only. So you could do a search for say brand, and it would show you all the pages on the ewrdigital.com website that mentioned and talk about a brand. Uh, and so this could be, could be useful if you were trying to find out, well, are they good at branding or did they even have content related to branding or, you know, did Matt Bertram write a book called build your brand mania? Something like that. Um, I know where you're going with that. I know where you're going with that. The next operator is the exact match operator. And really what this looks like is it's just a double quote at the beginning and at the end of a sentence. And really what it says is, Hey Google, I'm not just going to give you one word, or I don't want you to make the best guess of what I'm trying to say. I want you to take these exact words, maybe even a complete sentence. And I want to show you, show me, I want you to show me only those pages that have that exact phrase exactly as I've typed it. If it's got a comment or whatever. Um, and so that's the exact match operator, uh, that can also be useful if you're, uh, and, and we'll talk about some ways that we will use that operator, uh, moving forward. Um, and, and actually the biggest and best way is to understand if you've got duplicate content,

right? So if you're looking for longer phrases, then you can identify if there's duplicate content. And, uh, and we'll talk about that here shortly. The next is the dash and the plus operator. Uh, a dash means to exclude the word. So if we did, uh, let's say, um, site colon EWR digital.com, uh, and then we do a plus brand and then a minus mania, then it's going to show every page that show that on the EWR digital.com website that has brand, but isn't talking about the book build your brand mania. Apparently there's not that many of those. Every page is talking about appropriately, right? That's what should be happening. Another example might be if you wanted to find, let's say you wanted to find here, I'm going to, I'm going to do it. It's site colon EWR digital.com. Um, do a dash Bertram, right? So we're going to exclude Matt in this case. I feel like I'm, I'm just neglecting you all the time. And then they're going to do a plus CBD. So what that'll show is any article on the EWR digital website that talks about CBD or marketing, CBD marketing, but doesn't include Bertram or maybe wasn't written by Matt Bertram. And so you can do that search and sure enough, there's stuff that's on our website, uh, that's related to CBD and doesn't mention you. Well, I mean, I, uh, I changed the settings when we switched over the blogs and I wrote every article on the site. It's good to be the King, isn't it? All right. Let's jump into six Google advanced search tips for a better SEO. Number one is conduct basic, but insightful competitor research. So, uh, there's an operator called the related operator and really it's the word related and then colon. Uh, and then you could put a particular URL. You can go down to the specific URL level, or you could just use the domain name and what it's going to do. Google's going to go out and say, Hey, here's other web pages

that are related, seem to be related informationally, uh, to that original page. And so obviously you can think that would come up good in this particular example. Um, she, she actually did a search for her own company name and pointed out, Oh, the first two were direct competitors. The next three, uh, were just interesting because they seem to be like undercover competitors, but they weren't really competitors. So you can get some good information. It's probably worth doing related colon. And then your own domain name just to see like, who's knocking out, who does Google think related to you? So that, that's what I was going to say. And like SEM rush and other tools can do this for you as well. Um, but what's interesting is when we talk to clients, a lot of times who they think are their competitors are actually not who their competitors are online. Yeah. And you know, you got to understand those are two different things. Um, you know, and so really it's about your online presence when we're talking about SEO, not actually what's going on day to day. And I think that as time goes on, those things are going to become more and more synonymous, I would think. Uh, but, but right now it's really not the case. So, yeah. Yeah. So, so it can help to enlighten our customers. Hey, here's great. You think that the competitor is the knickknock shop down the street, but actually the competitor is somebody much bigger in the next town over or, or whatever that may be. All right. So Google advanced search six powerful tips for better SEO. Number two, tip number two, stock your competitor's content strategy. All right. So it makes sense. We've got the site operator so we can actually search our competitor's website. That's pretty straightforward, but there's a feature where you can actually search by dates. Uh, and it's actually the date range filter. So you actually have to kind of do some dropdowns and settings and, and select the date range and

