10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
International Internet Marketing and Panda Update - #seopodcast 110
Panda 2.2 will improve scraper protection and devalue exact match domains, while international SEO for multiple countries like Australia and New Zealand is best handled with separate country-coded domain sites when markets are competitive.
Key takeaways
- Panda update 2.2 will target scrapers that steal and outrank original content, a problem SEOs have observed firsthand.
- Google is devaluing exact match domains, meaning Houstonplumber.com should not rank on page one just because of its domain name.
- For international SEO across Australia, New Zealand, and America, separate sites with country-coded domains are recommended for competitive markets.
- One site can rank globally for non-competitive terms, but competitive markets require localized content that goes beyond swapping a few words.
- Content distribution, consumption, and interaction are expected to grow in SEO importance over the next few years, beyond traditional link building.
Google is in control of the future of SEO. That's really what I got from it.
About this episode
We bring to you the most popular internet marketing podcast on iTunes. We discuss the latest update to the Panda update, yeah sounds redundant. We also discuss challenges and how to overcome them with regard to International Internet Marketing. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
What is Google Panda 2.2 focusing on?
According to Matt Cutts, Panda 2.2 will include improved scraper protection, targeting sites that steal original content and rank close to or above the original source. Google did not make manual exceptions for sites hurt by earlier Panda updates, which caused significant frustration among webmasters.
Should I build separate websites for Australia, New Zealand, and the US or use one site?
The hosts recommend separate sites with country-coded domains for competitive markets, since local users prefer local businesses and country-coded domains add relevance. For non-competitive niches, one globally optimized site can work. Content must be substantially different across sites to avoid duplicate content issues.
Are exact match domains being devalued by Google?
Yes. The hosts note that Google is devaluing exact match domains, meaning a domain like Houstonplumber.com should not rank on page one purely because of its domain name. Existing businesses should still be able to compete, and Google appears to be moving in that direction.
What will SEO look like in the next five years?
The hosts cite an article by Sam Crocker on thestateofsearch.com suggesting off-site activities will shift toward content distribution, consumption, and interaction rather than pure link building. The hosts add that local search integration and user-generated content will grow in importance, and meta tags may lose significance.
In their words
Google is in control of the future of SEO. That's really what I got from it. All that really matters is Google algorithm changes. At this point, what Google says is important is important for everybody.
Host
Should you be able to get on the first page of Google for Houstonplumber.com if someone's searching for a Houston plumber? Probably not, you know.
Host
Terms defined in this episode
- Panda update
- A Google algorithm update that targeted low-quality content; version 2.2 focuses on improved scraper protection and did not include manual exceptions for affected sites.
- Exact match domain
- A domain name that exactly matches a keyword search phrase, such as Houstonplumber.com; Google is devaluing these so they no longer rank on page one by domain name alone.
- Country-coded domain
- A domain extension specific to a country, such as .au for Australia, that can signal local relevance to users and search engines in that region.
- Infographic
- An image that presents complex information with graphics, quotes, and sample data, often used as a form of link bait to attract shares and links.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit