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Matthew Bertram 2025 : Transformative Digital Tactics for the New Year Ahead
Unlock the secrets to dominating digital marketing with me, Matthew Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence.
Key takeaways
- The 7-11-4 rule says prospects need 7 hours of content, 11 brand touchpoints, and presence on 4 different platforms before converting.
- Matt Bertram is launching a pilot coaching mastermind at MatthewBertram.com, with pricing set to rise once the program is refined.
- The podcast is expanding to YouTube Shorts under the hashtag internetmarketingsecretscom to meet demand for video content.
- AI is being used to compile and summarize 700-plus podcast episodes into a book, with free signed copies planned for community members.
About this episode
Unlock the secrets to dominating digital marketing with me, Matthew Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F. We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and…
Questions this episode answers
What is the 7-11-4 rule in digital marketing?
The 7-11-4 rule holds that a prospect must consume seven hours of content across your brand, see your brand 11 times, and encounter it on four different platforms. Those platforms can include social media, SEO, billboards, or other channels, with the goal of becoming omnipresent in their mind.
What is Matt Bertram's new coaching mastermind program?
Matt Bertram is launching a pilot coaching mastermind at MatthewBertram.com open to existing clients and non-clients alike. It offers peer support, accountability, networking, AI guidance, and access to guest experts. Pricing is low during the pilot phase and will increase once the program is established.
What did Brighton SEO speakers say about the future of search traffic?
Both keynote speakers at Brighton SEO, held in San Diego for the second year, said clicks are declining and the focus must shift from driving website traffic to occupying audience headspace. Marketers need to reach the right people with the right message across multiple platforms.
How is the Unknown Secrets of Internet Marketing podcast expanding in 2025?
The show is pushing into YouTube Shorts under the hashtag internetmarketingsecretscom and broadening its scope from SEO to all things internet marketing. It also earned recognition as a top 10 percent podcast on Buzzsprout and is producing a book compiled from more than 700 episodes using AI.
In their words
Clicks are going down, things are changing. How do you need to approach this? How do you need to access this?
Matt Bertram
My goal is to help you think in the right way about situations, to train you to fish to not just give you a fish, but like improve decision-making.
Matt Bertram
Terms defined in this episode
- 7-11-4 Rule
- A content and brand exposure framework requiring prospects to consume seven hours of brand content, encounter the brand 11 times, and see it on four different platforms before they are likely to convert.
- Permission-based marketing
- A marketing approach focused on building an audience that has opted in to receive messages, described in the episode as a key future strategy alongside community development.
- Omnipresence
- Being visible to your target audience across multiple platforms and touchpoints simultaneously, so your brand stays consistently in their awareness.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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