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Google Algorithm Changes and How it Affects Your Page - #seopdocast 165
Google released over 65 algorithm changes in two months, and businesses with multiple locations should use Google Local Plus pages with unique addresses and phone numbers to avoid duplicate content issues.
Key takeaways
- Google released over 65 algorithm changes in August and September, covering web ranking, indexing, Panda refresh, and image search.
- For multiple locations, each Google Local Plus page needs a unique address and phone number so Google identifies them as distinct locations.
- For local businesses, chasing reviews per location is more effective than building backlinks, especially with Penguin updates reducing low-quality link value.
- Before writing any page, ask what the page is about, what its purpose is, and how long the content will remain relevant.
What you have to make sure you do is that each Google Local Plus page has a different address and a different phone number.
About this episode
In this weeks podcast, we talk about the many changes that are affecting Google's Algorithm system and how that may or may not effect your webpage. Moving on, we discuss the negative effects of having multiple google+ pages with the same address, and finally, we conclude by talking about how to optimize pages for the google+ system.
Questions this episode answers
How do you create pages for multiple business locations without getting penalized for duplicate content?
Set up a Google Local Plus page for each location with a unique address and phone number. Google uses those signals to identify separate locations, so pages in different cities do not compete against each other, and duplicate content penalties are not a real concern in that context.
What were some of the major Google algorithm changes discussed in this episode?
Google made changes to improve web ranking for location-based queries, refreshed Panda for high-quality sites, improved site link title relevance signals, and updated image search to reduce adult images and identify new photos more accurately, all within August and September.
What should you consider before optimizing or writing content for a page?
Ask what the page is about and what its purpose is, whether to educate, inform, or convert. Also consider content timing, how long the content stays relevant, which keywords to include, what links and media to add, and whether a one-size-fits-all optimization approach fits that specific audience.
In their words
Google actually released over 65 algorithm changes over the past two months, August and September.
Charles Lewis
Since you're a local business, I think spending your time chasing reviews is probably going to be a more effective use of time than getting backlinks.
Charles Lewis
Don't apply a one-size-fits-all method to your optimization.
Charles Lewis
Terms defined in this episode
- Google Local Plus page
- A Google business listing tied to a physical location, identified by a unique address and phone number, used to appear in local search results.
- Duplicate content
- Pages with identical or near-identical text that Google must choose between when deciding which to show, though the episode notes this is less of a concern for location pages that serve different geographic searches.
- Panda refresh
- A Google algorithm update mentioned in this episode that helps find more high-quality content from trusted sources, rewarding sites with higher trust and page quality.
- Geo-targeted long-tail keywords
- Search phrases that combine a specific service or product with a location name, used to attract local search traffic for businesses operating in multiple cities.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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