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Internet Marketing ROI - Unknown Secrets of SEO E-Webstyle Number 35
SEO delivers strong ROI when the average customer value exceeds the monthly optimization cost, but businesses must first track conversions, price services correctly, and prepare their website to convert traffic before investing.
Key takeaways
- Know the average value of a customer before deciding whether SEO spending makes financial sense.
- If one new customer brings in $5,000 and SEO costs $400 a month, the decision is straightforward.
- Track how many clicks, calls, and conversions your website produces each month.
- Hidden text and duplicate content can get a site banned or removed from Google's index.
- SEO alone is not enough; all other marketing forms complement and reinforce search optimization.
Just because you're doing SEO, maybe you're having a professional company like eWebStyle do it or you're doing it yourself, that doesn't mean you can't, you can stop doing all other marketing.
About this episode
We discuss how to hide text on your webpage. We also discuss Internet Marketing and ROI AKA Return on Investment. We give some specific examples on calculating ROI and making sure you get the best out of your Search Engine Optimization efforts. Find our facebook page at www.e-webstyle.com/facebook. Internet Marketing Dallas. You can now watch our podcasts live on Fridays mornings 9:15CST here
Questions this episode answers
How do I calculate ROI for SEO services?
Start by finding the average value of a new customer, then compare that to the monthly SEO cost. The hosts use a kitchen remodeler example where an average job is $5,000 and SEO costs $400 a month, making the investment clearly worthwhile if even one customer is gained.
What happens if Google finds hidden text on my website?
According to the hosts, Google will ban the site from its index. Hidden text can be created using CSS styling or by making text the same color as the background, and Google may use dedicated bots to find it. Losing indexing means losing all organic traffic.
Is there a penalty for duplicate content in Google?
A Google engineer the hosts reference stated there is no formal penalty, but duplicate pages are simply not included in the index. If two pages differ only by a city name, Google may show one but exclude the other, limiting reach for both targeted locations.
In their words
If I bring you one customer, that's $5,000. You know, you got to pay your employees. You got to do this, but that's $5,000 in revenue. You only know how much profit that is. But I could assume that it's going to bring you more than $400 worth of profit or more than the cost of your optimization.
Paul Hanson
There is no penalty for duplicate text. We just won't include you in our index.
Host
I'll tell you what you need to hear, not really what you want to hear.
Paul Hanson
Terms defined in this episode
- Hidden text
- Text made invisible to users but readable by search engines, achieved through CSS styling or matching text color to background color. Google can ban sites caught using it.
- Duplicate content
- Pages or text that are identical or nearly identical across a site or across the web. Google excludes duplicated pages from its index rather than ranking them.
- ROI (Return on Investment)
- A measure of whether money spent on SEO or other marketing generates more revenue or profit than it costs, calculated by comparing average customer value to monthly service cost.
- Content spinning
- Rewriting existing content so it is unique enough to avoid being flagged as duplicate, while still covering the same subject matter.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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