Google Places Seven Pack - Internet Marketing Podcast - Number 86

Episode35 min2011-01-05

Local business listings for Google Places can be managed through UBL.org for $30 per year or LocalPac.com for $49.95 per year, distributing your business data across search engines, GPS systems, and mobile directories.

Cover art for Google Places Seven Pack - Internet Marketing Podcast - Number 86
Key takeaways
I believe that the local listings maps are going to become more valuable.

About this episode

We discuss Google Places Seven Pack also known as A through G. We discuss the value of UBL.org and Universal Business Listing and how these services can help your SEO efforts. We also discuss how websites can appear differently in different browsers. Visit our Facebook SEO Podcast page. We are the host of the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on…

Questions this episode answers

What is UBL.org and how does it help local businesses?

UBL.org stands for Universal Business Listing. For $30 per year it distributes your business profile to search engines like Google, Yahoo, and Bing, online yellow pages, social networks like Yelp, portals like MapQuest and AOL, cell phone directories including BlackBerry and iPhone, 411 directory assistance, and OnStar in-car GPS navigation.

How is LocalPac different from UBL.org for local listings?

LocalPac is a service from BruceClay.com available at LocalPac.com for $49.95 per year per business location. It lists businesses in over 350 premium directories and includes Foursquare, which UBL does not. Both services feed into the InfoUSA and Axiom databases that search engines trust.

Why is Google Places so difficult to manage for businesses with multiple doctors or locations?

Multiple listings can accumulate automatically from various databases, creating 30 or more entries for one practice. Phone verification fails when businesses use automated phone systems, and postcard verification often gets discarded. Google can also ban listings it suspects of spam without clear guidance on which rule was violated.

What is the Google Places seven-pack and why does it matter for SEO?

The seven-pack refers to the group of seven local business listings Google displays in search results. These listings now appear interspersed within organic results, meaning businesses that previously ranked on page one can be pushed to page two. Being listed as A through G in the pack is described as critical for local visibility.

In their words

local business searches are driven by databases from listings. They're not from website information.

Host

I think it's just another area of real estate that people like us have to master getting to.

Guest

For some searches, if you were on page 1, the local listings have put you on page 2.

Host
Terms defined in this episode
Google Places seven-pack
A group of seven local business listings labeled A through G that Google displays within search results, sometimes pushing organic results to page two for local searches.
UBL.org
Universal Business Listing, a single entry point that distributes enhanced business profiles to search engines, yellow pages, social networks, GPS navigation, and mobile directories for $30 per year.
InfoUSA and Axiom
Primary trusted databases used by major publishers, search engines, and directory services to verify and source local business listing data.
Link Juice
SEO value passed to a business through links from various directories and listing sites, cited as a second key reason to use local listing services like UBL or LocalPac.
Read the full transcript (6,133 words · 31 min read)

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Welcome back to another fun-filled Friday of the Unknown Secrets of SEO, Internet Marketing, whatever. We are your friendly neighborhood top position snatchers here to bring you the latest and greatest information on search engine optimization, Internet marketing, which is just, what doesn't it cover anymore? Tell me about it. It's Facebook, Twitter, Foursquare, and seven years ago, our forefathers. That's a good segue. You can follow us. In fact, you can actually go to our Facebook page right now, which is facebook.com slash eWebStyle. Yes, that's correct. And right there at the top, this is really cool, we actually posted the Ustream feed of this live broadcast, which is starting at 9.30 Central Standard Time on a Wednesday because it is Turkey Day. Tomorrow. Tomorrow. So, for all of our international listeners, ha ha, we get the day off tomorrow. And so, you can stalk us also, twitter.com slash eWebStyle. You can send us an email, podcast at e-webStyle.com. You can always call us, 713-592-6724, and we're here to help you. We've got a fun-filled, exciting, well, it may just be fun, there may be no content. We were wrestling with our production crew on what content we were going to put out today. Before we get started, though, I'm excited. Am I going to, eh? You know, I'm going to break this into two parts. This is going to be two parts. One of them is just a little bit fun for Paul. We got an email from Howard Ralston, and it says, I guess I finally got the message after 75 or so podcasts. I left a great review on iTunes today, probably because I heard you mention my name on a recent podcast regarding my wishing you luck on Facebook. Of course, Paul had to ruin it by wrongly calling me John Ralston instead of Howard Ralston later in the same episode. So I've made a list of names that we're going to have Paul butcher today so that we can

