What is Google Alerts?

Answered across 9 episodes of The Best SEO Podcast

The short answer

A Google tool that notifies you via a link anytime Google indexes new content containing a phrase you specify, useful for tracking your brand, competitors, or any keyword.

How experts on the show define it

A Google tool that notifies you via a link anytime Google indexes new content containing a phrase you specify, useful for tracking your brand, competitors, or any keyword.

From Social Media SEO, Google Alerts and Internet Marketing - The Best SEO Podcast Number 78

A free Google tool that emails you when newly indexed web content contains your specified search phrases, useful for tracking brand mentions and link building opportunities.

From How to Align Your Content & Social Media Efforts for Link Building Success by Kristen Vaughn #451

A free Google tool at Google.com/alerts that emails you updates whenever a chosen term, such as your brand name or a competitor's name, is mentioned online.

From #SEOPodcast288 - Protect It or Lose It: 7 Tips for Maintaining Your Brand’s Reputation

A free Google tool that sends email notifications whenever a specified name, company, or product is newly posted anywhere on the web.

From The SEO Rapper, Page Rank is Gone - Unknown Secrets of SEO E-Webstyle Number 36

A monitoring tool recommended in the episode for tracking mentions of your business name across the web to manage your online reputation.

From Local Search Strategy Tips - #seopodcast 191

A Google tool that sends email notifications whenever new web content matching a specified phrase or subject is indexed, useful for brand management and keyword monitoring.

From Connecting Content to your Customers - #seopdocast 186

A Google tool that emails you links to newly posted online content matching keywords you designate, useful for finding link building opportunities in your niche.

From First Page Ranking Strategies - #seopodcast 183

A Google tool that sends email notifications whenever new content matching a specified search phrase is indexed, used to monitor brand mentions.

From Contextual relevance and SEO with Basic Rules of SEO Copy - Unknown Secrets of SEO E-Webstyle Number 66

A Google product that sends email notifications whenever new content matching a specified search phrase is indexed, useful for brand monitoring and tracking industry conversations.

From SEO for E-Commerce Sites - #seopodcast 145

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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