Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 by Matt Southern #486

Ep. 48634 min2020-05-27

Google identified five COVID-19 consumer behavior trends including multi-device use, increased Google reliance, virtual socializing, internet-first routines, and more self care, with telemedicine searches up 150% week over week.

Cover art for Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 by Matt Southern #486
Key takeaways
search interest in telemedicine is up 150% week over week in the US

About this episode

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19BestSEOPodcast hosts Matthew Bertram and Chris Burres talks about a recent research by Google, listing five key trends that demonstrate how consumers’ interests, expectations, and purchasing behavior have been altered.

In their words

search interest in telemedicine is up 150% week over week in the US, right? So as time goes longer, and they're like, well, I guess I'm not going to be able to get to my doctor.

Host

Americans are watching roughly 12 hours of media content a day. That that is just insane.

Host

as of April, Google Meet is hosting 3 billion minutes, 3 billion minutes of video meetings, and adding nearly 3 million new users every day.

Host
Terms defined in this episode
internet-first routines
A behavior shift during COVID-19 where people adapted regular activities such as telecommuting, grocery shopping, and doctor visits to be conducted online rather than in person.
telemedicine
Virtual doctor visits conducted online, with search interest up 150% week over week in the US during COVID-19 as people could not access in-person medical care.
with me videos
A YouTube video trend during COVID-19 where people film themselves going about ordinary tasks like cleaning, shopping, or cooking for others to watch alongside them.
Read the full transcript (6,207 words · 31 min read)

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, one of the owners here at eWebResults. My name is Matt Bertram, one of the other owners here at eWebResults. Welcome back to another fun-filled edition. Your voice sounds really good. Did you change mics? It sounds really good. No, I'm just talking deeper. I've just matured. You've gone through puberty since the last podcast. Is that what you're saying? You know, I do look a lot younger than I am, I think. Yeah? Yeah, maybe. I don't know. Do you think? I think I have a reason for that. But maybe it's that I look a lot older than I am. And then you don't really know my age. It's catching up to the look. Well, you know, I heard that there was a reverse universe or something like that. It was an article that they said. I saw it. So it's going the other way. It's going, time's going the other way. So, you know, who knows? I might get younger. As time goes on, I'm, you know, drinking C60. We'll see. That'll make all of the accountants very happy. To know that there's one universe going one direction and an equal universe going exactly the opposite direction. That means everything balances. Right? Like, so in that universe, does entropy decrease or does entropy, like, I feel like it should go the other way. Right? I don't know. I'm going to have to read that article. It was, it was, it was, it was interesting. And look at the magical land that I'm in. You're, you're under the sea. And I'm at the, I'm in with Oz. At the Emerald Castle, isn't that, I think? Emerald City. So we are, Matt and I, we are broadcasting live from Houston, Texas. And Matt and I, we are your Results Rebels. I don't know if it's Hankton or we are. Yeah, like, just hand sign. If you are watching us on YouTube, please make sure you subscribe and follow. We, we appreciate that.

Let's see. Oh, I got a, I got a review here. This review is from High Blue. It is, of course, thanks for all the tips and your great content. The title of it is actually Awesome Podcast Guys. And then it says, thanks for all the tips. Your content is great. It's got an exclamation. And I want to give you, High Blue, an exclamation. Thank you so much for enjoying our podcast and taking the time to give us some feedback. That's, like, pretty cool. I like that, you know? Well, so, so I wanted to tell you, I was kind of telling you before I was doing some, some coaching earlier this week. You're right. Because, you know, a lot of, I guess, entrepreneurs that are in the digital marketing space and freelancers are, like, trying to figure out what's going on. And they're reaching out and asking for coaching. And, you know, I think I'm going to do a webinar on fundamental business kind of practices for agencies and, you know, like ticketing systems. People are, you know, asking me, you know, what are you using for ticketing systems? What are you using for reporting? How are you tracking deliverables? Like, some project management stuff. Like, you know, really, like, agency-based stuff. Because I know a lot of our listeners are, you know, other agency owners or SEOs or freelancers. And so, while they want to learn about, like, how to do it, I think they also want to learn how to run the business to do it. So, you know, I was going to do a little bit of presentation on that. But for everybody that's out here, I did double our business last year before COVID. Yes, yes. An amazing job. And a 50% growth the year before that. So, some pretty phenomenal growth. So, and I know that you went to a conference, which was just agency owners, and felt very good, like, not to brag on you too much, but felt very good about where you sat with all of the other

