How to Align Your Content & Social Media Efforts for Link Building Success by Kristen Vaughn #451

and welcome to the seo podcast unknown secrets of internet marketing my name is chris burris owner of eweb results my name is matt bertram CEO of eweb results do you not remember the crowning that we did yes yes yes so you should go back and check podcast 450 it's a good number 450 because there was a there was a crowning a passing of the crown yeah yeah so all of my responsibilities i'm like i've seen an elf hat over there um before we jumped in i just got to share this review this is from carly ross um it is of course five stars shiko to you guys from down under we've actually got a kangaroo here with us after uh after being done over by some supposed seo companies out there uh your informative podcast gave me to-do list items every week might as well do it myself as we get better results thanks to you guys carly at new age caravans gold coast australia punch in the face to a punch in the face to you that's a british yeah i mean we're boxers his his fans are kind of bent glued down here but but he's he's a box and joey he's box yeah for all you uh you uh podcast listeners out there out in australia down under you can't you can see it yeah thank you yes thank you boom uh we are broadcasting live here from houston texas and matt and i we are your results rebels all right so if you are tuning in to the first time for this podcast howdy and welcome to the podcast you're gonna have a wonderful time while you're here and learn lots of great seo information just like carly suggested to you uh if you've listened to this podcast before you know what we're gonna skip every week we run a contest and that contest is if we get 10 shikos a share a like or a follow if we get those which sounds like a shikow when you're doing it uh

and we read a review or get a review like we just read then we skip the piece where we tell you how to leave us a review until the end so chris when was the last time we actually had to tell people how to share like or follow us at the beginning of the podcast i would have to get back to you on that little piece of information uh the podcast has just been growing you guys have been sharing and liking so thank you yes make sure that trend continues and go share like or well you go shikow us shikow us um also if you're back here you may be interested in more tips and tricks that you could get from us and we're happy to share those with you just go to ewearresults.com slash tips yeah and i would just say they're not tricks they're just best practices yeah yeah best practices um we are going to talk about an article today how to align your content and social media efforts for link building success yes it's important you do know that link building is important right if you're an seo or out there there's part of you even if you're not doing it that knows that link building is really important and you should be doing it we like some of the some of the information out there says like 40 of uh of your rank depends on your backlink profile uh so link building is something you want to be doing we will be covering this this is by kristen vaughn punch in the face to you kristen vaughn uh for a really good article uh if you would like a website analysis you might know that we can do those for you and all you need to do is go to eweberresults.com and fill out the form that you can find and matt has a t-shirt well so so we're well so chris if you want to if you want to say this okay mondays don't suck your job does yeah

this is this this is the shirt that i'm going to wear for our hiring video yeah okay so so starting next month when we move to our new location because we are straight out of room right now uh totally out of room we're having a work department we are working in session like like people have to work from home we're like cycling people through here our conference room and our front desk area become like office areas so realistically we will be hiring once we move to the new location yeah and if you uh you know want to work on contract with us if you're around the u.s and you do good blogs reach out to us if you're a good ppc seo or reach out to us if you're local here in houston we will have an open house first week of may yep um but basically this is uh you know because we're a little edgy with punch in your face this is what we believe in absolutely okay that if you wake up on mondays and don't want to go to your job you're in the wrong job yeah come talk to us yeah absolutely um and also we have a program so you don't necessarily have to have a lot of experience if you're in the houston area you're gonna come here start as an account as a an account administrator and grow up into we have a fantastic training program if you love internet marketing as much as us and you you want to grow a career in that space yeah we have people who uh had careers in other other directions and have decided to come and work here and are happy to be here on mondays and every day of the week yes so um so yeah that's it let's uh that's the potatoes of our podcast let's jump into this article um again by kristen vaughn how to align your content and social media efforts for link building success uh she wrote a pretty good article part of

it talks about what are good pretty good she wrote an awesome article yeah you don't say pretty good i'm sorry yeah you know yeah yeah there are um there are many strategies that you need to be considering uh right which is third-party ads outreach competitive link analysis brand mentions identification business profile optimization trade associations uh industrial industry affiliation those are kind of all the places that you can go and build links and and what do these links do okay they they drive referral traffic they increase brand visibility and they reach a new audience for you yeah so link building is so important to kind of uh like i i like to say like you kind of pollinate other like you know little flowers like you're a little bee yeah yeah it's adding value to each of all the other links you do building building we are not making that t-shirt by the way we have lots of wonderful internet marketing t-shirts that you could get just go to urresults.com swag let's be realistic we're not getting rich off of our swag off of our uh t-shirts uh but they are a lot of fun so go out there and get those and may the rank be with you uh or be with you building building uh all right so backlinks are just one of the factors that they use uh you also need to focus on technical site elements you got to make sure uh you on you have good on page that's like the other 60 percent um you want to leverage content and your social to support your backlink building essential parts of natural naturally generating authoritative backlinks to websites one producing high quality link worthy content we're going to talk about that in a second uh she's done an amazing job kristin of of making sure that she talks enough in this article about creating high quality content because that's like step one that i mean where google is going in the smarter and smarter it gets that's really the focus um

you can rank pages now just with great quality content people spending a lot of time on that page engaging with it um so really the core of any seo strategy should be high quality content building and getting that in front of new eyeballs so basically building great content and then promoting that quality content strategically that sounds way better how she said it she's certainly more succinct so the next the next couple of pieces are how do you create link worthy content and interestingly we have a couple of podcasts it's actually three podcasts that we did that you should go check out about link worthy content uh those are podcasts number four uh 19 421 and 422 i don't know if you remember 420 we did a different type of podcast we did that one we did that was a solid that was a different podcast and so we're just going to kind of breeze over these and ask you to reference those podcasts because they're um that's where you can find three in-depth articles about the power of building um link worthy content first create link worthy content influence or insight so um one simple way to create some content is those are their influencers in any particular industry go find them um and ask them a question and then put together an article of the answers of their question that's really good link worthy content yeah no it's those are those articles of like the predictions for next year uh the 10 things you need to look for um you know even polls and stuff like that or what people think the most important thing is it's a roundups and stuff like that yeah she says interview style articles roundups lists of predictions and quotes you got two out of two out of four that's pretty good if you don't have a list i didn't know it was like multiple choice here i've been doing this uh i'm just gonna rate your your contributions as we go through the podcast i gotta give that

i got a 50 50 percent but i feel like you articulated it well so i didn't know that i had to give them all i was just giving some examples so a tool that you could use is follower follower wonk right and i don't know if you've ever checked that out it's basically a way to kind of uh cull the data of twitter twitter's noisy yeah twitter's noisy you know so here's an example the top artificial intelligence predictions for 2019 and then you might use follower wonk to find those people who talk about artificial intelligence or ai and then get their predictions and then put those in the article and that would be good link uh link link bait um but that's just good content like right like fundamentally good fundamentally getting the experts out there and uh pulling it together or curating content about a particular topic i think it's fantastic next is research no matter what industry you're in research is valuable what are common questions that you're getting so if you can make contact with your your front line so whether it's your sales people or uh your customer service people make contact what questions are they asking regularly because those are going to be good link worthy articles right so answer those questions yeah no i mean there's some really great examples out there a lot of case studies about how you just think about what every question your customer would ask and then answer that question yep and we've been starting to build out that format for us and for our clients of basically a faq about that topic video transcribe it you know and building out a structure in that way so but another tool uh that she recommends buzzsumo also allows you uh to search for topic keyword to determine profiles that are sharing similar content yeah so really uh news seo is kind of a whole different ball of wax um and and really uh getting the algorithm to trip for what's current right and it's it

you you really got to be on your toes and engaging and ahead for smoke for most small business uh clients uh evergreen content works better yeah but as you move into kind of cost effective cost effective but the enterprise level clients to get a big scoop of traffic uh going after the news related topics constantly updating the blogs if you have that kind of money uh is absolutely worth it if you have the infrastructure in place to do that yep right um but for most small businesses could be tough but if you're if you're a a franchisee out there or there's something that's affecting your industry like for example like if we wanted to rank for the houston keyword right now we could talk about the big industrial spills fire down in pasadena with like benzene clouds and all that and and we could really pick up some traffic if we wanted to related to that and how it's affecting small businesses today um you know we would get a lot of people coming into the website that way but is that the target market we want so you got to figure out your content strategy so nobody has sunrises like houston so one of what one of our uh well potential clients but soon yeah well past client it's soon to be future client coming into the office next week went down there to meet with them it's a wedding venue and there's literally by the way it's a whole western town yeah were you blown away by it yeah it was it was pretty awesome um the thing that was most amazing is they had a wedding there the next day and there's this black plume of cloud going like over the the chapel and i'm like now that's picturesque yeah and then there's like ashes falling and i go i don't know if i should be here right now i was like we'll have the meeting at our office next time all right so another tool we mentioned buzz zumo the other

