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iPhone iPad SEO and Keyword Stuffing - Unknown Secrets of SEO E-Webstyle Number 61
Keyword match types in Google's Keyword Selector tool (broad, phrase, and exact) help SEOs identify how many searchers actually want their specific product, making long tail keywords more relevant and efficient than short tail terms.
Key takeaways
- Broad match inflates search volume by combining all queries containing either word, making it unreliable for targeting.
- Exact match (brackets) shows how many people searched for precisely that term, nothing more or less.
- Long tail keywords (three or more words) attract searchers more likely to want your specific product or service.
- Google's PPC algorithm rewards landing page relevancy, not just the highest bid, so matching page content to keywords lowers cost.
- Stuffing keywords into content is easy to do accidentally and hurts user experience, so audit content carefully.
if you increase the number of words like high yield checking account Houston, Texas, you are increasing the chances of the relevancy.
About this episode
We discuss iPhones, iPads, Internet Marketing, and SEO. We discuss relevant search results, keyword stuffing and how even Google fails at SEO with some of its own products, the Keyword Selector Tool. Visit our Internet Marketing Facebook page. View our SEO Free Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Internet Marketing VideoCast. E-Webstyle is the proud host of the Red Bull of…
Questions this episode answers
What are the keyword match types in Google's Keyword Selector tool?
There are four match types: broad match (default, very wide), phrase match (keywords must appear together in that order, in quotes), exact match (only that exact phrase, in brackets), and negative match (AdWords only, excludes a word from triggering ads). For SEO research, broad, phrase, and exact are the relevant ones.
Why should I use long tail keywords instead of short tail keywords for SEO?
Long tail keywords (three or more words) attract searchers who are more specifically looking for your product or service. Short tail terms like 'lawyer' attract broad research traffic, not buyers. Someone typing a long phrase like 'personal injury lawyer in Houston Texas' is far more likely to need your specific service.
Why does my website not display on iPhone or iPad?
If your site uses Flash for key components, it will not display on iPhone or iPad because those devices do not support Flash. The recommended fix is to detect Safari mobile browsers and serve a static non-Flash version of the page instead, since a significant share of mobile web traffic comes from iPhones.
How does Google's PPC ranking algorithm work beyond bidding?
Google no longer ranks ads solely by highest bid. It also factors in the relevancy of the landing page to the keyword being targeted. A well-matched landing page can earn you a better position at a lower cost per click, which is why using a pay-per-click expert can reduce spend while improving results.
In their words
it used to be if you bid the most, you get the best placement. And that's not true anymore. It's if you have a good bid, you have a competitive bid, and if the landing page that your ad takes someone to is relevant for the key term that you're using.
Chris Burris
I was writing content the other day, and I'm just like, oh, let me put this in one more time. It's so easy to stuff, man. It really is.
Chris Burris
Terms defined in this episode
- Broad Match
- The default keyword match type in Google's Keyword Selector tool. It returns search volume for any query containing either word in any order or combination, making results very wide and often inflated.
- Exact Match
- A keyword match type using brackets. It shows how many times users searched for precisely that term with no additional words before, after, or in between.
- Phrase Match
- A keyword match type using quotation marks. It requires the keywords to appear next to each other in that exact order, but allows additional words before or after the phrase.
- Long Tail Keyword
- A keyword phrase made up of three or more words. Long tail keywords attract more relevant, purchase-ready searchers compared to broad single-word or two-word short tail terms.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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