Link Building and Link Disavowing - #seopodcast 157

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. Charles Lewis, your internet marketing specialist. You guys are tuning in to the most popular SEO podcast on iTunes. That is because of you, you, you, specifically Aaron Dean out there watching live. Thank you guys for tuning in. Michael, thank you for tuning in. Michael, thank you for tuning in. Also, as always, we have a tip from our previous podcast, and that tip is make sure you have created, and I couldn't find the right word, or grabbed, or secured, your Google Plus local page. Remember that Google Local Places and Google Plus Local are in the process of merging or have totally merged. Make sure that your Google Plus, G Plus local page, that you have access to it, that it's completely filled out. If you had a complete profile on Google Local Places, it should have transferred over. Or, just go and make sure. Yeah, what they did was they took all existing Google Places pages and merged them into a Google Local Plus page. And so, make sure you go in, and if you hadn't claimed your regular Local Places page, then your Plus page won't be claimed. So, go in and claim that. Claim it. There we go. Yeah, claim it. That's the word. But more importantly, if you already have a business Google Plus page, then make sure all of your information there is identical because they are about to merge those. And so, you want to make sure you have both of those all the way up to date, so when the merge happens, you'll be ready to go. Cool. Well, and always, remember, we are your friendly local neighborhood top position snatchers where our mantra is, don't be a deuce, and tweet right now, hashtag SEO podcast. That's it, SEO podcast. Now, what I did with my most recent tweet, I did hashtag SEO podcast space. That's what I did too. Man, we're just like on the same page. By the

way, that happens, we're in meetings and he says what I was just thinking of saying and we were at a business development course a while back and we're like, I was just writing that, that you were writing. It's crazy. That's a lot of words. Yeah. Let's see. So, we don't have, so go ahead and tweet now. Again, hashtag SEO podcast. Remember, you can find us on facebook.com slash ewhipstyle. Twitter.com slash ewhipstyle. YouTube.com slash ewhipstyle. And you can email us at podcast at e-whipstyle.com. I must apologize. You can turn that into a commercial. Yeah. Real talk. I must apologize. The audio of the podcast that I just put live on iTunes is horrible. And we've gotten a couple comments I actually put in the title when I posted it on iTunes. Bad audio. Sorry. And I'm also sorry there's nothing we can do about it. The raw file that we have is also horrible. And so, we'll just replace it with the next one and we'll just move on. Keep it moving. Out of, frankly, out of 157, this is the first one that got through. You know, we tend to listen to it afterwards. Usually, we can know that it's not working out well or we have finished one or two podcasts where we realized that they did not get recorded. So, we redid them. Do it again. So, one out of 157. Sorry about that. And we'll try to make sure that that doesn't happen again. We do have a review. I figured we had a review. I looked. I said, okay, it came in clean. No new ink. Got a review. Five stars. Five stars. And this is, frankly, like the quintessential review because this is what we get, right? Hate you. Love you. Right? This is from Stuart Savage. Wasn't a big fan at first. Took about three or four episodes before I could tell the difference between the meat and the potatoes. Now, I'm a dedicated listener and will gladly refer people to your podcast. Appreciate it. Yeah. You share a

lot of information and have fun doing it. Although SEO will change over time, your philosophy of don't be a douche will make your episodes timeless. Keep up the great work. Punch in the face. Stuart, right back at you. Punch in the face. That's great. It captures, you know, the frustration that some people get when they listen to our podcast the first time. And then when they, you know, we try to keep listening. Thanks for keep listening. Yeah. For persistence. So, do you prefer the meat or the potatoes? What is it? I'm a meat and potatoes, guys. Yeah. You need both, right? You can't. We just always have figured that SEO can't be this. A podcast, a good SEO podcast shouldn't be this. A title tag goes in the first three lines of your actual HTML code. It starts with less than symbol. Yeah. Yeah. That would be. Yeah. It would be the end. It would be the ambient of podcasts. Oh, it would be those other ones on iTunes. Oh. All right. We have some Facebook interaction. Nick Crossman said, I saw you. Sorry. He actually won our caption contest. And I think I can pull up that caption. Yeah. His caption was. This is for the cat with the hit on the Mac mouse. Yeah. So, we run almost weekly a caption contest. We'll put some sort of image. We want to get you guys to put out some sort of caption that's entertaining and maybe even SEO related. Or not, as in this case. Nick added, last night was rough. Has anyone seen my damn mouse? So, go check that out. That is facebook.com slash ewebstyle. Now, we have to start like jabs and throw that out. And then Michael Meyer says, guys, a very personal message to you. Your audio for the latest 155 is coming out very truncated. Thank you for putting that delicately. It sucks. Yeah. It's really bad. Sorry about that. Let's get into a little bit of news. I saw a couple of things that piqued my interest.

