Part 2: 45 Local SEO Pitfalls and How to Avoid Them by Miriam Ellis #386

Welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. Matt Bertram, results security specialist. Results security specialist. Watch out. He's got you guarded. Welcome to the podcast. This is another fun-filled podcast. This is actually podcast number 386. As always, we have a tip from our previous podcast, and that tip is... Your office location has a big impact on your local SEO. Choose wisely. Choose wisely, yes. Your actual location, Google is so hyper-local right now that where you reside has a big impact on how you show up in the search results. For instance, if you want to show up in the Google 3 pack, that Google Maps section, you probably want to find where your customers are and locate your business there. Subscribe, follow, boom! That was just fun. All right. Please remember, we are broadcasting live here from Houston, Texas, and we're in the results lab. The results lab. The results laboratory. The results laboratory. You might actually see some photos that show we're actually in the results lab. Oh, yeah. Before we jump into anything, really, I want to talk about a review that we got. This says, one of the best podcasts I have listened to. And it is, of course, five stars. Five stars. This is from R. Kison from Australia. It says, I love these guys. Learned so much, but the humor makes something that can be so confusing. Fun. Thanks, guys. Punch in the face to you, Mr. R. Kison. Around the world. Around the world. Yeah. All right. So, we've got to, hey, remember this. We've got, you guys are interested in, you hear tips in every podcast, right? Oh, yeah. How nice would it be if those tips were all in one place that you could conveniently download and access and then watch? And like a lead magnet? And some sort of lead magnet. Oh, wow. Just to show you how a lead magnet works. Good idea. All you need to do is go to ewebresults.com slash SEO tips, and

that will take you to a page where you can fill out your email and your name, and you will get a PDF. It's got links to the videos. It's got links to the memes. It's fun. It's informative. It's everything the podcast is. So, go check it out. All the content in one place. Yep. What's the address again? ewebresults.com slash SEO tips. Yes, sir. Go get those. Hey, our article today, we're actually, it's a continuation of our previous article. It's, what is it, 45 local SEO problems, pitfalls that you could hit, and how to avoid them. We're going to get a- Continuation. Yeah, continuation number two, and we're going to get to that shortly. If you're in a position to, and you can tweet, we actually want you to tweet a couple things. One of the things that we want you to tweet is, hey, that you'll listen to the podcast. That's going to be hashtag SEO podcast. You want to tag us, at bestseopodcast, at ewebresults, and go ahead and tag Miriam Ellis. She's the author of the article that we're covering. Miriam's Twitter handle is, at Miriam, M-I-R-I-A-M, underscore Ellis, E-L-L-I-S, and then there's another underscore. If you don't put that last underscore, it will not get to her. So, go ahead and tag her and let her know. We're talking about her article on the best SEO podcast. Great article. Great article. Absolutely. We're going to get into a question that we had. This is a really long question. I'm going to read it as quickly as I can so we can get through it. This is from Matt Louder. By the way, Matt's doing pretty amazing stuff. He's just killing it. I was visiting his website, and he's an amazing photographer. He says, just listened to your last podcast and thought I would ask this question. His website is where he sells his landscape photography, and he ranks well. Yes, I saw that. His problem is when he has 60 plus images of one location, say, example, Bondi Beach in Sydney. Beautiful

beach. I've actually been there. That's really cool. There are only so many keyword combinations you can have until you start repeating yourself a lot. Is there any advice you can give me for anyone out there or anyone out there who has very similar products that need the same keywords to describe them? For example, I currently have title tags like this. Bondi Beach Landscape Sunrise Photography Eastern Beaches Sydney. That was one. Bondi Beach Dawn Landscapes Images Sydney Surf Lifesavers. And I'm going to do one more of the six that he mentioned here. No, you've got to read them all. That's why you made me read this. It's like, I want you to read me. Bondi Beach Sunrise Landscapes Images Eastern Beaches Sydney. Bondi Beach Pink Dawn Rising Sun Landscape Photography. Now that I'm running out of keywords in my title tags to describe the images and locations, I'm doing this. Bondi Beach Sunrise Photos Stretched Canvas Acrylic Prints. And I'll give one more example. Bondi Beach Landscape Photo Printed on Metallic Paper Sydney. I'm using my main descriptive keywords plus, you know, how you describe the images. Do we have any advice for him? Thanks. Keep up the good work. First off, punch in the face to you, Matt Louder. Your photos are beautiful. Go check them. And he's killing it on rankings. I pulled him up on SEM Rush. It's like position one, position two, position one, position two. No wonder because he's... Why don't you finish reading the rest of those? Well, let me just kind of go into kind of what I think and just try to give a... Address the issue. Address the issue. So there's really kind of two issues here. One is like SEO or search engine optimization, on page, off page, that sort of thing with meta tags. The second piece is in PPC. So there's different strategies in both. But what you're doing with the SEO strategies and the meta tags is great. The more stuff that you want to rank for, the better. One, I guess, expert

tip is if you go to Bing, their keyword planner gives you a lot more information, what Google used to give you. And so you can find out where the traffic is and where the clicks are. And really start targeting those keywords. I think the more, the better. I think the more combinations, the better. Just creates a bigger web for you. Right. For people to find you. A bigger net. A bigger net. Yeah. And then with PPC, you know, you come up with some challenges. Right. But you would want to start with maybe different ad groups or maybe even different ads. Right. And then negative out the other campaigns or the other ad groups. Right. Right. So like if you're running a campaign and you're targeting it towards this ad, you might want to negative out those keywords, right? Right. So this ad will show. And that ad won't. And that ad won't. If they're a similar target, but you're controlling what you're doing. Yeah. So that's kind of what you do with remarketing, right? Right. Right. So it's the inverse. But also, I think that Google is smart enough a lot of times that if you target like specific cities or something like that and you put those in the same ad group, those ads, it will show the correct one. Yeah. You know, based on what they're searching for. So it's just how much do you trust Google to do it for you? But using negatives in PPC is going to be the benefit there. But you're doing the right thing. I think you can see that in your ranking. So good job. Punch in the face to you. Punch in the face. Really good stuff. All right. So if this is the first time you've listened to the podcast, we already jumped in to meet somebody already. But howdy. Welcome to the podcast. If you've listened to this podcast before, you know why I have a tear tattoo right here under my eye. You do? Yes. Anytime. Look there. Whoa. I didn't say

it was a big tattoo. Okay. Okay. Anytime we go a week without a review, I get a tear tattoo under my right eye. It's also painful when we remove it because I get a review. Either way, I'm happy to get reviews. And this time we didn't. So I've got no. We're not. We don't need to actually draw a tear tattoo. So make sure, what that does mean is we're going to tell you exactly how you can leave us a review. There's lots of good ways to leave us reviews. The contest we run is if we get a review and we get 10 shikos. What's a shiko? Share, a like, a follow. Yes. That sounds right. Yes. That's what we need to do. You need to do everything, guys. Everything. Share. If we get 10 shikos, shares, like, or follows, and a review, then we'll actually skip the part where we tell you exactly where to leave us a review. That didn't happen. It actually didn't happen with the shikos and it didn't happen with the review. Although I did read a review. That was an old one. So here's how you can leave us a review. One of them has three steps. Go on to iTunes, create an account, write a review. Hopefully, you will make that review five stars. Woo! Next, you can go on to our Google My Business page. The easiest way to get to that, we've actually made it really easy. Go on to my Google My Business page. And the easiest way to get there is to go to ewebresults.com slash G+. Yes, G+. G+. We'll get you there. Next is, let's see, we've got YouTube. Stitcher. You can leave us a review on Stitcher. All you need to do is go to ewebresults.com slash EWebResults. Stitcher. Stitcher. That would get us there. And then also, you can leave us a review on Yelp, ewebresults.com slash Stitcher. Yelp. There's a delay here, guys. There's a delay. That's why he's in security. All right. So all of those, that's our places