agencies that were in that room. Like, in terms of things that you've accomplished, and hurdles that you've overcome, and all of those good things. I mean, like, look, it's, what is the, you know, saying? Adage. Like, it's not, it's not, it doesn't, it doesn't go exactly like that, but it rhymes. Kind of like, it doesn't sound the same or whatever, but it rhymes. And I can tell you, you know, everybody's dealing with very similar challenges. And, you know, some people have figured out, like, different workarounds or solutions to it. And, you know, if someone can help guide you do that, it helped just, it just helps speed up your learning and getting through that. And then there's more challenges after the next hurdle, right? Like, so it doesn't end, it just changes, right? So it's, well, it's what an entrepreneur is, right? Somebody who solves problems for money. I like that definition. That's right. I mean, that's, that's, that's what happens. All right. So what else do we have here? Oh, please make sure that if you're tuning in and you like what you're seeing, that you shakow us. Share, like, follow. That would be very nice. Shakow. And I'm just gonna, I'm gonna jump in. The article that we've got here, it is Google lists five key trends shaping consumer behavior amid COVID-19. You were talking about challenges earlier. That's certainly an ongoing challenge. This is articles by Matt Southern. So thank you, Matt. He's a Search Engine Journal staff member. So Google published a new set of research. It's interesting. Matt, I don't know if you went out and checked it out, but there's an ability to look at how much people are traveling relative to their home versus, you know, pre-COVID and post-COVID. Did you have a look at that? I haven't seen that. I've been digging into what Facebook's doing with the shopping marketplace. You know, I, I really don't care where people are going. Um, but, but I mean, uh, you know, like tell me about it. Cause I, it

is, it is, it is interesting if it's changing buyer behaviors. Um, it's really, really important to, to know that. Um, what did you learn, Chris? Yeah, no. So it's what's, it was very interesting to see that Google through phones and whatever access they have to it. Big brother. Yeah, they, they know that, you know, okay, people are moving around 30% less or 28% less and they can break that down by regions of the country, by cities, zip codes. It's, it's pretty interesting. And, you know, I've, I've had conversations with people who are maybe a little bit on the conspiracy theory side of things. And they're very uncomfortable with this concept of, let's say I, I, I realized I have COVID. I go to my phone and I press a button cause I've downloaded an app and I say, I have COVID. And then anybody else who has downloaded that app goes, Hey, somebody you are chatting with has been identified as having COVID. You should isolate yourself. There are people freaking out about this whole concept. And what I shared with them, especially because they're conspiracy theorists already is your art, like you more than me believed you're already being tracked. So, so why not use that tracking that you believe is already happening for some value. And, and so that's just proof, like that's showing already on a grand, uh, uh, population with a lot of, uh, an amenity. Um, we can, they, Google can already tell us how much we're moving or, or, or we're moving. I think that where they're probably coming from is that it's now in the open, right? That they're tracking us, that it's just, they're, it's blatant that, that it's tracking and they're even kind of sharing that, uh, on the consumer side. Cause like, I can tell you right now, my computer, um, like, uh, uh, what is it called? Um, whatever the little, uh, assistant is, uh, it starts with the C what's her name? Cortana. Cortana. Like, like, like I want to like, she, she