G Plus can now merge accounts and circles, personal accounts. So, there have been struggles. People have, I don't remember what the process was, but they were manually basically exporting circles and then bring them into the other one. Apparently, you can do that in the system now. With different Gmail accounts? Yeah. Well, of course that would happen after, you know, I had manually moved them. After I just sacrificed one and just started from scratch. Yeah. Remember, I had, well, mine was more of a Google Apps using G Plus issue. Right, right. So, yeah, of course you fix it now. After I'm, you know, I'm down to 10% of the people I had. I had up to almost 1,000. Now, I'm like at one point starting over. Another thing in the news that I thought was really interesting, actually, Kogan.com has us, and so they're an online store in Australia. Kogan.com. Kogan. K-O-G-A-N. And they have a 6.8% tax if you're purchasing with IE7. I saw that. Yeah, yeah, we charge you more. Yeah, for you to use an outdated browser. I think that's just crazy. That's awesome. There is a new social platform, maybe I'll even, maybe you haven't heard of this, doubtful, Roxy, R-O-C-K-Z-I. Woo! I trumped a social master once. I'm not on it yet. R-O-K-Z-I? Yeah. It's from Blico, their search engine is from Blico. Oh, it's from Blico. Yeah, or Blico, yeah. So, I just thought that was cool. What is it supposed, what's the niche? I don't know that there's much of a niche. They have a tagline. I didn't write it down. I just go check it out. You probably won't be using it. I mean, if you're going to do a new social network, you have to have some sort of extremely focused niche in order to even have a small chance of growing to be something special. And then expand from there, right? So, we're specifically music or we're specifically, well, Pinterest, we're focusing on images and people's interests. Yeah. You know, Twitter, we're focusing on short messages

that anybody can post. You know, it has to, if you're going to do a social network and be new in 2012. It needs to be new, right? It has to be all the way new. Yeah. So, Roxy, good luck with that. And, you know, I was thinking, you know, is there room for another search engine? Bleco is still there. By the way, Bleco has some really incredible SEO tools. Mm-hmm. So, go check Bleco out. They have this kind of hashtag and that's a B-L-E-K-K-O.com and they have this process where you can put in a search term. I think you can put in a website and then slash SEO and that's forward slash and they'll show you SEO stats. Like, what is it that's putting that... Giving them that rank. Yeah. Yeah. So, we've used it and it has some very nice features actually for... To answer your question, I don't think there's room for another search engine only because Google has not only, you know, monopolized the market but they've taken advantage of all of how we communicate and then it's all tied in the search. So, I think there is and it's niche and it's niche people because they exist. They exist who don't want to use Google, don't want to use Bing. So, they're out there looking. They're always good. They're always people who want to not be with the man, if you will. Yeah. And Google's clearly the man. Bing is trying to be the man. He's the young boy. Mm-hmm. And so, they're always going to be and it's enough of a population to support the browser. I mean, that's why the business model, that's why they're still open. That's why, you know, all of that stuff. Guys, FedEx is here. I think those guys eventually get bought out by the man. Yeah. Well, and I think that may be their business plan. And then there'll be another one because there's just this, you know, it's almost the conspiracy theorist guys who are like, oh, I want to use a small

