Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Link Building and Link Disavowing - #seopodcast 157
For startups, strong SEO requires identifying target keywords first, then pairing consistent branding, fresh content, committed social networking, Google Analytics setup, link building through directories and guest posts, and regular press releases.
Key takeaways
- Identify target keywords before building your website so every page is structured around what people actually search.
- Commit to social networking daily, even two or three tweets and a Facebook post, because consistency compounds over time.
- Install Google Analytics on every site and set up goals tied to thank-you pages to measure real conversions.
- Build links through curated directories, thoughtful blog comments, and guest posts on relevant, high-traffic sites.
- Press releases are easy link and awareness opportunities for startups and should be socialized across blog, email, and social channels.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about Should I invest in Link Building Campaigns for SEO?Google and Bing Disavow Links ToolGoogle Places to Google Plus Local
Questions this episode answers
Why should startups identify keywords before doing anything else for SEO?
The hosts explain that keywords define what pages you need because every product or service has keywords associated with it. Knowing your keywords first means your website structure, branding, social profiles, and content are all built around terms people actually use to find what you offer.
How does link building through blog comments work without being spammy?
According to the hosts, comments must actually contribute to the article being discussed. After going back and forth in a genuine conversation, it becomes acceptable to mention a related post on your own site with a link. Simply dropping your URL without context is considered spammy and unhelpful.
What is the value of guest posting for SEO?
Guest posting on a relevant, non-spammy blog with real traffic earns a quality inbound link and exposes your content to that blog's existing audience. The hosts note you get a chance to tap into someone else's network and should always write a high-quality post or risk being called out in the comments.
Should you worry about negative SEO from bad inbound links?
The hosts argue that Google likely cannot penalize you for bad inbound links because that would make negative SEO too easy. A competitor could simply link to you from low-quality sites. Their view is Google ignores those links rather than using them against you, making disavow tools of limited practical value.
In their words
Guest posting works only if the, if the blog you're guest posting on is relevant and, um, it's not spammy and, um, and P and has traffic.
Chris Burris
Terms defined in this episode
- Link Disavow
- A tool that lets site owners tell a search engine they have no affiliation with a specific inbound link, without removing that link from the linking site. Bing added this feature to its webmaster tools.
- Google Analytics Goals
- Tracked conversions inside Google Analytics, such as reaching a thank-you page after a form submission, that show how many visitors completed a desired action on a site.
- Social Signals
- Activity on social networking platforms that Google and Bing have acknowledged they factor into search rankings, making consistent posting and engagement important for SEO.
- Guest Posting
- Writing and publishing content on another person's blog to earn an inbound link and exposure to that blog's audience, effective only when the host blog is relevant and has real traffic.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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