More on Google Local Places - Internet Marketing Podcast - Number 94

The SEO Podcast, Unknown Secrets of Internet Marketing. That's right, everybody. Welcome back to another fun-filled educational day. Pretty awesome. I just nailed the title. I'm pretty excited about that. Hey, we've got some, I'm excited. We've got lots of cool reviews. We've got cool information. I just printed out something I'm not even going to, I probably won't even go get it because we don't need it. My name is Chris Burris. I'm owner of eWebStyle. I'm Paul Hanson, sales manager here at eWebStyle. We really appreciate you guys being here today. You make us the most popular SEO podcast on iTunes. The best thing you can do to kind of show your love is give us some link love, link back into our podcast, link back to our homepage, whatever it is. You can also go to iTunes, create an account. This doesn't take any time. Create an account, submit a review, and then let us know that you've submitted a review. That way we can give you a shout-out and give you a little bit of link love. Some link love. Facebook.com slash eWebStyle. We've got a question about how we got our fancy name. We'll get to that in a little bit. Twitter.com slash eWebStyle. That's how you can stalk us. You can email us at podcast at e-webStyle.com. We do websites. And we definitely do websites. We definitely do websites. You know, the image was so awesome, I still have to send people back to the image. Go to our Facebook page. Darren Bowie put together an awesome South Park kind of South Park-erization of our SEO podcast. And go back, check it out. It's pretty awesome. And Darren, let me know if you drew that or if there's like a program where you can like create your own little South Park character. And Darren is the one that actually turned us on to Prezi, which we haven't used yet and we may never use. And we like it a lot. He did a great presentation. It was Google Save Us, I think, at Twitter.com

slash Google Save Us or something along those lines. So I just got a tweet there, I think, from one of our listeners. All right. So every podcast we like to, we have a tip. We have a tip from the previous podcast. Previous podcast, we kind of covered, we were going over, the last two podcasts, we were kind of going over Google Places stuff. And our last podcast, the biggest tip was make sure you have video and photos. You need to have at least one video to complete your listing and five photos to complete your listing. One in five. One in five. So even if your video is just a still photo collage, it's a video. So put that video on YouTube, link it to your Places page. And our recommendation is that the video should be on YouTube, you just said that, on YouTube and also the images on Picasa because that's a Google product. And then get those on to your Google Places. It looks like, we're covering this really nice article. It looks like we have a lot of, a lot more information to go. So we're probably going to kind of start weeding out some of the information because we don't want to do 20 podcasts on Google Local Places, although it does have that kind of value. That's the reason, It is very important. I think this podcast will probably wrap up Places and then we're going to go into, well, we're going to go into some specifics of Places, some on-page criteria that will go, that's necessary for your website, reviews, things that should, can have effect on your placement listing and your reviews. So we're going to kind of break it up and kind of go forward a little bit. And plus we got some great insight from some listeners from James Slattery and Dean Calhoun. Got some great stuff. Oh, excellent. I didn't, I don't have that in my list to cover. So, all right. One

cool thing. Okay. I have a networking meeting like every Tuesday and I usually go in and I say the city of the day is blah, blah, blah because I look up where somebody listens to us across the world. We're ramping up to 100,000 downloads of our podcast. That's what's up. In Portugal, I got four cities. How about that? I got Torres, Vedras. Yes, hopefully I'm saying these things right. Masao, Rio Mayor, and I think that means the big river, and then Alcochete. And each of those has like 10 downloads. That's a sign. So we may even have more than one listener in each of those cities. Portugal. I hope that fool wasn't in his car driving from these four cities. Parking outside of a hotel downloading our podcast for us as he's touring Portugal. Yeah, I know. Hey, that's a good idea. If you need entertainment while you're taking a long road trip, just listen to our podcast. Go back and listen from podcast number one. This is podcast number 94. I don't know if I've mentioned that. A little bit of news. It's MPAA shut down 12 torrent sites in the U.S. and 39 abroad. So none of us here at eWebStyle would know anything about that. I would know about that at home, though. Not here, but a lot at home. Because he has a cousin who uses his internet. 100,000 downloads. All right. LinkedIn IPO. They were in the process of getting prepped for their IPO. They've revealed that they have $161 million in sales. That's what's up. That's kind of cool. And this is, the title was really kind of Android tablets app development ramps up. It's just really exciting to me. I think it's cool. Now, y'all need to come out with a tablet that's the size of the iPad, and then I'll buy one. They're working on it. I mean, there's some, and there's some marginal ones out there. Somebody will do it. Somebody will absolutely do it, and that's going to be exciting. That's part of the reason

I'm excited, because I like it. I'm also excited because we have some reviews here. We have a review on iTunes. That's what's up. Here it is. This is from K.H. Williams. It says, best SEO podcast out there, exclamation mark. I'm going to say that's Kennedy Williams, because I saw his, see his name on our Facebook page. What's up, Kennedy? All right, Kennedy. I hope that's Kennedy and not like Karen. These guys are entertaining, informative, and educational. This is the review. Great place to pick up tips and tricks. Oh, the image got cut off. Recommended for the beginner and advanced SEO where I like. Everyone can pick up something from their podcast, from our podcast. He started listening to our podcast about a week ago and has downloaded all the episodes and is staring through them like a kid smoking crack with candy. Wow. No, that's the image. Oh, okay. Because I was like, wow, that's fast. It did say candy. And, yes, I listen while driving, too. Anywho, great job, guys. Yes, and that's a good point, because we have been told we are the only SEO podcast that it's legal to listen to while driving because you will not fall asleep. Yes. Yes. The Red Bull of SEO, I think. Yeah, Red Bull of SEO. I almost forgot about that. And here's one more. This is on our Facebook page. We've got a reviews tab, so if you're just kind of chilling, got a few minutes, check out our Facebook page. We're actually getting a lot of interaction between people. In fact, Darren Bowie's out giving good advice. I actually saw some good advice to another listener about their website. And he actually started a section where people can submit a podcast and we can review it live there. He submitted his three websites, and I know we haven't looked at that yet. Oh, I didn't know that was there. I would actually like to see that. It's in the discussions area. Oh. But Samantha Henke, she said, I really have enjoyed and still

enjoy listening to your podcast over the past months. I have tried other SEO podcasts, but keep coming back to yours regularly. I like the way you all are entertaining about SEO and the internet. Red Bull of SEO. That's what's up. I find myself laughing at your jokes. Thanks. You guys love and enjoy what you do, and that shows through. That is so true. That's what's up. That is what's up. All right. Before we get into it, I want to shout out to a couple quick, I want to answer some quick questions and talk about a couple things. Real quick, Darren Bowie had a quick, well, let me shout out to some guys, some people. Vanessa, these are the six friends that showed up on our page. Vanessa Rushlow, Christina Hawkins, Scott Burridge, Leo Borrego, Genton Price. That's a sweet name. And Kennedy Williams. What's up, guys? Thanks for listening. We had a Scott Burridge. He says, hey, I've been listening to your podcast here. You have trouble knowing who are the new likes. I just clicked the see all under the double number sign. And, oh, I clicked the see all under X people like this, and the newest likers should pop up. Thanks. I didn't know we could do that. Yep. That see all button right there. Oh, wow. That's very cool. Darren Bowie had a quick question and a cool fact. The fact, there are more users for Farmville accounts than Twitter accounts. How'd you find that? I didn't know that. But it makes a lot of sense. Which is why I think it had a big deal to do with Farmville and these other sites. It had a big deal to do with them passing Google because people spend so much time on Facebook, you know, jacking around on Farmville. Which, that's cool. There was a stat that we gave in one of our podcasts. Something like 80% of people playing Farmville or Mafia Wars have never played a video game in their life. Wow. And that's the first time. I would

agree with that because I know people that are playing that that do not play video games. I also read an article, I chose not to bring it in the news, which was talking about how Facebook has weeded out spam. And Farmville, of course, and Mafia Wars is one of the, you know, you used to get inundated with like somebody built a new row of corn. Oh, yeah. Somebody picked an ear of corn. I was getting so tired. And they figured out, basically they have an algorithm based on if you like it or don't like it or hide it. If enough of those messages get hidden, they stop. That message gets hidden across everybody. And if enough of it's bad enough, then they'll just stop the application altogether. I got you. Another quick question. Darren Bowie. How do you guys get your nice looking Facebook URL? Yeah. That's the question. My response? Email Chris. He did it. All right. It says, I believe from my memory that you can only apply after you get 25 followers. And then I did a quick little Google search. And if you go to facebook.com forward slash username, that's where you can actually set up your username. So when I went there, I've got my networking group. I've got eWebStyle. Actually, I've got eWebStyle places, too. And we've got to get you following that, too, and other people. You've got some places? Yeah. I did read an article. We have a places page? We have a places on Facebook. Oh, yeah, that page. You can merge them. And everything I read said, whatever you do, do not merge them. Don't merge them. Because we read that right after we merged them. Yeah. Most people read it right after they merged them. So I got lucky. But, yeah, so facebook.com slash username. And, Darren, you should have, you know, I haven't checked. I don't know how many followers you have. I think there was, like, a 25-follower limit. Okay. Samantha Heneke says, I love listening to your podcast while working on

the studio. We're on Bulldog Pottery in Seagrove, North Carolina. You guys make me laugh. Everybody check out BulldogPottery.com in Seagrove, North Carolina. That's what's up, Samantha. Thanks for the shout. And I want to send a real quick shout-out to Dean Calhoun and James Slattery. Dean called in earlier this week. Got to talk to them for a while. Dean's in Affigility Solutions in Colorado. Doing a lot of mobile stuff, right? Doing a lot of mobile stuff. We had a great conversation about mobile, where it's going. I really want to get into that this year. After we finish this up, I want to get into more mobile. And James Slattery, he gave me some great info on White Spark Local Citation Finder. I'd like to go. We discussed it briefly. I'd like to go over that a little bit more. So thanks, guys. We definitely want to get into this. We're going to finish up places. We're going to finish up the listing stuff, and we're going to get into it. So thanks, everyone, for following, listening, and let's do it. Let's get to it. Okay. All right. This is going to be. We're going to wrap up the list, the places stuff, and then kind of get into some other things in the next few podcasts, more specifics in some of its places, then mobile, then other things. All right. All right. Good job, right? I think we're at number 46. Number 46, the criteria that I have an important piece of. By the way, we are totally out of order, so that's just the way it printed up. Yeah. Don't worry about it. If I say a number, just don't even listen to it. I mean, the number's real. Like when you go to the article, which I'll find the. It says number 46. But right after number 46 comes number 49. Yeah, but I think that's a different page. Like I don't know what happened. No, they're just out of order. Maybe they sorted it by most important. Oh, okay. Or something like that.

What this talks about, number 46 says, you need to have a matching Google account and URL. Basically, this is kind of like a. It had moderate importance. This is more of a trust factor thing. People don't really think. The experts were like, uh. It's not really that important because they've seen people who don't have matching URLs with. Who have URLs that don't have Google accounts still get on the first page. What it basically boils down to, if you have a Google account and it matches your URL, it's one way to give Google, it's a trust factor. Factor, yeah. So they can trust that your website is a good quality website because you have a Google account. Is it going to have a big effect on your listing? So because I didn't understand what this is, I'm going to assume that there's one other listener out there who didn't understand what this means. So I think I got my head around it. Um, you can claim a Google local places listing without a Gmail account. Is that, is that, is that what this is about? So you're, you need to grab it with your Google account, with your, an existing Google account. Basically, having a Google account associated with your web domain. Instead of like a, another email. So I think you have to have a Google account, right? Yeah, you have to have a Google account. But it's, is it, cause you can have a Google account that uses your Yahoo email as a sign in or, or a Gmail or whatever. And so this is suggesting, Hey, do you have to have a Gmail account? Yeah. We have, we have Google accounts associated with our web domain. Um, and our emails hosted. Yeah. And we have Google accounts not associated, but our, our e-website listing isn't tied to them. So yeah, it is cool. It's just really a trust factor, but it's, is it going to put you on the first page or take you off? Nope. And I did want to make sure

that we give credit. Uh, this article is, uh, brought to you by David Mim, uh, M I H M. Uh, he has, uh, if you go David Mim at gmail.com, uh, it's a great article. You can, you can Google it and find it. Um, it's given us a lot of good information. So, uh, number 49, it says choosing a list of areas served for your places page. And at first I was like, yeah, everybody's got to do that. However, um, people feel like they feel like it's moderately important. And some people saying that you can actually get penalized for it. Uh, Tom Crandall says currently I recommend the option to use targeted cities and zip codes rather than choosing a list of areas served. Uh, Dave, Dave Basu says rankings have dropped when selecting this option. And Mary Bowling also says that the idea is a great step forward for Google places, but actually using this feature at this point can hurt your rankings. So, it was a very low agreement. Wait, wait, wait, let me understand this. There's a problem with Google local places? Oh, wow. News flash. So, that's kind of cool. All right, next 52, including coupons with your places page. I think this was funny because the very first expert that chimed in says, Google has coupons? And then he says, I'm being facetious. And then nothing else. And basically, I felt like, and I agree with this, that they're basically saying, using coupons adds to the user value, pretty much that's it. Not to your place's location. Yeah, it's not going to add much to it. I would highly recommend you do it, and I totally agree it's not important for your placement. One person said it could increase your click-through ratio by having a coupon. I'm a coupon junkie. We talk regularly about a CTA, call to action. It's a coupon. Yes, a coupon is going to be a great CTA. I'm a coupon junkie, especially with the... Is it coupon or coupon? It's probably coupon. I don't know.

That's a good question. And Darren, it's coupon? Yeah, and Darren, Darren Bowie, we don't need your response because we're not even sure you speak English. Well, they'll just spell it differently. I don't know why they spelled everything differently over there. So, yeah, just get it. And they'll swallow two letters at the beginning and skip three letters at the end. Yes, and one thing I do remember, Darren, if there's anything I remember, optimization is spelled with an S in Europe. Yep. So, 53, locations in the place page custom fields. And I wrote, I don't remember it, but I wrote stupid next to it. Oh, oh, in the custom fields. To take time and put locations there? Oh, yeah. That's like the custom fields for categories. Yeah. Come on. I forget what, in custom fields, we put things like host of the most popular SEO podcasts on iTunes. I'm not even sure that they index it, to be frank. 57 is kind of a repeat. It says defining your service area for your places page. Again, this was like use cities and zip codes rather than using the service area feature. It's basically the exact same thing that we just went over. However, it was moderately important, you know, it was low important, and I had very low agreement. So, I don't even know why they put this on here. I scratched the next one. I don't even know if this is the. Yeah, now it's like, now we're into minus three. So, I don't even know what this means. These numbers are, including location keywords in your place page categories. Yeah, because remember you can make up categories. Yeah, no, you don't want to do that. Follow the rules, people. Or, you know, stick to the straight and narrow. Next one. I scratched this one out, too. Associating 800 number as your primary place page number. No. Yeah, from the user perspective, you want to have a local number. I mean, people, there was a while where 800 meant, wow, you're a big company. You're a

big company, yeah. And now it just means that you're probably not local, and I don't want to call. Yeah, now it means you're the man, and you know how people like to go after the man. Yeah. And they'll prank call you. So, I think that's what that means. The next two, we had, this, we are, I mean, we have firsthand experience in this. Yeah. Multiple place pages with the same business title. Yeah. And we talked about this before, about having the business name and then the doctors and go back and listen to the last two podcasts. It would be 93 and 92. Now, some people say it doesn't matter. Okay, everyone's going to have multiple listings, right? Because Google Places pulls listings from several different sites. You're talking about this one, right? No, with the same title. Multiple, multiple page pages with the same title. We didn't have much of that, but we definitely had this. Yeah, we definitely had multiple. Same address. Same address. Yeah. Well, Google Places pulls listings. Let's say you create your own listing, eWebStyle.com, and you have a listing on a directory, yellowpages.com, and then citysearch.com, and yelp.com. Google Places will pull listing information from all over the place. From each one of those and create a separate listing. We found, we had like 10, 15 listings, and we're like, we didn't do that. One of our clients had 20-something listings because they're pulling these listings from all these hundreds of thousands of directors. So this is going to happen. Here's what I'd say. Don't create multiple listings. Stick to one and drive all your link juice to the, you know, you don't want to dilute, if that's even possible, your listing strength. So it can happen. Well, Mike Ramsey says, this is the fastest way to duplicate nightmares that are a pain to fix. Oh, yeah. Yeah, we'll definitely agree with that. Basically, people are saying, clean up your listings, grab the, you know, grab the ones you want, delete the ones, you know, and channel everything to one

listing. The next one says, multiple places pages with the same address. So that's having the same business out of the same address. And this is, personally, one of the failings of this. Because there's lots of people who run multiple businesses out of one location. There are people who run multiple businesses out of their home. And, you know, it's relevant. It's actually correct that two businesses or three businesses, here we've got three businesses that could arguably be operating out of this location. And it's a pain. Yeah. It's a pain with Google places. They don't like it. And then they say, oh, you know, you get banned. And basically, Mike Blumenthal says, either it will suck your listing strength from your main listing, merge your listings, or possibly lead to a penalty. The funny thing is, is everything is, it might, it could, or it possibly is. There's a theory that. Remember, nothing in this industry is set in stone. Everything is kind of theory. Theory and conjecture. Yeah, there you go. I don't even know what conjecture means, to be absolutely honest. To conjure. No, it's probably from conjure. Oh. To conjure up something, conjecture. Oh, okay. I learned something new today. It may not be true, but you learned it. You said it with authority, and I believed it, so it makes purpose to me. The benefits and problems of saying everything you say with authority. Yes, the sky is red. What's your problem? Jeez. And then the next one says, hiding your address in your place page. Within your place page. What's the point? Yeah, I don't know. I mean, I thought the point of having a listing is that people could find you. I think it's people trying to use old black hat techniques that used to work and applying them to Google places. Yeah, I mean, to me, it's, well, I have a listing if you don't want to list your physical address, but I understand some people run businesses out of their homes, and they, let's say you're a plumber, painter,

web designer that runs it, and you don't want people coming to your home. I would still recommend a physical address, even if it's a P.O. box that you got in the center of the city to help your location. Hint, hint. Oh, that should be our tip from last week. Yeah, what was that? Move to the center of your city. Yeah. That's a good tip. So, basically. Our SEO tip is move to the center of the city. And there's another one that says multiple place pages with the same. They do have another option. What? They could hire us, and then they don't have to move. And then you could, yeah. And then we have to move to the center of your city. Okay. The next part, that was kind of places. The next part, I don't know if we want to get into this now or go into something else, but the next part we're going to cover is over traditional on-page criteria. And this is how the traditional on-page criteria kind of links between your places page and your website. But, I say it's about that time. We can bring in Chuck and chime in on some of this. And this is what I've been saying from early on when we first noticed that the listings were getting all moved around, is that I think Google is going to merge Google Places and traditional organic listings at some point. And they really have interspersed them, but I don't think they've merged them yet. So, they're still probably running off two separate algorithms. Yep. As of this point today, there's a chance that they could merge. Matt Cutts promised me he would call me when they actually fully merge them. Oh, that's what's up. Or I was dreaming, I don't know. It's pretty bad when you're dreaming about Matt Cutts, right? Well, none of your Matt Cutts are like, shit, I love when people dream about me. People dream about me all the time. Okay. So, we're going to get into traditional on-page criteria that affects

your places page and how it's related. We're also going to get into off-page and off-listing criteria. And then lastly, reveal. Yeah, we're going to try and blow through a lot of this because, like I said, we don't want to do 20 podcasts on this. You were listening. Customer, did we get anything wrong? Did we get everything right? I wasn't listening. You weren't listening. Everything was right, right? Yeah, everything was okay. Everything was okay. And I heard you had a call before. Hopefully, shout out to Sheila. I believe she's watching right now. Well, hello, Sheila. One thing I want to kind of bring up real quick, because we had a great article, and I really want to talk about this at one point in a later podcast. Dean, if y'all go to our Facebook page, Dean Calhoun sent some great articles, The Future According to Schmidt, basically about augmented humanity. It's kind of about, Dean and I had a great talk about how people are bringing mobile into the real world. And then into the fountain at the mall. Yeah. Yeah. Oh, man. Yeah, yeah. Don't walk and text a door. Have you guys seen, I know it's national news, but there is a lady who is filmed on security cameras falling into the fountain because she's texting, which is, I mean, Well, we don't know if she was texting. She could have been Facebook. She could have been doing anything. It was some augmented reality that landed her in the fountain. See a previous podcast, Don't Be a Douche. Yeah. What's crazy is then she's considering suing, right? So she's on, Oh, yeah. Who put this water fountain in the middle of this mall? It wasn't here last time. Well, what makes it worse to top it all off? You know she has to replace her phone. Oh, yeah, yeah. Hey, maybe there's a market for waterproof phones. Because it's all soaking wet now, you know. Yeah, you know she has to pay for it because the little tab in

the back of the phone is red. She's going to walk out the mall soaking wet. Yes. With the broke phone. Getting her car soaking wet. What a retard. I'm sorry. I shouldn't say that. Because she's probably a nice lady. Stamping, about to fall into fountain. Update status. And now, And then she gets this, like, instant fame. And then you know how you get, If you ever do something, make it to the national news, instantly everybody checks your background. Yeah. That's why I'm never going to make it to the national news. Yeah. And she's got, like, court cases. Yeah, tight owners. Yeah, it's, like, she has all this drama. Like, so that was the worst thing that could have happened to her. It was to get famous. Yeah, because now she has all this personal drama that was going on prior to her newfound start. Now they know where to find her. Yes, exactly. Like, oh, what do you mean you don't have the money? We see you on, We see you on, You have the mall. Shopping at the mall. Oh, that's funny. But that's what this, He had a, We had a great talk about it. I want to discuss this in later podcasts. It's just how the mobile is becoming real and it's more about QR codes and how your real life is, The internet is coming into your real life and how people are putting and hiding QR codes in clothes. He had a great point. It says clothing agencies are hiring models to wear their clothes. And they're hiding QR codes in it. So if you take a picture of somebody in that shirt, it'll pop up on your phone. Oh, snap. But it's not the, It's not the regular code. It's not the square code. It's invisible. Yeah. But your phone still picks it up. But your phone picks it up. And I had never heard of this. Dean introduced me to this and I was like, wow. Wow. That's cool. That's

smart. Yeah. I thought it was, We need to try to get like tattoos on our forehead with our QR codes. Invisible QR codes are coming. I was like, wow. This is hot. This is new. Thanks, Dean. We definitely want to get into that at some point. I was excited. I just wanted to talk about it. All right. So let's carry on. Traditional on-page criteria. Do you have any blanks there? A little bit of blanks there. Okay. We'll do that here in a little bit. We'll leave time. I think we can do two of these traditional on-page criteria. General importance of on-page criteria. And this, of course, is as it relates to your Google Places page. Yeah. This came up as a high in importance and there was moderate agreement. Basically, places listing is not necessarily tied to a website. So, well, it links back to the website. There you go. Scratch that last thing. Yeah, so the content on your Places page should be somewhat related to your site, right? Don't have a Places page that talks about plumbing and you're an electrician. Yeah. Right. You know. Don't put any irrelevant data on your, well, one on your homepage or your Places page because they link. Google's going to check and see, you know, does this match that? It goes back to kind of one of our CVO principles, which is consistency. When I type this, I need to see this in the SERP. I need to see that very quickly when I get to the page. You know, when I get an email from you, when you're talking to me, I need to hear about that. Yeah. So, yeah, the consistency is important. And this kind of reminded me of what Darren Bowie asked a while back is embedding the Places page or linking to the Places page. And we think it's a good idea to link to the Places page. We're not doing it yet. It's something that we've got on our to-do list. Um, because probably not that many people are

doing it. Most people think of traffic coming from, is it possible, we don't know, is it possible to increase the ranking of a Google Places page if more people are linking to it? Well, I think what we should do, which I was planning on doing next week, was embedding the map. Yeah. At least to be sure. Yeah. Yeah, at least the map. Maybe not the entire page because, you know, we want, we don't want to send people away, but at least for certain maps. Well, and we may be able to do, like, go to our Google Places reviews, right? And get more reviews. And here's what I'd say, it can't hurt, you know, by doing all this, it's not going to hurt, and it very well could help. The one thing I'd say is, it will probably increase your click-through ratio of your Places page. And here's something I, this is a side note. There's an art gallery across the street from my house. And outside of Houston. You live in the art area, right? Yeah. Yeah. I live kind of between Greenway and Montrose. That means nothing to anybody outside of Houston. The Montrose area is the art community. Fun area. The fun area. So I'm going to put happy. The very happy art community. So with this art community, what they have outside of their listing, I thought this was a great idea. They have about a seven foot tall Places red pen. I thought you were going to say transvestite. If you don't get it, let me know you said you won't get that joke. I'm not going to explain it. It's the happy area. Yeah. It's about seven feet tall. And it's the little pin that goes on your Places listing. And it's sitting in the front yard of the gallery. Oh, that's cool. The little red. It's like a pin. Yeah. That's cool. And I was like, wow. Google Places. Guess what? I went to their Google Places listing and went to their website just because I saw that. I

thought that was a great idea for someone. Yeah. I don't know why. It's irrelevant. We should load it up in a truck and drive around town and confuse people. But somebody knocked it over. So make sure on your Places page, have all the right data. Make sure it matches the data that's on your homepage, the name, phone number, information. SEVO, if you guys aren't familiar, Search Engine Visitor Optimization. That is what we say. It's easy to get traffic to your website once you optimize your website for Google. What do you do with that traffic once it arrives at your website? So go back and listen to some of our other podcasts. I think we're the ones who coined the phrase SEVO. So it's pretty important stuff. Patented. Yeah. Patented. Last one. It says, including city plus state in most slash all website title tags. Eh. You know what I mean? It's pros and cons to that. Yeah. If you are a local business, then depending on your search engine friendly content management system, CMS for short, you will program that title to include at least the city. Yeah. I mean, the state's probably not so important. No, unless we're doing a state campaign. Yeah. Right. Other than that, if I put Houston, then you'll know I'm from Texas. Now, another caveat to that, though, is like Houston has a lot of suburbs and a lot of little municipalities that you would want to include in that. Which actually may be a little bit more important and more beneficial than including Houston. Yep. It's almost better to put these smaller towns. Yeah. Because people are more likely to, you're going to do better, quicker in terms of search engine optimization on those smaller cities. And it seems like the experts are saying. Keyword first. Yeah. Then city and town. There you go. Keyword first. This can affect your, it says this can affect your, your natural rank, your organic ranking in the search engine results probably more than your places listing. Yeah. That's true. Yeah. And

on that note, don't put a lot of people, I see people putting their company name there. It's not necessary. Maybe on the homepage, probably the contact us page. Yeah. Right. I can see that, but you know. Because you do want to have some strength. If you do want to make sure that you're, if somebody types your business name, you show up on the first page. And that should be pretty easy. Yes. Because not many other people should be mentioning your specific business. Exactly. Here's a tip. If you did not build your own website, you probably should go back and check your title tag. Oh, yeah. Definitely. We see, we, in our, in our SEO analysis, which by the way, you can get a free SEO analysis by going to our website and then going to, I think, the search engine optimization page. Oh, right there on the first page. Yeah. Any one of the pages. And I promise we won't get to them. That's my plan next week. I'm cracking through analysis, so you got an email coming to you. All right. All right. We got a little blank stare news. Blank stare news. All right. Wait, wait, wait. Yeah. Just all blank. It was like nothing. Okay, so Amazon made $10 billion last quarter. What? That's revenue or? Revenue. Wow. Okay. That was the highest quarter ever. $10 billion. And they said 70% of it came from Kindle sales. Really? Really? Well, I did read another article that said that e-books have eclipsed paperback. Man, recession in my ass. $10 billion, bro. Like $10 billion? $10 billion. Wow. In a quarter. In a quarter. It's three months. Wow. Aren't e-books like $10? That's a shit. That's a lot of books. Wow. Well, that's the benefit of going digital. Yeah. I mean, you cut the overhead, right? There's no paper, there's no printing, there's no this, there's no that. It's just royalties and profit. Wow. And so, yeah, go digital. Shout out to Amazon. Yeah, that's pretty. I'm trying to figure out if y'all owe

me something. Yeah. For something. That reminds me of the call that we got, that Paul got, which was, I want to build, what was it? An Amazon, Facebook, Twitter, LinkedIn blend. Yeah, match.com. I'm glad I didn't give her the podcast. For 500 bucks. Yes, I'm glad I didn't give her the podcast. No, I mean, if she was watching like that. She might be, look, hey. No, that's. It is, come on, 500 bucks. Yeah, come on. Oh, yeah, her quote for getting it started or done was $500. Somebody gave me a quote for 500, 500 to 600 bucks. And this was a website that duplicated Facebook and match.com and put them into one. And I was like, okay, this is a $50 billion company. Yeah. And you're going to try to replicate, duplicate what they had for 500 bucks. We figured it out, though. She had to have just watched the social network movie. Oh, yeah. Yes. Because we had a brilliant idea. And, you know, she wanted to get to the podcast. By the way, we can still help her. Not at $500, we can put together that software, no problem. You can definitely get it done. Times 100. Yes. Million. And some shares. Yeah. So, wow, that's interesting, man. You get all kinds of stuff in this industry. People want the world at a discount. I want the world on Groupon. Thanks. All right. Well, we have come to the end of podcast number 94. You have been listening to the most popular SEO podcast on iTunes. We've got to have a party for 100, right? We've got to do it. Yeah. Yeah. Who would be? I might write something for that. Oh, that's what's going to be. Oh, yeah. Cool. All right. I have a quick question. And I ask all the listeners. I want to collect mobile data. So, if you have some stuff on mobile, send it to me, us. Info at. Shit. Support. And he went. Or podcast at e-webstyle.com. I was like, info at phanson.com. I was like, that

doesn't even exist. Info at podcast at e-webstyle.com. We're going to collect because I want to start getting into mobile later once we finish this. So, I'm collecting mobile articles, mobile data that you want to hear about. So, I think that's some cool stuff. So, thanks everybody that sent me some thanks to James Slattery, still waiting on that book full, and Dean Calhoun. That's great. We've got some 90-something followers on Twitter. If you're following us on Twitter and you're not following us on Facebook, shame on you. Follow us on Facebook also. My name is Chris Burris. Follow us. Bye-bye for now.