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Internet Marketing - Google Local Process - Unknown Secrets to SEO E-Webstyle Number 3
Internet Marketing - Unknown Secrets to SEO brought to you by E-Webstyle.com. This third episode discusses SEO Bounces and how to prevent them.
Key takeaways
- 99% of websites need setup work before an SEO campaign can begin, including keyword review and meta tag fixes.
- A bounce happens when a visitor lands on a page irrelevant to their search and immediately leaves, wasting ad spend.
- Google local listings can drive significant first-page traffic even without strong organic rankings.
- Landing pages targeted to specific keywords keep visitors engaged and reduce bounce rates.
- Google Analytics is free, tracks every traffic source and keyword, and eWebStyle considers it the best tool available.
About this episode
Internet Marketing - Unknown Secrets to SEO brought to you by E-Webstyle.com. This third episode discusses SEO Bounces and how to prevent them. We also cover in depth Google local, what is it, how do you get your business on it and how do you increase your ROI. Finally we discuss SEO and set-up fees. Why do so many companies charge set-up fees?
Questions this episode answers
Why do SEO agencies charge a setup fee?
According to eWebStyle, 99% of sites they review are not ready for an SEO campaign. The setup fee covers fixing meta tags, adding content, correcting robot.txt files, and choosing the right keywords so the site is prepared before optimization work begins.
What is a bounce in SEO terms?
A bounce means a visitor arrives at a website and immediately leaves because the page is irrelevant or unhelpful. The hosts use the example of landing on a corporate training page when searching for comedy shows, finding nothing relevant, and going back to search results.
What is Google local and why does it matter for local businesses?
Google local is a section of Google search results showing nearby businesses with a map and lettered listings. The hosts note that a Houston comedy theater gets its biggest traffic from appearing in Google local for the term Houston Comedy, even without a top organic ranking.
Why should businesses insist on Google Analytics access from their SEO company?
Google Analytics tracks every traffic source, keyword, browser, and geographic location for free. The hosts recommend that business owners request their own access to the account so they can independently monitor their website metrics and verify the SEO work being done.
In their words
99% of the sites that we see are not ready to begin a search engine optimization campaign. They need some kind of work. Maybe we need to suggest new keywords. Maybe they don't have enough content on your site. Your meta tags are all wrong.
Paul Hanson
you would end up wasting a whole lot of money getting your website to the first page of Google and having a website that gets only bounces.
Chris Burris
Why would you want to do analytics? Okay, so Google Analytics is a way where you can monitor how every piece of traffic gets to you. What keywords did they use to get to you?
Chris Burris
Terms defined in this episode
- Bounce
- When a visitor arrives at a webpage and immediately leaves because the content is not relevant to what they searched for, resulting in wasted traffic and spend.
- Landing page
- A page built to target a specific keyword or small set of keywords, ensuring visitors who click through from search results find content directly relevant to their search.
- Sitemap
- A text file listing all pages and links on a website that helps search engine crawlers and spiders index every page, including pages that may have lost internal links.
- Google local
- A section within Google search results that displays nearby businesses alongside a map with lettered markers, separate from both paid sponsored links and regular organic results.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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