sucks some juice sometimes from my Ram and like, I, I'm trying to like block her. And I, I, I, I did a Google search, but every, every couple seconds she's on, what is she doing? She's freaking listening to me. Okay. Like, like, that's what she's doing. I know the phones are doing it. I know the Samsung freaking TVs are doing it. And I, and I, and like, they're tracking, they're tracking us. Those ads pop up. Like, I, I don't know what platform does that. Okay. And that's probably going to be one of my sole missions to figure it out because like, it's not the geofencing, you know, it's not the in venue replay. It's not some of the stuff that we know about. I don't know the platform. So somebody that knows it, why don't you email us, um, reach out to us on Facebook or something like that and let me know what it is. Cause I know it's out there. I was actually at a separate, I was at South by Southwest, like two years ago, three years ago. And I was sitting in, like I was sitting at, um, I was sitting at like a breakfast place. The people next to me were having a meeting and they were talking about it. Like, so I know that it's commercially available. I just need to do, do a little bit of research and, and figure out what it is. But people are like, it's, it's happening. Like, I know that it's happening and, and they're, they're pulling, well, they're pulling search behaviors based upon, um, you know, like these opt-in lists. Like we, we, we do have a partner, right? We do have a partner that's doing it with emails. So it's in a co-op, uh, if you go to the list, they share the IP, IP addresses. And if you search for any of those topics that they've categorized, you can then send them a sequence of a three series email and they don't even log in. Like, like they have your

email, even though you never gave it to them because it's part of co-op. So like, I know these things are out there. Um, I just, I don't know on, uh, on the commercial side, do you know, Chris, like, like, like who's doing this? Like someone, someone message us. Cause I don't know everything. I can tell you that. So I'm, I've yet to see experience where I've been talking about something and an ad shows up relevant to it. I have heard a lot of people talk about it. I also know, uh, actually this morning I was having, I was lecturing my son about how infallible his memory is. Right. Cause he had just said something, my daughter and I heard him say it. And then he was like, I didn't say that. And I'm like, is your memory so bad that you don't remember saying this? And I got him to agree to that, like to at least that and say, you're not perfect. I'm not perfect either. My daughter's not perfect. Like no one's perfect. And guess what? Everyone on the planet has the same characteristic every now and then we think we said something and we said something else or whatever. And so I'm more inclined to chalk it up to, and I know. They did a search and they didn't remember. Yes. Okay. Fair enough. Or, or it's, it's maybe it's one step more complex that they've done searches. Like I think they can predict whether predictive searches, a girl is pregnant based on search volume that has nothing to do with bait. Like they're, they're looking over other stuff. There's other search trends that they've seen that they ultimately become pregnant. And so there's data that leads them down that path. And so that's, I think that's more like what's happening. So, so I could tell you like from a data scientist standpoint, like I really haven't dove in enough to understand what those predictors are beyond the categories, right? Like how are they determining that behavior, right? Like, like on Facebook,

new home buyer, how, how are you determining that? Like, I think I've seen a study or two of like, you know, credit reports and some different things, but it'd be interesting to know how they're formulating all these different thoughts because the biggest, like the biggest thing that, that I saw was all the stuff in the election, right. Uh, with, with Trump and, uh, what, what was it called? That European company, um, you know, yeah, that, that got taken in Analytica or something like that. Analytica. Yeah. There's a, or something like that. But, but I, that stuff was super, super industry, but I don't know like on the commercial side, how, how all that works. And I think that I need to learn it. I'm going to put that on my list. Yeah. I, so, and when you talk about like, is Cortana listening and sending data, uh, that they're, they're, that they're using, um, I'm, I'm not sure when she's actually, there are people, there are geeks who get on, on the network and track what data is being sent from your computer to another spot. And so there are people who are kind of monitoring this. Well, so Snowden was on Joe Rogan. And he was, he was talking about this and he said that they were doing it and I believe him. And he said that there are not aliens that he knows, which was a little disappointing for, I think everyone, but now everyone, like, well, no, well, you're like, uh, some of the circles that, that you're running in right now, there's some pretty, but, but here's the thing, the Navy just released all this stuff. Like, like, I don't know, like I, I'm, I'm tending to believe that there are probably aliens like, yeah, I think, uh, I think they're like this. If you just do the math, right. There's probably aliens somewhere else. And no, no, I think they're here, Chris. I think they're straight up here. So I guess I'm a conspiracy theorist. Nanu, Nanu, Nanu. Did you

