10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Event marketing landing pages need a unique value proposition, hero shot, benefits list, social proof, and a single focused call to action to convert visitors before, during, and after an event.
there's no better way to create a sense of urgency than to send prospects to a persuasive event landing page
Another fun-filled episode of BestSEOPodcast! Join your hosts Chris and Charles as they talk about what every event landing page needs (before, during and after the event marketing campaign). Don't miss this!
According to this episode, an event landing page needs five things: a unique value proposition explaining why people should attend, a hero shot image or video, a list of benefits for attendees, social proof from past participants, and a single clear call to action with supporting reasons to act now.
The hosts say you should start promoting at least 90 days before the event. They compare it to musicians releasing a single months before an album, then a video, then a trailer, building anticipation through a series of emails and announcements leading up to the date.
The episode recommends adding photos from the event, placing a secondary CTA for early registration for the next occurrence, and keeping the page live. This keeps it fresh, maintains rankings, and lets you remarket to the audience list already built up around that page.
Social proof, as explained in this episode, is any social media activity generated by people other than the organizer, such as tweets, Instagram photos, check-ins, or hashtag feeds from past attendees. It acts as digital word of mouth and co-signs the event for prospects visiting the landing page.
there's no better way to create a sense of urgency than to send prospects to a persuasive event landing page. It's where you will tell people exactly why they should come to the event and what they'll get from attending.
Host
Social proof is basically any social media activity that didn't come from you, that came from other people about your event product or service.
Host
all landing pages to dig this should have one goal.
Host
Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome to another fun-filled edition of our podcast. This is podcast number 299. This is one before 300. It's like one after 298. Yes, the math is simple, and we're doing it correctly. As always, we do have a tip from our previous podcast, and that tip is video content should be relevant, up-to-date, and original, just like web content. Look, if you want to get your watch time up on any videos, then you've got to make sure what you're actually presenting is relevant and makes sense to that user. If not, then they're not going to stay. Yeah, all right. Let's see. So, please remember, we are broadcasting from Houston, Texas, and we are your friendly local neighborhood top position snatchers, and our mantra is don't be a douche. Do not be a douche. It is not a good look. No, it's not bad. It's a bad look. Hey, we've got a great article today. We're going to be talking about landing pages that you might need for an event marketing. Let's say you're doing events like this. I want to give a quick punch in the face to Mark John and the good folks over at Search Engine Journal. He posted an article, The Landing Pages You Need for Event Marketing Before, During, and After. Great article. We're going to dive into it in a minute. Excellent. If this is the first time you've listened to our podcast, howdy. Welcome. Welcome. You've joined the most popular internet marketing podcast on iTunes. If you've listened to this podcast, then you know what's going to happen next or what's not going to happen next because we did get more than 10 likes on our social platforms. A lot of Twitter activity. And we did get a review. I was getting worried. I was like down to the last two spots to look for a review, and boom, right there on Stitcher.