get more reviews. Well, your new name is John. So thanks, John. Hey, John, it sounds like you want a punch in the face. That's all I'm hearing. Is that what you're hearing? And, you know, Corey, your new name is Melchuski. That's right. I'm just changing names today. We've already got reviews from them. Butcher somebody else's name. Oh, yeah, that's right. Howard, he's got his review. We'll get to that in just a second. It's always exciting when people go to iTunes, simply create an account, simply post a review of us, and we really appreciate them when they're five stars. It's, well, you know, we're proud of what we do here, and we know it can always be improved. So if you want to improve our podcast, you can go to our Facebook page. There's a discussions tab. In there, there are suggestions for our podcast. We've actually got quite a few already, so I don't know why we're lacking, potentially lacking content today. Actually, no, that's the only content we have is from suggestions. So thank you for those suggestions. Also, you can now put a review directly on our Facebook page. Get onto our Facebook page, facebook.com slash eWebStyle. There's a tab for reviews. It's kind of interesting. We can't write reviews about ourselves. Yes, so any review you see is something that someone else has written about us. Since we are linked to that Facebook profile, we can't write our own reviews. Not that we tried, but we can't. But Paul, for those of you not watching, both Paul and I raised our hands, indicating that we have indeed tried and tried to bypass the system. I know. Come on. If you ain't cheating, you ain't trying. It's a great lesson for you kids out there. All right. And he was a school teacher. I know. I know. How about a teacher? Is that with like A for this cheating student? At least you're trying. Hey, you put in a good effort there, Charlie. We'll see you next year in the third grade. Same

grade. Actually, we're going to set you back. Yeah. News. This is kind of interesting news or exciting news. I think any time $1.3 billion is mentioned, it's pretty exciting. SAP owes Oracle $1.3 billion. I don't know. Lord only knows how long this case has been in the news. And you know, we got our shirts totally backwards today. You're supposed to wear the dark shirts. I'm supposed to wear the light shirts. That's right. And when you look at the video, there's a contrast issue for those of you who haven't seen our podcast yet. Anyway, yeah. So SAP owes $1.3 billion to Oracle. SAP is like an operations software. Like, how do you run your multi-billion dollar business software? And apparently they stole a few concepts here and there from Oracle and now owe them $1.3 billion. I thought this was interesting. Comscore, holiday spending to be highest on record. Okay. So it's pretty amazing. We live in a pretty amazing country and era when we're in a recession and this year during the middle of the recession, or I don't know, some have argued it's over, but I think a lot would argue it's not. We're still going to have the highest on record holiday spending. I'd like to know how much of that is due to online retailers because things have started switching online. I hear that, you know, in the United States we have Black Friday where everybody rushes the day after Thanksgiving and, you know, wakes up hella early and stands in line and gets stuff for extremely cheap. Gets trampled on. Yeah, and you get trampled in the stores. I hear that retailers are switching to the online Black Friday model or giving you the Black Friday prices online earlier for a longer period of time. Yeah, I saw a couple of emails even as early as Monday, maybe even some last, maybe like last Friday, saying Black Friday prices leak out. Yeah, all week or something like that. So, if you're an online retailer, man, you know, that'd be a great

