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Optimizing The Payment Process - #SEOpodcast 253
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutObserving Click Patterns to Determine What To ImproveOptimizing the Payment ProcessGuaranteeing Peace of Mind
Key takeaways
- Keep payment forms short and free of clutter, with only fields necessary for the transaction.
- Display security badges like Norton and VeriSign prominently and ensure your site uses HTTPS.
- Check analytics to identify your visitors' devices and offer matching payment methods like Google Wallet or Apple Pay.
- Show progress indicators during checkout so customers know how close they are to completing a purchase.
- Speed up payment processing and add messaging on the payment page to reduce customer anxiety during loading.
your payment stage is where visitors become buyers
About this episode
Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutObserving Click Patterns to Determine What To ImproveOptimizing the Payment ProcessGuaranteeing Peace of Mind
Questions this episode answers
What are the six steps to optimizing a payment process for e-commerce?
According to Tim Ash as discussed in this episode, the six steps are: optimize for clarity and usability, address security concerns, offer multiple ways to pay, minimize fat finger challenges on mobile, understand the needs of international customers, and speed up payment processing.
How should I handle security concerns on my payment page?
The episode recommends making your payment page look consistent with your site, adding recognized security badges like Norton and VeriSign, and ensuring your site runs on HTTPS. These steps help overcome visitor fear, especially given high-profile breaches at retailers like Home Depot and Target.
How do I choose which payment methods to offer on my e-commerce site?
The hosts recommend checking Google Analytics under mobile overview to see what devices your visitors use. If most are Android users, offer Google Wallet. If most are on Apple, include Apple Pay. For mixed audiences, include PayPal and similar options.
What should I do if my e-commerce site has four duplicate versions indexed by Google?
Identify the version with the most authority, set it as your primary domain, and use 301 redirects in your .htaccess file to point all other versions to it. This consolidates link juice and ensures Google indexes only one version of your site.
In their words
If people don't feel secure, then they're really not going to pull out that credit card. They're not going to pay you at all.
Host
The longer the spending circle goes on, the more anxious the customer gets.
Host
Terms defined in this episode
- Google Answer Box
- A dark shaded box appearing above search results that displays a direct answer, definition, time, or other information. The episode notes a 44% chance a query will trigger one, meaning users may not need to click through to a site.
- Conversational Search
- A Google search app feature that processes natural language queries and can pull contextual data from Gmail, such as hotel reservations or billing emails, to answer questions like what store is closest to my hotel.
- Usability
- The ease of use and functionality of something man-made, such as a website, landing page, or app, including factors like fast loading, easy forms, and visibility across different platforms.
- 301 Redirect
- A permanent redirect used to point one URL to another, preserving link authority so that links pointing to old domain versions transfer their value to the primary domain.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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