Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Learning and Implementing Internet Marketing Basics - Internet Marketing Podcast Number 205
Natural link building, proper site structure, and user-focused optimization are the core SEO basics discussed, with Fiverr-style link schemes and thin content flagged as penalties under Google's 2013 updates.
Key takeaways
- No-follow guest blog links so Google does not interpret them as manipulative link building.
- Google has a spam penalty for thin content, so aim for at least 250 words that genuinely support your point.
- Structure your site with users and conversion goals in mind first, then apply SEO.
- Claim and fill out profiles on all platforms to build a consistent digital footprint.
- Including a hashtag in a YouTube title and description raises the chance of appearing in a Google search result.
long gone are the days of, of a whole bunch of, um, uh, follow links, do follow links on a whole bunch of, you know, forums and comment sections and gets blogs and this and that.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutConfiguring Google Authorship CorrectlyLearning and Implementing Internet Marketing BasicsKeeping Link Building Natural
Questions this episode answers
Should I no-follow links in guest blog posts for SEO?
Yes. The hosts recommend no-following guest blog links so Google does not perceive you as trying to build links artificially. A no-follow link still gets recognized by Google but does not pass page rank, keeping your link profile looking natural.
How much content do I need on a page to avoid a Google thin-content penalty?
The hosts say 250 words is the minimum they have always recommended, and Google now has a spam penalty for thin content. They advise writing enough to genuinely get your point across and support it with rich media like images, videos, and links.
What is a digital footprint in internet marketing?
A digital footprint means claiming profiles on all platforms, adding bios and images, and keeping all information consistent across every site. When someone searches your brand name, every affiliated site where you have a claimed profile contributes to that footprint.
Does the content management system you use directly affect SEO?
The hosts say the CMS itself has no direct SEO effect, but WordPress is recommended because it provides tools that make it easy to optimize a site. A shady SEO firm telling a client to leave WordPress is treated as an immediate red flag.
In their words
Fiverr, no longer a good place to get links. Exactly. Yeah. Fiverr SEO nuke and all of those things like that. Yeah, it's not exactly. It's not 2010 no more. It's not 2011. It's 2013.
Host
the search engine is not going to pick up the phone and call you. The user is.
Charles Lewis
if you include a hashtag in your YouTube title and in your YouTube description for whatever that video is, it has a higher likelihood to show in a Google search result.
Host
Terms defined in this episode
- 301 redirect
- A permanent redirect that passes link juice from an old URL to a new one. The hosts say failing to set up 301 redirects when moving a blog caused a listener to lose significant rankings.
- Schema markup
- Structured tagging that helps search engines like Google and even Facebook understand what a page is about faster and display the right description, especially useful for sites with rapidly changing information like healthcare or sports.
- No-follow link
- A link attribute that tells Google not to pass page rank. The hosts say no-follow links are still recognized by Google but will not be interpreted as an attempt to manipulate rankings.
- Thin content penalty
- A Google spam penalty applied to pages with too little content. The hosts recommend at least 250 words and say content must genuinely support a point and provide value to avoid triggering it.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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