browser. Like, there was one that the, well, prior Google engineers had worked on. I think it was called Cool. Right. Remember that C-U-I-L? Yeah, yeah, yeah, yeah. Yeah. Exactly. Yeah. I don't know what it is. Yeah, yeah, they came and they went. And I haven't heard anything about them since their launch. Yeah, so that was cool. Go check it out, Roxy. By the way, our, in general, we would say, yes, go ahead and create a profile because it's another place to be found. And we will probably do the same, mostly from the perspective of business. So, if we can make a profile that for our business, then we'll put one out there. Try it out. Yeah. You know, worst case scenario, it'll be just like my Yammer, my Google Wave, and the 10 other profiles that I actually have created that I don't use. Yep. And finally, we've got Bing adds a way in their webmaster tools to disavow links. So, you've got an inbound link, it's from whatever, from a porn site, you didn't put it there, maybe it's your competitor trying to negative SEO you or whatever. Bing has a way to say, I don't, I have nothing to do with that link, I don't know how it got there. And the real question is, why? Because Google says in their algorithm that negative SEO can't work. So, what's the value in spending the time to disavow any potential bad links? Well, maybe it's not, maybe it's a link that could be, may not be perceived bad, right? But I just don't want no affiliation with who's ever linking to me. Well, so, all you're doing, all that, it's not going to pull that link off of that other website. It's just going to let Bing know that you don't want that association. And Bing is telling us that that doesn't matter. If it's a bad link, we don't give any value. Well, Google's saying that. Google's actually saying their message is that you better watch out. If you've got a lot of

bad links coming into your website, then we may be penalizing you. I think their statement is that they are. I don't think they are because negative SEO would be too easy. It'd be too easy to go on to horribly ranked, horribly positioned websites and link to your competitor. So, I just don't think that's an option that they can, they can't, yeah, they can, they can neglect it. They can't make it have a negative impact. It's just, I don't think possible unless they give a disavow tool. Now, I will give a punch in the face to, uh, to, uh, Bing Webmaster Tools because this came a long way. That and AdSever. They used to really suck and really be crappy, but they've been making some, um, uh, tremendous improvements. So, cool. Well, that's, uh, that's all I got. That has news, that is reviews, that is Facebook interactions, uh, and remember, follow us at Twitter.com slash eWipster. You almost got me. So, today, um, I got some content on my... So, is this the meat or is this the potatoes? This is, this is, this is meat. Okay, this is meat. Yeah, this is meat right here. Um, decent meat, too. You know, this is, this isn't, uh, uh, I was watching the comedy the other day. The dude says, uh, yeah, I want a philet mignan. I thought it was an area. Um, so it's not your philet mignan, but, uh, but this is actually, this is Texas. This is a T-bone. Yeah. Um, so I found this article on Search Engine Journal, um, 10 SEO techniques all startups should be using. And I went through the article, I read everything he put in there, and, um, and I agree with most of it. I think, um, it's definitely a good, uh, checklist of techniques to use if you're a new business, a startup business, um, and you don't really have the time to dive into SEO and internet marketing, but you do need to cover some basics. And then maybe you can come back

and revisit your internet marketing, you know, after you do everything else that comes with operating a startup. Um, so his number one was, um, um, identify your target keywords. And so, and I definitely recommend this. If you're a startup business, um, and you, and you haven't, you're working on an online presence, definitely determine what keywords people are going to use to find whatever you offer, whatever your product is, whatever your service is, determine what those keywords are. You probably should come up with a huge list, narrow it down to your top ones, and then, and, and list them out, write them down. That way you'll have them. Um, and that way you can use them as you begin doing other things like branding and social profile. Building your website. Like that, building your website, right? You know, we like to start from that first perspective of, okay, these are the keywords we're going to target. And really it's a very natural because here's the products that you sell, here's the services that you have, those are going to have keywords associated with them. So we want a page for that product. We want a page for that service. Um, whatever it may be. And this is great. It's great that he has that as number one. Because, you know, our second mantra, right? Keywords, keywords, and keywords. So number two, he says, uh, technique number two is implement branding efforts. Whilst, uh, important to identify and target SEO keywords for use in your marketing campaign, it's vital that you begin the branding process as early as possible. And, um, and I totally agree. We all know that, that branding and brand awareness, um, is a huge influencer in regards to SEO ranking. And so if you're a new company, um, it's imperative that you begin your branding as soon as possible. And simple stuff like, uh, finalizing your logo, consistent color scheme, um, things like that, whatever your tagline is. And that way across all your sites, all your materials that may get published on