So, we'll be covering that here in a second. That's cool. And we do like you to kind of follow us and stay in contact with us. There's a number of ways to do that, and that's like facebook.com slash eWebResults. YouTube.com slash eWebResults. Instagram.com slash eWebResults. Twitter.com slash eWebResults. All of them are eWebResults. All of them will get you in contact with us. And if you want to send us an email, you can send that to podcast at eWebResults.com. And we'll be happy to kind of include that in what we do. And, of course, go find a review, but we'll tell you how to do that in the next podcast. If you are a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and submit an audio resume, 713-510-7846. If you're interested in a free website analysis, guess who does them? We do. We do. And they're free. And they're free. All you have to do is go to eWebResults.com, and you will find there's actually a button. Click the free website analysis button, submit your site, then dig this. After you submit your site, you're going to get some follow-up. But we don't want to just give you some random off-the-wall website analysis that you can go get for free anywhere. No, we're going to get some follow-up information from you first. Like, who are you going after? What type of results are you looking for? So that way, you can get an analysis that you can, even if you don't use our service, you can take with you to implement or do whatever you need to with. And get better results with what you're doing. Absolutely. I don't think we have any algo, right? No algo cat today. All right. Well, let's jump right into a little bit of news. Okay. I just got some kind of cool little pieces of news, if this will work. Google is now allowing you to download regional maps. So this is interesting. Google has the ability for you to, if you get a
small enough map on your phone, this is at least with the Android device, you can take it offline. So you can save it for offline. So when I went to go, my wife is from Panama. When I went to go visit Panama, I had to, I think I had to make like four sections to cover the whole country. But now you can download a region or have a region for offline. And the intent is not like the Houston area, because you will have internet service pretty much everywhere. But if you're fairly rural and you're between spots. Well, you know, they're about to roll out full offline maps. Oh, wow. I didn't know that. That's coming. Wow. That's coming. That's, yep. Necessary. Yep. It's going to be necessary. I'm just not entirely sure how it's going to work. Yeah. I mean, because, you know, from my understanding, in order for GPS to be kind of accurate, you know what I'm saying, it needs to be connected. And if you're offline. That's not true. Well, I know, because like TomTom and these other things aren't necessarily connected. My car that has nav isn't online. It's just GPS. Yes. So, from that perspective, I get it. But there are so many other benefits to Google Maps. Yeah. That I just feel like probably requires. Well, so think about it. Wherever you might not have an internet connection, the benefits are irrelevant. Right? So, where's the nearest coffee shop when you're in the middle of North Dakota and there isn't one near? A hundred miles, eager direction. Yeah. Just keep driving. That's what it is. Just keep driving. I don't know. Yeah. Well, I'll let you know as soon as somebody tells me, hey, you know you're in luck. As soon as we get near one. You're in luck. I'm in luck. You are in luck. So, I know what your previous phone used to be prior to Android. Yeah, I was Blackberry. All Blackberry. I was team Blackberry. And you know they released an Android version for Blackberry
with the keyboard and everything. Yeah. I saw that. Did you look at it? Man, I'm so past the keyboard. Oh, it's done. I'm so past the keyboard. Remember, I was sticking to Blackberry because I was big on email. You get used to it. Yeah. And I needed the keys. I was against typing on the screen. Yeah. Yeah. And then between swiping and I got really good at it. Yeah. So, I don't even. Yeah. I think I was probably struggling on the Blackberry. Yeah. It was like you'd start swiping. You'd start swiping on the Blackberry. And it was like that doesn't work on the keyboard. Yeah. You know how you watch. Too late, Blackberry. Like, come on, dude. But it's 2015, like, you're supposed to tell me, dude, they got the Blackberry Edge with, you know. Something. Something. That Android apps can work on. Like, then we would have been, oh. But, yeah. Interesting, yeah. We can come back with a keyboard. Now, they did reconfigure Android so that it's a little more secure or whatever. But most of the article was like too little, too late. Yeah. Womp, womp, womp. Yeah. Hey, you know how you're watching GIFs, a lot of animated GIFs on Facebook. And so, they're coming out with what they're calling it, scratch reel, where you can actually rewind it. Because some of them are kind of long. And you're like, oh, I want to go. Man, I got to wait. The whole thing. And that shit comes back all the way around. So, you can actually fast forward and rewind on it. And YouTube music. Yeah. Did you? You're a huge music guy. Mm-hmm. YouTube music is huge. You know, it was YouTube Red, right? Was two weeks ago, maybe? With the subscription service. Right? And then YouTube music. I don't know when it came out. Maybe it came out longer ago than I realized. But I just found an article on it. And it was like, oh, apparently YouTube has music now. So, that's cool. Well, you know, they're trying
to figure out. I like what they're doing. Right? On one hand, they're letting producers of content, which is music or video or whatever it is, actually get paid and receive royalties and commissions for what they put out. Right, right. And then it's also giving them an opportunity to charge people for access to this content, whether it's music or Red or the streaming or whatever they're going to do. So, this is actually a pro tip because we bumped into this. We had one of our clients embedded YouTube videos on their webpage and ads kept showing up. So, you go in there and it's buried, but it's somewhere where you can turn off ads. Uncheck the box. So, we unchecked it and then there was a message there saying, hey, there's proprietary content on this particular video. And I was like, wait, how is it proprietary? Like, she made it. Our client made this, yeah. And it turns out the music that they used is actually copyrighted music. And so, they have to run ads so that they can reimburse or compensate the musician. I was like, okay, frustrating, right? Because we've got to get it solved. But it's interesting. Informative at the same time. Yeah. If you notice that you're seeing ads on your YouTube video, it may be because the music in the background is copyrighted. So, that's kind of cool. You had some more news? Yeah, I've got some more news. So, this one goes to Overstock, right? Right. Remember, Google's been making algorithm changes. And so, remember with the first set of changes, we saw Wikipedia kind of lose their ranking. Yeah, right, right. Then we were beginning to see Amazon start to lose their rankings. So, now Overstock is blaming Google's search rankings for hurting its growth. They said they were hit by a change in Google's search ranking algorithm and their stock dropped 18% based off their earnings. Wow. Yeah. I feel you, Overstock can be like that sometimes. Yeah. You know, when Google make a change, you've got to get
in line with it. Yeah. But my guess is, because I've shopped on Overstock before, we talk about thin content pages. Oh, yeah. Like, they got a ton of pages that have- Nothing on there. Well, I ain't going to say nothing. Nothing product specific. Oh, yeah. A whole bunch of other stuff. Right. Buy this other thing. Yeah. So, y'all might need to revisit that situation. Oh, and so, yeah. Offline search and turn navigation to come to Google Mobile. Okay. Cool. I was talking about earlier. Oh, I like this. This is actually kind of cool. So, Yahoo, they're changing their search experience on Firefox right now. Okay. So, now, if you're on Firefox and you search Yahoo, you actually get a carousel results. Oh, okay. But you have to be in Firefox? In Firefox only. So, they start it there, then they plan on rolling it out to other browsers eventually. Yeah. Yeah. Is what they said. And lastly, still on the topic of Yahoo, they wrote this out today, actually, product display ads. Similar to Google Merchant. Okay, yeah. So, now they're running out product display ads. And, of course, right on time for Black Friday. Yeah. Surprise. Exactly. That is, that's good timing. Timing. Hey, I do have a review. Yeah. This is from D Miller Art and it is fastas. The title says, they make SEO not boring. Yeah. Chris and Charles have evidently been doing the podcast thing a long time. 295? Question mark. Question mark. Yes. No. I mean, no. 299 right here. And so, it is a long time. And so, it is not surprising that they have their act together. What is surprising is that they make this rather dry subject, SEO, internet marketing, so entertaining and informative. Yeah. It might still sound like geek to many outsiders, but to folks who are into this stuff, it sounds refreshingly non-corporate while remaining professional. Refreshingly non-corporate. That's a good one, right? That's awesome, dude. I like that. That's a new adjective. Refreshingly non-corporate. Refreshingly non-corporate while remaining professional. Lots of great
tips and industry news here that will help you stay on top of the ever-changing field. Punch in the face to you, Mr. Refreshingly non-corporate. I'm about to hashtag my phone. Copy that, and we'll stick that. We'll remind last time. Because remember, we're still running with Fan Fabulous and Fun Fabulous. Man, refreshingly non-corporate, though. That's like, I like that one. Yeah, that's very cool. Punch in the face, dude. Appreciate your review. Mr. D. Miller Art, punch in the face. I got a punch in the face, too. This punch in the face goes to Salesforce, man. And the good folks out there at Salesforce. Man, I will see you guys tomorrow. I'm so excited about it. They got a new product coming out, man, and so they got a conference going on in Atlanta at Club Privé, and they booked S.E.L. Rapper. So, S.E.L. Rapper will be up there. We're going to turn up. We're going to represent E-Web, and we're going to go in. So, y'all stay tuned. I'll tweet out some links. If it's being streamed, I'll definitely let you guys know. But, yeah, punch in the face to Salesforce. Looking forward to it. Let's get ready. Well, that's cool that they reached out to you, get you to go out there and perform for that particular event. That's awesome. Yeah, it's going to be awesome. It makes you, Jim, I'm going to have to start practicing my rap. Yeah, I'll bring my hype man next time. We'll just get on the stage and just go. That's my job. Headphone, head bob. I got the headphone, head bob. I'm good at that. You're good at that? I've been practicing that for, well, not 299 podcasts. At least the past nine. Yeah. Cool. All right. Well, that is the potatoes of our podcast. It's time to get into the meat. So, like we said, man, punch in the face to Mark John Hemstra. I'm pronouncing that right. And good folks over at Search Engine Journal. He says, the landing pages you need for your event marketing
before, during, and after. Right? And so, before we even get into this, the reason I wanted to bring this to you guys is because I feel like, first off, he's talking landing pages. Right. That's what we deal with frequently. More importantly, he's talking about events. Something else we deal with frequently. Right. But what I realized as I went through the article is that in this type of situation, we can actually treat events like products or services. Right. So, whether it's a conference you're planning for or a new product release or a new service you're about to provide, you still need the landing page form and some of these marketing tips are applicable for each one of those. So, let's dive in. Right. Before we get started, he also says, there's no better way to create a sense of urgency than to send prospects to a persuasive event landing page. It's where you will tell people exactly why they should come to the event and what they'll get from attending. He's right. At the end of the day, he's saying, look, you have to give people information. Give people a place. Tell them what they can get at the event, why they should come to the event, who's going to be there, the benefit for them. Like, you have to give people this information, frankly, really, really quickly in bite-sized chunks. So, that way they can see it, they can absorb it, and they can mentally commit to coming to your event or buying your product or using your service pretty quickly. What you don't want to do is have people click around and do research. Yeah. Yeah. If you want me to come to your event, you need to make it easy for me to want to come to your event. So, he talks about the first thing you need to do. Number one. First thing he says is a UVP, a unique value proposition. Wow. Right? Interesting. Yeah. And he's right. Everybody, you need the unique proposition. Why should I come to this event?
He says, your event landing page used to explain why people should attend your conference as opposed to many of the other ones in your space. I'll say this. Not only should I say that, but make it obvious. Right? You have to really put it in their face. You should come here because it should not be fine print. No, it shouldn't be fine print. It shouldn't be four clicks away. You shouldn't have to get my email address and my phone number and then have me opt in to tell me why. No, it needs to be biggest day right there front. Here's why you should come. Right? Make it extremely obvious. And that way you'll start to get people's attention because they're not, they're not sold you. Right. They haven't committed to coming. You just told them why they should come. He says, number two, two, a hero shot. He says the hero shot is the image that shows your product and helps convey a sense of what that product will be like. Right? So if this is an event like he's talking about, then maybe this is a shot of people, random people doing things. Maybe this is not even a picture. Maybe it's a hero video. Right. Right. That's showing activities from maybe a previous conference or a trailer for the upcoming conference or whatever it is. Could be a collage. Could be a video. Could be a number of things. Could be a hero testimonial. Right. If it's done right. The purpose of the hero shot, though, is to give people a visual aid. A sense of the experience that you're selling. Yeah. Exactly. If you, you know, maybe your hero shot is festive. Yeah. And it kind of puts people in a holiday mentality. Yeah. Once they see that hero shot. But you need to have your unique value proposition. Let them know why they're coming. And then a hero shot. Yeah. Which is basically a picture of the unique value proposition. Yeah. And this is how people are enjoying it. Picture's worth
a thousand words. Picture's worth a thousand words. I don't know how much video is worth there. Yeah. I mean, it's a thousand words. How much is a motion picture worth? Yeah. A thousand words per clip. It's like, yeah. Number three. Three. He says the benefits. Right? Focus on the benefits. He says the show people exactly what they'll get out of attending the conference. You have to give people, I wrote down fab, feature advantage in the benefit. Right. So more than just telling them the benefits, let's go ahead and sell them on why that should come. The features, who we're going to be featuring, why you should come. This is the most awesome person. Or maybe it's your product. Why it's the best in the market. Why it comes back with a money back guarantee. Why it's, you know, indestructible. Or maybe it's your service, you know, why you do it free for the first 30 days or why they should choose you over your competitors. Right. Those are your features. Right? Highlight the advantages as well. What's the benefit in coming to this conference? Yeah. I'm going to leave smarter. I'm going to leave better. I'm going to leave more empowered. I'm going to leave maybe with some leads. I'm going to leave with the discounted, whatever it is. Free pizza. Exactly. Free food. Yeah. They had, they, yeah, we got to get being catered well. Yeah. Depending on your event, you may need to highlight that. Yeah. Because food brings people out. People will show up. Yeah. But highlight the features, the advantages. And alcohol. Oh, yeah. Magically people show up. I'll just show up. Yeah. Beer. Yeah. What are we learning? Accounting? Mmm. Where's the vodka? Exactly. I'm going to need more than I thought. Yeah. Especially government accounting. Oh, boy. Yeah. I don't want to stop drinking. I'm not interested no more. But highlight those things, the features, the advantages, and the benefits of your product, of your service, or your event on that landing page more specifically. So, they need to
see that value add. They need to see a good hero shot. And then they need to begin to digest the benefits of even coming. Fourth, he says, not only that, bring in some social proof. Yeah. Right. He goes on to say, every high converting landing page also has a healthy dose of social proof. Yep. Well, what is social proof? Great question. That is a great question. Social proof is basically any social media activity that didn't come from you, that came from other people about your event product or service. Right. So, this is tweets of people who've said, maybe, oh, I went and I had a great time. Hashtag had a blast. Right. Or maybe it's a screenshot of people who've actually checked into the event. Yep. Maybe it's an active Twitter feed on this landing page showing the actual social conversations people are having using a certain hashtag. Happened at the last time. Happened at the last time. There's happening about this one. High energy. Great speaker. Yeah. It's people posting pictures of the things they did. And then you got some Instagram feed about that same event. Pictures of the pizza. Pictures of the pizza with the guy with the vodka doing the taxes. Yeah. Yeah. And so, so social proof. That is an interesting picture. The drunk text teacher. Who eats pizza. D-T-T. For free. Yeah. And so, so he's probably a D. Yeah. Yeah. From a disc profile, like personality profile. Yeah. So, so, but yeah, social proof. Social proof is extremely necessary because we know what social proof does in this day and age. Social proof is like a pat on the back. Social proof is like review. Social proof is saying, I co-sign this and you should too. Social proof is that word of mouth is what that is. It's the, it's the digital word of mouth. Social proof. Yeah. That's a good one right there. Digital word of mouth. That's social proof. Yeah. So, but you need that social proof. And more importantly, you need that on the landing
page. Again, we're talking about this page that can make people come to your event, buy your product or use your service. You need that value proposition. You need that hero shot or video. You need those list of benefits. And now you need some social proof, right? So, everyone can see that most people have co-signed it. Most importantly, you need a call to action. Number five. He says, all landing pages to dig this should have one goal. Yep. I totally agree. We've been in the practice now where we've literally been stripping out our landing pages, removing nav, removing all secondary CTAs, making it really, really simple, really, really focused on one specific action. If it's subscribe, then it's subscribe. If it's register today, then it's register. If it's call now, it's call now. If it's download, it's download. Yeah. But it won't be any, it won't be all video. Call, register, or subscribe, or download. Not on the landing page. Now, you get to the home page, yeah, you may see call up here at the top. In the sidebar, you may see register now. You get to the footer, you may see subscribe. But on the landing page, you will see one of those that we want to focus on. And I agree with that. Matter of fact, I added KISS. Keep it simple, stupid, when you're talking about your call to action. But more than keeping it simple, you have to remember the tools and give people those tools that's going to be necessary for them to convert. Right. What does that mean? Chuck, what are those tools? So, if your action is call, then tell them why they should call. Right. Call and talk to a medical marijuana expert. Yeah. Shout out to Dr. Patel, a new client. Yeah. You know, or call, or maybe it's a form. Register today and get half off of blah, blah, blah. Right. Or whatever it is. Or it's register for this event and, you know, buy one, get one free. Whatever the tool is, if it's
a purchase, if maybe purchasing a product is your call to action, then free shipping is the tool. Yeah. Whatever your call to action is, give people the right tools on that landing page so they can convert. Yeah. Too many times I see too many pages where they have an action and no, no, no power behind that action. Yeah. Call now. Why? For what? No. No, I won't call now. Maybe I'll call later. Yeah. Why should I call now? Maybe I think I'll call later and I'll forget. And I won't. Yeah. You know, so give people a why with that action. Register now because limited seating is available. VIP seating for the first 20. Whatever. The first hundred products, get one free. Yeah. Right. You know, give, include some FOMO. Yeah. If you will, some fear of missing out or what's, what's your good one? What's in it for me to whiff them? Whiff them. You got to highlight those things on that call to action. I'm glad you came up with that because you said, what's yours? And I was like, I don't know. That's only because you said it before we came here. So yeah. Uh, having a call to action. Now he kind of went into some other things that I, that I highlight briefly, like before the event, for example, he says building awareness and capturing leads. He goes on to say in the months leading up to your event or your product release or service or whatever, he says, you can start to collect email addresses from interested prospects and give them updates along the way. Yep. You should be promoting it. This isn't an event. You need to be promoting it at least 90 days out. This is a new product release coming up. Think about know who does this good artists. If you're like putting out a musical project, a CD, you will get a single, you know, six months ahead in advance. Then you'll get a video four months after that. Then you'll get a trailer to the
album release two months after that. Then you'll get another single. Yeah. And then the weeks coming up to the album release, you start seeing interview after interview after TV appearance. These are people building up to the release. Yep. So take the same event. If it's, if it take the same process, if it's your event, then you start mailing out leading up to it. Who's going to be featured next email. So the keynote speaker next email tells how many attendees you have next email. I like the prizes that you may be giving away, but what you're doing is building up that anticipation so people can come to your event, use your product or your service. Now dig this. He says during the conference, right? Still talking about that landing page. He says a conference isn't about just delighting networking or creating a buzz. At the end of the day, you want to make it possible for easy to sign up for your service. Right? Yeah. How do you do that? Well, you begin to, um, to, to promote to people while they're there. Absolutely. While they're there. It's okay to tell them, Hey, visit this page because right now we're offering this. How many times you've been in Walmart or Quogert? And they say, Hey, right now on aisle five, you can go try this out. And if you try one, you can get the whole set for half off and everybody flocks to aisle five to go try something that's probably gross, but they tried it. And so, and that kind of stuff works. And so begin, don't be afraid to promote and nurse people to convert during your event or while they're using your product. Maybe they see always be closing. You have to, especially when they're there, they, they're already halfway committed. Yeah. And then, and then lastly, he says after the event, after the event, repurposing your landing page. Right? So I'll say this, go back to your landing page. Events done, your products released, your services out there, people are using
it, but you still got this landing page and it's on your site. What should you do with it? Well, first off, it probably already got a decent amount of traffic because of the promo you did to it for hopefully you had some sort of remarketing script on it. And so it's, it's still working. And frankly, you probably had links coming to it from wherever you promoted the event ad and things like that, Eventbrite or Facebook or whatever it is. So that page still gets traffic. So why don't you capture all of the pictures from your event and go and add them back to that page. Maybe if that event is coming up the next year, you add some secondary CTA where people can register ahead of time and get some sort of discount or, or you use that type of activity. So that way that page continues to rank. So that way that page continues to be fresh and relevant because it has new content. More importantly, if it is a reoccurring event, this page has plenty of content, has plenty of images, has plenty of text. And since it's a reoccurring event, they use the same exact page for the same exact event for the very next year. Yep. Update the content and now that page likely ranks faster and already has built up some trust and frankly has an active audience list that you can remarket to. So dude. Oh, and lastly, he says the event landing page is just one piece. He said, it's only useful if you can get people to the page. Yeah. And he's right. This is not a situation where if you build it, they will come. In fact, if you build it and do nothing, they will not come. Well, mom, mom might. Mom will come. I'll come. Yeah. You know, Chris will show up. Yeah. He might be late. He'll show up. You know, and that's about it. Yeah. David might come. Yeah. Yeah. That's a possibility. It's a possibility. And that's about it. Hey, there's