podcast. Holiday season, holiday time for dummies. Holiday time for dummies. There you go. Are you implying that our audience or us or anyone is dumb? Yeah. Just a little bit. Somebody is. Somebody out there is. Somebody out there is dumb and 80% of people believe they're better than average drivers. So, we know there's something wrong with the stats. There's a game called Angry Birds. Okay. I haven't played it. Javier here in the office has played it. And he says it's awesome. Apparently, it's about to get onto the Wii and the PS3 and other things. Is that really newsworthy? Sounds like Duck Hunt from Nintendo. Angry Birds. Okay. Okay. That was a stretch. I'll go with that. Duck Hunt. Shoot the ducks. I'm excited we have a review on iTunes. If you go to iTunes, it's actually pretty easy to put a review in. I don't know if you, I know you haven't. I know you've tried. You've been foiled apparently by the system because if you're not cheating, you're not trying. You're not trying. Guess who this is from? John Rawson. Howard Rawson. Howard Rawson. John Rawson. John, either H. Howard. The title is SEO with Benefits. Ooh, I like the double entendre there. Not sure that's really appropriate for our cheating children out there. It reads, Chris and Paul and Charles not only provide real-life examples of SEO and Internet marketing, they actually make it entertaining. I have been studying both subjects for years, oh, both, SEO and Internet marketing. That's good. But I continually find new tidbits on this podcast that teach me something useful. I have tried out many podcasts on iTunes, but there is only one, capital one, podcast on SEO that I recommend, and it is this one. That's what's up, man. I thought that was very cool. That's awesome. Thank you very much, Howard. That's worth getting your name right, Howard. Yeah. That surely is. Wow, you got it right. That's awesome. Highly motivated. Yeah, you gave us four stars. I would have been like, all

right, Jake. Jake. Jake, John, Frank. All right. Oh, look. Look. For those of you watching, it's a map of where people have downloaded our podcast. And the map is all over the world. How cool is that? And that's 61,000 times. It's actually been downloaded 68,000 times now. That's each of our podcasts. Very cool. So we're very excited about that. Thank you guys. If it feels like I'm stalling, it's because we practiced stalling prior to the podcast. How are we going to fill 30 minutes? And take it away, Paul. And today we're going to fill it with a couple different things. We're going to talk about local search and talk about content. We had the suggestion from James Slattery. And I probably butchered that name, too. I just like it. Slattery. Maybe he'll write another review. Yeah, well, James is a Facebook friend, is a fellow SEOer. James, I'm not sure exactly where you're from, but James wrote a book on SEO. And James, let me know when it's coming out. But he put in a suggestion, hey, I'm about to talk about these couple things. Now, you're definitely going to learn something new today. I learned something new. He sent over a couple different links and says, hey, what do you think about these things? Now, James and the podcast Internet world, I have not personally used these things, but I'm going to tell you about them. And I think we will use them and later come back and say, hey, these are our thoughts on these. The first is a place called UBL.org. It stands for Universal Business Listing.org. I felt like this was an appropriate topic because we have had our own struggles with Google Places, right? With business listings. Yes. Yeah. With putting listings on Google Places. Now, typically, this is the way we've done it. We have gone on to Google Places, created accounts, and filled out the Google Places, Google Local, whatever you want to call it. Google Local. I think it's Google Places now. Okay. Google Places listing. And

