Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
How to Choose the Right SEO Company: 32 Questions to Ask by Adam Heitzman #375
To vet an SEO agency, ask about ranking guarantees, link building methods, reporting frequency, tools used, and measurable results like leads and closed business, not just traffic metrics.
Key takeaways
- No agency can guarantee a specific ranking position because no one controls Google's algorithm.
- Good link building uses relevant guest posts and legitimate directory submissions, not mass submissions or Fiverr services.
- Clients who spend at least three hours a month engaging with their agency see significantly better campaign results.
- Agencies should review reports live with clients monthly, not just email blind data dumps.
- Upon launching a comprehensive campaign, clients typically see a 30 to 40 percent increase in leads within the first 30 days.
If you're going to Fiverr for link building, you may be paying $5 for the links. You may be paying $5,000 to fix them.
About this episode
Did you vet your SEO agency? Do you know how your agency handles guarantees, link building, site audits, and most importantly, results? We'll talk 3 Tips for finding a phenomenal SEO agency and a list of more than 30 questions to ask to make sure your SEO agency is on the level.
Questions this episode answers
Can an SEO agency guarantee a top ranking on Google?
No agency can guarantee a specific ranking position because no one has access to or control over Google's algorithm. However, eWebResults backs their process with a financial guarantee of up to $10,000, based on confidence that consistent good strategies produce ranking improvements over time.
What link building methods should a legitimate SEO agency use?
A legitimate agency should use relevant guest posting, citations, and directory submissions targeted to the most relevant and high-ranking directories. Mass submissions to thousands of directories or cheap link services like Fiverr are bad strategies that can require expensive disavow work to fix.
How often should an SEO agency send reports and communicate results?
Clients should receive a monthly call to review the previous month's data, not just a blind emailed report. eWebResults schedules a fixed monthly results call of about 45 minutes to an hour, often using Google Hangouts for screen sharing, with some clients on weekly calls.
In their words
We can't guarantee what Google will put your ranking at, but we can guarantee our process will get you great ranking. And we back that with the financial guarantee.
Host
Terms defined in this episode
- Shiko
- An eWebResults branded term for social engagement, standing for shares, likes, and follows.
- Algorithm Cataclysm
- A recurring podcast segment covering notable Google algorithm updates or warnings that could affect SEO strategies.
- Disavow
- The process of telling Google to ignore bad or spammy backlinks pointing to your site, described in the episode as very time-consuming and tedious.
- Robot text file
- A file on a website that instructs search engines which pages to crawl or ignore; the episode describes a former agency maliciously using it to de-index an entire client site.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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