Increasing Visitor Conversion Rate - #seopodcast 158

Internal page rank sculpting means linking from your existing high-PR, well-ranking pages to a target page you want to rank. In the episode, linking to a 'home movers' page from strong existing pages raised its PR enough to rank in search results even though the page was not in the main navigation.

Placing share buttons at the bottom means readers have already consumed and appreciated the content before being asked to share it. The hosts note that nine times out of ten a reader who finishes an article is far more willing to share it than someone who sees the prompt before reading a word.

Choose keywords based on what your customers actually type, not internal industry terms. The episode uses HVAC versus AC repair as an example: HVAC is trade jargon used to order parts, while AC repair is what customers search for. Consider whether keywords should be local, regional, or national based on your business focus.

When separate companies handle design and traffic separately, neither is accountable if visitors do not convert into customers. One company responsible for both can ensure that traffic, site structure, and content all work together to produce actual business results, not just a pretty site or raw visitor numbers.