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Landing Pages You Need for Event Marketing by Mark John Hiemstra #299
Event marketing landing pages need a unique value proposition, hero shot, benefits list, social proof, and a single focused call to action to convert visitors before, during, and after an event.
Key takeaways
- A landing page should have one goal and one call to action, not multiple competing options.
- Build awareness at least 90 days before an event by releasing content in stages to build anticipation.
- After an event, repurpose the landing page with photos and new CTAs so it stays fresh and continues ranking.
- Social proof, meaning tweets, check-ins, and hashtag feeds from real attendees, acts as digital word of mouth.
- Testimonial videos can supplement the hero shot and give prospects a reason to attend or buy.
there's no better way to create a sense of urgency than to send prospects to a persuasive event landing page
About this episode
Another fun-filled episode of BestSEOPodcast! Join your hosts Chris and Charles as they talk about what every event landing page needs (before, during and after the event marketing campaign). Don't miss this!
Questions this episode answers
What landing page elements does an event marketing page need?
According to this episode, an event landing page needs five things: a unique value proposition explaining why people should attend, a hero shot image or video, a list of benefits for attendees, social proof from past participants, and a single clear call to action with supporting reasons to act now.
How far in advance should you start promoting an event landing page?
The hosts say you should start promoting at least 90 days before the event. They compare it to musicians releasing a single months before an album, then a video, then a trailer, building anticipation through a series of emails and announcements leading up to the date.
What should you do with an event landing page after the event is over?
The episode recommends adding photos from the event, placing a secondary CTA for early registration for the next occurrence, and keeping the page live. This keeps it fresh, maintains rankings, and lets you remarket to the audience list already built up around that page.
What is social proof in the context of event marketing landing pages?
Social proof, as explained in this episode, is any social media activity generated by people other than the organizer, such as tweets, Instagram photos, check-ins, or hashtag feeds from past attendees. It acts as digital word of mouth and co-signs the event for prospects visiting the landing page.
In their words
there's no better way to create a sense of urgency than to send prospects to a persuasive event landing page. It's where you will tell people exactly why they should come to the event and what they'll get from attending.
Host
Social proof is basically any social media activity that didn't come from you, that came from other people about your event product or service.
Host
all landing pages to dig this should have one goal.
Host
Terms defined in this episode
- Unique Value Proposition (UVP)
- A clear, prominent statement on the landing page explaining why someone should attend your event or choose your product over others in the same space.
- Hero Shot
- An image or video on a landing page that conveys a sense of what the product, service, or event experience will be like, giving visitors a visual aid.
- Social Proof
- Any social media activity about your event, product, or service that came from other people, such as tweets, check-ins, or hashtag feeds, functioning as digital word of mouth.
- FOMO (Fear of Missing Out)
- A tactic used in calls to action, such as limited seating or first-purchase bonuses, to give prospects an urgent reason to register or buy now rather than later.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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