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Growing during a recession with SEO - Unknown Secrets of SEO E-Webstyle Number 10
SEO agencies can grow during a recession by using Google Analytics to track traffic sources, keyword performance, and calls to action, replacing lost customers faster than they are lost.
Key takeaways
- Google Analytics is free and tracks where visitors come from, how long they stay, and whether they complete calls to action.
- Adjusting the session timeout in Google Analytics prevents skewed data, especially when your site includes long videos or heavy content.
- Excluding your own office IP address from Google Analytics removes internal employee visits that would otherwise distort your traffic statistics.
- Printing full-color monthly reports rather than sending automated emails is described as part of a world-class customer service standard.
- Companies that want to grow during a recession should focus on replacing lost customers faster than they lose them.
we have all decided not to participate in the recession
About this episode
We talk about how to grow your business. For some growing your business can be a challenge, we talk about growing your business during a recession utilizing your website and Search Engine Optimization. We also talk about Google Chrome the browser and how it relates to SEO. Finally we outline how we provide world class SEO and customer service to our clients.
Questions this episode answers
Why would you want to exclude your office IP address from Google Analytics?
If 50 employees open a browser that defaults to your company website, you get at least 50 visits a day that are internal noise. Excluding the office IP address prevents those visits from skewing your statistics and obscuring real customer traffic data.
What is the session timeout setting in Google Analytics and why does it matter?
The session timeout determines how long Google Analytics waits before ending a visit when a user stops interacting with the server. If your site has a ten-minute video, a short timeout can split one user journey into separate events, making it impossible to trace the full path from arrival to purchase.
How does eWebStyle recommend delivering monthly SEO reports to clients?
eWebStyle prints full-color monthly reports and includes them with the client invoice, rather than sending automated emails. The hosts say this approach reflects their world-class customer service standard because a physical report is more likely to be read than an email.
What is a user agent in the context of website analytics?
A user agent is the browser a visitor was using when they accessed your website, such as Internet Explorer, Mozilla Firefox, or Chrome. Knowing which browsers your visitors use helps you test and confirm your website displays correctly for your actual audience.
In their words
we have all decided not to participate in the recession. No, sir, not today, or not this year, or not ever.
Chris Burris
if I build it, they will come. You know, just because you build a website does, I mean, if you don't understand it by now, it does not mean that you're guaranteed traffic or people are going to go there.
Paul Hanson
we will probably lose some customers to the recession. We also have an understanding we need to replace them and we need to replace them faster than we're losing them so that we can actually grow.
Chris Burris
Terms defined in this episode
- User Agent
- Computer terminology for the browser a visitor uses when accessing a website, such as Internet Explorer, Mozilla Firefox, or Chrome.
- Session Timeout
- The length of time Google Analytics waits without a server interaction before ending a tracked session and starting a new event if the user clicks again.
- API (Application Programming Interface)
- A programming interface that lets software tap into an external database, such as sending FedEx a zip code and package weight to receive a real-time shipping cost in return.
- Call to Action
- A specific prompt or destination on a website that you want visitors to reach, which can be tracked in Google Analytics to measure whether users are completing desired steps.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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