10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Is newspaper advertising finished? - Unknown Secrets of SEO E-Webstyle Number 16
Newspaper and cold calling advertising are not dead if they deliver positive ROI, but businesses must track returns and shift budgets toward online marketing as audiences move to search engines.
Key takeaways
- If a marketing channel doubles your money, keep investing in it regardless of whether others call it dead.
- Track ROI on every channel, including pay-per-click, cold calling, and newspaper, before cutting or scaling spend.
- A professionally managed pay-per-click campaign can deliver ten times the results of an improperly managed one.
- Your website is often the first impression a potential client has, so invest in making it reflect your quality.
- As marketing budgets grow, diversify into branding channels like radio, TV, and conventions, not just search.
the perception is the reality
About this episode
We discuss older techniques for growing your business. Has Google brought the end to Cold Calling? How about newspaper advertising, is this tantamount to throwing your money away? How about yellow pages? Are the yellow pages dead?
Questions this episode answers
Is newspaper advertising still worth it for local businesses?
According to the episode, newspaper advertising can still be worth it if it delivers positive ROI. A Dallas real estate agent invested $100,000 in local newspaper ads and said it worked for his market. The hosts advise keeping any channel that returns more than you spend, while also building an online presence.
How do you know when to stop spending more on pay-per-click?
The hosts say you should track ROI closely. If spending $100,000 on pay-per-click only returns $110,000 in profit, that 10% return may not be worth it. Scaling back to $50,000 and getting $100,000 back would be a smarter decision, making it essential to monitor results constantly.
Why hire a professional to manage pay-per-click instead of doing it yourself?
The hosts say a properly managed pay-per-click campaign can get ten times the results of an improperly managed one. They charge $400 to manage campaigns and argue that spending $400 of a $500 budget on management can make the remaining $100 perform as well as a full $1,000 unmanaged budget.
Does a small company really need a quality website?
Yes, according to the hosts. They point to their partner company SES Research, which manufactures carbon nanomaterials, and say people assume it is a 10 to 50 person company because of the quality of its website. A professionally designed site gives instant credibility and first impressions matter significantly.
In their words
you can talk to a hundred people and a hundred people can tell you or a thousand or a million and they can tell you cold calling is dead. Tell me what results are you getting? Oh, I double my money.
Chris Burris
your website should reflect the value and quality of the products and services that you give to your customers. In fact, your website should reflect better quality and better services, better quality than the services and products you give.
Chris Burris
on the internet, you can be anybody. You can be as big or as small as you want to be. You can be the leader of your industry.
Chris Burris
Terms defined in this episode
- SEM
- Search engine marketing, which the hosts describe as the broader category that includes both pay-per-click advertising and search engine optimization.
- ROI
- Return on investment, used throughout the episode to measure whether a marketing channel like cold calling, newspaper ads, or pay-per-click is generating more money than it costs.
- Pay-per-click
- A form of search engine marketing where advertisers pay each time a user clicks their ad, discussed as a channel that can waste money if not monitored daily for keyword performance and bid costs.
- Branding
- Described in the episode as both internal culture and external messaging, where all company communications carry a cohesive, coherent message to build recognition across channels like radio, TV, and conventions.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit