What is Bounce?

When a visitor arrives at a webpage and immediately leaves because the content is not relevant to what they searched for, resulting in wasted traffic and spend.

From Internet Marketing - Google Local Process - Unknown Secrets to SEO E-Webstyle Number 3

When a visitor immediately leaves a website by hitting the back button and returns to search results, often because the site fails to capture attention within the first few seconds.

From What is more important than great search engine placement - Unknown Secrets of SEO E-Webstyle Number 17

A session in which a visitor views only one page on a site. No time on site is recorded because there is no second page timestamp, regardless of how long the visitor stays on that page.

From The most popular Internet Marketing Podcast on iTunes - #seopodcast 106

When a visitor lands on a page and immediately leaves because the content does not match what they were searching for, such as landing on the wrong page due to an incorrect AdWords campaign or poorly optimized site.

From Increasing Visitor Conversion Rate - #seopodcast 158

When a visitor leaves a page without converting. The hosts distinguish a good bounce, where the visitor called or filled out a form, from a bad bounce caused by mismatched content or a confusing checkout.

From SEO - Picking the Right Domain Name - #seopodcast 162

A session where a visitor lands on a page and leaves from that same page, counted as a bounce regardless of how much time was spent on that page.

From Part 2 of our Famous SEO Year in Review 2011- #seopodcast 131