you can leave us a review. We really do hope that you'll make that review. Five stars. Five stars. All right. Next. Or you can give us reviews when you call in and we help you out, guys. Yeah. Like, we've been a lot of call-ins. Appreciate it. And if it's helpful and we chat, please let us review on any of the platforms. So really appreciate it. Yeah. So. Next, how can you psycho us? How can you share, like, and follow us? It's pretty easy. There are places like Facebook.com slash. EWebResults. YouTube.com slash. EWebResults. Instagram.com slash. EWebResults. LinkedIn.com slash company slash. EWebResults. All of those will take you to our portfolio, our profiles on those platforms, and you can do the shikoing there. Look, if you're looking for a free, well, first, if you're a PHP genius or a WordPress guru, we're probably looking for you, go ahead and leave an audio resume, 713-510-7846. In Houston. In Houston. We would prefer in Houston. Absolutely. We want to bring you in and we want to put you to work. And we want you working with the best team in Houston. If you would like a free, comprehensive website, profit, profit, profit, profit, profit, profit, profit, profit, profit, profit. And there's a green button that you can click. Fill out the form that comes in. From the mountaintops. All right. Here we go. We've got, I've got a little bit of news. I just pulled some small news. Adobe is pulling the plug on Flash. We kind of know that. And actually, we mentioned the article today. It's been a dying thing for quite a while. You know, everyone's going to HTML. I learned Flash back in the day. Yeah. Like, that was the new thing. Yeah. For ads and everything. It was good for like three weeks. Yeah. Or three weeks. Yeah. That was a great class took in college. Facebook is limiting video clickbait. Do you know what video clickbait is? Oh, yeah. Yeah. Describe video clickbait. 400 pound baby click here. So, if your clickbait is

400 pounds, I think, I'm assuming you're fishing for whales. Well, so, this is kind of something interesting, right? So, everything that's happening on the internet has already been going on for a long time. And, like, think about you in the grocery store. What gets your attention when you're checking out, right? Like, National Enquirer, right? Right. So, like, you know, it's the headlines that get you. It's called interruption marketing. We can probably do some clips on it later. But, really, that's what you have to do to start getting people into your sales funnel is whatever they're doing right now, you've got to pull them away from it. And so... You're exactly right. Yeah. You're exactly right. So, what they want to stop and what they want to stop... I lost my improv training and used the word, but... And what they want to stop is... So, everybody knows that videos are promoted. Facebook, when it has the option to show you a video or a static image, it's typically going to show you a video. So, what people were doing who were too lazy to actually make valuable images, I mean videos, they would actually take an image and put a play button on it as if it were a video, and it wasn't. So, people would click it. So, that's... Well, also, where the little Xbox is, right? So, they put it in where you can't see it. It was kind of cookie stuffing back in the day, right? So, where you can't click the exit. And so, it creates a poor user experience. That's the whole thing. The next one that they would do is they would actually just take the screen, one screenshot, and actually put that in a video. But nothing happened in the video. All it was was just this screenshot, a video of one screenshot, but because it was a video, Facebook was giving it more plays. They're actually putting some technology in to stop that. So, one of the things that we haven't tested yet, but I have heard

about, is basically, Google and Facebook really don't like it when you send it to a page where you have a pop-up immediately. Not an exit pop-up box, but an inbound pop-up box. And so, we're kind of texting that with some of the analytics, but that's starting to be something that as they're looking at all this, you know, I'm kind of worried about what might happen there. So, trying to test and measure some stuff. And that's really good. It kind of goes to the interstitials that Google has been trying to put a stop to. And then, China cracks down on VPNs. It asks Alibaba and a bunch of other kind of directories. You know, Alibaba is the search engine. Working on it right now. They ask them to remove VPN vendors. So, you know, trying to lock down China some more. Oh, I had another question. We'll have to save that for next time. That is the potatoes of the podcast. It's time to get into the meat. All right. You meat eaters out there? So, again, we are covering 45 local SEO pitfalls and how to avoid them by Miriam Ellis. Punch in the face to you, Miriam. I've got to be honest, often when we're reading content and we're going through, like, this paragraph and that paragraph, we're highlighting, like, one sentence out of each paragraph or every third paragraph because it's, like, the really quality thought. I'm having a hard time not highlighting everything that Miriam has written. All right. This is really good stuff. She's really condensed it down. She's put a lot of thought into it. And, I don't know, it's really impressed. Hopefully, we can get her to come on and we can interview her and give her that compliment. Sounds like a plan. All right. So, this is 45 local SEO pitfalls and we're going to start on number 10 because we hit number nine last time. So, if you want the first nine, then you need to go to 385, podcast 385. The first one, this is regarding