we filled it out. And we've had some issues. So what he sent, Universal Business Listing is a one-stop shop for registering your listing on both search, on here, search engines, yellow pages, social networks, directory assistance, mobile, and GPS navigation devices. Wow. Yes. You can get your... That's awesome. I thought that was very cool. UB... What is that? UBL. UBL.org. We should do a podcast on that. That sounds cool. I think we should do it. I think that sounds pretty cool. I think we should use it. We should stop. So maybe they can give us some help on our Google Places. Yes, because we have had some significant challenges uploading things, changing them, and having them disappear, and then Google saying you're breaking the rules. So you're banned. Yes. Again. Again. Thank you. So this is UBL.org. It will put you on search engines, online yellow pages, social networks, 411, directory assistance, mobile, and GPS navigation sites. Why do you need to be on here? All right. Everybody knows that most web searches are done on a search engine. However, business and local searches happen on other places. They happen on search engines. They also happen on GPS devices. They happen on mobile phones. I thought this was huge because I search a lot on my mobile phone. I search constantly on my mobile phone. That's only because it's Android. Yes. And it's on a good network. Yes. And I'm pretty much, I hooked on, I'm a fan, a big time fan of Android. So I thought this was huge. A way to get in a mobile phone database outside of a search engine because I do tons of searches on it. All right. Here's what Universal Business Listing. It provides you a single entry point where you can create enhanced business profiles. And for $30 a year, the data gets distributed to all major outlets, including, now, just to go back, it's $30. So it's not free. But $30 a year. Yes. Wow. I thought that was a pretty, very reasonable price. I spend more

on coffee. Yeah. Tell me about it. But search engines, Google, Yahoo, Bing, online Yellow Pages, Super Pages, Yellow Pages, Yellow Book. I know for a fact those are the top three online Yellow Pages that's out there. Social networks such as Yellow Pages. How do you know that for a fact? Because, don't ask me why, but I actually still keep up with this. I keep up with, I used to work for an online Yellow Pages company called YellowPages.com. Oh, I've heard of that. Yeah. And I look it up through Comscore, which we did a podcast on. Everyone should know what's up with Comscore. So what else it puts you on? Social networks such as Yelp. Haha, take that, Foursquare. And portals and guides such as AOL, MapQuest, CitySearch, cell phone directories like the mobile, the mobile. BlackBerry, RIM's BlackBerry, and Apple's iPhone. It'll put you on 411 directory assistance. And OnStar in-car GPS navigation system. Whoa. I thought that was very cool because people will search for things in their GPS system. And currently, unless they're searching on Google Maps, they're not going to find you. So this is like, if you're retail, if you're a business-to-consumer, you need to be doing all of these. And here's one platform that, again, we haven't reviewed it. We'll definitely be reviewing it. We haven't tried it yet. We'll definitely be using it now. Well, it's apparently one platform where you can actually have access and get your business listed with all these different functions. That's awesome. I thought so. Now, if you go to ubl.org, it'll list all the places where it will list you, I guess, if that makes any sense. One other tidbit about UBL, and I'm reading directly from their site. UBL is effective because it feeds directly into such databases as InfoUSA and Axiom. And I know these databases. And InfoUSA and Axiom, they're used primary trusted sources for all major publishers. That's why that's a big deal because publishers will use InfoUSA to use their data. I've actually used to use InfoUSA to

pull leads down from. So, I think that's huge. Basically, if you don't understand that, it's huge for you and your business. So, check out UBL. We haven't yet, but we're going to take a look at these because I thought they were great suggestions from James as a great way to get a local business listing. Another one that he sent was Local Pack by BruceClay.com. You can also go to BruceClay.com and find Local Pack. You can go to Local Pack, L-O-C-A-L-P-A-C-K.com. And it's basically a local listing service for online businesses. Pretty much the same deal while you need to do it. And I have a list of places that Local Pack will put you. In fact, Local Pack will put you in over 350 premium retailers and receive a business as a verified listing. And Local Pack includes delivery and reports from underlying databases that search engines trust for their information, such as InfoUSA and Axiom. Again, two huge databases that are relied on several publishers online and print directory publishers will use to verify their information. One place to manage all your business listings distributes to all search engines and directories. InfoUSA and Axiom databases, blah, blah, blah, blah, blah, blah, blah, blah, blah. How much does it cost? Local Pack service is introductory price at only $49.95 per year per business location. So, again, same price. You get more, I think. Bruce, what I remember is CitySearch, InfoUSA, Foursquare, Yelp, Hot Frog, Google. So that one's got Foursquare. DiscoverYourTown.com. Yeah, this one has Foursquare and that one doesn't. So I'm going to stick to the one that doesn't. Just because you're already. Just because I'm holding on to Yelp. I'm just holding on to Yelp. You want Yelp. He wants Yelp to survive. Yes, I do. He doesn't want Yelp to give their last Yelp. It will probably fail. Yeah. There you go. It will probably fail now that the Google thing just fell through. Fell through. So it probably will. So, and there's one more that James sent through. And, James, I didn't

get to print it because I needed to do some more reading on it. But these are two great places to do your local listings on. LocalPAC.com and UBL.org, Universal Business Listing. One place will put you in over 300 different directories, search engines, local listing centers, GPS navigation, directory assistance, blah, blah, blah. There's just too much to go on. So you're going to hear more about this because we're going to jump into it and definitely see how it goes because we've had our own struggles. And hopefully this will help correct it. What else? I thought there was something pretty interesting in this article on UBL that talks about local business searches are driven by databases from listings. They're not from website information. So, you know, you may have had the missed construed perception that if you just have your information on your website that somebody is eventually going to index you and find you and get you into, like, local listings and local places. That's not how that happens, especially with Google local places or Google places. You either submit yourself or they pull you out of one of these databases. So you end up on the yellow pages first and Google grabs it from there or you end up in InfoUSA and they grab it off of there. And if you have, let's say, you've been playing around on Google local, Google places, and you found four or five listings. How many listings have we found? One of our clients has gotten at least Texas O. Yeah, Texas O. Our challenge with our doctor client is, you know, I saw other listings. This is kind of the process that happened. I saw other listings that were listed as, let's say, there's a doctor, Dr. Hammett. So I saw another listing that was, like, ankle and foot surgeons of Tomball, and then I had the doctor's name. And then I had ankle and foot surgeons of Tomball and another doctor's name. So I was like, well, let's follow that format. That makes sense because even for

the specific doctor, really they're associated with that practice. They're a partner in that practice. So it really makes sense to put Texas Orthopedic and Sports Medicine, Dr. Hammett, Texas Orthopedics and Sports Medicine, Dr. Smith. And when we did that, Google didn't like it. They thought I was trying to spam their system, I guess. And, you know, I can kind of understand how an unsophisticated system would think that. Yeah. That was Chris Burris that said that. And I'm glad. And he's a guest speaker from outsourced SEO. There's nothing to do with e-web style. No, I can understand. And I'm glad. I think, you know, I think Google obviously has done a great job with local places in a lot of ways. And they need to take it to the next level. They need to have, there need to be some ways that they can hold themselves accountable to the system that they've put in place. And so, you know, for us to get banned and then really, you know, the only thing they say is, you're banned, read our FAQ. Yeah. Right? That's 800 pages. Yeah. So, like, which of these 800 pages has the information that I'm banned on? And really, should that be my responsibility? No, it's kind of your responsibility to have a legitimate listing. But, you know, they are the big, dumb gorilla in the room. But I think there is some hope on the horizon because, and I think you told me this, they had hired. Their product manager, the lady in charge of product operations or product releases or whatever got moved over into Google local places. So, hopefully, we'll have some more help, more avenues to express concern and frustration and get things corrected in Google places. I like, I can't remember what it was, but yes. There's one more sentence here that I like, which was, you know, a lot of people don't know how to attack Google local places, and we're actually currently learning it. But even fewer experts know the tricks in dealing with 800 numbers,

