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Google Places Seven Pack - Internet Marketing Podcast - Number 86
Local business listings for Google Places can be managed through UBL.org for $30 per year or LocalPac.com for $49.95 per year, distributing your business data across search engines, GPS systems, and mobile directories.
Key takeaways
- UBL.org costs $30 per year and distributes business listings to search engines, GPS navigation, mobile, and directory assistance platforms.
- LocalPac.com costs $49.95 per year and lists businesses in over 350 premium directories including Foursquare, Yelp, and CitySearch.
- Google Places phone verification fails when a business uses an automated phone system, forcing the slower postcard verification method.
- Google Local Places listings now appear interspersed within organic search results, making the seven-pack more important than ever for local businesses.
I believe that the local listings maps are going to become more valuable.
About this episode
We discuss Google Places Seven Pack also known as A through G. We discuss the value of UBL.org and Universal Business Listing and how these services can help your SEO efforts. We also discuss how websites can appear differently in different browsers. Visit our Facebook SEO Podcast page. We are the host of the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on…
Questions this episode answers
What is UBL.org and how does it help local businesses?
UBL.org stands for Universal Business Listing. For $30 per year it distributes your business profile to search engines like Google, Yahoo, and Bing, online yellow pages, social networks like Yelp, portals like MapQuest and AOL, cell phone directories including BlackBerry and iPhone, 411 directory assistance, and OnStar in-car GPS navigation.
How is LocalPac different from UBL.org for local listings?
LocalPac is a service from BruceClay.com available at LocalPac.com for $49.95 per year per business location. It lists businesses in over 350 premium directories and includes Foursquare, which UBL does not. Both services feed into the InfoUSA and Axiom databases that search engines trust.
Why is Google Places so difficult to manage for businesses with multiple doctors or locations?
Multiple listings can accumulate automatically from various databases, creating 30 or more entries for one practice. Phone verification fails when businesses use automated phone systems, and postcard verification often gets discarded. Google can also ban listings it suspects of spam without clear guidance on which rule was violated.
What is the Google Places seven-pack and why does it matter for SEO?
The seven-pack refers to the group of seven local business listings Google displays in search results. These listings now appear interspersed within organic results, meaning businesses that previously ranked on page one can be pushed to page two. Being listed as A through G in the pack is described as critical for local visibility.
In their words
local business searches are driven by databases from listings. They're not from website information.
Host
I think it's just another area of real estate that people like us have to master getting to.
Guest
For some searches, if you were on page 1, the local listings have put you on page 2.
Host
Terms defined in this episode
- Google Places seven-pack
- A group of seven local business listings labeled A through G that Google displays within search results, sometimes pushing organic results to page two for local searches.
- UBL.org
- Universal Business Listing, a single entry point that distributes enhanced business profiles to search engines, yellow pages, social networks, GPS navigation, and mobile directories for $30 per year.
- InfoUSA and Axiom
- Primary trusted databases used by major publishers, search engines, and directory services to verify and source local business listing data.
- Link Juice
- SEO value passed to a business through links from various directories and listing sites, cited as a second key reason to use local listing services like UBL or LocalPac.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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