your website and it's talking about a limited URL. So, in the last podcast, it talked about when you're naming your business, you want to make sure that you don't name your business so it's got limitations. So, there's a suburb of Houston called the Woodlands. If you're planning on moving into Houston with your, I don't know, AC business, then you probably shouldn't name your business Woodlands AC and Repair. So, what's interesting is a lot of people that have been in the internet back in the day have hundreds of domains, right, that they're sitting on for projects and a lot of them were like blank, blank city of Houston, right? Right. Or not city of Houston, but blank, blank Houston or Dallas or, and you had to have every city and then you built a landing page to that and there's a lot of people out there sitting on hundreds of domain names that are trying to unload them right now because of these changes. Because they have no value. So, this is talking about make sure your website kind of conforms to that same logic. If you actually want to move your AC service into Houston, make sure your website, your domain name is not Woodlands AC Repair. So, but on the flip side, right? No strange URLs. Yeah. So, why don't you talk about that? So, this is pretty interesting. It talks about having both, if it's really strange, she brought up this process, this cognitive bias. So, you know what a cognitive bias is? Yes. Right? So, that's where your brain processes better and kind of leads you to think of things. And this is actually really good as it relates to process fluency. So, and I had to kind of, I wanted, I did some back research because she referenced an article by Rand Fishkin and he talked about this process fluency. So, here's an interesting question, the importance of process fluency. There was a study they did and the question they asked is, what alcohol conceals sobriety unmasks? Right? So, they asked

a group of people this question, what alcohol conceals sobriety unmasks? They asked another group of people, what alcohol conceals sobriety unmasks? It's kind of deep, right? That's pretty deep. Yeah. So, the other group of people, they asked, what alcohol conceals sobriety reveals? Which group do you think actually believed the statement? So, this isn't like, did they remember it? Did they believe it? See, I thought alcohol unmasked the truth. No. Like, no? It reduces your inhibition. Really? Yes. So, you're like, more like, yeah. It allows the more vocal person out. Uh-huh. That's not really revealing what's going on. The question is, why aren't you more vocal when you're not drinking and it's because of a mask you're wearing? Ah, see, it's like true serum. Right. So, which group do you think believed the statement more? I'm still confused on the statements. The answer is kind of obvious, right? What alcohol conceals sobriety reveals people believed more. I think that, yeah, the word reveals like really did it for me. But just because it rhymes, they believed it more. So, that's what this is talking about in terms of strange URLs. If you have these strange URLs, people don't, they're not going to recognize, they're not going to resonate with them, they're not going to remember them. Hmm, that's interesting. You're teaching me new things. My brain's like starting to get connected in different ways right now. Well, this is the results lab. I like it. The next one is, and this is number 12, a long URL. So, long domain names, this is the bottom line is long domain names are hard to remember. Right? So, if you want something that people can remember, make sure that your domain name is nice and easy. Number 13, limiting a limited provider. Right? So, this is really important. We've bumped into clients where this has happened all the time. Maybe your particular business asset is being held by a particular provider. So, if you've got somebody who, I don't know, say a Wix platform, you can't move off

of Wix. We love Wix. We love Wix. They do good stuff, and they've actually gotten a lot better from an SEO perspective. But if you're on Wix, you can't move. It's very hard to move your website. So, make sure that you've got control of your website in a way that you can move it to other places. Or maybe there's some sort of website builder that only allows you to have 10 web pages or 300 characters or words. That's going to stifle the growth of your business. Absolutely. And then this is key. Because how many times I've bumped into working with a customer, they want to transfer over to us. They want to transfer over to us. And the previous provider is holding their website hostage. That happens more than you could believe. Yeah. Actually, it happens on the PPC side, too, where accounts won't even give you access. We're dealing with a company this week, and they're spending about $7,500 in PPC, and they get to not see their AdWords account. They can't see what's happening in their AdWords account. They won't even tell them. They'll send them reports. And so they're trying to kind of navigate through. Yeah, exactly. Yeah. So that limiting provider not only is relevant to your website, it's also relevant to your PPC campaign. All right. All right. Next, this is number 14 of 45 local SEO pitfalls and how to avoid them. And this is limiting technology. Now, this isn't what it used to be, right? And in fact, it used to be because literally in our news today, we talked about how Adobe is dropping Flash, right? So one of the examples of a limiting technology would be a Flash website where Google can't index the entire website. Big issue. I don't know if you remember this. There was a time where Google actually said they were making the effort to write the code to be able to index the Flash website, right? So it sounds like VCR. It's old. It's old. Beta. The other thing is, and