the web, you use that logo, you use that color scheme, you use that tagline. And so that way Google can start referencing these different places with the same information, building your brand. A brand is such a huge thing anyway. A real brand consultant will tell you that it goes from not just how people perceive your business from the external, but the experience that they have internally once they become a customer. And we always say the first step of a website is that your website should represent the value and quality of service that you give to your customers. So glance at your website and if it doesn't do that, call us, call somebody, get it fixed because it, it's pretty simple to have it represent the value and quality of service that you give to your customers. Definitely. First impression. Um, so number three, focus on content creation. Uh, running a company blog on which you post product updates, industry news, other personal interest is a vital part of SEO for two reasons. One, publishing content to your site increases the number of keywords and, um, and you're you may find yourself, oh, a second, um, filling your website with valuable content is a great way to build relationships. And so, um, content creation is, is always key. Content creation is always key. That was worth saying twice. Because, um, it's all, you know, it's content. Content is what houses all your keywords. Content is what people come to your site looking for. Content is what provides the information describing what you offer. And so it's, it's, it's imperative. There's that imperative word again, that you, that you have not only the right content, but enough of the right content. And, um, and according to the latest algorithm updates and things like that, we were talking about Ziploc earlier today, fresh content, make sure that your content is new, that it's up to date. Um, and that it's, that it's, um, actually useful content. And everyone hates going to a bad site that has stale content

or old content or things that's, that's not relevant. So, yeah, number one, um, identify keywords. Number two, implement your branding efforts. Number three was focus on content creation. Number four. Which, which one of those were imperative? All three of them. Okay. Number four, um, commit to social networking. He goes on to say, uh, many startup entrepreneurs participate on social networking sites, can stream like another chore on a to-do list. And it does, but don't fall into that trap because, um, Google and Bing have acknowledged that they, that they use social signals. Um, so get social basically. And I like the word he used was commit to it. Everybody can, we talked about a few minutes ago, we'll probably go set up a Roxy profile, right? But you have to commit to it. So if you're using Google plus commit to it, start, start adding comments, start adding people to circles, start adding photos, add, you know, use it. Yeah. If you're Facebooking for your business, then, then provide valuable information that's not always salesy and always with the sales pitch or a CTA, but just some valuable information about your products or the service you offer. If you're tweeting, tweet links to sites other than yours sometimes. That's how you start building up that recognition and, and people will start following you because you share it, you have to really commit to it. Um, what I actually told a client the other day was, um, dedicate some time to it. When you come into office on, on, you know, you can get coffee, check emails, put aside an hour to get social. Yeah. Even if it's just two or three tweets, a Facebook post and something on G plus, if you do it every day, then that'll start to grow. It'll be huge. Yeah. Yeah. So, um, so do that. It's kind of a piggy bank for piggy bank of SEO. You're dropping in pennies at a time and it really pays off in the long run. Mm-hmm. Number five, um, connect with social networking

power users. I like this one. Um, I don't know if it's all as important. It probably shouldn't have made a top 10. Not, not imperative. Is that what? Yeah, it's not imperative. Okay. If you had the time connecting with power users is probably something you would end up assigning to somebody else. And usually if you're a startup and you're small, you probably just don't have that resource available. Um, but it can definitely help if you're, um, let's say you're, um, in the, in the SEO and you connect with me. Um, I have a pretty good rank, I think a lot of followers. And so if you get a retweet from me that goes to some people, um, or, or, you know, other people, Danny Sullivan, people like that, um, who are, who are in this industry and who are recognized as power users or Chris Brogan, uh, Rand Fishkin, people like that, um, then that could definitely give some weight. That can definitely give some weight in, in, in your influence. All of a sudden you'll see your followers go up. You'll see more people adding you to their circles, especially if you're doing, um, number four and posting regularly. Right. So, you know, if you had a time, um, yeah, then, then research some power users in your industry. Uh, we have a client, um, who does, um, siding and home exteriors. And so what he did was he is, he is the top of the list in our service area with James Hardy, the top siding provider. And so by connecting himself with them, making that alignment, um, that immediately raises his stock. Yeah. And so, you know, we want to consider that. So find out who the power users in your industry are and, and get in those circles. Um, number six, install Google analytics. Uh, this should have probably been up closer to the number two. Yeah. Um, you must install GA is what I call it in here. Yeah. Um, even if you're going to install some other analytics software,