P.O. box numbers, non-traditional phone lines. And this does imply that UBL knows how to do that. Yes. And if they do, that's great. So, you know, like I said, we will definitely be checking that out. I imagine there's a process in UBL, in your UBL account for, you know, grabbing existing Google local places accounts that you have and things like that. I hope so. You think so, right? I hope so. So, there's one thing that we ran into. You will run into, and I'm sure you've probably done it, multiple listings for, I think we just kind of discussed it, your business. We ran into multiple listings for our own business, multiple listings for our client. Texas Orthopedics probably had 30 listings because they have, let's say you have eight or nine doctors here that have their own individual listings, and they have multiple listings for each doctor. There's multiple listings for the business itself. Yep. So, this became, you know, 30, 40 listings that we're staring at for one business. And we're trying to get, okay, which one is the best? We've got about five of them active and approved on Google, Google places, and, you know, and then you have other challenges. For instance, you know, there are two ways to get activated on Google local places. One of them is if they'll call you, and they'll call you immediately, but they don't have any system in place to allow you to get past the operator. So, a lot of phone systems now, who answers the phone? The phone system answers the phone. And, you know, if you could tell Google, hey, dial this phone number, but press the number one, you know, at least to get to somebody so that you can give them the code. That's not rocket science. I mean, that's actually really, really easy. So, if you have a, hello, welcome to eWebStyle, press one for Chris, press two for Charles, that's going to pretty much screw you. Yep. If you're trying to verify, you're trying to bone verify. With

Texas Orthopedics, we had to turn off their entire phone system, right? So, this is a, you know, this is a six-doctor practice. There's 30 people working in one office, five in another. Luckily, they do half Friday. So, at the latter part of our Friday, we were able to turn off their phone system and get these codes from Google. But, then again, Google wouldn't allow us to do the phone verification for all of the doctors. So, now they're going to send the postcard. Well, the postcard arrives there, and guess what? It just gets thrown away because it looks like advertising or people don't know what it looks like. And even though we've passed out an email and posted up, hey, we're looking for this, wanted, dead or alive, probably dead, this postcard, you know, we're still not getting that information. So, it can be a pain. Some things need to be fixed in Google places, to be sure. Yes. So, we've definitely had some challenges with that. This looks like it can help. And for anything, for, if you only do this for one reason, I can give you the best, well, for two reasons. If you only do UBL or local PAC, for two reasons. One. So, you can tell us how it is. Yeah. James. You know, one, so you can get your business listed locally. You know, I've been kicking on this soapbox for a while. I believe that the local listings maps are going to become more valuable. I'll tell you what. I'll tell you what. I think, you know what, we really should bring out the local business king. The guy who's got an opinion about this. Yeah. And, you know, we did notice on Facebook, and I think this is absolutely true, if he were in costume, he would be the SEO flapper. There you go, Darren. Darren, that was awesome. The SEO flapper. It is the SEO rapper, Charles Lewis, Chuck, Moe Sirius. Why don't you come out here and tell us a little what's-what about Google Local. And

my second soapbox point, if there's another reason you want to do these things, is for Link Juice from various directories and sites. So, that's what's up. So, what do you think, what experiences have you had with Google Local Places, and are they as nightmarish as ours? Well, I think Google Local Places sucks. That's our guest again. Yeah, yeah, that's a ghost. But, no, I think it works well per se. It depends on the industry. It's great for local brick-and-mortar businesses. I think the problem we run into is when we have clients who are mobile or clients who don't necessarily have a physical office, but they're in Houston, and so they want to use local for Houston. It just don't really work well because you can't map to your car, right? Oh, yeah. And they probably don't want their home. Yeah, exactly. There's a home office on there, and so while they need the benefits of Google Local, they can't really use it the right way. But I think it does work. I think it's just another area of real estate that people like us have to master getting to. Well, I think in our first interview, one of the things that you said that still sticks with me is, you know, even if you're not going to do Facebook and you're not going to do social properly, having a Facebook page is another way they can find you, right? So if it places well or horrible or whatever, if that page ever comes up in any sort of search result or in any sort of link, boom, that page exists. If it doesn't exist, that opportunity is lost. It's kind of like the lottery, you know. Your chances increase infinitely when you buy that first ticket. Yeah. I mean, you can't win if you don't play. Yeah, because you will never win if you don't buy the first ticket. It's not even possible. You have an infinitely greater chance of winning if you have one ticket. But I also think it's a way of Google

