What is CRO (Conversion Rate Optimization)?

Tactical improvements made to a website to increase the percentage of visitors who complete a desired action, such as a purchase or form submission.

From Building An SEO Business Case Your Boss Can’t Say No To Ep. 536

The practice of improving a website so that visitors take desired actions. The episode frames it as essential because driving traffic without conversions means SEO efforts produce no ROI.

From Episode 517: How Can We Prepare for What SEO May Look Like In Future by Mindy Weinstein #517

The practice of getting more value from existing site traffic by improving elements like forms, page speed, pop-ups, and calls to action so more visitors take a desired action.

From Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584

The practice of improving how website visitors convert, using tools like heat mapping, A/B testing, and user session analysis to optimize page usability and drive more actions.

From Episode 505: Enterprise SEO in 2021: The Importance of Insights & Value of Action by Lemuel Park #505

The practice of making incremental improvements to a website, such as reducing form fields or adding chatbots, to increase the percentage of visitors who take a desired action.

From Episode 508: Crypto Currency Marketing Plan Part 2 #508

The practice of improving a website so that visitors take a desired action, including testing elements like button color, placement, and ad text and measuring results.

From Helpful Tips for Doing Search in a Low-Volume Niche by Jeremy Gottlieb #366