use Google analytics as well. It's free and it works great. And frankly, uh, it's one of the best out there. Yeah. Not the best out there. Even some of the paid ones, you know, don't, don't, don't add up to what analytics offers. And probably anything that the paid ones do that Google doesn't, there's probably a way to make Google do it. Um, really. Yeah. And cause it works. And, um, and not only that, it has, um, a different plugins and things like that are available. I mean, we have a client who has an e-com store and so Google provides the conversions tab where you can see how many conversions you can get our, the, the open cart software, which is a software we use for e-com stores. If it's not on WordPress, um, has a plugin that ties into Google analytics that allows you to track everything down from keyword to how much to revenue generated from a particular keyword. And so, um, that itself isn't available in Google analytics, but analytics set up to work with it. Yeah. And so definitely install Google analytics on your site. Do you know something that Google analytics can't track? Not provided. Well, I mean, well it can, but it won't show. Right. What's that? Files. Like, so if you click an MP3 and download an MP3, because if you think in the URL, it's the URL to the MP3 and there is no analytics code on the MP3 file. So literally Google can't track files. That's where some analytics software that sits resides on your server because your server knows the file went out and know how it went out and all that stuff actually can capture all the information that Google does. Um, the only other way to do it is to actually make a page that automatically that redirects to download and then Google can track that. How many visits that page had either that or you use the, um, I'm drawing a blank. I use a tool every now and then where it logs

on the click path, click map, and it'll show you where people click that. Yeah. And so if you hover over and you download here and it shows, you know, 48 clicks on this download button, then it's safe to assume that you had at least 48 downloads. I wonder if that works. Um, yeah. So if that page is only for the purpose of downloading, I'm wondering if click path would work because I think click path works not because it knows where you clicked on the page, because it know where you went next. And so I know a hundred people went to, uh, the page where you download, you know, your, your algo changes, uh, wrap. Um, and because there's only one link on this page that goes there, I know all those clicks happened here. The map is not really where did the clicks occur. The map is a, an expression of, we know that they went to this next page, so they've had to either click maybe home here or home at the bottom. I don't think they know which one it is. I think it's, maybe they do research, because I think it's tracking by links. And the reason I say that is because when you look at click map, it'll show all of the available places to click on that page and how many clicks each place had. And so I would. And I think that how many it had is because of how many times the person went from that page to that page. I don't think that they're actually doing like eye tracking or mouse tracking. Hmm. So I would argue that if there's an MP3, a link to an MP3, that will, even though you may have had it download a hundred times, that, that wouldn't show up on the page that actually has the link to download the MP3, because Google doesn't know that you downloaded the MP3 and they don't know that you clicked there, because they're not tracking the mouse. We'll see. Yeah. We'll, we'll, we'll research

that. I will put an MP3. Well, maybe somebody out there knows the answer to this. Uh, send us an email or, uh, you know, you can email us at podcast at e-webstyle.com. Or hit us up on Facebook, facebook.com slash e-webstyle. Or you can tweet. Mm-hmm. At e-webstyle. Let's see here. So, um, and speaking of that, right, this is what I was going to say. Number seven is set up Google analytic goals. And so, uh, maybe we can, maybe I'll try that. Maybe I can set up, yeah, it would have to be a thank you page or something like that. But set up your goals. So if you're, if your CTA is, let's say, fill out this form, then make that thank you page a goal. And so that way in Google analytics, you can track how many people came to the site, how many people went to that page, and how many people actually made it to the thank you page. And that way, that's a goal. Um, so that way you can track, you know, how effective your campaign is going. Um, number eight, invest in, in the link building campaigns. This one I thought was kind of suspect, um, cause he used the word invest. Um, and invest, usually think money. I'm going to take it as time. Yeah. Um, definitely invest some time in link building. Um, it is, you know, very, very important. Incredibly imperative. That's the word I was looking for. Incredibly imperative. To your SEO campaign. That's I squared. I squared. Yeah. Dean calls us C squared. Yeah. Yeah. And so, um, C plus or something to put. But, um, yeah, definitely invest some time in your link building. Um, and, and a couple of ways to do that, you know, by first, uh, submit to some directories, um, um, good directories. They're directories that are usually have some sort of approval before your stuff gets posted. Those tend to have a better rank and, and Google, uh, a higher trust factor. Because if anybody can just submit and

it automatically gets approved, then where's the value in that? Um, so submit to some of those. Um, you also want to maybe do some, some, some commenting on, on industry sites that are related to yours. And again, those comments should be reflective of the article you're commenting on, not just the. We have a mantra related to it. Yeah. Don't be a douche. Yeah. You know, but my article was about, you know, 10 reasons, 10 SEO techniques. Don't go on there and put, you know, check out my site with a link. Yeah. I'll, I'll, I'll spam you. Yeah. And so make sure your comments actually contribute. Um, cause that way other people read comments. And what I like, what, what SEO Moz does a good job of is all of the, all of the authors who publish articles, they, they, they go in and respond to comments frequently. And so you'll see a, a comment conversation going on. Yeah. Yeah. Including the publisher and other people who probably don't know each other. Right. It's a great way to start networking. And that's a great way to eventually sprinkle in your ad. After you've went back and forth a few times, by the way, I posted something similar on this topic on my site here. Right. An insert link and that people will probably go to because they've been commenting back and forth with you. That's not being a deuce. That's just being, um, part of a good conversation. Number nine, try guest posting. Guest posting works only if the, if the blog you're guest posting on is relevant and, um, it's not spammy and, um, and P and has traffic. You know, you don't want to guest post on xyz.org because no one knows who xyz.org is. Um, so, but guest posts can work. Yeah. You can, you know, by default, people will give you a great link. You use a high PR link to your site and it's your, it's your chance to kind of tap into someone else's network. Yeah. If I have, you

know, 10,000 people reading my blog every day and I let you come guest post on it, now you get a chance to give all 10,000 of my people your opinion with a link to whatever you offer. So, so, so find a site that'll let you guest post and, um, and, and, and, and write a good post. You know, last thing you want to do is submit some guest posts. Yeah. Blah, blah, blah, blah, blah, blah, blah. Please go to my site. Yeah. No. No. Yeah. And then, and people will talk about you in the comments. I've done it. Yeah. Man, why'd you let him guest post? Oh my God. You know, I've just removed his website from the internet. And number 10 on here was, um, launch press releases. And so if you, this is almost a must for, um, a new startup. If you're a new startup, you should definitely start archiving and cataloging, um, things that you can release and schedule those releases. Oh, grand opening on such and such day. We'll be doing this. We'll be doing that. This will be available. So blast that out. Press release. A week later, another press release about how the grand opening went. Grand opening was great. We did this. We did that. Press release. And you should send those out via newsletter, via blog posts, tweet them, Facebook them, you know, go back to, um, um, yeah, number four and socialize your, your press releases. And so that's, that's one of the easiest ways. And it doesn't have to be web. This is a press release is one of those times where depending on the industry, it may be worth going to a traditional form of marketing. You may want to get that press release in, um, in a handout or in a magazine if, if people in the industry still look at that. A good example would be, um, hunting, things like that. You know, they have these different magazines that, that, that talk about nothing but guns or talk about the different