this talks about, and this, again, really isn't much of a big issue, if you fail to serve users on, say, a laptop, a tablet, a mobile, or some other device. So not really a big issue. Working in WordPress is really valuable. We've had this happen to be for, if your website's built on Wix, often people are going to want to change you off of Wix, right? Just because they're more comfortable with it and you've got a lot more controls. Well, that, I mean, that goes back to the whole kind of, do you own your real estate? Right. Right? Do you own your real estate or are you renting it? And, you know, with Facebook business or something like that, you don't have control of your traffic. You always want to own your own traffic on your own homepage and your own email list. That's the key. Yep. All right. So next, number 15 of 45 local SEO pitfalls and how to avoid them is a multi-site approach, right? So this is talking about some bad practices as a market. If you want to have a website for each area, so you were talking about all those. All those domains that were out there that people had purchased and they put up a simple page. There are problems with that approach. Again, that's the multi-site approach. What are some of the problems with that? Your marketing efforts are spread too thin, all right? So you actually can't devote enough effort in one particular area to do a good job in it. Thin or duplicate content, right? If you've got to write basically the same content on all these different locations, then that's a problem. We use that. I'm working on you looking at me. Possible math confusion leading to local ranking problems. So it's a lot easier to make more mistakes related to the name, address, and phone number when you've got multiple websites that you've got to be balancing. And then anytime you've got to make a change, a tweak to the phone number or

whatever, or the business name, it's a problem. And then fundamentally, it's dishonest. If you're really trying to, if you're one business, a lot of people are trying to set up those P.O. boxes or rented space and have multiple locations, and it's just that out dishonest. Yeah. That's, I mean, Google's starting to catch that. You've got to have a location and a phone, a location that someone answers the phone where you can get mail and answers the phone. And a live person there to be. We actually mentioned in a podcast a while ago where they would do a video chat with you. You actually had to walk around the office and show them that it was your office. So they're definitely cracking down on it. Now, I like this comment. With rare exception, it's better to pour all of your efforts into building a single powerful local brand. Well, so, you know, I understand what this is talking about, but I can tell you too that when you're looking at the kind of Google funnel and you're trying to hit people in different areas, sometimes comparison sites are really helpful. And sometimes you want to try to get in front of the competition, especially when it's really aggressive. It's kind of blue ocean strategy if people are familiar with that, but like get the lead before and then nurture it before you can even compete when you're just trying to bid on that click. And I know I'm looking at everything through it. No, no, that's a great point, right? So there's one thing to say, am I going to have a webpage for each location, right? A whole website page you should have, website and spread my efforts thin. And the other is maybe I'm going to have a different strategy. If I actually want to grab people before they're ready to buy so that I can be top of mind when they are ready to buy, that's what you're talking about. And that's a different approach. It's what your intent is and what you're

trying to achieve, right? If you're trying to leverage all the SEO juice, absolutely. One site, focus all your efforts, build out the content, backlinks, et cetera. But it just, it depends what you're trying to achieve of why you're trying to use what. So. Makes sense. All right, next. And actually, we did have an example of a DWI law firm that had multiple sites when he came to us. We consolidated all of those sites and he's just one of our best customers. So pretty awesome. Next, number 16, poor content strategy. All right, so we all know you have to have a good content strategy. And this is saying, at a minimum, each local business should create the basics, home, about, out, contact, and testimonials. And there should be a page for each main service they offer and each of their physical locations. That's a page, not a website, right? So this is really powerful. So a plumber should have a page for each of the main service cities and they should feature original content, intelligently optimized copy that serves a specific goal. I think it's really important because we have this debate from time to time here at the office. And you just got to be able to put the effort behind it. That's the challenge. Yeah, I mean, there's probably a whole podcast on this specific thing. And I just don't want to keep this from going longer. But yeah, there's really a lot here. There's a lot of different strategies. There's a lot of things you need to do. I think that that actually leads into not yet. Okay, basically, best practices for Google. Follow the best practices for Google. Works for landing pages. It works for everything for Facebook. We'll get into that maybe a little bit later in the podcast here. But I really think that there's just so much here on content strategy. Maybe it might be too much if we start to point in. And Miriam Ellis does a good job of referencing a couple of articles. One of them

