What is Schema markup?

Structured data added to a website that helps search engines understand page content, available as a feature inside plugins like RankMath.

From Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584

Structured data added to a website that helps Google and AI tools create entities and better understand associations between a business and related topics.

From Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)

Code added to a site to help search engines understand content such as addresses, phone numbers, events, and social profiles; it appears in more than a third of all Google search results.

From Optimization Under the Hood - #SEOpodcast 267

Code added to HTML that lets Google and other search engines clearly identify structured information like a business name, address, and phone number, and is also used by directories to determine correct business details.

From The Perfect Local SEO Landing Page by Marcus Miller #329

Structured data added to a page that explicitly tells Google what the page and its sections are about, removing the need for Google to interpret the content on its own.

From Optimizing for position zero: The future of voice search by Ashwin Ramesh #471

Structured data added to HTML that helps search engines categorize and understand page content. Google provides testing tools and guidelines for implementing it correctly.

From The Top 14 SEO Tips for 2019 by Aleh Barysevich Part 1 #459

Code added to a site that tells Google exactly what specific content is, increasing the chance that content appears as a rich snippet or in the knowledge graph.

From SEO trends to prepare for in 2017 by Pratik Dholakiya #351

Structured data added to a website that should not be skipped because it is good for click-through rate in search engine results pages.

From SEO For Web Designers : What you should know by Pawan Sahu #441

Structured data added to website pages to provide Google with more information about a business, including name, address, phone, menus, events, and products.

From 5 Ways to Stay Ahead of Hyperlocal Marketing by Jim Yu #363

Structured data added to a webpage that influences how the page shows up in search results, covering details like name, address, phone, events, menus, and locations.

From Top 10 WordPress SEO Mistakes That Beginners Make by Joe Howard #376

Structured data added to a website that helps search engines identify specific information like business address, phone number, and hours, which the episode says is especially important for near me and local voice searches.

From Local #SEO Stats You Need to Consider for Your Strategy by Tamara Weintraub #296

Structured tagging that helps search engines like Google and even Facebook understand what a page is about faster and display the right description, especially useful for sites with rapidly changing information like healthcare or sports.

From Learning and Implementing Internet Marketing Basics - Internet Marketing Podcast Number 205

On-page code that helps Googlebots better understand what your content is about, leading to more accurate indexing and potentially higher rankings.

From Analyzing Existing Keywords and Rankings - Internet Marketing Podcast Number 200

Code added to a website that helps Google easily identify information such as a business location, important for local and restaurant search visibility.

From #SEOpodcast 277 - Creating Shareworthy Content

Code added to page content that helps search engines index, parse, and display information, such as enabling carousel or image display in results.

From SEO Myths Debunked - #SEOpodcast 242