things that revolve around hunting tools and things like that. Um, if you have a new company and it's online and all you sell is tents and, and deer traps and things like that, then it's worth getting your press release in that magazine. Yep. And so, um, yeah, launched some press releases. So that was, that was the top 10 he had on here. Cool. So what, eight of them imperative? Eight of them imperative. About seven of them imperative. One of them incredibly imperative. Um, and the other ones were, if you had the resources, then take advantage of it. Yep. And, and you could, one of the things that's actually happening a lot more in the industry is you're able to find people who will, can be social for you. Mm-hmm. Um, we're a company that can do that as well. Uh, just let us know. Give us a call. Um, and what you want to make sure is you, you, you don't want to just turn it over to them and not spot check what they're doing. And not participate. I mean, you, you still want to participate. There are going to be things that you can do as an owner or with, from within the business that somebody from the outside can't do or can't do as easily. Um, and also spot check them. Just don't turn it over and know that posts are going out on, on your Facebook page every day because you hired somebody to do it. Like, one, you want to make sure they're posting. And two, you want to make sure they're relevant. Yeah, the post makes sense. And, and they have the brand message that you want. Again, the reliability and credibility that, that you want associated with your business. Because they may be posting things relevant to, to gun industry and, you know, and not cool. Like, not what you want. And I'm not meaning, like, cool. I mean, like, that's just not what, that's not the kind of post I want to be associated with. So, uh,

make sure you track them from time to time. Um, one of the things on there he said was, uh, makes me think of, uh, Goose Creek. Um, get reviews. If you can get people to review your product, like highly influential people who, um, who have a great following and people kind of, um, um, um, appreciate what they have to say, get these people to review your product. We have an account who, who did that and they sell, it's an e-com site. They got a, uh, a popular blogger to review their products, submitted it, and that week I looked at Google Analytics from that e-com plugin I was telling you about. And there was a huge spike in revenue generated two days after that blogger sent out their post. And so, uh, if you can get reviews for your products, um, do that. Yep. You got that confidence in your product, though. Yeah. If you know your product sucks, yeah, don't do that. And, and, you know, with a, with a highly valuable blog, there was a cost associated with that. Yeah, yeah, he had to pay to get it done. I'll pay you a little bit of money, you review it, put it on your blog, great. I mean, that works out really well. And he's done other things similar to that. So, that's a good venue, uh, for product-based businesses, to be sure. All right, so that's it. We got some, uh, got some blank stare. Back, hat to the back, blank stare. Yeah. Mine was. I saw you. Zone in, Superman, laser eyes. Uh, uh, Cyclops. And then jaw drop. That was, yeah, because this is jaw-dropping blank stare. Yeah, so this blank stare is that Yahoo for, um, they let 450,000 passwords get hacked. Yeah. Like. Yeah. That's. Again. Like, so if you have a Yahoo account, change your password. Yeah. Change it soon. And I was chatting, um, at a networking event last night. And people were saying, you know, I see people whose accounts get hacked. And then once it's

hacked, people send out emails from that account. It's usually Yahoo accounts. Yeah. Is there, they're like, you need to, it can't be hard to add three, four, twenty lines of code that tighten it up a little bit. Yeah, because if people are hacking in general email accounts, Yahoo email accounts, um, then now they figured out a way to just go after 450,000 at a time. Yeah, so Yahoo bought this company, Voices, and, um, and, and then they tied it into their whole database. And the problem was, everyone who was a user on Voices, their passwords weren't encrypted. And so once Yahoo tied it into their existing database of users, all of a sudden, everyone else has became available. Wow. So, yeah, I went and changed mine today. So, change yours. Um, and frankly, I'm going to tell you why it probably really sucks. Because I have a Yahoo account, and I've had one for years, probably two decades. And, um, I don't use it. I'll use it, um, coming up in October for fantasy football, and, and then once the season Super Bowl happens, I won't use it again. Right. And so, um, that's probably majority of the 450,000 people. So, um. Yeah. Except Kim, my girl, she uses hers faithfully. Yeah. She uses Yahoo. Yeah. Yeah, well, it's a thing. Once you get on an email platform, people don't want to switch. They just don't want to switch. Um, all right, you have been listening to the most popular internet marketing podcast on iTunes. That is because of you. Uh, at last count, 7,000 downloads a week, 64 different countries. Uh, that is because of you. Thank you so much. Uh, until the next podcast, my name's Chris Burris. Charles Lewis. Bye-bye for now.