that I looked at was overcoming your fear of local landing pages. Oh, see that? She thought it was too much too. So she goes, go read some other articles. Yeah. All right. Number 17, poor architecture, right? So the larger your site, the more likely it is that you've got to research solutions like siloing. So a really good article about how you can silo different parts of your business. Maybe it's different services you provide or products that you sell. Or maybe even a different area that you service. You might want to have a siloed kind of website. She references a really good article about siloing. So in general, if you've got a smaller website, you're less likely to have poor architecture problems because there's less places to make mistakes. Yes. Number 18, lack of contact information. Big difference between content and contact. At a minimum, you should have name, address, and phone number on every single page. Either, she uses the phrase master head, I think on the head or footer. I think master head, we call it a scroll menu. And then you should have a contact page. That's highly available. Yeah, you've got something to add to that. Well, just like she was talking about the irregularities in that, right? So if people are trying to find you in the phone book, right? You need to have the same name of your company everywhere, same phone number, email address, et cetera. So I think that that's just really important. And be careful with subtle. This one is not that subtle. But if you have in your logo, you're calling yourself a DWI attorney. And then on your webpage, you're calling yourself a DUI lawyer. Like you want to have that consistency. And one other thing I'm going to add to this. She was very specific about having name, address, and phone number on every page. We believe you should have a form. That somebody shouldn't have to go to the contact us page in order to fill out a form. If there's something they

might want to do and you want the visitor to do, make it easy. Don't make them jump through hoops. Yeah, I mean that's a lot like taking them off page, right? To go find something. So you want to keep it in-house if you can. And interestingly, that leads into number 19, lack of CTAs. You want to have a call to action. I love how she put it. A page without a call to action is a page without a point. I agree with that. That's like sold. Okay, so I have a little quick story. But no, I'll be quick. So essentially, with the call to actions, your website used to be like a digital brochure. It wasn't used to do business. Now it is. Now it's a main form of lead generation, etc. Same thing actually. So wearing the YouTube stuff, I thought I would talk about it for a minute. And we're really focusing on SEO and PPC for YouTube this next week. That's really one of our big pushes. And one of the things that you can really see when you're making videos, right? So we have a client that we're making a few videos for with YouTube. And one of the things that I think is consistently done wrong is at that three-second mark, right? When you want to just X it out or five seconds or whatever it is, there's no CTA. So people wait to put the CTA when they're making a commercial at the end of the 30 seconds or two minutes or whatever it is. And you need constant CTAs throughout. Same thing with blog articles, etc. Like if they're ready to buy, are you ready to buy now? Are you ready to buy now? By the way, are you ready to buy? Yeah, so are you ready to do whatever this action is, right? And so you don't have to have them scroll all the way to the bottom if they're ready now, right? And so it's just supporting data up to that point. Absolutely. Let's see. Yeah,

every page should feature a totally obvious call to action. All right, number 20. And we're going to go 20 and 21 and then we'll be done for today. Link building shortcuts. So we all know that links are incredibly important and there are shortcuts out there. I think you have something to say about whether you should take the shortcuts. Don't take the shortcuts. If you're going to take the shortcuts, guys, make sure you have a burn site that you send them to. Okay, so don't. Is it like a burner's cell phone? Yeah, basically you don't want to send it to your money site, okay? And you want plausible liability if you're going to be sending it somewhere. And really just how the world's working today and you can check all the chat rooms and everything like that. It's getting harder and harder and Google's getting smarter and smarter. And a lot of the strategies to drive traffic are not working as well as they used to. I'm going to just say that. But if you focus on building high quality leagues, you're going to get ahead. Just again, we're moving into it. Best practices. Focus on Google's best practices. If you always do what you're supposed to be doing and spend the time there, like a lot of people spend more time trying to do stuff that they… The wrong way. The wrong way. And you can't build a foundation. You can't build a business on that. Right. And so do it the right way and it's going to grow, right? And so that's the thing that I'll leave you with there. Very cool. And then finally, this is the last under website, the portion of 45 local SEO pitfalls you could fall into, is mishandling changes. Now, it's a kind of deceptively simple title. What she's really talking about is if you rebrand, if you change your domain, if you make some major change in your business and you don't handle the website handover properly, you can get screwed. Well, one of the things that's