ever, you're, you might be too young for that. Mork and Mindy. No, right. Well caught the tail end of it. Yeah. A lot of re, uh, re, uh, re replays. All right. So Google is five key keeping consumer behavior amid COVID-19 again, patiff to Mark, excuse me, Matt Southern, uh, and five key trends that Google listed in the report were more consumers using multiple devices. That's just interesting, right? I guess that's your, you're on your, like, I don't even know how. No, no, you're, no, you're, you're on your phone and you're watching TV or you're on the, like, so I can tell you throughout today, I was on my phone and on the computer all day on both platforms doing different things. But aren't you, weren't you like that at the office? Like when you were going to the office, like you're on your phone all the time and you're on your computer all the time. Like, I'm trying to figure out what is the difference? Like pre tablets, people would watch TV and not hop over to the computer to Google something. Well, maybe, yeah, I mean, I agree with you. I, I, I, I, I, I, I agree with that. I think that maybe they're on the home devices more. That's all I can think. Right. And they're probably, probably on less devices because they're not going to work. Yeah. I, it's, it, so it literally says more consumers using multiple devices. I'm like, okay, I don't, it's, I just don't, I, I don't picture it. I believe it. I just don't have like a mental image of how that's happening. The second one was increased. This is Google is very disappointed about this. Number two, increased reliance on Google. Google's changing stuff. They just, they just changed on, uh, like, like the look, they keep changing the look of stuff, try to get like, you know, better user interaction, but Google's worried. Like, I think Google's worried and people are starting to use other platforms, uh, to search. Yeah. Uh, number three,

people are creating and fostering relationships virtually. Well, that's not a surprise. You're at home. You can't like, imagine like it would really suck to be single right now. Right. Like if you're isolating in your house, like I know a lot of people, their kids actually moved back home and we can do quote unquote kids. Right. Cause they're, you know, grown up. College students. Um, but that, yeah, that's not a surprise. Adjusting routines to be at home first. Okay. Well, that makes sense. And people are practicing self care more. Right. So one of the things he's talking about is I think this is, uh, I don't know. Cause they don't, because they don't, they're not working. So they have more time. And, and also I think working from home, like some people, like I think are adopted well, but I think other people, it's, it's a new environment and then like if kids are home too, it's a stressor. And so they're having to do more self care to manage, or they have more time to do self care because they're either underemployed or not unemployed. Right. Yep. No, that, that makes sense. And then, uh, then it kind of goes through this. So multiple, multiple devices, it says, uh, people using multiple devices to go online at rates here. So maybe this is part of it. If you've got a fixed number of devices at your house and now you're all at your house all day, like you're using all of your devices. So maybe, maybe that's what it is. And in my head, it didn't equate because like my son on a tablet, my daughter on an old phone, me on my phone and my wife on the computer, it feels like different people, not, but it's multiple devices and, and Google wouldn't necessarily know the difference. Yeah. Interesting. Americans are watching roughly 12 hours of media content a day. That, that is just insane. Yeah. Like that is insane. Like, I, I think we're all just, you know, it's going to be ready

player one pretty soon. We're just going to jump in virtually, forget to eat and like live in a virtual world. That is assuming that we're not in a virtual world already, which Elon Musk says there's a one in 2 billion chance that we're not in a virtual reality right now. All right. Next, he's talked about searching for critical information. There's been an increase in searches for critical information, online grocery shopping, right? Grocery delivery. That search interest grew 23% year over year in the U.S. Watching more videos related to recipes and cooking 31% higher than they did in March and search interest in telemedicine is up 150% week over week in the U S right. So as time goes longer and they're like, well, I guess I'm not going to be able to get to my doctor. Um, I need to address that somehow. Let me do, do that kind of virtual doctor search. People staying connected virtually, uh, they staying apart physically as of April, Google meet is hosting 3 billion minutes, 3 billion minutes of video meetings and adding nearly 3 million new users every day. Wow. Well, I heard like zoom stock was up like 800% or I don't remember the number or something like that. And like, it's just like, they've been really good. I would, I'm assuming that they're on the Amazon platform and we're in a positioned, I mean, think about how quickly they had to ramp us. Yeah. They didn't just like add a bunch of computers. They just turned it on at AWS or something like that's brilliant preparation. Yeah, no, I think, I think they've done amazing. I think they're, they're a staple now. So. And I, I, I'm disappointed that we haven't been zoom bombed. Yeah, I was just going to, I would like to get zoom bombed. We were watching, uh, American idol the other day and it cut to a screen of all these people and they were singing, you know, I was joking with my mind, look at zoom bombs. They just actually

