Internet Marketing - Keywords How Important are they? - Unknown Secrets to SEO E-Webstyle Number 2

Keywords guide every aspect of both on-page and off-page optimization. Without the right keywords, even technically strong SEO work will fail to bring valuable, qualified traffic. The hosts describe keyword selection as the foundation above everything else in any search engine marketing effort.

An SEO provider must deeply understand the client's business, including what they sell most and what is most profitable. The episode uses an orthopedic surgery center as an example, where the most valuable keywords turned out to target referring doctors rather than direct patients.

Using generic anchor text like 'home' for internal links is a classic mistake. Google's spiders read link text to understand what is on the destination page, so using a keyword phrase like 'plumbing in Houston' as anchor text tells Google what the linked page is actually about.

Advertisers set a bid amount per click and a total budget. Each time someone clicks the ad, that amount is deducted from the budget. The hosts say careful keyword and bid analysis can extend the value of a budget by 5 to 10 times compared to unmanaged spending.