really important when you're testing sites or you're testing landing pages, the one thing Google doesn't want to see is all these different changes to the site or they might deem you. What Google tells you to do is before you submit in your changes and you're optimizing and you're testing and measuring, the PPC lab or actually the eWeb results lab is coming. OK, but really what you want to do. And he means changes to the eWeb results. Yeah. Well, we've already snatched top position. Yeah. All right. We're moving on now. We're doing something new. We're doing something next. But here's the deal, right? Keep the website up. OK, keep the website up because it will tell Google you're testing changes. So if you pull it down, put it up, pull it down, move it around, Google's going to go, what's going on here? This doesn't look right. And they might ding you without a manual review. And you might have to get a manual review to be like, hey, I'm changing it. And if a week goes or two weeks and your business starts dropping off because of your traffic, you're like, what did I do? We've had prospects talk about that where it was actually a break caliper podcast listener out of the U.K. And he said he I think he changed his domain name. And I think it was a situation that was referenced in here where his initial domain was referencing a local, you know, as a local business. But they serve an international community. And so he's making that change. It was a smart change. And he was out for like three. Like he lost major placement for three weeks. Maybe it was two months. And he like had to pour money that he wasn't previously pouring into PPC into PPC to keep his revenue up. Well, you know, there's some statistic out there and I can't speak to it right now exactly what it is. But like something like 40 percent of all clicks goes to the first search. Right. Or

used to before all the ads started coming up on Google. And if you're not in that position or you were in first page position or something like that and you go down, there's a there's a dollar amount of the value of that traffic that you're losing. Right. Just fixing what you did. So you just got to be really, really careful when you're testing to make sure that you don't hurt yourself. So just follow best practices. Really move slowly. A lot of times what we do with clients, if we're switching something over or we're handed something that somebody else is doing, we'll set up like maybe say five. We'll duplicate the site maybe a couple of times and then slowly transition 20 percent at a time so they don't lose all their traffic if we're doing something new. And a lot of people just hard switch stuff and it, you know, might not work. So you got to be careful. Give me a problem. So that is what we're going to cover in this particular podcast. And then I have to pull up my notes. So a punch in the face to you, Miriam Ellie. What a great article. Like I said, we're going to reach out to you. Maybe we can get you in for an interview. I wanted a punch in the face to Preston with LP Builders, his Water Damage Services video. We were talking about that this week. Also want to do a punch in the face to Passion Electric. We were talking, I believe, this week or last week and it was really some good conversation. Excellent. All right. So we're about to wrap up. If you like this podcast, we're going to ask you to do a simple thing. Go ahead and share this podcast with three people. Three. Make it like business owners or other people in the industry or. Anybody you think would benefit. Yeah. Yeah. Absolutely. If you're interested in growing your business with the largest, simplest marketing tool on the planet. Google. Google. The internet. Fine.

Fine. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, we have a program in place so that you can get paid. Send that referral. Maybe they need a website. Maybe they need some social media. Maybe they need SEO or they want remarketing. Or they want an advocacy campaign. Or they want PPC surgery. PPC surgery. Send them to us. They pay their bill. We pay you. We're setting up an affiliate program, guys. That's the language. Yeah. We have a program called Instant Leads. Yes. Guaranteed. It's a pretty simple program. Send qualified traffic from pay-per-click directly to a landing page. Optimize to convert. And they take action and you get business instant leads guaranteed. Reach out to us for that. If you're in Houston and you're doing networking, good. You should be. Good. Good. You need to join us at upsocialnetwork.com. We've got about five chapters throughout the city of Houston. It's growing inside a chapter in a U. You actually get content when you're a member of that organization. If you would like a, please remember we are filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You can get a transcript, video, and audio of this podcast by going to eWebResults.com. Like when I go like, boop, boop, boop. Does that show up in the transcript? Yeah. That's in the, Okay. Awesome. I'll have to do that more then. We have to upgrade our transcriptionist in order for those to get transcribed properly. We're accumulating how much you owe us for this increased cost. Boop, boop, boop, boop. That's 10 cents. It's 20 cents. It's 25 cents. Boop, boop, boop, boop. You guys have made us the most popular internet marketing podcast on iTunes. We appreciate you. Thank you so much. Until the next podcast, my name is Chris Burris. Matt Bertram. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now. Bye-bye for now.