to kind of, you know, play Puppet Master with us because now we're like. We're certainly feeling that. Oh, man. We're like A through G. I have to get my listing A through G. Like, it doesn't make sense for me to be that small dot on the map way at the bottom somewhere. Yeah. Like, that doesn't help me. Well, and I think the importance of Google Places is actually getting even bigger, you know, with the discussion we had, I think, two podcasts ago about how now, and it seems like it's almost like it feels random searches. It's got the Google Local Places built into the organic. Have you guys seen it in the old traditional recently where the little map and the five right next to it, or is it all interspersed usually? Well, I'm still seeing the map at the upper right-hand corner above the sponsored ads. Right. But I'm seeing listings. Sometimes it's a group. Sporadic. Yeah, throughout the natural listing. Yeah, yeah. So that just makes it more important. So now we're still at whatever, 10 or 12 or whatever the number is, listings on that front page. And by the way, we haven't heard any feedback. Is anybody else in other parts of the country or other parts of the world seeing this? You said that probably Europe was seeing this already. Yeah, I read on a blog that somewhere Europe has been seeing that change about three weeks prior to the United States seeing the change. And that's the change where the map goes over. The local listings have, like, look like natural listings. Right. Almost. Except they've got the little pin cushion thing. That says A through G is one of them. And, yeah, that's what we want, right? Yeah. We're going to have a new podcast, A through G, Google Places. I've heard it referred to as, like, a seven-pack or something. Yeah, yeah. Like, those seven listings, I mean, this is becoming extremely important. And, you know, there's other SEO companies that listen to us just like us.

I guess it's going to be time to change your game a little bit and take into account the local search algorithm. Because I'd probably say we maybe, I didn't think it was that important at first. Like, who looks at that crap? Apparently everybody now. Yeah. And now who can't look at that crap? Yeah, apparently everybody. If you're letter W, then that's like being on page 10. Yeah, yeah, basically. And now, for some searches, if you were on page 1, the local listings have put you on page 2. I've seen that with a local search in Houston for a personal injury attorney. I only see three natural listings and seven places listings. So, boom. That's a whole lot of people who are now off of that first page. Now, the strange thing about it, though, is that Firefox and Chrome still display those results differently. Yeah? Really? Okay, so there's, yeah, so it's still, Yeah, like I've seen in Chrome where my map isn't above the sponsored area. It's over. There's a big map in the middle. Yeah, okay. And then in Firefox, it's over there. I don't use IE, so, Yeah, really. Who does? I do have it open for, like, browser checking. Yeah, we've got to do browser checking because we just caught, I just caught an issue today that we'll have to get on top of. Yeah, it's important to check all your browsers. And, you know, it's hard to even figure out what's the best way to do that. It's almost like we need to have a row of computers or, like, eh, punching. Yeah, when this is IE6, IE7, IE7, they all show a difference. There probably is a software package that, Well, there is. I mean, I know there's a website that does it. That you can type in a URL, and it actually takes screenshots of each one. Of each one. Oh, really? Browser cam. Okay, yeah. Which is pretty cool. So you can go, browser cam, is it? Browser cam. So

