How to Conduct a Complete Google Ads Audit By Corey Morris #379

According to Corey Morris as discussed in this episode, the seven steps are: review your goals, review your account structure, review account and campaign settings, audit ad groups, audit keywords, audit the ads themselves, and evaluate the landing page experience and then create an action plan from your findings.

Good account structure gives you maximum control over bids, budgets, ads, and overall management. Organizing campaigns by location, service type, or target audience lets you quickly turn spend up or down in specific areas and spot which segments convert best.

Any word or phrase you do not want to trigger your ads should be added as a negative keyword. For example, a residential window repair company should add terms like car, windshield, and cell phone glass to avoid irrelevant clicks that waste budget.

Check for a strong headline and clear call to action, confirm that forms work, verify a dedicated call tracking number is in place, and ensure the page wording matches the ad copy. This continuity between ad and landing page supports higher conversion rates.