you can select a range for new articles or articles related to a particular subject from your competitors. So imagine if you knew how many new articles that they had up there in the last week, in the last two weeks, in the last month, in the last quarter, it could help you, especially as an SEO, or you may be saying, Hey, we know who our competitor for this particular potential prospect, uh, uh, potential customer prospect, um, is let's look at what their content strategy looks like. Uh, so again, you use the site operator and then narrow down by the date range, making, you know, entering date ranges, and that can help you define the type of content they're creating and how often they're creating it. Cause that's going to be an important factor. Yeah, no, I, I think that, um, how, how people typically do it. And again, we're, we're offering other ways to do it as there's, you know, you can just search in Google for keyword you want to rank for, and then you can see what content's being written about that topic. Um, and then you can use some of those, uh, operators to, to, to, to narrow that down, um, uh, narrow that down, uh, based on, based on the company, right. So you can add that in there. And then also, you know, like I, I like using, uh, SEM rush, getting a full kind of, uh, perspective on the competitor. Right. And then looking at what, what, uh, blog sites rank. Um, I think, you know, utilizing things down to the, the blog level or, or the URL level of like different, um, uh, different addresses is really, really important because Google's really starting to focus on long tail key phrases, um, and really trying to get, uh, the correct answer for the specific question. And, and so it's really important if you understand the commercial intent of some of these search terms to understand what people might be looking for, and then filling in, uh, the content gaps to,

uh, you know, serve up that answer to the, the potential visitor or customer. Yeah. So one of the things that she points out is, Hey, here's some of the questions you can answer with this tactic. Um, how much content your competitor has published till date, how often they publish new content in a given time period, what kind of content they publish at a certain point of time, or that they had published at a certain point, point of time, and how often your competitor has written about a given topic. Um, so just really valuable stuff. So yeah, Roger created that automation tool that actually did that. So it looked at like the number of keywords that were basically, um, used and where they were used on the site and then how much content was actually created and at what velocity at like when. And so, you know, like, it's kind of like content is king and, you know, you, you, you want to understand the, the, the frequency and, and kind of, uh, pace in which someone's creating content on a particular topic. Uh, if you want to become the market leader, you got to know what they're doing and what you need to do to beat it. Right. And so, um, you know, it's, you know, it's SEO like is really just online PR and, you know, you know, there, there's shortcuts and tips and tricks, but, but really what it is, is about like enterprise level SEO is, is, is really about understanding the brand, understanding what people are looking for and building a content strategy first. And then, and then you loop it into all these other platforms, but that, that main engine that's driving is really content. And you need to understand where it's going. A lot of times clients come to us and I have no idea, like without talking to them, what their, what their SEO strategy is, what their content strategy is. And if someone's done SEO, right, even site structure, like I should understand what they're trying to

achieve, uh, with some kind of plan or strategy. And when I can't see anything, it's really disconcerting because you know, that they're trying to do something, but they're actually not achieving that. And I see that with so many, uh, different clients that have either been working with a, another company or they've been doing it themselves. Like you've got to really have that strategy in place first, because what's the, what's the, uh, quote? It's something like, if you don't know where you're going, you don't know where you're going to end up or, or something like that. You don't know where you're going. You may already be there. You may end up somewhere else or something. Or you may already be there. Oh, okay. That's good too. All right. So number three, six powerful tips for better SEO. Number three, unearth a gold mine of guest posting opportunities. I like this statement. Anybody that tells you guest blogging is dead is either lying or in on the game. Um, guest blogging still works. Even in 2020, you just have to be really smart about what you're doing and how you're doing it. Right. And so, um, her suggestion is look, look, use keywords like guest post opportunities, guest posts, submit guest posts, submit blog posts. Um, and, and obviously you want to add keywords that are relevant to the topics that you'd like to be submitting guest posts on. Uh, she also uses, in this case, an operator, uh, called in title and it's I N T I T L E and then a colon. And then she puts in quotes, uh, some, the phrase that she would like to have, and it would be in the title of that particular, uh, page, uh, right for us or guest post guidelines. Right. So if clearly if they have guest post guidelines, they're probably interested in having guest posts. I don't, that kind of makes sense. Yeah, no, I, I, you know, I think that, um, you know, you gotta be careful with some of those lists. Um,

and also you need to really, uh, you know, look at some of the sites because, um, you know, some of these sites are just kind of built for that and Google can find that and devalue it. And it, you know, really, you know, high domain authority, uh, sites, um, legit sites, um, you know, brand mentions, right. I mean, there's, there's so many different ranking factors. Um, I think, I think guest posts are great. Um, I think that if you get real guest posts, um, they actually have more value. Um, Google weights them differently. And so, you know, I think it's all about the neighborhood that you're in. Right. And there's so many low quality links and so many low quality sites out there, unless they're like local specific sites of like a church or, you know, if it's got a.org or some, some different things like that. But, but the reality is you got to think about the neighborhood you're in and who you want to be attached to and who you want to be voting for you. And, you know, like, what is, what does that site say? I mean, again, it goes back to online PR, who do you want voting for you? Who do you want standing up and telling the world that you're awesome. Right. And so, um, you know, higher quality is better. And, um, you know, I think that a lot of those lists, you gotta, you gotta vet them out. So we have a real process, uh, when we're doing outreach that like, you know, like, you know, those, those lists you can generate, you can scrape a list and have like 900 and then, you know, go down the list, but, but you need to have a process. I think to vet your guest post, if you're going to go that route, because, um, you could be wasting a lot of time and, and, you know, so you got to be careful, you know, in my opinion. So, yeah. So they're valuable, but it depends on the

effort that you put into them. Yeah. I mean, they're the, it's all relative. So, so you just got to be, you got to be careful. Um, not necessarily careful, but you need to do your research if you're going to get the most bang for your buck. So, all right. Number, uh, and she makes one more point. Brian Dean, this is an author has a, has the most exhaustive guide on guest blogging that she's read, um, includes a huge list. I don't know, uh, if she might call it a, uh, mammoth guide guest posting, uh, guest blogging. So number four, discover hidden opportunities for internal linking. Now we have a little bit of a challenge here because she starts this section with internal linking plays a small, but important role in the ranking factors that determine how well you rank on Google. And you and I had a conversation right before, uh, getting onto this podcast and, and like, I'm not sure we agree with her. Yeah. I, I think internal linking is extremely powerful. Um, I think, you know, uh, that those are links that you can control where they point to and you can kind of tell Google based on internal linking, what pages are important. Um, you know, and, and, and you want to be continuously growing your site. I think a lot of people, you know, don't, don't, aren't doing content or, and, and their site isn't evolving. It's just kind of like a, a digital brochure that doesn't change. Um, a site, I think, you know, tools, resources, becoming that market leader is, is really important. Um, but I, I've been able to rank sites with just internal linking, just internal linking and, and, and building out content and resources and tools and all this sort of thing. But, but I can tell you, I can rank a site without any external links. Yeah. I mean, it depends on the niche and all that, but I've done it multiple times because I can control what's happening on that site. So again,

I don't think it's a very small factor. I think it's a extremely large factor actually, if you, if you do it properly with the anchor texts and all these different things, but, but it, it works quite well. I think, I think if, if you took the perspective and I'm just trying to kind of play devil's advocate here, uh, and kind of argue on her behalf, if you took, uh, if you took a brand new website and a really competitive industry, right, your internal linking structure is probably not going to have that much value because you've got all of this brand, um, uh, weight, right. You've got all of the, all of this, uh, domain authority on these other domains that have their own internal linking. Uh, but if you're going into a relatively even playing field, uh, you're right, like you've got a hundred percent control of those links. And I remember reading years ago that it's a one place where you have a hundred percent control of the linking. And the only thing that you can do with, um, with internal linking is, is to not do it well enough, right? You can actually hurt yourself by not doing internal linking well enough. Right. And that's, that, that goes to somewhat to the journey, but also to the link values. I mean, I think, yeah, I mean, I think it comes down to, you know, really being meticulous with your work and like really understanding, um, what's happening on your site and where, how that link juice is flowing. Um, I personally think almost everybody can do a better job internal linking. I like to see say five to seven links per page and, you know, maybe four to five internal and then two to three going out. Um, a lot of people say, you know, keep all that link juice internal. But I think if you're linking out to a high domain authority site, um, it, it adds value and Google sees that you're, you're not just hoarding it all you're sharing it.

And that's what Google wants to see is, you know, again, somebody that is an industry leader referring good resources, being part of the community, um, you know, being, being a good brand, you know, and, and I think, um, you know, like there's mixed bag on people's feelings about that as well, but I can tell you, I personally think it, it works and I've seen it work, uh, with sites that I've worked on. So. Well, I think that goes back to the, you know, provide a good experience to the Google user and Google will like you. It is never a good experience to come to the last page on the internet, right? You always, there's always more to read. There's always more to link to. And so by linking out and having those external links to valuable sources, you're actually providing value to the Google, Google user. I like that. I've never heard that. Um, no one ever wants to go to the last page on the internet. You've reached the end. There's really nothing else to do. Go back on Facebook. I guess that's what that page would say. Um, and just one example, like if you're looking for hidden opportunities, maybe we want to make sure that our internal linking structure is optimized for brand and branding and building a brand. Uh, you would go, you know, site colon EWR digital.com and then the word brand, and then maybe visit branding. And that's going to give us all the pages that mentioned brand. And those should be appropriately interlinked. Like that's, that's the value that you can get out of that. You're saying I need more brand, uh, like, uh, headings and text on the website based on your search. Yep. Well, I really, this popped into my mind because, um, you were searching for my book and I didn't, well, you know, that's, uh, don't worry. I'll get to that here in a second. I know what, I know what you're shooting at. We'll get there. I mean, I understand. I already know

you're going to throw me under the bus. Oh yeah. Yeah. There's a big old bus. You can hear it. The bus, the wheels are bouncing in the potholes. It's coming down. It's kind of out of control. Come on, build up to it. Let's build your brand mania on the side of the, well, no, it doesn't say we'll get to that in a second. So number five is find duplicate content on your website. Right? So we know that duplicate content is, is not a good thing, right? You want to make sure that you have your canonical tags, right? Uh, if you're gonna, if you're going to have multiple pages that say, say the same thing, uh, that can be all right. You just got to make sure you have your canonical tags, right? Um, the biggest, the biggest by far abuser or, um, lack of awareness as it relates to, to duplicate content is if you're throwing products that are provided by a manufacturer up and you're just copying their descriptions and copying their specifications and putting on your website, that's just duplicate content. You want to take the time to rewrite that content. This is just, I don't even know why I'm going off on this, but you want to take time to rewrite that content and you can use these, this, um, this exact match phrase in order to find that duplicate content. So in this case, I did a search for, uh, build your brand mania. Uh, and I did it actually on our site and it turns out that build your brand mania is actually mentioned once on our website. And then Matt was telling me, Oh no, it's on this page. So I go to this page insights and I see a nice little image of his book. You hear that bus, the bus is coming down and the bus has an image of the book, build your brand mania page. It's an image link. It's an image link, but the bus doesn't say build your brand mania in text on