happened to sing the same song at the same time. 50% of us consumers said they used video to communicate with family and friends. Not surprising on you. YouTube, there has been a rise in quote unquote with me videos where people filming themselves going about ordinary tasks like cleaning, shopping, so you can clean and shop and cook with me. I can proudly say I have not seen any of those videos. That reminds me of, well, go, go on. I give my son a hard time because he will watch a lot of videos of people playing video games. Right. Yeah. And, and I'm like, that's just crazy. Why are you doing that? Like there's gotta be something of value also. But I'm, I do have to add this. I had a con he's 10 years old. I had a conversation with him about dark matter that exceeded my understanding of dark matter. And, and he did not obviously did not learn that from me. So he's pretty sharp kid, um, and is watching lots of stuff and some of it sticks. Uh, but I actually got into a game, uh, not like right before COVID, uh, called last day on earth and now I'm like, Hey, if I want to solve this, you know, it's easier to just go watch a video of somebody else solving this. And then, so I, I, well, those are the walkthroughs. You used to go get the magazines for video games. If you didn't get past the level, the walkthroughs, I will tell you that there are people monetizing, talking and, and playing the video games, making millions of dollars a year. I think I, so one of the things that you have to be able to do, which, and we, you and I have kind of talked about our communication styles, how they're, they're a little bit different when addressing a group and you tend to, um, explain things multiple different ways. Right. To, uh, and I think ultimately what that does is it hits on people's different learning styles

or whatever. And I'm kind of this engineer who's like, I said it. And then of course I said it the most efficiently way I could possibly say it. So I struggle to be able to say it again in a different one to say it again. Right. Cause then I'm just repeating myself and then in a different way. Cause I'm an engineer and I said it the best way I possibly could, uh, in making monetizing, watching those videos, uh, you've got to be able to keep, like, keep the flow of conversation. Well, I think I just, let me finish. I think my son might be able to do that. He talks incessantly. Well, I, I think that, uh, I have been accused of being long winded. Right. So, because I do say things multiple times for those a type personalities that are very efficient. They don't want to hear it multiple times. Um, I think that you do a good job of your communication style where you're overly interactive with the crowd. Right. Like, so you're constantly engaging them. Um, and you're, you know, getting them involved, asking them questions, getting them a standup task, you know, do this, do that. Like I, and, and that, uh, multiple senses being engaged, like, you know, kind of cements or pegs the, the, the, the memory a little bit better. So, um, I think your presentations are, are really memorable. So great. Well, thank you. Yeah. That's very nice. Tell me, tell me more. Yeah. Well, no, so I was looking at this article, um, this study with me, right. Videos study with me. Um, I mean, you know, like I, I can see people wanting to, I don't know. I don't know how that works. I don't know how college works. I don't know how school works anymore. Like, I don't know how the world is going to operate. By the way, I didn't before COVID either. Right. Like before COVID, I really didn't know like what changes they've made in schools. Like I didn't know that

