Local businesses in 2015 should focus on eight online marketing strategies: a great website, local profiles, fresh content, social media consistency, retargeting, email marketing, offline PR, and analytics reporting.
marketing the people who already shown interest in what you offer is by far the easiest and best ad dollar spend
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutWrapping up the Year-End SEO ReviewOnline Marketing Strategies for 2015Driving Searches with Fresh Content
The episode lists eight strategies: a great responsive website that fits your sales funnel, local business profiles on Google Plus, Yahoo, Bing, and Yelp, fresh content posted at least twice a month, social media consistency on four networks, retargeting past visitors, email marketing with segmented lists, offline community PR, and analytics reporting.
The hosts argue that even unopened emails keep your name in front of clients. They cite that 80 percent of clients forget you after 90 days of no contact, so a monthly email acts as a reminder. It also gives clients something to forward to friends who may need your service.
Retargeting shows display ads to people who already visited your site, requested a quote, or purchased from you. The episode gives the example of a landscaping company remarketing cold-season services like tree removal to existing clients, since people who have already done business with you are more likely to buy again.
Community events such as free barbecues or blood drives can attract local news coverage. When a news station covers the event and links to an article about it, the business earns high-authority backlinks. Donating to local schools or churches also gets the business referenced in community communications, which impacts online presence.
content drives the search engines, period. Website visitors, they come looking for content.
Guest
Statistics say that if you haven't made contact with a client in 90 days, like 80% of them have forgotten about you entirely.
Guest
Social media is the new word of mouth.
Guest
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit