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Internet Marketing Podcast - #seopodcast 37
Good website design must reflect the target industry, include clear navigation and calls to action on every page, use animation in moderation, and avoid duplicate content to rank well in search engines.
Key takeaways
- Your website design should reflect your industry so visitors sense the quality and care you put into clients.
- Every page needs a call to action guiding visitors down a path toward a purchase, form fill, or phone call.
- Use animation in moderation because search engines cannot index information locked inside graphics or flash.
- Display logos of associations you belong to for credibility and to prevent visitor hesitation.
- Duplicate content risks litigation and Google will favor the original source, not the site that copied it.
a million visitors a day is good for nothing. I mean, nothing other than convincing someone to advertise on your site.
About this episode
This is the internationally recognized SEO podcast brought to you from Houston Texas USA. we discuss SEVO - Search Engine Visitor Optimization. What do you do with a visitor after they get to your website from a search engine is as important as getting them to your website. With SEO optimization there are professionals and there are sometimes business owners who are trying to be cheap. Business owners should stay…
Questions this episode answers
Why is animation bad for SEO?
Search engines cannot index information contained inside animation or flash. If a site is entirely flash, Google has no text to read and the site will get no search traffic. The hosts recommend using an HTML version alongside any flash so search engines can crawl the content.
What is SEVO and how is it different from SEO?
SEVO stands for search engine visitor optimization, a term coined by eWebStyle. While SEO focuses on getting traffic to a website, SEVO focuses on converting those visitors into customers through calls to action, forms, and other engagement tools. Traffic without conversion produces no business value.
How should calls to action be used on a website?
Every page should have a call to action, but it does not have to repeat the same phrase each time. It can be a link to a brochure, a portfolio, or a form. The goal is to guide visitors along a path that ends in a purchase, a phone call, or a form submission.
What are the risks of duplicating content from another website?
Duplicating content can expose a site to litigation because copied material is copyrighted. Google also penalizes duplicate content by favoring the original source in search results, meaning the copying site will not rank for that content even if it displays the same information.
In their words
your site design, the first thing people see, it should be reflective of you and the industry.
Host
if you have animation, please use in moderation because search engines can't index the information.
Host
Google doesn't know the difference between a picture of a pregnant woman and a picture of a Ferrari.
Chris Burris
Terms defined in this episode
- SEVO
- Search engine visitor optimization, a term used by eWebStyle to describe optimizing a website to convert visitors into customers through calls to action and engagement, distinct from simply driving traffic.
- Duplicate content
- Content copied from another source. Google identifies the original owner and will not rank the copying site for that content, and the site owner may also face legal liability.
- Splash page
- An introductory animated or graphic page shown before the main website. The hosts advise against splash pages because they can hide indexable text from search engines and frustrate navigation.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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