thing that you want another kind of great content that you can have for link acquisition is resources um sharing resources or tools so in seo an article about all the tools that are out there the top five seo tools uh those types of things are going to be really good um link building yeah we we've really i've actually seen that kind of in between the the news aspect of it and then the general evergreen kind of content if you're uh providing specific value to something like uh sammy did uh article on air story right like there's a content writing piece and that still gets traffic today yeah and it's super high valuable content yeah and so that kind of stuff i think does really well comparisons do really well like the hey how do we compare versus a competitor right also that's a strategy if you want to go after kind of their name and reviews and kind of a comparison site to we should probably do one on uh the project management tool because we're looking around to make a change in project management tool areas and that would just be exposure for uh and and and it's funny that he brings this up because really the influence is coming from a project management tool that wants to advertise on our podcast yeah and so you know it's influencing what we might be sharing with you so we're going to have to disclaim uh you provide a disclaimer that they're providing us paid client yeah they're well yeah they're providing services to us there yeah so but right but yeah so it's really interesting how uh really companies are even driving the news cycle like yeah who who owns the newspapers right and like we can get into all kinds of conspiratorial stuff but it's super interesting because we're actually dealing with that thing internally of are we going to talk about this project management tool or are we looking at these other ones are we running out of time because i got a

call at at 4 p.m yeah well let's let's kind of smoke through this so basically make valuable content we touched on that make sure you go check our previous podcast number 219 221 and 222 uh for really great examples and more in-depth discussion about that great content all right so promoting content strategically post sharing my advice to is to share individualized customized engaging messages always that sounds kind of obvious but what she's really trying to break down is you know there's so much noise everybody's exposed to so much noise if it doesn't like mention you specifically or sound specifically relevant to you then you're just going to skip it so take the time instead of tagging every person uh that you send out tweaks send out individual tweets that are engaging and won't come off as automated right yeah use their name say something that shows you know them consider using custom graphics or quoting them in separate social updates so personalization personalization's really really important in today's day and age even like when we talk about like email subject lines like putting their name involved with it um there's a lot of things you can do from a personalization standpoint but again remember if you provide value to somebody specifically that helps them they typically want to reciprocate with you in some way in some way and so it's a great way to build a relationship with somebody and not all things should be scalable yep okay so yeah certainly and then that kind of leads directly into our next idea uh direct outreach right so hey if you're going to do kind of mass outreach now get more specifically it's important that you reach out to the people and websites mentioned in your content directly whether via direct message twitter facebook linkedin and email and we do that probably about 50 of the time on this podcast so it should be our process that we reach out to kristin vaughn and we'll probably do it this one yeah well so interestingly enough we

found the data from the mass outreach tools that are out there to actually manually outreaching uh being specific knowing something about the person they're more likely to respond it's actually like three times higher the response rates we get when we do manual outreach and you know the right kind of links are totally worth it and building and it's all about the relationship it's not about spamming everybody and and hoping something sticks i think it's really about doing good seo and reaching directly out to that and that's what seo is is online pr yeah so you want to you don't want to do everything that's scalable you know you're create creating that buzz about your business in the internet space right yeah um so leverage some of the tools mentioned above follower wonk buzz sumo to figure out who has shared your content in the past yeah that's right uh because if they've shared it in the past clearly they'd be interested in sharing it again um and may be interested in that new topic so that's you definitely want to do that now this time about setting up the google alerts super easy to set up the google alerts uh i always get the google alerts when i guess uh podcasts i'm on or published or anything about eweb result or press releases are done it's really good uh like reputation management to know what people keep an eye on what's going on what people are saying about you because if if you're not part of that conversation somebody else is going to to take it where it goes so if you don't know what google alerts is actually one go google google alerts and and what it'll do is it'll keep track of as google's indexing the new pages on the internet or the new content on the internet if you can give it a search phrase or a couple of search phrases and as it finds those phrases it'll pop you an email with those phrases so what matt was saying is he's

