What is 7-11-4 rule?

A marketing rule referenced by Matthew Bertram relating to touch points needed to engage a client, which he has been incorporating more into his strategy.

From The New Era of Digital Strategy & AI-Powered Growth with Matthew Bertram

A content and brand exposure framework requiring prospects to consume seven hours of brand content, encounter the brand 11 times, and see it on four different platforms before they are likely to convert.

From Matthew Bertram 2025 : Transformative Digital Tactics for the New Year Ahead

A framework published by Google stating that buyers need seven hours of content, 11 interactions, and exposure across four different platforms before they are ready to make a purchase decision.

From Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz

A content marketing formula requiring seven hours of content exposure, 11 brand impressions, and presence on four different channels to build audience trust.

From Power of Storytelling: Innovative Digital Marketing and Podcasting Strategies with Shaahin Cheyene