it, similar to the page. I mean, look like a lot had to go into getting this site up and it was MVP minimum viable product. And I'm not, I'm not trying to sell my book, you know? And here's the, here's the reality. Like this is why SEO is a task that needs to be done month over month that you're going to do this search and you should be revisiting your website and doing like site EWR digital.com brand or SEO or PPC and revisiting to make sure things didn't get broken when they got migrated over or when they were just pushed up quickly because it was time to launch that, you know, it wasn't completed a hundred percent. That's why really why SEO is a month over month service. Uh, and you're constantly improving it in reality. Your website is never done. Yeah, no, I, I really don't think it's ever done because you know, you're, you're continuing to add content. You're continuing to change things. Um, Google keeps updating stuff like, like schema markup, right? Like we like, like you can constantly, like when you read, when you reread a chapter that you wrote in a book, for example, cause I'm trying to finish up our book here, the next book, but, um, you see things or you want to add things that you didn't see before. And so you constantly keep revisiting it. But I mean, the website's never done. Yeah. I mean, until all competitors, like you rank first for everything, you've demolished all competitors. You're like the only thing left standing. SEO is never done, you know? And, um, you got to constantly improve update. I mean, there's like, I mean, there's always something to be done. I mean, I've put in a lot of work on EWR digital and it's still not there yet. I'm working as fast as I can actually, cause it's not indexed by Google yet. So I'm like, I'm trying to get as much done through like the, the audition period as possible. Um, but like, there's

so much to do. Like, I mean, hours and hours and hours, like I could never be done, honestly. Hey, we got another, uh, comment on Facebook. I've put, put it out, put it up there on the screen. This is Greg. Always great info. Thank you, Greg. You are welcome. We really appreciate you, uh, tuning in Patif to you, uh, connecting with us. All right. And, and you, you are here in time for the number six of six powerful tips for better SEO find missing content opportunities. Uh, so this is an interesting one. I hadn't really, I wouldn't have kind of, it would be very hard to come up with this one without a whole lot of experience on a wide variety of websites, right? Cause really there's an operator called the file type operator. So you can actually specifically look for content that's in a PDF or contents that's in a word document or content that's in an Excel document that is available online. And when you do that, uh, there's opportunities, right? So if you've had a whole lot of people working on your website and at one point maybe the, everything was linked to a PDF and then you said, Oh, we got to switch all these HTML. Um, you can go through and use this file type operator to, and, and, and search words to identify how many PDFs are on my site, how many word documents or Excel documents are on my site. And do those have good content that I could just repurpose into an HTML page, uh, and, and actually, uh, add value and create more SEO, uh, collateral for you. So, so I can say, right. Like you also want to put links like in some of those documents, right? If Google's indexing and it's online, um, there's linking opportunities there. There are different types of links you want to, uh, uh, you know, a sculpt, uh, you know, diverse link portfolio or, um, back backlink profile, but, but also what I used to use it for, again,

I was talking about it, like finding seminars or, um, lists of things. A lot of times, uh, companies actually, if you're doing research will add these files to it and, um, won't gate them properly. And you can get access to, um, all kinds of great, great resources that, um, someone searching might normally find. So it's like, again, SEO is kind of a detective and like competitive analysis and, and, and research in general is kind of, you're a detective. And so, um, that, that was a really good thing that I used to use for prospecting is to find, you know, conference lists or, uh, member lists of different organizations. When I was heavily, uh, in, you know, outbound sales standpoint, I can tell you, um, the power of SEO and, and, and PPC is, um, all our leads are generated inbound. And so I was making 50, 60 calls a day, um, you know, had a huge sales team and now we don't have to do any of that. It's like, it's all inbound. So I think that, um, you know, that was kind of a different world. Uh, but, but it was quite advantageous to, to use those operators to, to find those lists. And I, I think, you know, having a top 100 list from a sales standpoint, you know, always a good idea. And people are always looking at ways to prospect. I think the LinkedIn automation is like going overboard, honestly, like it's just, it's, it's really just spam at this point. Like everything, every, every marketer ruins any marketing channel by overdoing start marketing become spam. My phone call with the robo dials or spam text message. I think Facebook messenger is where it's at, honestly, Facebook messenger is where it's at right now, but, um, I'm sure that's going to be spammed up pretty quick. And so, um, I don't know. That's, that's my final note. Well, when you were, when you were describing kind of SEO and how, and it's a lot of competitive analysis, it reminded me of

that joke of the two, uh, hikers who are in the woods and they come across a bear and her cub. And one of them like sits down immediately. They were in flip-flops and starts putting on tennis shoes. And the other one says to the one who's putting on tennis shoes, what are you doing? You can't outrun a bear. And he's like, I don't need to outrun the bear. I just need to outrun you. That's, I think, I feel like that's SEO in a nutshell, right? Do your competitive analysis and you can outrun them. That's, I like that. Um, that was, I hadn't heard that analogy. I just heard, like, I've just seen like memes, you know, like a tiger's running and, you know, like there's two people. So, but I like it. Hey, congratulations, Matt, you've officially made it to the end of this mammoth guide. Wow. Does it feel mammoth? I mean, well, I, I mean, I know Brian Dean's stuff's pretty, you know, like the skyscraper technique, that stuff's crazy. And Neil Patel stuff is, you know, both of those guys just, let's see how many blogs that don't rank. We can jam together and make one giant blog. Yeah. And, you know, Google does like that. Google likes, you know, videos. Um, I don't know how well this site rank, this, this page ranks, but I wouldn't think that this was over. What is this? I mean, how many words do you think that is? Oh, I don't know. Well, here, you know, another way to put it is, uh, we've covered articles that have spanned at least three podcasts. If not done one that's done four work. Yeah. So I feel like that would be a mammoth guide. We're just giving you a hard time, Aditya. Uh, this was a great article. We really appreciate you. It was, it was, it was really important tools in the tool belt that not a lot of people are using. And really, I think from an SEO standpoint, you know, you'd ever know what

Google's doing and that's why you got all these different platforms that you want to kind of triangulate what's going on. And this is a really great way to kind of slice and dice Google to, to be able to do more research, the more, um, capabilities you have, the more things you can look at, um, the better you're going to be able to make decisions. So I, I think this was really a great article. Yeah. Really good. Like get into some technical details and some of this, like, frankly, I just use unconsciously. Like I, I've just used them for so long. I'm like, you know, who doesn't know this, uh, in, you know, sometimes you forget that there's a lot of people who use the negative and plus sign a lot, right. You know, like insight searches, you know? So yeah, today actually I was doing some, some outreach, um, in a particular area and I, I was, I was using them unconsciously. So. Well, Patif to you, Aditya, we appreciate you, uh, and your article. Uh, if you liked this podcast, if you got value out of this podcast, we're going to ask you to do one small thing. Uh, we're going to ask you to shiko us. Share, like, follow. We'd love some more reviews. Um, you know, you can just share this, uh, on like a page that you manage or, um, you know, in a group, like, I think, you know, like, you know, some, some shares in some different groups, uh, would be great to kind of introduce, uh, what we're doing if it's, it's valuable. Um, I mean, again, our mission is to help, uh, one bill, one, one million businesses grow. Um, and so, uh, help us do that. We appreciate it. Really? Absolutely. Uh, and also if you're interested in growing your business with the largest, simplest marketing tool on the planet, the internet call EWR digital for increased revenue in your business, our phone number is 713-592-6724. Um, we were filmed live in Houston at two locations

in Houston because of COVID. Uh, and you can get transcript and video and audio of this podcast, uh, at our website, bestseopodcast.com. Obviously we're talking about EWR digital.com. If you're interested in some, uh, some more advanced, uh, marketing strategies for your business. Uh, we want to say thank you to all of y'all. We are in Texas, so we can't say all of y'all, all y'all, all y'all. Um, you guys have made us the most popular SEO podcast and one of the most popular internet marketing podcasts on iTunes in the known universe. Thank you. Thank all of you. We appreciate your feedback. Uh, we appreciate your reviews. We appreciate your listenership, uh, until the next podcast. My name is Chris Burris. My name is Matt Bertram. Bye-bye for now. Go check out EWR digital.com. It just went up.