10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
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How to Make Every Web Page an Awesome Landing Page by Stoney deGeyter #314
Every webpage should function as a landing page by having a clear purpose, unique message, visual appeal, defined goal, and a call to action, so any page that ranks and receives traffic is built to convert.
Key takeaways
- Every page you optimize has the opportunity to rank and therefore should be built as a landing page.
- Use Google Analytics under Behavior, then Pages, to find which pages get the most traffic and highest bounce rates to prioritize first.
- When reviewing gifted products, Google wants bloggers to no-follow links, disclose the freebie, and create unique compelling content.
- PageRank toolbar data is gone and Google confirmed they will no longer share that information, making rank-chasing via PageRank obsolete.
Every page that you optimize has the opportunity to rank. Turn it into a landing page.
About this episode
There are plenty of articles on making great landing pages. This one focuses on how you can and should make EVERY page of your site an awesome landing page.
Questions this episode answers
How do I make every webpage on my site function as a landing page?
According to the episode, every page needs six things: a purpose that answers how the page helps a visitor, a message built around your unique selling proposition, visual appeal targeted at the right audience, a defined goal for what the visitor should do, and a call to action that drives toward that goal.
In their words
Every page that you optimize has the opportunity to rank. Turn it into a landing page. The goal is for people to find it and click it.
Charles Lewis
you need to know what you want the visitor to do next.
Host
If you ever got a crappy email asking for links, blame PageRank.
Host
Terms defined in this episode
- Landing Page (in the context of every webpage)
- Any page on a site that ranks, receives traffic, and is built to convert visitors through purpose, messaging, visual appeal, a goal, and a call to action.
- USP (Unique Selling Proposition)
- What is unique about a company that should be woven into each page's message, such as years of experience, certifications, or 24-7 availability.
- PageRank
- A Google algorithm signal used to determine the value of links pointing to a page. Google stopped updating the public toolbar in October 2013 and has now removed public access entirely.
- No-Follow
- A link attribute Google instructs bloggers to apply to any links in posts about products received for free, to prevent passing ranking credit.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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