10 Remarketing Tools For Reengaging & Winning The Conversion Ep. 538
10 Remarketing Tools For Reengaging & Winning The ConversionRemarketing can help get your brand in front of a more relevant audience. Here are 10…
Agency & Business Growth
Local Media Marketing Trends - #SEOpodcast 254
Local marketers heading into 2015 should prioritize mobile campaigns, location-based targeting, social media ads, voice search optimization, and diversified payment options to capture increasingly mobile and connected consumers.
Key takeaways
- 35% of U.S. aggregate web traffic comes from mobile phones and tablets, so marketing campaigns must include a mobile focus.
- 43% of social media users claimed they purchased a product after sharing or liking it on Pinterest, Facebook, or Twitter.
- 64% of users use digital personal assistants weekly, with over 50% of those uses occurring while the user is on the go.
- Operational services like Eventbrite and Yelp are often free to use and give businesses additional transaction and promotional channels.
43% of social media users claimed they purchased the product after sharing it or liking it on Pinterest, Facebook, or Twitter.
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutOptimizing Shopping CartsLocal Media Marketing TrendsThe Increase of Mobile Traffic
Questions this episode answers
How can I tell if my website has been penalized by Google?
Check your Google Webmaster Tools messages for a manual penalty notification. If there are no messages but traffic has dropped, you may have an algorithmic penalty. Match the timing of your traffic decrease to known algorithm updates like Panda or Penguin to identify the likely cause.
What local media marketing trends should businesses prepare for in 2015?
The ten trends covered include growing mobile usage, mobile payments, connecting online and offline worlds, location-based targeting, wearable devices, social media influencing purchases, digital personal assistants for local search, cross-device integration, operational services like Eventbrite, and crowdsourcing platforms like Airbnb and Uber.
Why is conversational content important for local SEO?
Digital personal assistants and voice search users phrase queries the way they speak, such as asking for a specific restaurant near a highway. Writing content that mirrors natural spoken language makes a site more compatible with those voice search queries and improves the chance of appearing in results.
What is location-based ad targeting and how can businesses use it?
Location-based targeting lets advertisers show different ads based on a user's geographic area or demographic data. For example, a car dealership can show luxury vehicle ads in higher-income zip codes and budget vehicle ads in lower-income ones, using tools already available in Google AdWords, Facebook ads, and Bing AdCenter.
In their words
35% of aggregate web traffic in the U.S. comes from mobile phones and tablets. So as an internet marketer, what does that mean? That means you should be creating mobile-focused campaigns.
Charles Lewis
How is your local search set up? Because since these people are on the go, it's a high likelihood that whatever personal assistance or voice search that they're doing is for something local.
Charles Lewis
Give some options, because the more options you have, the more chances you can get paid.
Charles Lewis
Terms defined in this episode
- Algorithmic penalty
- A drop in site traffic caused by a Google algorithm update, such as Panda or Penguin, rather than a manual action. It does not appear as a message in Webmaster Tools.
- Manual penalty
- A Google penalty applied by a human reviewer due to issues like thin content or bad links, with a notification visible inside Webmaster Tools messages.
- Location-based targeting
- An ad strategy that customizes what ads users see based on their geographic location, demographic data, or proximity to a business, available in Google AdWords, Facebook ads, and Bing AdCenter.
- Conversational content
- Website content written to match the natural spoken phrases people use in voice searches, such as asking for a specific type of restaurant near a landmark rather than typing short keyword strings.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
Building An SEO Business Case Your Boss Can’t Say No To Ep. 536
Building An SEO Business Case Your Boss Can’t Say No ToSome stakeholders struggle to see the value of adding SEO to your marketing mix. Use this…
Agency & Business Growth
4 Key Areas Of International SEO Focus For Entering A New Market Ep. 535
4 Key Areas Of International SEO Focus For Entering A New MarketGoing global? Don't miss out on these 4 important opportunities to set your brand up…
Agency & Business Growth
3 Ways To Optimize Internal Linking Ep. 534
3 Ways To Optimize Internal LinkingPoor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how…
Agency & Business Growth
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit