Rank Fast with these Topical Authority Tactics Ep.589
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New SEO Strategies: 3 Steps To Perfect SEO Content Creation Ep. 552
SEO content creation now requires three steps: empathetic people-first content, topic clustering to answer all related questions, and subject matter experts to build authority and attract backlinks.
Key takeaways
- Write people-first content by focusing on user intent, personalizing for your audience, and telling stories that lower sales resistance.
- Topic clusters answer all questions around a topic, help with internal linking, attract backlinks, and future-proof your SEO strategy.
- Subject matter experts improve E-A-T scores, build trust, make content unique, and create organic backlink opportunities.
By writing people first content, you stay aligned with Google's narrative. That great content is the best way to protect yourself from updates.
About this episode
Learn how to set up an effective content strategy to deliver a high return on your marketing investment efforts in 2022.
Questions this episode answers
What are the three steps to perfect SEO content creation?
The three steps are: first, empathetic people-first content that focuses on user intent and storytelling; second, topic clustering to answer all questions around a topic; and third, incorporating subject matter experts to boost expertise, authoritativeness, and trustworthiness and attract backlinks.
What is a topic cluster and why does it matter for SEO?
A topic cluster is a group of content resources that answer all the questions around a particular topic. According to the episode, topic clusters help future-proof SEO, scale strategy, support internal linking, attract backlinks, increase web engagement, and increase conversions.
Should AI be used to write SEO content?
The episode advises proceeding cautiously. AI is best used as a supporting tool to help writers overcome writer's block, create outlines, and generate summaries. A human should remain involved, and AI content should support rather than replace primary human-written content.
In their words
Topic clusters are great for future proofing SEO, scaling SEO strategy based on topics, internal linking, attracting backlinks, increasing web engagement, and increasing conversions.
Chris Burrus
AI is a tool to help writers be more productive, overcome writer's block, and create outlines.
Chris Burrus
Terms defined in this episode
- Topic Clusters
- Resources that answer all the questions around a particular topic, used to future-proof SEO, support internal linking, attract backlinks, and increase conversions.
- E-A-T
- Stands for expertise, authoritativeness, and trustworthiness. A scoring factor that subject matter experts help improve, especially important for your money and your life content.
- People-First Content
- Content written with focus on the user and how to help them, ensuring they leave with takeaways, aligned with Google's preference for high quality content over keyword-stuffed material.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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