probably got a google alert on matt bertram and on eweb results and on uh build your brand mania your book right and so when those things happen when google finds new content with those phrases in it he gets an email that says hey here's where those phrases have been yeah even even search terms that are local i mean this is a free tool that's out there i would encourage you to use it it gives you a little more visibility of what's going on out there without you for sure yeah all right so how to kind of promote your uh link friendly content or link bait and advertising so don't underestimate the power of paid advertising on social media this is this is getting more and more true facebook has kind of had two pivotal moments we're like well we're not going to show business uh feeds anymore and then well we used to show them even more than we said last time we're going to cut that off even more and so well so so what i can tell you is i i am hubspot certified and we've done a number of things for clients with hubspot yeah and the thing i really do like about hubspot now it is expensive and if you're not in the right place it's not the right tool for you yeah but when you start getting really aggressive with your content marketing as a strategy which i can actually go into later i've been doing a lot of research on this we've had a lot of success but here's the thing what hubspot will do is you can track it back from the keyword term that they search for right to the blog that they go to right to what they did to converting to a lead so you can go if this blog wasn't written and they didn't and we weren't ranked for this keyword we would have not had that sale right so when you're a bigger company or you're enterprise level company like knowing those kind

of things and justifying that up the chain is super important yeah and google analytics just doesn't give you that visibility yeah and so so so there are tools out there that you can use to start getting that granularity to understand what's happening online same thing with like heat maps but really a strategy of promoting blogs through paid content right for keywords that are very competitive that you can't rank for will bring them in you can do the remarketing retargeting to it um and there's a lot of strategies even with like videos like you run like a little bit of a short video to a longer video or you know a blog that has a video on it there's a lot of strategies that you can utilize with paid content it makes it really powerful there's like tabula and there's outbrain and there's a lot of other stuff out there that's less targeted yeah a stumble upon and that sort of thing that you can get your content out there but even with like adwords you can be directly after a certain keyword term and again that is a whole new sphere for a different podcast so yeah create tailored audiences using the link the list of link building targets that you've gathered and those mentioned in this article all right final thoughts remember high quality content is essential i circled it that means it's really important high quality content and worth repeating high quality content is essential go back and check our podcast number uh number 19 what was it 419 i think i said 219 just moments ago and it was not 219 it was well the tip that i will leave you with like chris looks that up and and we really didn't hit on it here but you did mention it is building custom audiences yeah so the power of custom audiences from a paid standpoint even from like a remarketing standpoint of people hitting different pages different articles figuring out what's important to them building basically a profile of that candidate

and getting super personalized to target them is where everything's going because if you see content and it's not relevant to you you're getting hit with so many ads and so much stuff you just disregard it out so you got to really be targeted when doing that so my takeaway even though we didn't really hit on it was all this that you're doing make sure it's customized and personalized to your target audience start with that content yeah all right um all right so what a great article that was a great article by kristin bond yes punch in the face to you we'll be reaching out to you as per the article told us that we should do that well we're a little short staffed right now because we've added a number of clients and we're hiring people right now we have a videographer coming on april 1st so uh really he's going to be in charge of this we have a new social media content creation service um and so just want you to know um you know we are taking everything to the next level here at eweb results so reach out to us um share like and follow us and we love you yeah if you're interested in growing your business with the largest simplest marketing tool on the planet the internet call eweb results for increased business uh revenue in your business 713-592-6724 um if you have a referral uh send that referral to us we'll either commit the um contribute to a charity of your choice or actually pay you depending on what you'd like remember we were filmed at 5999 west 34th street suite 106 houston texas 77092 uh if you would like audio video or a transcript of this podcast you can get that at eweb results.com you guys have made us the most uh popular internet marketing podcast on itunes uh we appreciate you guys thank you guys for tuning in thank you uh for connecting with us on on youtube so make sure you subscribe and follow on

youtube um and on facebook facebook live we get connected uh and until the next podcast my name is chris burris my name is matt bertram bye bye for now