For low-volume niche SEO, combine strong technical SEO foundations, targeted PPC on money keywords with RLSA remarketing, and conversion rate optimization tuned to a longer B2B sales cycle.
when an organization cannot bank on large enough search volume in its particular niche to provide a necessary runway for growth, it needs to think creatively about how to best harmonize organic and paid search channels
How do I do SEO in a niche? How do I optimize for a new product no one is searching for? Tune in to Chris and Chuck as they hand you a 3 Step Plan for doing SEO in a niche. Use Conversion Rate Optimization, Paid Search, and that old favorite, SEO and dominate your niche!
The episode recommends three approaches: build a solid technical SEO foundation with clean link profiles and strong internal linking, run PPC ads targeting money keywords with RLSA remarketing, and optimize for conversions by designing a funnel that educates visitors over a longer sales cycle before asking for a transaction.
Yes. The episode says PPC complements SEO in low-volume situations by placing your budget on money keywords and using RLSA to reach people who already visited your site. It also lets you control ad messaging even when you already rank organically.
RLSA stands for remarketing list for search ads. In a low-volume niche, the episode recommends using it so that anyone who has already visited your site can be retargeted, keeping your brand in front of people who may not search again but are still relevant prospects.
The episode advises accepting that a one-visit conversion is unlikely, then building a funnel with softer lead captures like free white papers or newsletters. It also recommends testing and measuring every 30 page views and adjusting elements such as button color, ad text, or image placement based on results.
what about those who work in low search volume niches typically seen in B2B? Or with companies pioneering a new product or service that no one really knows about yet, so they obviously can't be searching for it.
Host
The end game of what we're trying to accomplish here is drive people from an informational mindset to a transactional mindset.
Host
if your search volume is low, and you know your search volume is low, then be prepared to invest in resources in other areas. You're going to have to find that traffic from some other places.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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