much. And now everything that I didn't know has totally changed. Right. But I remember, I mean, I used to have study, study groups. There's value in studying with somebody. And if you can't physically get together with them, you're going to do that online in some capacity, I would imagine. Yeah, no, it's, it, it's interesting. Adjusting routines with no way of knowing how long this panic pandemic will go on. People are adjusting their routines to be internet first. I don't know exactly what that means. People are adapting their regular activity to meet the demands of isolation. Some, some examples include search interests for telecommuting in the U S reached an all time high. Okay. That's not surprising. I don't know if you know this, uh, actual camera and they may still be out of stock or whatever. Um, but, but, uh, webcams like $300 for a previously $49 webcam. Uh, they were out of stock, right? Because when the pandemic first happened, nobody was prepared at home. A vast majority weren't. Interesting. I, I, I just know that in stationary bikes. I don't know if you knew that. Uh, Peloton or whatever it's called. I think is, um, people are, are starting to, you know, like, I think that that's picking up. I seen in some Facebook groups that I'm in, like, like people are getting, getting, getting with it to get, to get exercise and to do something, to burn off everything. Cause they're not even leaving their house. Right. Um, I, I can tell you one of the benefits though, of staying home, like Adam, for example, he was telling me like, you know, we went into the office, uh, the other day to have a couple of meetings and he was like, man, like not telecommuting or whatever you want to call it, like working from home. He's like, you know, I'm saving an hour and a half every day. He was like, I'm getting way more stuff done. And he was asking me about working like, you know, uh, you know, one

Friday, every other Friday off, like basically because he's working like, what is it? 10 eighties or whatever. Cause that's what his wife works. So, um, I was like, yeah, dude, like, you know, if you're being more efficient, um, but that's the interesting thing, right? Like we're dealing, like, we got this nice office, we're almost finished with it. We just invested in Herculite doors and now, right. And now it's like, well, we should just meet in like a hotel lobby, you know, I was like, we don't need to spend that. And people might not want to even come in. So like rent, rent, uh, interesting thing. I mean, what are your thoughts on the future of office building rentals? Like that used to be really a staple, um, like investment, right. And, you know, like now people are saying, oh, I can just work from home. Like, what are your thoughts on that, Chris? Well, I think that, um, there were a great many people, right. Cause so there's the spectrum, which is I could easily work from home. There's no way I could work from home for whatever reason. Right. And if you draw a line and 50% of the way, then 50% of the people are more on the side of there's no way I'm going to work from home for whatever reason, you know, the, the, you know, the, the wife is at home, the kids are at home, the dogs at home, they just need that kind of routine, whatever. Those 50% have now been exposed to something and really have had to figure out how to make it work when they didn't believe it could work before. So I think we're going to see a hell of a lot more telecommunity. Well, I'm, no, I'm saying from like core businesses, like, like just scrapping rent. Like, and well, so if more and more people are telecommuting, then that puts the business in a position to be more, uh, have more flex space where people are moving in and out of a

particular space instead of having it reserved. Um, you and I had kind of discussed early on and feel like getting the team together has a significant value. And I think, um, and, and really you're driving the team right now, you meeting with them on a regular basis. You've probably got a better perspective of would this really work? Cause I think you and I were on a fairly similar page, which is like just having everybody remote doesn't work as well as having everybody in the office. I, I, I think that, um, Um, I think that there's pluses and minuses, but I do think that there's something about human connection, like in person that has to happen. Um, I've been trying to make sure everybody see like talks on video. So you kind of see like the, the, the, the, the social signals that people are giving off because like very little is just words. Um, but, but really trying to stay connected. I mean, I'm talking to everybody and I'm having one-on-one conversations, which, you know, um, and we're having meetings, but, but I think that there still would need to be a component of actually like meeting up on a regular basis. Like I think once a week or, you know, once every other week, like, I think once a month, like we're going to win the team building tomorrow for anybody that feels comfortable coming. Um, but I mean, like, I, I think that you can't, we're social creatures and I think that, um, we have to, yeah, we have to take it away. And, and, and just the counter on that, not, not that I sit on your side. Cause I'm, I think more a people person. I like to be face-to-face and connecting with people, um, and not just face-to-face, but like person-to-person that's interesting. We even have to talk about the difference. Right. Um, and I, and I'm aware of successful organizations that are entirely virtual. Right. So, so it's, it can be done. And, you know, some of it is

the leaders, you and I going, well, do like, does it fit into our model? And you, you know, as the, I, I think we could, I think we could, I think I need to do some Googling on like, you know, ways to, to, to, to enhance that. Like, you know, and I think maybe, you know, like what we had talked about doing for some of our people that were remote was putting, uh, TVs or, or monitors on the wall and then having them log in for a couple hours every day. So you can like see them working and you could like message them. You know what I mean? So I, I think that there's ways to do that. I think that I just need to, to get a little more hip with what, how that's being done. But I think that, um, but also too, like, I think a lot of clients like want to meet, like they want to meet you. Like, um, they, there's, there, there, there's that kind of, it just depends on your personality type. Right. Some people don't care. Some people do like, it depends who you're dealing with. Right. And it depends, you know, your team members, what, what they need because, because people need different things. Right. So, so we, we should talk about hiring. We should talk about like, you know, uh, managing new team members, onboarding new team members, like all that stuff. I think, uh, there, there's some interest out there of people wanting to know what that is, what our best practices are, that sort of thing. So those are, I think some of the things I should share. Um, but self-care. Yeah. Self-care is the last one. Really people cope with challenges. They're trying to focus on themselves. Uh, I've heard of people talk about COVID 15, kind of like freshmen 15, gaining 15 pounds during COVID. Uh, I don't know anybody who's really sits in that category. I mean, I've seen a Facebook post here or there. Um, I'm, I'm actually down

this year. I'm down like 20 pounds this year. So, uh, I'm pretty happy about that. Yeah. It's a pitiful to you, man. That's, that's, I think I just like you, you work out. I was working out like since COVID hit and the gyms closed. Like I haven't got a routine yet. I mean, I'm walking or whatever, but I'm not, I'm just not eating. I'm just working. I'm just working. I'm just straight. I like, I'm just like straight working and, uh, forgetting to eat. Dedication diet. I mean, like you just, you know, just keep down in waters. Right. And you know, like, but yeah, I think, you know, if you skip a meal and the calorie ratio, like it just works. The math is pretty. Yeah. Math's great. And I'm also, so I've been on Dr. Gundry's diet. This is the lectin free diet. Um, and, and part of it includes some intermittent fasting and I'm just looking at being hungry differently. In the past, it was all about counting calories and you're counting these calories and being hungry sucks. Right. And now being hungry is part of this self care. And, um, you know, whether you subscribe to, uh, intermittent fasting or not, there's amazing research on, on, uh, calorie restriction in general, uh, but intermittent fasting to a lesser degree. But now I just look at that hunger. I was like, okay, well, this is part of the, part of the experience. It's actually ultimately not bad for you. It's good for some particular functions in the body. Yeah. Well, yeah, no, I, I think, uh, I got, I gotta, I gotta wrap up here, Chris, but, um, you know, uh, self care, people searching for board, they're searching for games and puzzles. My kids and I are playing Uno and this monkey game. Um, there are some silver linings in all of this. Uh, phase 10, we've been playing phase 10. Yeah. Uh, so again, was Google list five key trends. Shaping consumer behavior amid COVID-19. Patiff to Matt Southern. Um, I'm just

going to wrap this up. If you like this podcast, we ask you to tell how many people? Five. Five. I don't know. Like since you're at home more, like tell five people. Yeah. You're, you're, you're probably in front of a device where you could tell five people about it right now. Uh, that would be pretty easy. If you are looking to grow your business with the largest, simplest marketing tool on the planet, call you have results for increased revenue in your business. Our phone number is 713-592-6724. Um, we were filmed live at two different locations in Houston. If you want transcript, video, audio of the podcast, you might be able to find it at best. Well, yeah, yeah. Well, we were redoing that site, like, because we're rebuilding it with what we're using on the backend. Um, that should be up next week. Um, but we have most of the transcriptions, maybe not the last two or three. I don't know if it's like in that transition, but, but, uh, we're, we'll, we'll have it up there shortly. So very cool. Uh, that wraps it up. We are one of the most popular internet marketing podcasts because of all of you all. Thank you so much. Everyone, please be safe and take care of your healthy and mentally sane and happy and everything you could possibly be, uh, and, and successful with your internet marketing until the next podcast. My name is Chris Burris. My name is Matt Bertram. Bye-bye for now.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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