go out and check out browser cam if you're, you know, it's a quick, easy way to spot. Because we've even seen issues between IE7 and IE8 where I'm like, hey, Javier, pull up this page. He's like, yeah, what? It looks fine. I'm like, no, look at the drop-down. He's like, yeah, I'm looking at the drop-down. I'm like, no, you will see how it's messed up? No, it looks fine. IE8 versus IE7. So, wow, that's all we got off on. So that's browsers. That's browsers. That's our brief podcast about browsers. Do we got anything else on Google Local? I think we've got a lot of good information there. Some blank stare? Oh, yeah. We've got some blank stare news. We've got some blank stare news. Could it be retitled today? Let's call it blank face news. We'll call it blank face. Are you ready for a blank face? Blank face. There we go. That was good. In blank stare news, first off, Google made $2.5 billion, not million, billion dollars in display ads over the past year. Wow. Display ads. So my question is, who says banner ads don't work? Yeah, exactly. Yeah, really. But not just that, but it's also those little irritating ads that come up when, like, when you tune into our Ustream broadcast, you got a commercial at first that said, buy Google for 30 seconds that you will never get back in your life. They made money off of that. And that's part of it? Somebody clicked it. That's part of that 2.8 value? Oh, it was a Google ad, or it was an ad that was sponsored by Google. Oh, okay. I mean, probably through their ad network or something. Yeah, okay, so it could be John's dry cleaners promoted by Google. It could have been GoDaddy, which was the one I saw, right? But they paid Google for it. Or those other little small ads that come up on the bottom of your video when you're watching a YouTube video or something like that. Oh, yeah, yeah. Lots

of ads on anything. Yeah, those display ads, so I think that's why we start off on remarketing. Yeah, remarketing. To take advantage of some of that stuff. Yeah, absolutely. And the other blank still news I had was Facebook patented the word face. How is this even possible? Like, seriously, though, how can you patent face? Isn't there, like, FaceTime out there? Are they going to go after FaceTime? Isn't there some FaceTime software? I don't know. I thought there was enough money you can do whatever. Well, and I'll take that back. I won't say they patented the word face. It just said Facebook patented face. So that's the capital F. Maybe capital F. Apple. Apple. We just saw a sign fly through the room that said Apple. FaceTime's from Apple. Oh, FaceTime. FaceTime was from Apple. FaceTime, okay, so good. I smell a lawsuit between Apple. I thought somebody patented apples and we're going to have to pay a premium on apples now. And we were about to riot the streets. Good thing that's not true. That's interesting. I don't know how that, I'm not sure how that helps them. Well, maybe they're just going to shorten it from Facebook to, like, face. And then I got faced and you're the face. Anytime somebody says the word face, you have to pay Facebook. I mean, that's kind of, I don't know. I'd love to be in on that. Well, it is a trademark. I did see that. And that usually means it's got to be that font. So you can actually use, you know, some elegant scripts and whatever for fonts or whatever. And then that'll work. So, but it is pretty funny. Yeah. Patented. Yeah, patented face. Trademark face. So, excellent. Well, that is the end of podcast number 86. We really appreciate you guys listening. You have been listening to the most popular SEO podcast on iTunes. It is the SEO podcast, Internet Mark, Unknown Secrets. I thought I had it. It is the SEO podcast, Internet Marketing Secrets that are unknown to you until

after you listen to our podcast. That's our new title. When we do websites to get your local business listing, localpac.com, ubl.com. Very important, do it for either the listing itself or the link juice that comes with it. This is, this has been Wednesday, a Wednesday podcast because tomorrow is Thanksgiving. We are taking Friday off. We really appreciate you guys listening. I guess I could do the turkey. Wait, wait, wait. Who told me I should dress like a turkey? Darren Dury. Darren Dury. Darren Dury. Well, Dean asked. Flamber. That's your flapper. I love that. That's awesome. I actually got a, I got a turkey. Can you guys do a turkey sound? Go ahead. I'm going to leave that up. Who can do that? That's pretty good. That's pretty good. All right. He's laughing because I have to shake my head vigorously. That's hilarious. Anyway, we're sending you turkey greetings. From, from the, our SEO podcast. Thanks for tuning in. We'll see you next week. My name is Chris Burris. We'll see you next week. Bye-bye for now. That's it.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

Related episodes

Ep. 534 · 29 min · Transcript

3 Ways To Optimize Internal Linking Ep. 534

3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…

Agency & Business Growth

The show explains it. EWR Digital does it.

The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.

Get a free AI visibility audit