Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
How to Align Your Content & Social Media Efforts for Link Building Success by Kristen Vaughn #451
Aligning content and social media for link building requires producing high-quality, link-worthy content, personalizing outreach to influencers, and using tools like Follower Wonk, BuzzSumo, and Google Alerts to find and nurture link opportunities.
Key takeaways
- Around 40% of your ranking depends on your backlink profile, making link building a core SEO priority.
- Interview-style articles, roundups, lists of predictions, and quotes are proven formats for creating link-worthy content.
- Manual outreach with personalization produces about three times higher response rates than mass outreach tools.
- Google Alerts is a free tool that emails you when Google finds new content containing your chosen search phrases.
- Paid advertising on social media can promote link-worthy content for competitive keywords you cannot yet rank for organically.
it's actually like three times higher, the response rates we get when we do manual outreach, and the right kind of links are totally worth it
About this episode
How to Align Your Content & Social Media Efforts for Link Building SuccessAligning content and social media efforts with your link building initiatives is crucial. Here are a variety of tactics to do just that.
Questions this episode answers
How do you create link-worthy content for SEO?
The episode recommends influencer insight articles such as interview-style pieces, roundups, lists of predictions, and quotes. Tools like Follower Wonk and BuzzSumo help identify relevant influencers and profiles sharing similar content. Answering common customer questions and producing resource or comparison articles are also strong link-building content formats.
What is the best outreach strategy for link building?
The hosts say manual, personalized outreach outperforms mass outreach tools by about three times in response rates. Tactics include direct messages on Twitter, Facebook, LinkedIn, and email, using the person's name, referencing shared interests, and including custom graphics or quotes to show genuine familiarity with the target.
How can Google Alerts help with link building?
Google Alerts is a free tool that monitors Google's index for chosen search phrases and emails you when new content containing those phrases appears. This lets you track brand mentions and stay part of conversations about your business, which can surface new link opportunities and support reputation management.
Should you use paid advertising to support link building efforts?
Yes, according to the episode. Paid social media advertising and content promotion platforms like Taboola and Outbrain can get link-worthy content in front of audiences for competitive keywords you cannot yet rank for organically. Remarketing and targeted custom audiences make paid promotion more precise and effective.
In their words
some of the information out there says, like, 40% of your rank depends on your backlink profile.
Host
it's actually like three times higher, the response rates we get when we do manual outreach, and the right kind of links are totally worth it, and building, and it's all about the relationship.
Matt Bertram
high quality content is essential. I circled it. That means it's really important. High quality content, and worth repeating, high quality content is essential.
Host
Terms defined in this episode
- Link-worthy content
- Content designed to earn backlinks naturally, including influencer roundups, predictions lists, interview-style articles, resource guides, and FAQ pages that answer common customer questions.
- Follower Wonk
- A tool that analyzes Twitter data to help identify influencers and profiles relevant to a given topic, useful for finding outreach targets for link building campaigns.
- BuzzSumo
- A tool that lets you search by topic or keyword to find profiles and publications that are sharing similar content, helping prioritize outreach targets.
- Google Alerts
- A free Google tool that emails you when newly indexed web content contains your specified search phrases, useful for tracking brand mentions and link building opportunities.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit