Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Natural link building, proper site structure, and user-focused optimization are the core SEO basics discussed, with Fiverr-style link schemes and thin content flagged as penalties under Google's 2013 updates.
long gone are the days of, of a whole bunch of, um, uh, follow links, do follow links on a whole bunch of, you know, forums and comment sections and gets blogs and this and that.
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutConfiguring Google Authorship CorrectlyLearning and Implementing Internet Marketing BasicsKeeping Link Building Natural
Yes. The hosts recommend no-following guest blog links so Google does not perceive you as trying to build links artificially. A no-follow link still gets recognized by Google but does not pass page rank, keeping your link profile looking natural.
The hosts say 250 words is the minimum they have always recommended, and Google now has a spam penalty for thin content. They advise writing enough to genuinely get your point across and support it with rich media like images, videos, and links.
A digital footprint means claiming profiles on all platforms, adding bios and images, and keeping all information consistent across every site. When someone searches your brand name, every affiliated site where you have a claimed profile contributes to that footprint.
The hosts say the CMS itself has no direct SEO effect, but WordPress is recommended because it provides tools that make it easy to optimize a site. A shady SEO firm telling a client to leave WordPress is treated as an immediate red flag.
Fiverr, no longer a good place to get links. Exactly. Yeah. Fiverr SEO nuke and all of those things like that. Yeah, it's not exactly. It's not 2010 no more. It's not 2011. It's 2013.
Host
the search engine is not going to pick up the phone and call you. The user is.
Charles Lewis
if you include a hashtag in your YouTube title and in your YouTube description for whatever that video is, it has a higher likelihood to show in a Google search result.
Host
Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. Charles Lewis, your internet marketing specialist. Thank you guys for tuning in to another fun-filled edition of our podcast, which happens to be the most popular internet marketing podcast. On iTunes. And SEO podcast. Yes, got to get that in. On iTunes, Tune, or Tones. Either way you want to say that. We change pronunciations all the time. As always, there is a tip from our previous podcast, and that tip is configuring Google Authorship correctly is a must for both click-through rate and authority enhancement. Yeah, you definitely want to make sure that when you're setting up Google Plus for the sake of using Authorship that you configure it correctly. A lot of times we get clients who have questions about setting it up the right way or wonder why the avatar isn't showing or things like that. In order for Authorship to work for you and for it to truly be effective, configure it the right way, and it's simple. Link back to your Plus page. From your Plus page, link to your site in the contributor section, and make sure in those links, which is the step most people are missing, they're forgetting to put the real equals author. Put that in the link, and you'll be good to go. All right. Remember, we are your friendly local neighborhood top position snatchers. Yes. Where our mantra is. Don't be a douche. And if that doesn't make... Not a douche, but a douche. Douche, as in a feminine hygiene product, to be specific. I probably can apply it anyway. We'll leave that one alone right now. And if you're uncomfortable with the term douche, just go back and listen to all of our podcasts and figure out where it actually originated from. Yeah. If you can, I see, Chuck, you have a device in my hand. By the way, this is a multi-device episode. I know. One, two, three, four. We've got a Windows tablet, so we've got MS. We've
got Android phone times two, and we've got an iPod. An iPad. Not pod, an iPad. So we've got them all covered here. I can just give you a quick review. I just got this ThinkPad Windows 8. No, this week. Yeah, just this week. It sucks. Like, just straight up, it sucks, right? There are aspects that really, really suck, and then there are other aspects that just kind of suck, and then there's aspects that barely suck. We'll put that. Literally, there are, like, two operating systems in the same operating system. I've got two OneNote, which is a Microsoft product for tracking notes. I've got two icons in two different locations, and they both open different, entirely different versions of OneNote. That really, really sucks. That really, really sucks. Having said that, the handwriting recognition capabilities of this thing is phenomenal. It is recognizing my handwriting. Literally, I was showing it off both to Javier and to Chuck, and as I'm writing, they're like, oh, I thought you wrote something else, and the tablet got it right. Like, my handwriting is so bad. It isn't that bad, though. Yeah, it's that bad. It could be multi-marketing. It could probably be a doctor. Exactly. Too bad there's no prescriptions in internet marketing. Wait. There's prescriptions for success. All right, so I was just about to say, before I got distracted by all the electronic gizmos around here, that if you can, tweet now. Tweet something. Tweet later. Tweet soon. Tweet that right there. Right up there. Hashtag SEO Podcast. This is number 205. Make sure you tag us in it, at eWolfStyle, or even at BestSEO Podcast, and that way we can follow you back, exchange some networking, and do all of our social media stuff. So, we do have a review today, so that's going to be great, and it's the only favor that we ask of you, if you are in a position to, and appreciate what we're doing, please go ahead and write a review. There's two places to write a review. One place has
three steps. Go on to iTunes, make an account, write a review, and if you choose to, send us an email, podcast at... e-wolfStyle.com. And if you're in another country, make sure you send us an email, and say, hey, I just wrote you a review from UK, from Spain, from Swaziland, whatever. Make sure you let us know, because I literally have to, in iTunes, select that country, in order to see the reviews, that were submitted, in that country. iTunes, I would hope y'all work on that. Yeah, there should be... We shouldn't have, require extra steps, to see reviews. They have made the podcasting... Well, so they've kept it off, of their servers, so it's really hard, to track listening, although, they should know downloads, to all of the, whatever that's, iTunes... Users, who are downloading. What's the software called? Is it iTunes? Is iTunes? Why am... Man, that sounds wrong. iTunes has a different meaning now, it can't mean software. Yeah. Anyway, so when you open up your iTunes, it automatically downloads, downloads the podcast, they should be able to track that, and give us statistics about it, would be really interesting. We use a company called Podomatic, to host the actual files, so when you're on iTunes, just so you know, you guys probably didn't know this, when you're on iTunes, and you're looking at the list of files, those files are actually hosted, at Podomatic, and then the RSS feed, a particular, podcast RSS feed, is given to iTunes, and uploaded, and referenced, so that iTunes knows, when there's a new one, et cetera, so, that's all kind of interesting. And I brought that up, because, yeah, it would be nice, if iTunes made it easier on us. And the other thing, that you can do, is you can actually write us, a G Plus local review. Yes. And the way you write, a G Plus local review, it's easy to get to our page. Not hard at all. All you have to do, is go to, e-webstyle.com slash, G Plus, and, G Plus,
or slash, Google Plus, or slash, Google Plus. I didn't know, if you were going long, on that one. Yeah, the first one, I couldn't stop. I couldn't do it. And, finally, in kind of housekeeping, remember, we do have a referral program, send us an SEO account, if that account goes live, as long as it stays live, you will get compensated, for sending us that account. Back to G Plus for a second. When you leave us that review, take a few other actions, and we'll reciprocate those. Right? Don't put us in your circle, like create a circle called, I don't know, SEO guys, maybe internet marketing, or something like that. And, and put us in that circle, and then, I mean, that way we can do the same for you. Put you in the circle, as a podcast follower, or something like that. So, so yeah, do that for us. Cool. And plus one us, while you're there. Yep. And plus two us. Awesome. So in the news, I thought this was just, I mean, this is too cool anyway, right? Nissan is working on driverless cars. Yeah. 10 years, seven years, or something like that. Yeah. And Google is working on it too. They're kind of competing. Nissan's more focused on, on, on having a car that you can, you can grab the wheel at any time, where Google's more focused on, okay, we want you to be Googling, not driving. So we'll take care of the driving, so you can Google more, and we can make more. Especially since, you know, mobile, we'll get into that in a minute, but mobile search stats, or higher than desktop search stats right now. So yeah, they want to. Imagine how many more searches there would be, if people could, uh, actually Google the entire time they're driving. But if you could, text and drive. And I do say the entire time, because we know people are out there Googling anyway. I'll actually have a thought, and, and say the search into my phone, and then, you
know, I won't read it. But then I have the search, the next time I pick up my phone. I'll read it. Okay, I read the headlines. Uh, uh, Apple is accepting trade-ins. I, I have traders written here, I don't know what that's about. Trade-ins, that's kind of cool for their, for their, for their iPhones, whatever, you want to get a new phone, you can get credit, that's just kind of cool. Uh, a robot prints cookies, that's kind of cool. Uh, revenge porn to be a crime. Revenge porn? In California. So, that is, say you're in a committed relationship, and you decide to make some, um, videos that you want to keep for yourselves, and, uh, and then you break up. Oh, you release it. Oh, really? And, and one party or the other decides that, uh, they want to be, to make some money off of these. Make some money, and get some revenge. Uh, they're thinking of making that a crime, so. That's, uh. But what's the punishment for that, though? Like, it's done. Yeah. Well, I, you know, you make it a crime, and then they go to jail, or pay fines, or whatever. This is one of those things that I definitely throw in the category of, really, people, you just shouldn't do it. Yeah. And, really, the government should have no say in it. Right? You guys did it private, you knew the risks, and, great, and, frankly, you should have, you should not have done him wrong like that. Exactly. No, like, come on, people, just have some, just be decent human beings. We shouldn't be legislating decent human beings at that level, in my opinion. No, I agree. Murder, yes. Yeah. It just popped in my head. All right, so, here's, here's a great question. How much extra would an Android phone, or Google phone cost, if they made it here in the States, versus China? It'd probably be double, triple in price. Yeah, isn't there, that's your, that's the instinct, that's what you're saying? Well, that's what, hmm,
it could be cheaper. What, four dollars? Four dollars. Really? Four dollars. Now, you sell a hundred million of them, that's four hundred million dollars, of profit, because you're making it in China versus the US, and it's still only four dollars. They should give you an option to pay an extra four dollars, for a American made one. I'd pay five. Yeah. You guys, make an extra duck, buck, not a duck, a buck, out of it. I'll pay your four bucks, I'll give you an extra buck profit, just for making it here. I mean, one dollar each person, I don't know. You really wish that they would. Well, yeah, because when you put it in that, in that, you know, in that situation, then that would actually compensate for the employees you had to hire, and everybody else locally to make those devices. Yeah. So, hey, you want a China version, or you want a US version? You want to support us? You want to support China? Us being US. Yeah. That was intentional. All right, that is the potatoes of our podcast. Time to get into the meat. All right, so I've got some content. Let's address the email first. Oh, yeah, I'm sorry. And we have a review. Let's do the review first. Come on, you missed a lot of stuff. Wow, I'm just skipping all over the place. The ways to reach us on social. I got distracted by revenge porn. Again. All right, here it is. iTunes review. The title of the review is, I like these guys, and it is five stars. And it's by Pre-Med Guy. Cool. Pre-Med Guy. Good luck with that. Nice guys, fun podcast, punch in the face for good podcast, blank stare for poor audio, punch in the face for fixing it. I call that the punch blank punch sandwich. So, patoof. Well, now it's patoof. What? Yeah. Patoof. Sandwich. Sandwich. I don't know what sound to be. So it's patoof. What? Patoof. Thanks for helping us lay people with internet marketing and SEO. Well, first off,
your humbleness is going to go away as you get further into med school. You will no longer call yourself a lay person. I know. That's just a fact of going through med school. And, uh, thanks patoof to you for, for the awesome review. And, uh, if you gave us a website, we would have read it on air. So instead we will give you, let's give him a patoof patoof sandwich. Patoof. Patoof. Mmm. All right. So we have an email question that was emailed to us. Cause that's how email works. And it says at E that's webstar.com. Yep. It says, I gave the eight 28 five star five star. Thanks for what you guys are doing. Love the podcast. And thanks for fixing the audio. Um, okay. That was, that was the one that we reviewed previous one last week. Um, I have an SEO question for you guys. Now this is interesting from an English perspective. I'm going to have to look this up. Is it an SEO podcast or is it a SEO podcast? It's a, I think it's a, right? It's a, I mean, this doesn't sound wrong. It's a vowel, right? It's a vowel. Un, if it's a vowel, a, if it's a consonant. So I have a SEO question. Un SEO question actually sounds better. I don't know how that works. Anyway, uh, I hired a shady SEO firm last year. It sucks. Uh, I know that's me kicking you in the shins now out of business surprise who told me to move my blog from WordPress where it was getting 200 clicks a day to my site www.aceorganicchem.com. By the way, uh, it, that's a, that's a huge, anybody going through pre-med and all sorts of things have to take organic chemistry and organic chemistry is a bitch. So, uh, great that you're out there trying to help people and make money. Uh, now not only does it get way fewer clicks, my Google rank dropped from eight to one 80 ish for our keyword organic chemistry. I know that
I have, could have been nuked by penguin or panda, but for SEO reasons alone, does it make sense to try to move the blog back to WordPress or should I keep it on my site? Which gives me more link juice. Thanks so much for the content. You guys are a staple with me at the gym. Um, okay. So you listen to us while you're working up. Yeah. While you're actually pitufing and kicking and me. All right. So, so, so, well, I got an answer for you, but I also have a question, which I didn't quite understand. When you said move your site from WordPress to, you said move your blog from WordPress to your site. So was your blog on a different domain name and then you added it to your site? Not quite sure about that. Or, or are you asking, did you just change content management systems from WordPress to whatever you're using now? Yeah. Were you on, were you on WordPress.com? Exactly. With your blog and then you moved it to your website or, or what? Yeah. Um, so. By the way, that's incredibly risky. I don't, although WordPress.com, I mean, they're such a solid organization. You're, maybe you're still on WordPress. You're just not on WordPress.com. Um, they probably have a way to do 301 redirects to you. From that domain. From the old one that you had to the new one. And in fact, you, there's probably a plugin that works on WordPress.com. And that's probably what happened is you lost a lot of link juice because you, you didn't read 301 redirect your content. That's what I would guess. I would guess that. And then secondly, um, to be honest, the content management system, your own, um, indirectly has no effect on your SEO. You could be using WordPress. You could be using ModX or Blogger or anything like that. Uh, but, uh, indirectly, um, I will say yes. Because WordPress applies plenty of tools that make it extremely easy to, to operate your site and optimize your site.
And so, um, whoever, first, first red flag. SEO firm says don't use WordPress. Eh. Yeah. That's like, you got to do that. You mean the largest, most popular content management system on the planet. Okay. Yeah. So actually second clue would be if they were to ask you to ask the programmers to improve WordPress, to make it easier. Oh, like we actually had a vendor of one of our clients come back to us and say, Hey, could you make this CMS easier to use, especially as it relates to pictures and flash? Uh, it's WordPress. We didn't write it like you should understand that. And second, it's WordPress. It's not going to get that much easier. Yeah. So, so I would do that. Uh, now some, some action items. Yes. Move back to WordPress. If you can, especially since you've already lost ranking. Well, you know, I got to say that depends because if it's moving back to WordPress.com, I think ultimately you do want to create your own. Well, yeah, I'm not suggesting move back to, um, a blog or organic, um, and whatever it is, dot WordPress.com. No, I'm not suggesting you move back to the WordPress subdomain. Uh, I'm suggesting if you've moved off of WordPress as a content management system, then I would suggest moving back to it. Yeah. Um, in regards to your domain name, um, I think it's probably in the long run more effective and better to be on your own domain name than on a WordPress subdomain. If that was the advice they gave you, then that's not bad. Uh, but you just need to make sure you do the right redirects and the right things with your URL. So you won't lose ranking like that. Uh, appreciate the five star review. Hopefully that helps punch in the face. Cool. And I'm pulling up his website right now. Um, it just to, to maybe see if it is in fact, uh, this isn't it by the way, look at this. This is an advantage of having windows eight versus
an iPad. I cannot view source easily on iPad. Yeah. I'm not seeing any WP content admin folders. Now the blogs over here. So it may be that he just moved the blog. That's a possibility. Um, let me go into the blog and see. Ace organic Kim.com. That's a word. That's a WordPress site. Yeah. Okay. So it's just the blog. I'm guessing he just moved the blog from WordPress.com to his site. And you probably didn't do three or one redirects. You're actually in a, in a, in a decent position, right? You've already moved your site. You've already lost your rank. So at this point you can only come back up, right? Since you're there, why not have your blog designed to look like your website or better yet, I'm speaking backwards, redesign your site on WordPress. Yeah. And then that way your blog will already be incorporated and it can be a part of the nav. And then the look and feel won't change. Cause that was kind of bad after we click blog, to be honest. Um, and that way you can have the same look, the same feel. Your users won't get lost thinking that they're on the wrong site. And, and then your whole site will be on WordPress. And that way you can take advantage of all of those, uh, SEO features for the entire site and not just your blog pages. Cool. Excellent. I think now like one for, um, uh, that's a point for windows, right? Cause that's a, that's a pretty big point. Right. I actually did work on air, which I could never do on the iPad. I would have just been like, yeah, we'll look that up later. Cause we don't know. Um, so that's, yeah, super cool. I like it. And yet I'm about to tweet with my iPad. So I've gone from one kind of medium sized, heavy laptop to, to potentially three devices. I mean, at least my phone. So I always had that. I was to both. Now you're carrying windows, Android and
Apple. Everywhere. Everywhere I go. My intent was in windows, Android and Apple. Yeah. My intent was just, I needed some sort of laptop for some, there's certain clients when I go there, I've got to do laptoppy stuff. And so I just wanted the lightest possible version of a laptop that had decent real estate on the screen. And a tablet is the thing that made sense. And then once I got that handwriting and now what we just did, yeah, it's going to get more use than I thought. Don't, don't get me wrong. It really sucks. Like it really, really sucks. And there's now two features that are indispensable. Yeah. Keep using it. Yeah. And then you know what, if you, if you had windows eight desktop and windows eight phone, then you'd probably love it. Yep. If you were it, well, assuming you were happy with your windows eight desktop. Exactly. Because people aren't. Because literally if I had a keyboard and a mouse, all the sucky things would still suck. Like it sucks. Yeah. Yeah. I know what was one note would still be in two places. Yeah. It would still be two versions that were two totally different things. It's just like the Nokia commercial. You talk about the hardware. You don't talk about the operating system. Yeah. Cause this sucks. All right. So, um, get to the meat. I was at search engine watch this time. I hadn't been there in a while. And, um, I came across a, uh, a title, you know, I'm captivated by headlines and titles, 10 tips to the top of Google. Uh, it forced me to click. And so I clicked it. And as I began reading it, uh, and this was by Grant Simmons, uh, punching the face to Grant. And so, um, I began reading the article and I realized all those titled 10 tips to the top of Google, it was really more about, tips for successful internet marketing in general, not just Google. And so, uh, but let's get into it. Uh, so
number one, he says learn and implement the marketing basics. And, um, I think this goes for more than just Google. Uh, but, but you had to understand what those basics are for your business is what he really didn't get into in the article. Um, you must understand what these marketing basics are for your business. Like what's your expertise? You should know that so you can promote it. Um, or do you have locations, you know, have all this information, uh, readily available, but, and that's when I leave, what's your message? What's the message that you're trying to convey to people, uh, about, about your business. Make sure you understand that. Um, number two, um, how to structure your site. I think this is important because a lot of people go into a website development and design and they, they're thinking about SEO. They're thinking about keywords. They're thinking about ranking and traffic. Um, and, and if that's your logic when structuring your site, then, then your logic is a, is a bit flawed. Um, yes, you should keep SEO in mind, but structure your site with users in mind. Structure your site with, with the end conversion in mind, what you want that user to do when they get to your site and the action you want them to take. Um, keep that in mind when doing your site structure. And after you do that, then you use some SEO. Make sure you have your keywords and all of the other information, um, in the right places. Um, number three, um, build a digital footprint. Uh, and to me, what this really means is, is, is claim all your profiles on all platforms. Um, that's what that digital footprint means. So if you, if our digital footprint, you know, eWeb style, if you search that, um, not only will you see our site, but you will see every other site that's on the internet. Um, that we are affiliated with and we've claimed those profiles. We've added bios, we've added images and things like that. So
that's our footprint. Everything is consistent in all places. So make sure you take advantage of that. Um, number four, design, I get to go in on this one. Um, yeah, we'll have an aunt coming up later. Just nudge me. All right. I may be asleep. Okay. Number four, uh, design for multiple screens. Uh, this is extremely important. I mean, Chris is using three different screens right now. Yeah. And so, you know, you want to make sure that you take advantage of that. If it's a responsive design or if you're going to end up doing a mobile site or however you're going to do it, whatever your strategy is, uh, make sure that you are taking, um, in, in, uh, make sure that you're keeping in mind the fact that your content, your information could be viewed on screens. Um, that may be, um, horizontal. They may be vertical. They may be super tiny. They may be big. They may be on a Blackberry. Uh, you know, exactly. And so, uh, don't keep that in mind. What is that? Uh, I don't know. Hey, Hugh, uh, get that turned down a Hugh, please. Uh, but make sure you're keeping in mind what your, what your, what kind of device your dad is going to be viewed on. Um, number five, um, conduct keyword research. So duh, right. Um, it's always about keywords. Be aware of different types of keywords, the searches people are using and keep that in mind when, when doing your content because, but not just your website content. Keep that in mind when you're doing all of your content across all platforms. If you're tweeting, if you can get that keyword in there, do that. You put in the Facebook post, get that keyword in there. Uh, maybe you're Instagramming something. Use that keyword as a tag on there. I mean, this, this helps build your whole internet marketing, uh, brand. Number six, he put, um, write just enough content. And then he goes on to say this, here's your aunt right here.
He goes on to say there, there are no ideal lengths of content. Yeah, I totally disagree with that. For one, it's always been a known fact. We've always preached it that you need at least 250 words. Um, but more importantly, um, Google has a new spam penalty for sites that have thin content. And so, so I won't say write just enough content because, um, because nobody knows what just enough content is. Right. I will say write enough content that expresses your point, that, that get your point across that people can observe, absorb, absorb, and actually gain some value from. If your content, if you get your point across in two sentences, then you're not making a point at all. You're wasting time. And so, so you're incredibly, an incredibly talented wordsmith. Exactly. And you're so talented, you need to back off of your talent so that Google can appreciate what you're doing. Exactly. So I won't say write just enough content. I will say, um, there's no need to add a lot of fluff to your content. Um, but get your point across, um, and support your content. He didn't talk about, I'll say support your content with, with other rich media images, videos, um, links to other sites that have similar information, um, things like that. Um, and then that way your content is effective. That way your content is valuable. That way your content is relevant and, uh, you can actually get results from it. What was, so what was his statement there? There are no ideal lengths of content. You know, so it's certainly, there's a lower bar, right? 250 we say. Um, and, and pages with lower content than that can still rank. Yeah. And, and the, the other thing is, is that they're, they're, if you start getting into honing into a particular audience, I think you really can say they're ideal. Yeah. Right. Cause, um, you know, we can, we can talk about, you know, what it takes to sell plumbing service, what it takes to sell, uh, versus
what it takes to sell sighting services. Those are really a longer term purchase. They're a larger purchase. Um, there are even purchases that are similar, have similar prices, but just end up being sales processes. Different requires a lot more research. If you're buying sighting, yeah, you want to read about the colors and how to install it and the best installers and what, whether it works in and what color you should use. And see the textures. You need a long page for that. Yeah. Um, yeah, you can't sell sighting to someone with three sentences. With a splash page. That's not ideal content. Yeah. Exactly. And so, yeah, I think you're right. You have to find that niche. Maybe you're in an audience where, where quick fire answers are all that's needed. Um, as an example, this, uh, or what is it? Ace Organo Kim, organic Kim. Um, you know, the things you got to really focus on is if I'm a student, I don't have much money, right? I want to get through this class. I need, I want to see testimonials, right? I was struggling. I struggled for the first year. I failed at once. I passed it after I started doing this. I want to see that kind of heavy hitting stuff. And because it's, it's so young, the audience, you want to be with Facebook, with that kind of stuff. You've got a lot more social work to do than just doing SEO to support it and close the sale. Uh, that's more likely to close it quicker. You just, the fact that they're finding you from SEO is great. And you've got to make, again, it goes back to CBO search engine visitor. Well, and it really goes to understanding your audience. Because if my audience is social, they're used to absorbing my content on Google+, Facebook, and Twitter, then there's no need for me to create long, huge pages of content. Because one, Twitter's only limited to 140 characters. And, and, and to be honest, how many have, how many guys
have actually read a really long Facebook post? Yeah. Do you read the first sentence? If there's a picture that's associated and you're checking out the picture and maybe a link. And maybe a link. And then you leave. And then you're like, oh, well, they got too much time on their hand. And then you keep scrolling. Yeah. And so, you know, if that's your audience, then the short posts work. But I think it's key that you figure out who your target is, which was his first point. Facebook, good place to be a wordsman. Mm-hmm. Twitter as well. Um, tag your content. Standard social and schema. Uh, this is number seven. And I'm going to say this, tags still work, right? So, so like my guy who had the WordPress issue, WordPress gives you the option to tag, post in the tag images and things like that. If you're on YouTube, you can tag videos. Um, tagging works, right? So keep doing it. Uh, but he, he mentioned standard social and schema. So that kind of tagging I was just talking about with standard, right? Then your social tagging, um, hashtags and things like that. Um, hashtag your content. Give you a, I'll sprinkle in an advanced tip here. If you include a hashtag in your YouTube title and in your YouTube description for whatever that video is, it has a higher likelihood to show in a Google search result. Mm. Y'all don't pay for that one this time. Ding, ding, ding, ding, ding, ding. And then your schema markup. Make sure that you, that you're implementing that. Um, especially with, um, with, uh, with sites that have a lot of information that changes rapidly, something like healthcare or sports or entertainment. You definitely want to take advantage of schema markup because that way search engines like Google and even Facebook can can find out what that page is really about faster and display the right sort of description that that you need to be shown. So. So, yeah, mark tag your content. Number eight, don't over
optimize. Duh. I mean, I'll go change about that earlier this year. It was an over optimization penalty. So, yeah, don't do that. Remember, but and you won't do that if you keep your user in mind first. Number nine, optimize the user experience. Sevo, like at the end of the day, it's all about that user. I said it in a song a long time ago that the search engine is not going to pick up the phone and call you. The user is. And so make sure that that when you when you're building your site, you're optimizing that user experience. Only way you can do that is to determine what you want that user to do. You want them to search, then click, then land on your page, then maybe read this content, probably watch this video, then subscribe to this and fill out a form. If that's the path you want them to take, then make that path the easiest path to go down when people land on your site. And that way that user has a great experience. Time on site goes up. Pages per visit goes up. Google says, oh, this site is providing a great user experience and your ranking eventually go up. That was number nine. Number 10. And this is the last one. Keep link building practices natural. And I couldn't agree more. Long gone are the days of of a whole bunch of follow links, do follow links on a whole bunch of, you know, forums and comment sections and gets blogs and this and that. Fiverr no longer a good place to get links. Exactly. Yeah. Fiverr, SEO, Nuke and all of those things like that. Yeah, it's not. Exactly. Not 2010 no more. It's not 2011. It's 2013. And Google is, you know, they're being proactive in regards to stopping it. And so so you have to change your strategy. We need natural link building. You know, when you're reading a sentence, if it makes sense to have an anchor text link here that links to a certain
site or to a different page or whatever, then do that. But if you're guest blogging, my suggestion to you would be to no follow that link because Google is going to think it's spam and they're going to think you're trying to link build. So no follow it. What that does is that tells Google that you're not trying to do any SEO and they still recognize the link. Just because it's no follow doesn't mean that they don't see it. They just mean that they're not going to pass page rank. And so so no follow the links. They'll still recognize it. And you won't be perceived as trying to build links. So. So, yeah, keep your link building practices natural. That's it. Boom. That's the meet. Do we have any. What? Oh, I mean, well, we could do Miley, but she's been done. So you just said Miley. What? Yeah, that was. Did you just say she's been done? I don't know if that's appropriate. I'll have to take that back. She's been undone. She got undone on stage. All right. You guys have tuned in to the most popular SEO and Internet marketing podcast on iTunes. That is because of you. You, you, you, you, you, you. Right there who just logged in. We have been downloaded in over 76 different countries. So thank you. We've only gotten reviews in, I think, about 10 that I'm aware of. So if you're in one of those other countries, well, please don't be offended by that first. If you're in one of the countries that has yet to write us a review, then go ahead and write us a review. Again, send us an email podcast at E-Webstar.com and let us know you wrote that review. Remember, there's lots of ways you can follow us and hang out with us and fire us questions, not just email. You can follow us, facebook.com slash ewebstyle, twitter.com slash ewebstyle, youtube.com slash ewebstyle. And if you were wondering, on the YouTube one with the ewebstyle, there are videos there. That's what's
there. And you can fire us an email. Fire us? Yeah. Fire us an email. Fire us an email. Fire us an email, whatever. Podcast at e-webstyle.com. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Bye-bye.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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