one thing in there that I think was briefly touched on that I think is really, really important and that's testimonial videos. Testimonial videos work. Especially if you're doing it again. Exactly. Not as important if you just need something. Oh, this was a great event, but. No, you need that video. Dude, I was at the last one and I'm at this one and I will be at the next one because I learned so much. I did so much and I gained this kind of knowledge. Yeah. Right. That's important. Or it's a product testimonial. Hey, I bought this and it saved me a hundred bucks and my back don't hurt no more. Yeah. Right. Like whatever it is. And I lost 300 pounds. You need those testimonials. Matter of fact, testimonials actually can supplement that hero shot we're talking about. Yes. You got a hero shot there with a nice testimonial next to it. Punch in the face to the good folks at Silver Sycamore. Great example of that. Right. Hero shot testimonial that complements the hero shot that talks about why you should come use this product or this service. Yep. Good one. Very cool. Testimonial work. All right. Punch in the face to Mark John, the landing pages you need for your event marketing before, during, and after. Great article. Follow us. We'll be posting it shortly. Cool. Do we have any what? No. No one. No one. All right. Well, we'll save that for an accident. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. Or, if you know somebody who needs internet marketing, by the way, internet marketing includes website design. We probably haven't said that in a long time. Yeah. Remember, we had somebody like, I didn't know you guys do websites. Yeah. Internet marketing starts with the website. So, websites. I was going to say, y'all should know that. Yeah. Like, I mean, similar to our faithfuls, we
already know. We've always said it, and we're proponents of this. The website is the foundation of all the internet marketing. And so, all our packages include full, custom, mobile-friendly, responsive website design. And that's because that's what we intend to drive our traffic to. You need it. I mean, we get clients to us, and we're like, okay, well, I know, yeah, you've got to do your website. But, you know, I just had it done. Can you just start marketing it? And we pull up the site, and we're like, I am not going to pay for traffic to go to that website. Yeah. I might go in there and do some SEO on your existing site, maybe. Yeah. But I'm not going to send no paid traffic. No. All right. So, if you have a referral, somebody who's interested in internet marketing, and you don't want to take care of them, send them to us. They pay their bill. We send you money. Yeah. That works pretty simple. Remember, we were, oh, we do have, well, we won't run the special, because, no, we can do the special still, because it's through November. Yeah, this is probably the last podcast. Yeah. Next one, we don't do it. So, we are still running a special. If you sign up for one of our internet marketing packages through November, you will get free social media. If it comes with social media, you'll get that discount on that package. And if it doesn't come with social media in that package, we'll add it. Boom. And let me say this. It's not just some standard post once a week social media campaign. And you don't have to come up with the content. Yeah. We're going to develop the content. This is going to be post every day of the week, custom social graphics, hashtags, like you name it, specific to whichever platform is going to work for your business. And so, consider that. Take advantage of it. Cool. Hey, we were filmed live at 5999 West 34th Street, Suite 106, Houston,
Texas, 77092. There is a transcript and video of this podcast is available on our website, ewebresults.com. By the way, thank you guys for making us the most popular internet marketing podcast on iTunes. Appreciate it. You and all y'all. Punch in the face to all of you duck. Hey, if you're new to this, just duck and then you'll get it next time the rest of you punch in the face to you. Punch in the face, take it. Yeah. And no kick in the shins, right? Kick in the shins is the bad one. We just got to keep that on people's minds because... They don't know. They don't know, apparently. Until the next podcast, my name's Chris Murray. Charles Lewis. Bye-bye for now. Two. All right. Balance check. Balance check. Balance check. One, two. Let's see. SEO Podcast 299. Pay attention. Turn the volume up one time. It's about to go down. We in H time. Chris and Chuck talking lending pages right now. Right now. That's it, man. 299. 299, man. Out.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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