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Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19 by Matt Southern #486
Google identified five COVID-19 consumer behavior trends including multi-device use, increased Google reliance, virtual socializing, internet-first routines, and more self care, with telemedicine searches up 150% week over week.
Key takeaways
- Telemedicine search interest rose 150% week over week in the US during COVID-19.
- Google Meet was hosting 3 billion minutes of video meetings and adding nearly 3 million new users every day.
- Online grocery delivery search interest grew 23% year over year in the US.
- Americans were watching roughly 12 hours of media content a day during the pandemic.
- People are adjusting routines to be internet-first, with telecommuting search interest reaching an all-time high.
search interest in telemedicine is up 150% week over week in the US
About this episode
Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19BestSEOPodcast hosts Matthew Bertram and Chris Burres talks about a recent research by Google, listing five key trends that demonstrate how consumers’ interests, expectations, and purchasing behavior have been altered.
In their words
search interest in telemedicine is up 150% week over week in the US, right? So as time goes longer, and they're like, well, I guess I'm not going to be able to get to my doctor.
Host
Americans are watching roughly 12 hours of media content a day. That that is just insane.
Host
as of April, Google Meet is hosting 3 billion minutes, 3 billion minutes of video meetings, and adding nearly 3 million new users every day.
Host
Terms defined in this episode
- internet-first routines
- A behavior shift during COVID-19 where people adapted regular activities such as telecommuting, grocery shopping, and doctor visits to be conducted online rather than in person.
- telemedicine
- Virtual doctor visits conducted online, with search interest up 150% week over week in the US during COVID-19 as people could not access in-person medical care.
- with me videos
- A YouTube video trend during COVID-19 where people film themselves going about ordinary tasks like cleaning, shopping, or cooking for others to watch alongside them.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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